Do you need an introduction to community management? This presentation covers the basics including definitions, risks, and the responsibilities of a community manager.
Community Management vs Social Media Management - Whats The Difference? Dan Spicer
RECORDED SESSION LINK: https://www.youtube.com/watch?v=LALQ0_FPAWg
The 'Social Media Manager' and the 'Community Manager' are distinct positions within an organisation, titles which are often used interchangeably with no real understanding to the individual roles and responsibilities of each. Yes there are over-lapping duties however it is a common misconception that there are more similarities than there are differences.
In this Social Media Week session we will look to uncover and explain these differences - what does community infer as opposed to social media, how does this relate to your respective audiences, how do these align with your business objectives and what the tools available in ones armoury to drive towards these objectives. Social strategy, content production and distribution, customer engagement, community development, analytics and ROI - who is best suited to deliver these?
During the hour we'll take a look at:
- A brief history of the community manager and social media manager
- The responsibilities of each role
- The different types of business outcomes
- What to look for when hiring
Cultivating Social Capital - Community Engagement for Success in Sustainable ...elan Bailey
Presentation Summary:
Social Capital is the currency of sustainable enterprise.
Its development is integral to the adoption of sustainable practices and the diffusion of sustainable innovation.
Community Engagement is an ongoing process that cultivates social capital.
Engaging stakeholders and the extended community with a transactional mindset is the biggest barrier to cultivating social capital.
Community Management vs Social Media Management - Whats The Difference? Dan Spicer
RECORDED SESSION LINK: https://www.youtube.com/watch?v=LALQ0_FPAWg
The 'Social Media Manager' and the 'Community Manager' are distinct positions within an organisation, titles which are often used interchangeably with no real understanding to the individual roles and responsibilities of each. Yes there are over-lapping duties however it is a common misconception that there are more similarities than there are differences.
In this Social Media Week session we will look to uncover and explain these differences - what does community infer as opposed to social media, how does this relate to your respective audiences, how do these align with your business objectives and what the tools available in ones armoury to drive towards these objectives. Social strategy, content production and distribution, customer engagement, community development, analytics and ROI - who is best suited to deliver these?
During the hour we'll take a look at:
- A brief history of the community manager and social media manager
- The responsibilities of each role
- The different types of business outcomes
- What to look for when hiring
Cultivating Social Capital - Community Engagement for Success in Sustainable ...elan Bailey
Presentation Summary:
Social Capital is the currency of sustainable enterprise.
Its development is integral to the adoption of sustainable practices and the diffusion of sustainable innovation.
Community Engagement is an ongoing process that cultivates social capital.
Engaging stakeholders and the extended community with a transactional mindset is the biggest barrier to cultivating social capital.
Community Strategy Roadmap: How to Create a Community Strategy with the Commu...Carrie Melissa Jones
Walkthrough of the framework that will help you plan and improve your community and community management strategy. Includes helpful tips for building up, paring down, and creating a roadmap for strategic planning.
2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Scienc...swarm conference
If you look at discussions about communities, you will usually see a discussion rooted in technology. What platform is best? What features should a platform contain? How will Facebook’s new feature affect communities?
These are the wrong questions. Technology has a limited impact upon the success of a community. If you want a thriving community, it’s not technology you need to master – it’s social sciences. If you can master social sciences, you can manipulate basic principles to build any number of successful communities. You can use proven sociological, psychological, and, sometimes, anthropological triggers to influence members to join, participate, and do almost anything you want in a community.
This talk will explain how you can do that. It will break down a few proven principles from social sciences and showcase how we (and others) have applied them to build thriving communities.
The community-wide appreciative strategic planning initiative was designed around a positive inquiry approach that focuses on identifying strengths and opportunities to build commitment and momentum for change. It is based on the direct involvement of a broad representation of stakeholders and encourages participants to co-create the future of their organizations through collaboration, shared understanding and a commitment to actions. Usually the change that results from such process targets the implementation of short term and long-term strategic actions.
Listen in for a quick "Tips in 20" webinar to learn how to build a strategic framework that will allow your online community to evolve and achieve ongoing success.
Session 6/8. Promotional strategies. The Strategic Content Alliance, JISC sponsored workshops on Maximising Online Resource Effectiveness, held on different occasions throughout 2010 and delivered by Netskills.
Susan Stuart Clark on Local Government Cultures (NCDD 2014)berendes
Understanding Local Government Cultures: Practical Partnering for Civic Engagement
Local government plays a central role in many dialogue and deliberation projects, as host, client or essential ally. Yet, officials may have mixed results from past public engagement experiences, skeptical colleagues, political constraints, limited staff and budgets, and higher priority responsibilities. How can we understand their realities and be more effective partners in what’s often a change management process? How can we assess the need and opportunities for culture change to promote more local public participation? Findings from candid interviews with local officials.
The Community Manager Handbook WebinarHigher Logic
In honor of CMAD, The Community Roundtable and Higher Logic have teamed up to co-sponsor the release of The Community Manager Handbook, with a dedicated webinar on February 4 at 2pm ET. This new resource, The Community Manager Handbook: 20 Lessons from Community Superheroes, puts community superheroes at the forefront of change for organizations, including research and case profiles on how the relationships among companies, employees and customers work.
As Master Classes da Xpand dirigem-se a profissionais da área do desenvolvimento pessoal e pretendem constituir momentos de consolidação, prática e partilha sobre o enquadramento e aplicação de algumas das principais técnicas de Coaching e PNL.
Community Strategy Roadmap: How to Create a Community Strategy with the Commu...Carrie Melissa Jones
Walkthrough of the framework that will help you plan and improve your community and community management strategy. Includes helpful tips for building up, paring down, and creating a roadmap for strategic planning.
2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Scienc...swarm conference
If you look at discussions about communities, you will usually see a discussion rooted in technology. What platform is best? What features should a platform contain? How will Facebook’s new feature affect communities?
These are the wrong questions. Technology has a limited impact upon the success of a community. If you want a thriving community, it’s not technology you need to master – it’s social sciences. If you can master social sciences, you can manipulate basic principles to build any number of successful communities. You can use proven sociological, psychological, and, sometimes, anthropological triggers to influence members to join, participate, and do almost anything you want in a community.
This talk will explain how you can do that. It will break down a few proven principles from social sciences and showcase how we (and others) have applied them to build thriving communities.
The community-wide appreciative strategic planning initiative was designed around a positive inquiry approach that focuses on identifying strengths and opportunities to build commitment and momentum for change. It is based on the direct involvement of a broad representation of stakeholders and encourages participants to co-create the future of their organizations through collaboration, shared understanding and a commitment to actions. Usually the change that results from such process targets the implementation of short term and long-term strategic actions.
Listen in for a quick "Tips in 20" webinar to learn how to build a strategic framework that will allow your online community to evolve and achieve ongoing success.
Session 6/8. Promotional strategies. The Strategic Content Alliance, JISC sponsored workshops on Maximising Online Resource Effectiveness, held on different occasions throughout 2010 and delivered by Netskills.
Susan Stuart Clark on Local Government Cultures (NCDD 2014)berendes
Understanding Local Government Cultures: Practical Partnering for Civic Engagement
Local government plays a central role in many dialogue and deliberation projects, as host, client or essential ally. Yet, officials may have mixed results from past public engagement experiences, skeptical colleagues, political constraints, limited staff and budgets, and higher priority responsibilities. How can we understand their realities and be more effective partners in what’s often a change management process? How can we assess the need and opportunities for culture change to promote more local public participation? Findings from candid interviews with local officials.
The Community Manager Handbook WebinarHigher Logic
In honor of CMAD, The Community Roundtable and Higher Logic have teamed up to co-sponsor the release of The Community Manager Handbook, with a dedicated webinar on February 4 at 2pm ET. This new resource, The Community Manager Handbook: 20 Lessons from Community Superheroes, puts community superheroes at the forefront of change for organizations, including research and case profiles on how the relationships among companies, employees and customers work.
As Master Classes da Xpand dirigem-se a profissionais da área do desenvolvimento pessoal e pretendem constituir momentos de consolidação, prática e partilha sobre o enquadramento e aplicação de algumas das principais técnicas de Coaching e PNL.
Εποχή του Λίθου – Η Αρχαιολογία στην τάξη
Μαρία Χατζιδάκη
49ο Δημοτικό Σχολείο Ηρακλείου
Περίληψη
Το εκπαιδευτικό πρόγραμμα «Ιστορίες από πέτρα και πηλό» υλοποιήθηκε κατά το σχολικό έτος 2015 – 16 από τη Γ΄ τάξη του Σχολείου μας. Ο σκοπός του προγράμματος ήταν να εξοικειωθούν τα παιδιά με την έννοια του παρελθόντος, να συνδέσουν το παρόν με το απώτατο παρελθόν και να γνωρίσουν τη συντριπτικά μεγαλύτερη χρονικά περίοδο της ανθρώπινης παρουσίας στον πλανήτη, την Εποχή του Λίθου. Σχεδιάστηκε σε συσχετισμό με την αντίστοιχη διδακτική ύλη της Ιστορίας της Γ΄Δημοτικού, υπερβαίνοντας όμως τους περιορισμούς του μαθήματος και με πυξίδα και οδηγό τις αρχές της βιωματικής μάθησης, τις αισθήσεις και τη φαντασία των παιδιών. Έτσι μπόρεσαν να προσεγγίσουν επιτυχώς έννοιες δύσκολες για τη μεσαία σχολική ηλικία με τρόπο ευχάριστο και διασκεδαστικό.
Nonprofit Social Media Learning Series - Marketing CommunicationChad Norman
Part I of the Nonprofit Social Media Learning Series: Marketing Communication was delivered at the 2011 Nonprofit Technology Conference on March 17th, 2011.
No matter how good the technology, it won't guarantee you a successful on-line community. You need effective facilitation to build and nurture the community. The presentation describes the role and responsibilities of a community facilitator, and is a reminder that when implementing the technology - batteries are not included!
8 Steps to a Thriving Web Community - The Role of Open Source DrupalAcquia
Building and nurturing a community and using social media to cultivate your community is moving from a "nice to have" to a business requirement. Those businesses that leverage this social momentum increase loyalty, brand value and revenue. However, this transition can be very difficult and disruptive because it requires cultural, leadership, strategy, workflow, and operational changes. Social media experts from The Community Roundtable have developed a Community Maturity Model with eight competencies to help guide organizations through this complex management transformation and to provide a best practices benchmark.
Las habilidades de un community manager giran en torno a la communication, la empatía con la marca, su personalidad y su cultura, la comprensión de la conducta humana y motivaciones, construcción de relaciones interpersonales, resolución de conflictos, gestión de proyectos...
Facilitating Online Interaction 4 Learning Resource SlidesNancy Wright White
Annotated resource slides from a series of 16 workshops I ran in Australia about teaching and learning online. THIS IS NOT A PRESENTATION! You can find the annotations on a PDF file on my website, http://www.fullcirc.com/2011/12/22/reflecting-on-my-tafe-workshop-approach/
Your organization has a new Facebook page with frequent Twitter updates, a YouTube channel, and every virtual bell and whistle imaginable to build your social presence. So…how do you encourage member engagement? Discuss strategies for bringing your community to life by leveraging easy-to-use tools that will take your social platform to the next level. Walk away with ideas to recognize and reward your most engaged members, generate even more viral engagement, and ultimately improve member retention.
Andy Steggles, Chief Information Officer, Risk & Insurance Management Society, Inc. (RIMS)
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
2. Who are We? www.community-roundtable.com Megan Smith Community Manager Ovation TV @mightymegasaur Rachel Happe Principal & Co-Founder The Community Roundtable @rhappe @TheCR
10. Online Communities Vary by Size Online Communities Size Density of Relationships Groups Communities Networks
11. Business Context & Goals Will Determine Ideal Size for Community Complexity of Business & Market B2C B2B B2C Marketing Support Innovation Collaboration B2C B2C B2B B2B B2B
35. Community Maturity Model TM Strategy Leadership Culture Community Management Content & Programming Policies & Governance Tools Metrics & Measurement Stage 1 Hierarchy Stage 2 Emergent Community Stage 3 Community Stage 4 Networked Familiarize & Listen Command & Control Reactive None Formal & Structured No Guidelines for UGC Consumer tools used by individuals Anecdotal Participate Consensus Contributive Informal Some user generated content Restrictive social media policies Consumer & self-service tools Basic Activities Build Collaborative Emergent Defined roles & processes Community created content Flexible social media policies Mix of consumer & enterprise tools Activities & Content Integrate Distributed Activist Integrated roles & processes Integrated formal & user generated Inclusive ‘ Social’ functionality is integrated Behaviors & Outcomes
36.
37.
38. Thank You Download our latest report: The State of Community Management http://www.community-roundtable.com/socm-2010
Editor's Notes
We are here to talk about community management – what it is, why you need it, and what are some of the fundamental tenets of the discipline.
I’m Rachel Happe, background in management consulting, software, and as an analyst. In 2009, my partner Jim Storer and I saw a need in the market to better articulate the management concepts required for success in using social software effectively. We started The Community Roundtable to connect practitioners who are somewhat isolated, share and document best practices, and educate people about the discipline of community management. Megan Smith, the Community Manager from OvationTV is here to join me and share a front lines perspective and give you a more intimate view of the day-to-day realities of being a community manager.
There is an overwhelming amount of conversation about the tools and the content – and both are important and critical. However, the reason social software is so compelling is that it draws people back because of the relationships. It is really important to not loose site of that. If you create a social initiative constructed with relationships at its core, it will be far more sustainable than one that puts the tools or content at its core. People can easily ignore tools and content but have a much harder time ignoring people.
People need a connection in order to form a relationship and the more relevant and urgent their need, the faster that connection will form. As marketers looking to create engagement, it is really important to think about your target audience and their interests/needs and make your initiative focus on that. For most companies and brands, building a community about a product won’t work so well. Examples: Rubbermaid – professional organizers, home organization Fiskaters – crafts GHY – Internal trade issues Aetna/Humana – fitness/health H&R Block – tax advice Exceptions: Palladium Group – Balanced Scorecard SAP - SDN Newell Rubbermaid – Sharpies
Comes down to cost/benefit. Transactional processes are one-to-one, hierarchical processes are one-to-many, and networked processes are many-to-many. Along with hard costs, they also drive long term loyalty and retention because participants are more invested if done well, however that can only have if the organization is willing to share control.
I think of any collection of people created by social software as a community. However, there are really big differences in scale between different online communities and it’s important to understand the scale that will serve your needs the best because they act very differently.
For purposes of illustration, I made some gross assumptions to point out that different size communities work best for different business contexts and desired outcomes. Linking the desired biz outcome to size and density of the online community is critical and will also allow you to better focus on the tools, resources, content, and metrics required to support the goal.
Community management is, at a fundamental level, a job for generalists who can orchestrate the right resources, skills, tone, and talent that establishes the environment in which community will take hold. Relevant and fun.
No one shows up and/or there is no engagement
People are initially very enthusiastic and everyone creates groups or content – some of which is relevant but a lot of which is duplicate or random making it hard for people over time to find useful connections and content and usage drops off.
You’ve created a place for people to vent… and they do, in volume. Turns off people who might otherwise use the environment more productively
Communities can attract the disenfranchised, the disgruntled, the socially awkward because they have worn out their welcome with individuals and yet, they need social interaction. These people can cause trouble of various types over time and be very persistent. If there are legitimate issues and/or others like them, they can create really big problems over time that are hard to recover from.
One set of members becomes much stronger than the others and eventually takes over which creates a huge social barrier to entry for other groups.
Skills, Attributes, Experience (Program management, Marketing programs, product manager). Person needs to understand people and business to do this job effectively – lots of internal relationships also helps.
An interest and talent in observing behavior is quite helpful. Someone that intuitively understands the social dynamic is incredibly useful.
Have regularly scheduled events – cadence is important. Cadence sets the expectation and models behavior for members – if you want people coming back daily, you need to have something valuable going on every day.
Make it valuable (contextual/relevant) – why will they return if it is not? The more complex the target behavior, the more valuable you need the community to be.
Give them a reason to come and socialize – and then share the experience with colleagues/friends.
What are the handful of things that will keep your audience/members coming back? Celebrities? Games? Experts? Tools?
Rules codify the culture you would like to promote and set the expectations for behavior. Useful to document things you want to encourage as well as things that are not acceptable.
Animals and people cannot be lead from the front without force. Creating boundary conditions and encouraging certain behaviors is typically a less invasive and more enjoyable experience for people.
Identify the individuals in your community who are most enthusiastic and supportive. Give them tools, special access, and air time because they pull in others, rally the troops, and give your community a sense of soul.
Really hard to create enough energy to build a wave, much more effective and efficient to ride existing waves. Link initiatives to community hot topics. Harder to plan for with specifics but more efficient.
Most problems/issues don’t go away however, also really important have the judgment to understand which issues and how to respond to them.
Be Multi-modal: Text, images, video; Asynchronous, Synchronous
Once a certain type of person is aggregated, there are lots of others who will want to use the community as a channel for their own interests. Important to protect members in a way that allows other 3 rd parties to participate.