An exploration of a few ways to possibly go about doing social media community management and I talk about my own approach.

1. What Community Manager
Are You?
Sheldon Levine,
Community Manager for
Sysomos

2. • What does it mean
to be a community
manager?

3. 3
2 WAYS TO FIRST APPROACH COMMUNITIES
AS YOURSELF ON BEHALF
OF YOUR COMPANY
AS YOUR COMPANY ON BEHALF
OF THE COMPANY

4. 4
COMMUNITY MANAGEMENT AS YOUR COMPANY
• Real person behind your
logo

5. 5
COMMUNITY MANAGEMENT AS YOUR COMPANY
• Real person behind your
logo
• Makes your voice the
official voice of the
company

6. 6
COMMUNITY MANAGEMENT AS YOUR COMPANY
• Real person behind your
logo
• Makes your voice the
official voice of the
company
• Could make many voices
into one (OR rabbit ears)

7. 7
COMMUNITY MANAGEMENT AS YOUR COMPANY
• Real person behind your
logo
• Makes your voice the
official voice of the
company
• Could make many voices
into one (OR rabbit ears)

8. 8
COMMUNITY MANAGEMENT AS YOURSELF
ON BEHALF OF YOUR COMPANY
• Real people representing
their company out in the
world

9. 9
COMMUNITY MANAGEMENT AS YOURSELF
ON BEHALF OF YOUR COMPANY
• Real people representing
their company out in the
world
• Can be done with a special
made account

10. 10
COMMUNITY MANAGEMENT AS YOURSELF
ON BEHALF OF YOUR COMPANY
• HOWEVER…
• There can be a downside
to this approach

11. 11
3 TYPES OF COMMUNITY MANAGERS
PUBLISHER CUSTOMER SERVICE FULLY IMMERSED

12. 12
PUBLISHERS
• There to share their own
information
• Usually content producers
– Newspapers, magazines,
blogs, video communities
• Stores and deal sites can fall under
this category as well

13. 13
PUBLISHERS
• Done like traditional publishing
– Toronto Star
– Mashable
– CNN
– Buzzfeed
– Etc

14. 14
PUBLISHERS
• A new kind of publisher

15. 15
PUBLISHERS
• A new kind of publisher
– Still pushes out their content

16. 16
PUBLISHERS
• A new kind of publisher
– Still pushes out their content
– But also give a bit more

17. 17
PUBLISHERS
• A new kind of publisher
– Still pushes out their content
– But also give a bit more

18. 18
CUSTOMER SERVICE
• There to help and assist
• Mainly a reactive only
approach
• Respond, help, manage
when people are calling out
for them

19. 19
CUSTOMER SERVICE

20. 20
CUSTOMER SERVICE

21. 21
FULLY IMMERSED
• Constant Interaction
• Becomes part of their community’s
lives
• Usually also incorporates the other
two categories

22. 22
FULLY IMMERSED

23. 23
FULLY IMMERSED

24. 24
FULLY IMMERSED

25. 25
FULLY IMMERSED

26. 26
FULLY IMMERSED

27. 27
HOW I COMMUNITY MANAGE
The Three I’s

28. 28
THE THREE I’S
•Inform

29. 29
THE THREE I’S
•Inform
•Interact

30. 30
THE THREE I’S
•Inform
•Interact
•Integrate

31. 31
INFORM
• Put out content about our company
– Blogs
– Reports
– Tweets
– Anything you think your public should know
• The more information you give your community the more they get
to know you/ your product/ your brand
• Share other information
– Curate content your community is interested in
• Sharing information doesn’t always need to be about YOU

32. 32
INTERACT
• Talk to people
– Just talk with your community and/or potential community
members
– Talk about what they’re interested in (not just yourself)
– Answer questions
– Look for opportunities to bring new people into your community
• Remember that your community is made up of real people and want
to talk to you like real people talk

33. 33
INTEGRATE
• Bring your community together
– Give them somewhere to interact amongst each other
• Forum on your site
• Facebook page
– Do things to bring them together
• Meet-ups
• Twitter chats
– Like #SMmeasure (Thursday’s at noon(EST)
• It’s not enough to just call them a community. Make them feel like
one.

34. 34
THANK YOU – ANY QUESTIONS?
Mining Social Media | #MiningSocial
SHELDON
LEVINE
Community Manager
@40deuce
in/40deuce
gplus.to/40deuce
sheldon@sysomos.com