SlideShare a Scribd company logo
Kelsye Nelson @kelsye
Misty Weaver @meaningmeasure
Lean Startup Seattle
http://www.meetup.com/Lean-Startup-Seattle/

@LeanStartupSEA
#LeanStartupSEA

@kelsye

@meaningmeasure
Kelsye Nelson
 Co-founder of Writer.ly




@LeanStartupSEA #LeanStartupSEA

@kelsye

Misty Weaver
 Content Strategist
 Lecturer, UW iSchool


@meaningmeasure
“Useful, usable content is a
process, not a product. It needs
people who are responsible for
ongoing, editorial oversight.
Set standards to inform
changes and inspire growth.”
– From Content Strategy for the Web by Kristina
Halvorson

@LeanStartupSEA
#LeanStartupSEA

@kelsye

@meaningmeasure
Credible
 Clear
 Consistent


@LeanStartupSEA
#LeanStartupSEA

@kelsye

@meaningmeasure
Business goals
 Audience pains and passions
 Systems and Channels


@LeanStartupSEA
#LeanStartupSEA

@kelsye

@meaningmeasure
@LeanStartupSEA
#LeanStartupSEA

@kelsye

@meaningmeasure


Social media is a great way to listen
Audience pain and passions
 What channels they use
 What terms they use


The Hummingbird Effect

@LeanStartupSEA
#LeanStartupSEA

@kelsye

@meaningmeasure
Process for listening
 Rhythm for writing
 System for keeping on schedule


@LeanStartupSEA
#LeanStartupSEA

@kelsye

@meaningmeasure
@LeanStartupSEA
#LeanStartupSEA

@kelsye

@meaningmeasure
• Brainstorm
• Create
• Edit/Optimiz
e
• Publish

@LeanStartupSEA
#LeanStartupSEA

@kelsye

@meaningmeasure
@LeanStartupSEA
#LeanStartupSEA

@kelsye

@meaningmeasure
What titles can you generate?
 How would you write a short summary (snippet)?
 What short headlines would you create for social
media channels?
 Are there topics, keywords or hashtags you’d
apply?


@LeanStartupSEA
#LeanStartupSEA

@kelsye

@meaningmeasure
Local Resources
Content Strategy Seattle Meetup - http://www.meetup.com/Content-Strategy-Seattle/
Writer.ly - https://www.writer.ly/home
Distilled - http://www.distilled.net/blog/
Portent - http://www.portent.com/blog/
Books and Marketing Blogs
Content Strategy for the Web - http://contentstrategy.com/
Content Marketing Institute - http://contentmarketinginstitute.com/
HubSpot - http://blog.hubspot.com/

@LeanStartupSEA
#LeanStartupSEA

@kelsye

@meaningmeasure

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