Creating an online presence

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Presentation for childbirth workers on how to best use Facebook, Twitter, and blogging to promote business.

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Creating an online presence

  1. 1. What Well Cover What is identity? What is reputation? How do you use them in creating your presence? Think about how you want to represent yourself Commitment and Participation Hows it all connected? Building an audience
  2. 2. What is Identity?
  3. 3. What is Identity?
  4. 4. What is Identity? Identity is the impression people online have of who you are, what you stand for, who you are affiliated with, and what you represent. Once formed, due to the persistence of the internet, this identity is nearly impossible to change.
  5. 5. What is Reputation?What do all definitions of reputation come back to? Trust/Honor/Social Order
  6. 6. What is Reputation?
  7. 7. What is Reputation?
  8. 8. What is Reputation?
  9. 9. What is Reputation?A Tale of Two Renters... – What do you buy on eBay? On Amazon? – LinkedIn... do you know anyone I know? Whats your work history? – Facebook Profile? – Google Search... which can turn up: • University profiles/thesis/dissertation • Newspaper articles • Blog entries written and written about • Public records/property ownership/taxes/registrations/affiliations
  10. 10. How Do You Use Them? Make sure your identity and your reputation are congruent. Make sure your trail only leads places you want it to, and that nothing is going to pop up to surprise you later. In short... control your own press
  11. 11. Represent! How do you want to represent yourself ? What is your public face, and why? – Voice and Authenticity as currency “Pretentious” by muxloek www.flickr.com Slide 11
  12. 12. Represent!Voice and Authenticity as currency: MediaInfluencer Slide 12
  13. 13. Represent!Voice and Authenticity as currency: MediaInfluencer Slide 13
  14. 14. Represent!Voice and Authenticity as currency: MediaInfluencer Slide 14
  15. 15. Commitment and Participation: why setting up a profile isnt enough You must create a body of work to support your representation – Twitter – at least four a day • blogfodder • credibility
  16. 16. Commitment and Participation: why setting up a profile isnt enough You must create a body of work to support your representation – Blog -- three a week • maintains interest and focus • keeps you timely
  17. 17. Hows It All Connected? Find yourself on Google
  18. 18. Hows It All Connected? Find yourself on Google
  19. 19. Hows It All Connected? Find yourself on Technorati
  20. 20. Hows It All Connected? Find your context within those, and adjust your participation/reputation accordingly – Online Communities – Blog, blog, blog!
  21. 21. Building An Audience Know the community – What kinds of people would be on your blogroll? – What are those people saying? – Who is most referenced within those blogs? – Who has the highest Technorati rating? – Who has the most traffic? – Who has the best SEO?
  22. 22. Building An Audience Know the traffic – Who reads your blog? – How did they find you? – What are they saying about you in their blogs? (And if they arent saying anything... fix that!)
  23. 23. Building An Audience Whats a trackback? “A Trackback is one of three types of Linkbacks, methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking, and so referring, to their articles. Some weblog software programs, such as Wordpress, Movable Type, Typo and Community Server, support automatic pingbacks where all the links in a published article can be pinged when the article is published. The term is used colloquially for any kind of Linkback.” -- http://en.wikipedia.org/wiki/Trackback
  24. 24. Building An Audience Trackback etiquette
  25. 25. Building An Audience Trackback etiquette
  26. 26. Building An Audience Search-- Why you never want to use search results as your primary audience- building technique
  27. 27. Building An Audience Signature Files
  28. 28. Building An Audience Blog Carnivals – A blog carnival is a type of blog event. It is similar to a magazine, in that it is dedicated to a particular topic, and is published on a regular schedule, often weekly or monthly. Each edition of a blog carnival is in the form of a blog article that contains permalinks links to other blog articles on the particular topic. – There are many variations, but typically, someone who wants to organize a carnival posts details of the theme or topic to their blog, and asks readers to submit relevant articles for inclusion in an upcoming edition. The host then collects links to these submissions, edits and annotates them (often in very creative ways), and publishes the resulting round- up to his or her blog. – Many carnivals have a home page or principal organizer, who lines up guest bloggers to host each edition. This means that the carnival travels, appearing on a different blog each time. – Communities of blog readers, writers, and edition hosts form around specific carnivals. The carnivals provide an aggregation of recent posts by the community on a given topic, and the host provides a level of editing and annotation that helps readers find posts they are interested in. Writers who submit their articles to blog carnivals are rewarded with traffic (if the host decides to give them a link and, perhaps, a positive review).
  29. 29. Building An Audience: Basic Feed Readers Google Reader http://www.google.com/reader/ FeedReader3 http://www.feedreader.com/ Other Choices http://email.about.com/od/rssreaderswin/tp/top_rss_windows.htm For More Information and Explanation http://en.wikipedia.org/wiki/Aggregator
  30. 30. Now get out there and be present!

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