Blogging WTF?

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A look at blogging, the value of blogging as both an individual and a business, how to engage your audience and so on.

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Blogging WTF?

  1. 1. Blogging – WTF? http://www.shaolintiger.com  http://www.darknet.org.uk  @ShaolinTiger on Twitter
  2. 2. Yah..so who are you?
  3. 3. My friends are bloggers
  4. 4. I read a lot of blogs How many of you regularly read blogs?
  5. 5. Yah I also have a serious Blog- Top 5 infosec blog in the world- 35,000 RSS Subscribers- 6,000 Twitter followers- Etc...
  6. 6. So what is a blog?“A blog (a portmanteau of the term web log)[1] is a personal journal published on the World Wide Web consisting of discrete entries ("posts") typically displayed in reverse chronological order so the most recent post appears first. Blogs are usually the work of a single individual, occasionally of a small group, and often are themed on a single subject. Blog can also be used as a verb, meaning to maintain or add content to a blog”
  7. 7. So...- By that defition..is Techcrunch still a blog?- Is Huffington Post still a blog?- Is Slashdot still a blog?
  8. 8. Interesting..- Quite a number of sites that started out as blogs (according to the traditional definition) have ended up as huge, extremely successful news portals- In a way this shows the intrinstic value of blogging and the heights it can reach if done correctly
  9. 9. The value of blogging- Engaging – not just publishing- Branding – both personal and corporate- Finding people – either as friends or to hire- Marketing – Be a thought leader/influencer- Community – building your tribe- Rapid publishing – which allows transparency
  10. 10. The percieved negatives Losing control − You never had control over what people say Negative sentiments − They are out there anyway, a blog is a way to address them effectively Its a lot of effort − Yes it can be, but done right its worth the returns
  11. 11. How to Engage YOUR audience• Write about what you are passionate about6)Provide high quality content without theexpectation of anything in return• Respect your audience• Communicate (leverage social media, reply tocomments)• Update regularly
  12. 12. Advantages of Blogging- No editorial process (can be a pro and a con), but it enables very rapid responses and very honest, open writing- You forge the direction, narrative, intended audience and every other aspect- Theres no pressure, unless you create it yourself- You can easily establish yourself as a subject expert by blogging (goes for companies too)
  13. 13. Should you Blog?- You should TRY it, honestly its not for everyone (it costs nothing to give it a go)- Should every freelancer & company blog – absolutely yes (as long as theres someone committed to updating it)
  14. 14. Disadvantages of Blogging- You are the WHOLE TEAM (writer, researcher, editor, photographer, web designer & server admin)- You dont have anyone to check with if youre doing the right thing- You can feel certain expectations to write a certain way once youve built an audience- If you start accepting ads, youve sold your soul to the devil (especially advertorials)
  15. 15. Great examples Richard Brandon  Tony Fernandes
  16. 16. Get Blogging..- http://wordpress.com- http://blogspot.com- http://www.tumblr.com- http://posterous.com
  17. 17. The END! Questions? Feel free to stalk me @ShaolinTigerThis preso will be on http://slideshare.net/shaolintiger

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