Do you know how important the ‘About’ page is to your website? Generally, this page is the second most clicked page after your homepage. If this comes as a surprise to you it might be time to consider a refresh.
Quick Fix:How to Write an Irresistible ‘About’ Page
Do you know how important the ‘About’ page is to your website? Generally, this page is the second most clicked page after your homepage Regular updating of your about page keeps it fresh, relevant and appealing to your reader This is the welcome mat to your website - keep it interesting or you’ll lose your traffic!
What now?Open up your own about page ready forediting (or grab a pen and paper)Grab a cuppaTake a deep breath... and let’s go!
1. The First Impression First impressions count. Does your ‘About’ page include a photo – of you? A decent (and recent) one? Think of this space like a prime time advertising slot - YES your visitors want to know about you but really, they want to see who they are buying from Depending on the nature of your business and the tone of your website, consider the kind of photo you want to use
Quick Fix Action Point #1: Make sure your ‘About’ page features a well composed, high quality, relevant and up to date headshot.
2. Securing the BondThink of this like a speed dating opportunity; youhave a matter of seconds to make a great firstimpression or risk missing out on what couldpotentially be the beginning of a beautifulrelationship.
2. Securing the Bond (cont’d) Keep the copy snappy and on point (your job is to inspire confidence in the reader that you know your stuff and ultimately – get them to part with their hard earned cash <devil icon>) Review and condense. Repeatedly.
2. Securing the Bond (cont’d) Essentials to cover include: 1. So… nice site but who are you? 2. What qualifies you to do what you do? 3. What exactly is it that you do? 4. Sounds cool – but how can you help me? 5. Sounds even cooler but what makes you any different to anyone else in your field? 6. OK I’m sold, what do I do now?
Quick Fix Action Point #2: Condense, condense, condense.If you’re unsure if it’s relevant? Ditch it. Edit as you write and repeat this process. Thoroughly.
3. Keep it Pretty Use headers and formatting to keep drawing the reader down the page Offer clear direction that engages attention Break up large sections of text to avoid overwhelm
Quick Fix Action Point #3:Make full use of page formatting and styling to guide the reader through your page.