Marketing Without Money

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Presentation of "Marketing Without Money" session at Startup Saturdays in Pune, India. The talk included tips for startups and small businesses on using content marketing to reach their target audience and attain their objectives.

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Marketing Without Money

  1. 1. MARKETING WITHOUT MONEYBy Unmana Datta
  2. 2. FREE (OR REALLY CHEAP) CHANNELS Websites Blogs Social media Email
  3. 3. GUIDE TO CONTENT MARKETING1. Create good content related to your business.2. Promote that content.3. Close the loop: find a way to sell.4. Rinse and repeat.
  4. 4. CONTENT MARKETING STRATEGY1. What are your objectives?2. Who is your audience?3. What kind of topics will you cover?4. What forms of content will you use?
  5. 5. OBJECTIVESAsk yourself: “why”? Search results Traffic Likes Shares Press mentions Leads Sales Profits
  6. 6. AUDIENCE Where do they live? What do they do? How old are they? What is their income? What are their interests? Where do they hang out online? Think of one person: your ideal audience member. This is who you write for.
  7. 7. TOPICS Of Related interest to your to your business audience
  8. 8. CONTENT FORMSBlog postsWebsite pagesInfographicsPodcastsVideosSlideshowsE-booksMicroblogsPhotosNewsletters
  9. 9. CONTENT FORMSBlog posts Is your audience visual or verbal?Website pages What’s your audience’s attention span?Infographics Are you a writer or a talker?Podcasts Are you a creator or an organizer?Videos Can you be witty in 140 characters?Slideshows Are you/do you have a good photographer orE-books designer?MicroblogsPhotosNewsletters
  10. 10. PARTING TIPS1. Hire an editor.2. Don’t be boring.3. Be honest.4. Be consistent.5. Engage.6. Start.
  11. 11. THANK YOU! Unmana@BetterMarketing.In Twitter.com/BetterMarketers BetterMarketing.in/Blog

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