weBlend - Web Analytics to improve Digital Marketing effortsweBlend
Web Analytics are powerful tools. They help in understanding consumer behavior and consequently allow to improve your online marketing efforts. Discover current Analytics trends and available solutions.
From Unknown to Known: Turning Website Visitors into Organization AdvocatesInformz
Using Web Tracking to Customize Email Campaigns. Take your behavior-based targeting up a notch and turn random website visitors into engaged members, subscribers, and donors with web tracking! Learn how web tracking functionality can give you essential data that allows you to understand your users better and create more relevant content.
Presentation given to GoWeb. Overview of several important areas that a communicator needs to know about Google Analytics, Tag Manager, and Data Studio.
Predictive Marketing: A fine line between useless data and patterns that sell.
Predictive marketing has been the buzzword recently. While most companies talk about it, many do not understand the underlying challenges and capabilities. Let's take a quick look at some of the current challenges for marketers, the data set and how predictive can serve a great purpose, if matured properly and embedded into our day to day activity.
Slides are powered by the team at https://www.Vbout.com - Powerful marketing technology for multi-channel campaigns
This presentation covers mobile trends in the UK and worldwide, why it's important for businesses to be mobile now. Affordable mobile tech available to SMEs eg mobile, web apps and adaptive websites are mentioned, as well as app analytics and generating a return on your mobile marketing investment.
weBlend - Web Analytics to improve Digital Marketing effortsweBlend
Web Analytics are powerful tools. They help in understanding consumer behavior and consequently allow to improve your online marketing efforts. Discover current Analytics trends and available solutions.
From Unknown to Known: Turning Website Visitors into Organization AdvocatesInformz
Using Web Tracking to Customize Email Campaigns. Take your behavior-based targeting up a notch and turn random website visitors into engaged members, subscribers, and donors with web tracking! Learn how web tracking functionality can give you essential data that allows you to understand your users better and create more relevant content.
Presentation given to GoWeb. Overview of several important areas that a communicator needs to know about Google Analytics, Tag Manager, and Data Studio.
Predictive Marketing: A fine line between useless data and patterns that sell.
Predictive marketing has been the buzzword recently. While most companies talk about it, many do not understand the underlying challenges and capabilities. Let's take a quick look at some of the current challenges for marketers, the data set and how predictive can serve a great purpose, if matured properly and embedded into our day to day activity.
Slides are powered by the team at https://www.Vbout.com - Powerful marketing technology for multi-channel campaigns
This presentation covers mobile trends in the UK and worldwide, why it's important for businesses to be mobile now. Affordable mobile tech available to SMEs eg mobile, web apps and adaptive websites are mentioned, as well as app analytics and generating a return on your mobile marketing investment.
This presentation by Romain Ammar was given at Mezzo Labs' "Getting Ahead at Web Analytics" event in February 2014. The presentation covers web analytics and tag management solutions
Driving Growth and Higher ROI across your touch points with AI-Powered Custom...Jack Nguyen (Hung Tien)
It is no longer sufficient to reach your customer via one marketing channel. All brands are suffering from data silo across the web, app, email ... due to point solutions usage. With increasing cost of acquiring new customers, it's crucial to identify who your real potential customers are, what they really like. In this presentation, you will see how at Insider, we help brands identify a 360 understanding of customers using predictive technology to scale and avoid manual segmentations. Then, empower brands to reach this audience across different touchpoints in a fully automated manner.
https://useinsider.com
Apple's Mail Privacy Protection - How it Impacts your Email MarketingVbout.com
Discover in this presentation, everything you need to know about MPP, how it impacts your email marketing and how you can leverage this update to improve your email marketing strategy.
Real-Time Personalization in Action (Alvin Glay)Monetate
Focusing on targeting customers in a near instantaneous manner and using specific data points to personalize messages and product offerings across all channels and devices is crucial to success. The pace of technological change is shifting customer expectations, both consciously and subconsciously, and marketing in real time not only creates a truly relevant customer experience, but also differentiates your company from the rest. Here Verizon’s Alvin Glay explains how the telecom giant has used real-time marketing to make its customer experience more personalized, relevant, and ultimately, more profitable.
9 tips to grow your digital marketing agencyVbout.com
Starting an agency is the first step in the process, but maintaining that growth is an important part. Explore 9 tips to grow your digital marketing agency.
Online Custumor Engagement with Contact CentersiTOS3
Everybody talk about live customer engagement, live chat, webcallback, ...
But what is it and how can you use it in your contact center ?
Find out in this presentation.
How Citrix Cracked the Code on PersonalizationOptimizely
Personalization is one of 2015’s digital marketing buzzwords for a reason. As competition for market share intensifies, the ability to provide a relevant experience for your prospect or customer has never been more important. Yet, for many marketers personalization remains uncharted territory.
New advertising units - presentation at ACESDavid Kamerer
Banner ads - no one likes them, no one clicks on them. What are the alternatives in the digital space? Here's a look at native ads, influencer programs and affiliate programs.
Google Analytics has come a long way in the last 12 months. Learn what new features now make Google Analytics a truly Powerful, Flexible, and Intelligent measurement tool.
Presentation made at the HSMAI Digital conference in the World Travle Market in London 2015.
We present the booking journey and what this implies in terms of opportunities for hotel chains to include rate comparison widget such 123compare.me in ther sites in order to increase direct booking
Don't just regurgitate data from your web analytics tool. Develop real insights, test your way to better conversion rates, and grow your business by focusing on the metrics that matter.
This presentation by Romain Ammar was given at Mezzo Labs' "Getting Ahead at Web Analytics" event in February 2014. The presentation covers web analytics and tag management solutions
Driving Growth and Higher ROI across your touch points with AI-Powered Custom...Jack Nguyen (Hung Tien)
It is no longer sufficient to reach your customer via one marketing channel. All brands are suffering from data silo across the web, app, email ... due to point solutions usage. With increasing cost of acquiring new customers, it's crucial to identify who your real potential customers are, what they really like. In this presentation, you will see how at Insider, we help brands identify a 360 understanding of customers using predictive technology to scale and avoid manual segmentations. Then, empower brands to reach this audience across different touchpoints in a fully automated manner.
https://useinsider.com
Apple's Mail Privacy Protection - How it Impacts your Email MarketingVbout.com
Discover in this presentation, everything you need to know about MPP, how it impacts your email marketing and how you can leverage this update to improve your email marketing strategy.
Real-Time Personalization in Action (Alvin Glay)Monetate
Focusing on targeting customers in a near instantaneous manner and using specific data points to personalize messages and product offerings across all channels and devices is crucial to success. The pace of technological change is shifting customer expectations, both consciously and subconsciously, and marketing in real time not only creates a truly relevant customer experience, but also differentiates your company from the rest. Here Verizon’s Alvin Glay explains how the telecom giant has used real-time marketing to make its customer experience more personalized, relevant, and ultimately, more profitable.
9 tips to grow your digital marketing agencyVbout.com
Starting an agency is the first step in the process, but maintaining that growth is an important part. Explore 9 tips to grow your digital marketing agency.
Online Custumor Engagement with Contact CentersiTOS3
Everybody talk about live customer engagement, live chat, webcallback, ...
But what is it and how can you use it in your contact center ?
Find out in this presentation.
How Citrix Cracked the Code on PersonalizationOptimizely
Personalization is one of 2015’s digital marketing buzzwords for a reason. As competition for market share intensifies, the ability to provide a relevant experience for your prospect or customer has never been more important. Yet, for many marketers personalization remains uncharted territory.
New advertising units - presentation at ACESDavid Kamerer
Banner ads - no one likes them, no one clicks on them. What are the alternatives in the digital space? Here's a look at native ads, influencer programs and affiliate programs.
Google Analytics has come a long way in the last 12 months. Learn what new features now make Google Analytics a truly Powerful, Flexible, and Intelligent measurement tool.
Presentation made at the HSMAI Digital conference in the World Travle Market in London 2015.
We present the booking journey and what this implies in terms of opportunities for hotel chains to include rate comparison widget such 123compare.me in ther sites in order to increase direct booking
Don't just regurgitate data from your web analytics tool. Develop real insights, test your way to better conversion rates, and grow your business by focusing on the metrics that matter.
Mike Duncan will be speaking at Board Retailers Certification Program, Survival of the Fittest, in Orlando, Florida on January 5th from 10:00 am – 5:00 pm for the Retail Finance and Retail Technology Courses. In its second year, Survival of the Fittest is designed to provide retail attendees an in-depth look at Retail Finance and Retail Technology, two areas of significance in today’s retail environment. For more info on this series please visit Board Retailers Association.
E-Commerce Strategies that Produce Results
Mike Duncan, CEO Sage Island
Your website is a vital extension of your business, so it’s crucial to have a marketing plan behind it that maximizes your investment. In this seminar Mike Duncan, CEO of Sage Island teaches effective strategies that help fine tune an ecommerce site into a profitable sales generating machine. As featured on CNNMoney.com, Mike speaks to the digital age of customer service in specialty retail and the necessity of a well designed website. By skillfully integrating Internet Marketing, social media, product recommendations, Live Chat, and more, Mike knows the successful e-Commerce strategies that make conversions and increase your bottom line.
Ektron London Conference: Cross Channel Personalisation and Behavioural Marke...Ektron
Simon Annicchiarico, Chairman -Appius and Simon Lye, Partner Manager EMEA -SilverPop
Learn how your Ektron website can leverage Silverpop’s Behavioural Marketing Database in real time to treat each visitor as a person.
Shopping cart abandonment real time webtrends silverpopSilverpop
When customers abandon a shopping cart, their customer journey isn't over—and your relationship with them has just begun. Your next move is critical.
This webinar explored:
Why cart remarketing
How Webtrends Streams enables highly-relevant real-time remarketing with email marketing partners such as Silverpop
Best practices for cart remarketing.
Presenters
Rick Weithas, Sr. Solution Marketing Manager, Webtrends
Loren McDonald, Email/Marketing Automation Evangelist, Silverpop
Care about how to leverage 'Go Mobile Or Go Web?'. You will find this deck presented by Kunal Mehta during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Presented on 3.29.11 to the Richmond chapter of the American Marketing Association. Covers metrics and KPI's for SEO and PPC campaigns, as well as how to track them in Google Analytics.
Personalizing the Tottenham Fan ExperienceDynamic Yield
A presentation given by Tottenham Hotspur FC at Dynamic Yield's Personalization Pioneer Summit in Berlin.
The presentation also included a live, on-stage demonstration!
How do you know if your marketing is working? You have to measure it, of course. In this “Teach Me How” event, Andrew shares his favorite free tools and methods to understand the relationship between data, analytics, and marketing. You will learn how to measure and improve the metrics that matter to your business.
Digital Nudge Day 2018: Ralf Wölfle: E-Commerce Report 2018: Wandel und Trend...Unic
Prof. Ralf Wölfle präsentierte exklusiv und erstmalig die Ergebnisse des aktuellen E-Commerce Reports 2018. Die Studie zeigt Herausforderungen und Trends im digitalen Handel in der Schweiz und illustriert, dass sich die Neuerfindung des Handels nicht auf das Internet beschränkt, sondern Grenzen von Kanälen sprengt.
Auftraggeberin der Studienreihe ist die Datatrans AG in Zürich. Datatrans, der führende Schweizer Spezialist für Internetzahlungen (Payment Service Provider, PSP), möchte mit der Studie mehr öffentliche Aufmerksamkeit für B2C-E-Commerce erreichen und aktuelle Entwicklungen ins Bewusstsein und in die Diskussion bringen.
Digital Nudge Day 2018: Christine Reichardt - Smarte Selfservices im Kreditbu...Unic
Spannungsfelder zwischen Mehrwert für den Kunden, regulatorischen Rahmenbedingungen und organisatorischen Strukturen. Christine Reichardt, Head Sales Digital Channels Aduno Gruppe / cashgate, zeigt, wie cashgate die richtige Balance zwischen diesen Themen findet.
Digital Nudge Day 2018: Marta Kwiatkowski Schenk - Simplexity: Die Sehnsucht ...Unic
In der zunehmend komplexen Welt steigt der Wunsch der Menschen nach radikaler Einfachheit, Überschaubarkeit und Verständlichkeit. Die Einstellung, die in die Zukunft weist, lautet daher: «Weniger ist mehr» oder «Mehr ist anders».
Digital Nudge Day 2018: Christof Zogg - Self-servicing im öffentlichen VerkehrUnic
Selfservice ist kein neues Thema bei der SBB. Die Billetautomaten haben sich zu Multitalenten entwickelt und auch in der digitalen Welt bündelt die SBB ihre Services zu einem persönlichen Reisebegleiter. Und die digitale Reise der SBB geht weiter: Spracherkennung, Location-Based Services und viele weitere Innovationen stehen an.
Präsentation des E-Commerce Report 2016 - Prof. Ralf Wölfle, FHNWUnic
Der E-Commerce Report ist eine empirische, primär qualitative, branchenübergreifende Studie zur Entwicklung des Schweizer B2C-E-Commerce. Er ist die einzige Schweizer Studie aus Anbietersicht und untersucht seit 2009 jährlich Stellenwert, Wandel und Trends des Schweizer E-Commerce. Die wesentlichen Resultate der aktuellen Studie 2016 wurden brandaktuell und exklusiv am ECS vom Studienverfasser persönlich präsentiert.
Digitale Transformation in der Medikation - Walter Oberhänsli, Zur Rose GroupUnic
Die konsequente Digitalisierung der Prozesse im Gesundheitswesen erhöht die Transparenz und die Sicherheit des Patienten. Überdies bringt sie erhebliche Convenience-Vorteile und trägt dazu bei, die Gesundheitskosten zu senken.
Blick ins Hirn: Was das E-Commerce von der modernen Hirnforschung lernen kann...Unic
In seinem Vortrag stellt Dr. Häusel die neuesten Erkenntnisse der Hirnforschung für das digitale Marketing vor. Dabei erläutert er die Vormacht des Unbewussten sowie die Macht des limbischen Systems und der Emotionen. Wie entstehen Kunden-Begeisterung und – Engagement im Gehirn und was sind „brain brands“, faszinierende Marken aus Sicht des Gehirns? Digital Touchpoints: Was will das Kundengehirn wirklich? Und was unterscheidet Kunden voneinander?
CRM – Wie die gesamtheitliche Betrachtung eines Kunden gelingt / Do’s and Don’tsUnic
Präsentation „CRM – Wie die gesamtheitliche Betrachtung eines Kunden gelingt / Do’s and Don’ts“ von Doris Lieber, Strategic Lead Sales & Marketing, SAP Österreich GmbH, am Unic E-Business Breakfast vom 19. November 2015 in Wien.
Kundenzentriertheit im internationalen Wettbewerb am Beispiel MultichannelUnic
Präsentation „Kundenzentriertheit im internationalen Wettbewerb am Beispiel Multichannel“ von Stephanie Reimann, Leitung E-Commerce International, bauMax AG, am Unic E-Business Breakfast vom 19. November 2015 in Wien.
Herausforderungen von Customer Centricity im E-Commerce AlltagUnic
Präsentation „Herausforderungen von Customer Centricity im E-Commerce Alltag“ von Anja Hochmeier, Konzernleitung E-Business, PBS Holding AG, am Unic E-Business Breakfast vom 19. November 2015 in Wien.
Keynote: Der Post Logistik-Kunde im MittelpunktUnic
Keynote: „Der Post Logistik-Kunde im Mittelpunkt“ von Stefan Heiglauer, Leitung Paketlogistik Österreich, am Unic E-Business Breakfast vom 19. November 2015 in Wien.
Sitecore Experience Marketing – Gestaltung von aussergewöhnlichen Kundenerfah...Unic
Präsentation „Sitecore Experience Marketing – Gestaltung von aussergewöhnlichen Kundenerfahrungen “ von Stefan Steiner am Unic Fokus „Customer Experience“ vom 08.09.2015 in Zürich.
Customer Experience Highlights am Beispiel Post CH AGUnic
Präsentation „Customer Experience Highlights am Beispiel Post CH AG“ von Christian Hahnloser am Unic Fokus „Customer Experience“ vom 08.09.2015 in Zürich.
Relaunch post.ch – Ein Schritt Richtung digitale TransformationUnic
Präsentation „Relaunch post.ch – Ein Schritt Richtung digitale Transformation“ von Catherine Loeffel am Unic Fokus „Customer Experience“ vom 08.09.2015 in Zürich
Das grösste E-Banking der Schweiz erneuern – challenge accepted.Unic
Präsentation „Das grösste E-Banking der Schweiz
erneuern – challenge accepted.“ von David de Iorio, PostFinance am Unic Breakfast Banking & Insurance vom 25.08.2015 in Zürich.
Kundennähe von Banken und Versicherern im Web - Benchmark 2015Unic
Präsentation „Kundennähe von Banken und Versicherern im Web - Benchmark 2015“ von Stefan Pieren und Sandro Dönni, Unic am Unic Breakfast Banking & Insurance vom 25.08.2015 in Zürich.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
11. The Value of Looking Through a Window
• Target relevant ads or content at the right time
• Change an experience in the moment
• Remarket to people not categories
12. A New Era For Digital Intelligence
+Real-Time
Customer Centric
Actionable
Historical
Analytics
Real-Time
Analytics
Use Cases
Dashboards, campaigns,
multi-touch attribution,
data mining. All in the past
hours to days old.
High level trending,
campaigns, summary-level
analysis hours to minutes old.
Push API powers content & offer
relevance, visitor engagement,
ad targeting, social interaction,
trends, referrals.
As-it-happens
Machine-to-machine
Visitor–level detail
+
+
+
13. “If I’d asked them what they wanted, they
would have asked for a faster horse.”
-Henry Ford
14. THE CUSTOMER
Steve, The Biker
Recently purchased a new touring motorcycle
Needs a new helmet
Shops online during busy holiday weekend
15. THE BRAND
Jill, Motorcycle Superstore
Owns Customer Acquisition and Retention programs
Can’t wait for static, dated reports in order to act
Must respond in the moment during holiday weekend
17. WEBTRENDS SOLUTION
• PPC campaign setup and management with
Webtrends Ads
• Real-time Campaign Monitoring with
Webtrends Streams
VALUE DELIVERED
• Maximize ROAS
• Increase employee workflow efficiency
Jill sets up and optimises her SEM Program
Monitors keyword performance in real-time
Able to responds quickly to emerging trends
STEVE’S BEHAVIOUR JILL’S ACTIONS
Steve goes to Google and performs
a search for "motorcycle helmet"
Discover
18. WEBTRENDS SOLUTION
• Intelligent Landing Page Optimisation with
Webtrends Optimize
VALUE DELIVERED
• Increase click-through rate
• Increase interaction rate
• MVT testing to optimise landing page
• Relevant content delivered in context
• Based upon knowledge of Steve & his
current behaviour
STEVE’S BEHAVIOUR JILL’S ACTIONS
• Clicks sponsored link and lands on a
motorcycle helmet category page.
• Browses helmet.
Respond
19. WEBTRENDS SOLUTION
• Segment discovery and precision targeting
with Webtrends Streams + Webtrends
Optimize
VALUE DELIVERED
• Impact cross-sell/up-sell rate
• Deliver relevant content to increase
engagement
• Automatic in-the-moment scoring
• In-the-moment offers presented based upon
geo-location, device, behaviour awareness
STEVE’S BEHAVIOUR JILL’S ACTIONS
• Begins exploring gloves which have been
cross-merchandised on helmet pages.
• Relevant helmet offers are displayed while
he browses gloves
Consider
20. WEBTRENDS SOLUTION
• Event and Segment discovery and configuration
with Streams + Action Center
• Full-Session Scoring with Webtrends Streams +
Webtrends Optimize
• Email Remarketing powered by Webtrends
Streams + Action Center
VALUE DELIVERED
• Increase cross-sell/up-sell rate
• Deliver relevant content to increase
engagement
• Remarketing message triggered at the most-
effective, tested moment of abandonment
• Relevant content based upon the full-session
knowledge of Steve's visit
STEVE’S BEHAVIOUR JILL’S ACTIONS
• After browsing the site, Steve leaves the site
without making a purchase.
• Within moments, an email with helmet and
glove offers received.
Decide
22. WEBTRENDS SOLUTION
• Buy-flow optimization with Webtrends Optimize
• Event and Segment discovery and configuration
with Webtrends Streams + Action Center
• Full-Session Scoring with Webtrends Streams +
Webtrends Optimize
VALUE DELIVERED
• Decrease cart abandonment
• Increase offer take rate
• Increase average order value
• Increase units per transaction
• Increase revenue per transaction
• Optimised check-out and buy-flow
• Email confirmation sent which includes
products, offers and messaging relevant to
Steve’s last session on the website
STEVE’S BEHAVIOUR JILL’S ACTIONS
• Receives email from Motorcycle Superstore,
and clicks-through from a link in the message
• Adds a helmet and a pair of gloves to his
shopping cart and completes the purchase.
Convert
23. WEBTRENDS SOLUTION
• Email optimization with Webtrends
Optimize
VALUE DELIVERED
• Decrease costs of testing
• Deliver relevant content to increase
engagement
• Increase click-through rate
• Decrease cost per channel
• Sends email promotion to their most valued
customers advertising a flash/same day sale
• Message optimized through a single bulk
send instead of multiple batch tests.
STEVE’S BEHAVIOUR JILL’S ACTIONS
• Steve receives an email message from
Motorcycle Superstore on his mobile phone
promoting a flash sale on winter riding
headwear
Respond
24. WEBTRENDS SOLUTION
• Mobile site optimisation with Webtrends
Optimize
• Campaign monitoring with Webtrends
Streams
VALUE DELIVERED
• Decrease costs of testing and development
• Support multi-channel engagement
• Increase lifetime value
• Increase revenue per repeat customer
• Optimized their mobile site to ensure that
their responsive design is working as desired
• Monitors customer behaviors, and adjusts
merchandising and content as necessary
STEVE’S BEHAVIOUR JILL’S ACTIONS
• Steve clicks on a link in the email from his
mobile device, and begins exploring the flash
sale on Motorcycle Superstore’s mobile site.
Re-Engage