Clinical trials and health outcomes research differ in important ways that impact statistical modeling approaches. Clinical trials typically use homogeneous samples and focus on a single endpoint, while health outcomes data is heterogeneous with multiple endpoints. Predictive modeling techniques used in health outcomes research, like those in SAS Enterprise Miner, are better suited than traditional methods as they can handle complex real-world data without strong assumptions and more accurately predict rare events. Validation of models on separate test data is also important for generalizing results.