This document discusses Greencubator, an organization that promotes sustainable energy innovations and entrepreneurship in Ukraine. Greencubator connects energy professionals through events like TeslaCamps and supports green startups. It works on initiatives to develop energy-efficient universities, communities, and media while advocating for behavioral changes to reduce energy use and waste. Greencubator's goal is to empower people to become advocates, investors, and drivers of the energy revolution.

1. Сталі зміни
в поведінці, бізнесі та
соціальній взаємодії

3. WE GREENCUBATOR!
ARE
platform for
connecting energy talents promoting sustainable innovations
We focus on energy innovations that are good for environment and good for society
Community Start-ups
Media
EnergyCamps
innovative format of open-air, off-grid,
renewables-powered energy forums
Education
network of over 3 000 renewable energy
and sustainability pro's and enthusiasts
Advising leading business media on green
economy and producing 6 “Green Issues” of
InvestGazeta, Delo, Delovaya Stolitsa
developing academic energy-culture and community
of green-minded educators
7 Energy Efficient Universities Conferences
developing green entrepreneurship
eco-system through networking,
hackathons and mentoring

4. What we do?
2 Ukrainian green startups
presented themselves at
CeBIT as a result of
Greencubator - CODE_n
cooperation

5. Impact: energy innovators!
TeslaCamp invites you to join energy innovations fun
Media coverage
3 TeslaCamp 3 teams become finalists
of RockStart Accelerator Smart Energy
program (out of 120 contestants)
oeš‘“›⁸best energy startup’”⁹
at IBM Mentors Kay,
winner at hack4good
now resident in
RockStart
Accelerator

6. Focus areas
Behavioral
changes
for energy efficiency
and waste minimization
Incubators
development
social innovations entrepreneurship education media
Sustainable
Media School
for journalists
and bloggers
Local
economies
development
Energy Efficient
Universities
Lectures of
leaders in green
entrepreneurship
Communities
empowerment
Energy
innovations
hackathon Curricula
development
International
cooperation
Joint media
projects
Green content:
video and text
for syndication by
Ukrainian media

8. «Спалювати нафту -
все одно що палити
асигнації»
Дмитро Менделеєв

10. Енергія
Транспорт
Будівлі
Вода
Їжа

11. This is how our building look in thermal cameras

12. Aren’t you forgetting something?
Extraction Generation Distribution Consumption

13. An average energy efficiency promo for consumers
Агітплакати

14. Why nobody gives a damn?
Aliens, predators, oligarchs?
Who’s guilty?

15. Geometry vs. physics!
No financial returns!

16. People hate saving energy
but they love saving money

17. They are actually
saving … brain energy
Have you ever tried quitting smoking?

18. Brain
is the center of
energy efficiency ecosystem

19. Energy Policy 2.0
• Consumer-driven
• Consumer-driving
• Consumer-engaging
• Interactive

20. People can be
a powerful change agent

23. Hippies as drivers of energy revolution
They revolted
against huge utilities

24. Advertising is
not enough
Behavioral design rules!

25. If you are not
shaping the behavior…
you are not shaping the market*!
(actually, you are missing it)
* If you got this presentation through Facebook,
Mark Zuckerberg did a nice job shaping your behavior :)

26. Energy Policy 2.0
People are
Advocates Watchdogs Investors

27. Investors? What investors?
Our people are poor,
lazy and apathetic!*
*a major stereotype

28. An average car
20 years passed

29. An average heating control
20 years passed
Yes, it’s fortochka, baby!

30. There are some advantages
of ancient technologies

31. But some things have to go
go away, go south, live in our memories

32. People love being cool
even more than saving money!

39. Add feedback loop
financial! People love saving money!

40. Build smart networks
I even dare to say «Smart Grid»
«This Internet thingy is
highly insecure and
easily hackable»

41. Smart ads!
This works!
Yes, energy
is warfare too

42. Financial tools
Money fuel the change
Consumprion-based
invoicing
Credits & interest
rates coverage
Funding energy-audits
and renovation

43. Things to stop
Worst enemies are well-knows
Punishing
energy-efficiency
Sticking
to inefficiencies
Feeding
monopolies

44. Behavioral tools
there are things to stop and things to launch
Key tools
Gamification Peer pressure Engagement

45. People power
Enabling collaboration and upstream generation
Empowering
communities
Enabling
small-scale
generation
Grid access
to new players

46. Energy innovations
Worst enemies are well-knows
Energy
apps
Consumer
networks
IT for energy

47. Energy sector capitalization
Market cap of sector is better then losses of NaftoGaz
New
business
ideas
Capitalization growth
for energy sector
Investments
attraction

48. Тенденції споживання
• Un-owning
• dematerialization
• collaborative consumption
• peer-to-peer economy

49. Перфоратор і дірка

50. Zilok

51. AirBnB

52. ZaipCar

53. CarZapp

54. Herz

55. 4-13 авто мінус з
доріг

56. Міські інновації

57. Carpooling

58. City bike

61. Philips

64. Кава - Шіітаке

65. Cradle 2 Cradle

67. Unconsumption

68. Patagonia

69. Converting peer pressure into savings

71. Monetizing sustainable behavior
Recyble Bank

72. Mosaic: Crowd-investing solar energy

76. We are open for cooperation!
Roman Zinchenko
+380 67 4492876
roman@greencubator.info
find greencubator at