This document discusses corporate and financial communications and public relations. It states that PR helps build understanding between parties and outlines its approach of opening new opportunities for businesses through transformational communications. The company focuses on investment and financial PR, territorial marketing, innovation support, and energy efficiency promotion. It provides tools like media relations campaigns and training to help achieve results. The basis is strategic planning including audience analysis and message development. Example completed projects are listed including investment conferences and media support for IPOs and M&A deals. Training programs and media campaigns are also highlighted.

1. CORPORATE AND FINANCIAL
COMMUNICATIONS
BUILDING BRIDGES OF UNDERSTANDING

2. SOURCES OF INSPIRATION
“Public Relations is a bridge to change”
Philip Lesly
“A public relations professional is a bridge
builder, not a drum beater”
Stern and Company

3. OUR APPROACH
new horizons for
Opening
businesses and society through
communications

4. TRANSFORMATIONAL PR
Working in PR to bring changes, not
just reports*
• Attracting investments
• Promoting regions and territories
• Fostering innovations
• Making energy use efficient
*Yes, we commit ourselves only to projects we will proudly tell our
children about:)

5. FOCUS
Communications serving real changes
• Investment and financial PR
• Territorial marketing
‣ investment marketing
‣ destination / tourism marketing
• Innovations support
• Promotion of energy-efficiency

6. TOOLS
Results come from solid tools in skillful hands
• Communication trainings for business-leaders
• Media relations campaigns
• Investment conferences and roadshows
• Investment and corporate presentations
• Event marketing
• Social projects / community affairs
• Information centers setup and operation
• Internet communications

7. TRAINING PRODUCTS
Providing business-leaders with practical
skills through learning
• Presentation skills for investment road-shows
• Media relations: interview techniques and news making
• Communication strategy and message development
• Handling tough questions
• Fundamentals of territorial marketing
• External PR: actions-oriented communications
• The art of public speaking

8. THE BASIS: STRATEGIC PLANNING
A successful journey starts with a first step
and a working compass
• Communication strategy development
• Target audiences analysis
• Reputation audit
• Efficient message development
• Development of investment marketing system
• Creation of support institutions

9. PROJECTS COMPLETED
Investment conferences
• «Viva la Revolucion»
‣ Concorde Capital | 2005
• «Ukraine: Europe’s Emerging Tiger»
‣ CFC Consulting / PricewaterhouseCoopers | 2006
• «Uniting the capitals – investments into the future»
• «Ukraine - North America Investment Forum»
‣ CFC Consulting | 2007
Head of practice -
Roman Zinchenko
+380 67 4492876
roman@cmt.com.ua

10. PROJECTS COMPLETED
IPO / M&A transactions support
• Concorde Capital deals | media-support
‣ Forum Bank | private placement at FSE
‣ Ukrainian Real Estate Fund
‣ Stock listing of Azovstal, Dniproenergo, Dniproazot
‣ Acquisition of 90% of Vesko insurance company by AXA-
UkrSibbank consortium
‣ Darnytsya | private placement at FSE
‣ Dacor | private placement at
‣ TMM | IPO at FSE Head of practice -
Roman Zinchenko
+380 67 4492876
roman@cmt.com.ua

11. PROJECTS COMPLETED
IPO / M&A transactions support
• Dragon Capital deals| media-support
‣ VK Development | private placement
‣ Joint with East Capital Bering Ukraine acquisition of
70% stake in Chumak
‣ Dragon Capital’s minority stake acquisition by
Goldman Sachs investment bank
Head of practice -
Roman Zinchenko
+380 67 4492876
roman@cmt.com.ua

12. PROJECTS COMPLETED
Executive trainings
• “External PR and media relations”
‣ European Business Association
• “Message development and interview techniques”
‣ a leading international pharmaceutics corporation
• “Presentation skills for investment roadshow”
‣ ICD Investments / PRP Ukraine
• “Crisis communications and media-wars”
‣ a leading European telecommunication holding
Head of practice -
Roman Zinchenko
+380 67 4492876
roman@cmt.com.ua

13. PROJECTS COMPLETED
Media-campaigns
• Ghelamco’s logistics center launch
• Belgian-Ukrainian round table on Euro-2012
• “Green Day” by the Embassy of Kingdom of Belgium and
European Business Association
• Press-attache/media support during Rudolph W. Giuliani
visit to Kyiv
• Media support for XXI Century’s Investment listing on
Warsaw Stock Exchange
Head of practice -
Andrij Zinchenko
+380 67 7441580
anrdrij@cmt.com.ua

14. PROJECTS COMPLETED
Community affairs
• Local community communications / authorities relations
for URSA/Uralita
• Promoting energy-efficiency clusters in regions
• Developing a energy-efficiency network between
Ukrainian universities
Head of practice -
Victor Kolesnyk
+380 98 2797805
victor@cmt.com.ua

15. PROJECTS COMPLETED
Corporate presentations
• IPO-presentation for a client of “Troyka-Dialog Ukraine”
• Video presentation for Interpipe’s new steel plant
• Video presentation for “Mobile Culture” program
(Kyivstar/Aerosvit)
• Video-presentation of “AgroSoyus” agricultural technologies
• Video-presentation of WindPower Ltd. (UK) technologies
• Infoanimation / interactive data visualizations for media
(Inter, 1+1, STB, Glavred, Kontrakty, others)
Head of practice -
Andrij Zinchenko
+380 67 7441580
anrdrij@cmt.com.ua

16. PEOPLE: READY TO ACTION
Roman ZINCHENKO Victor KOLESNYK Andrij ZINCHENKO
Managing partner Regional investment Communications advisor
projects manager
•Communication strategy •Local governments •Communication psychology
•Positioning relations •Presentation and visual
•Investment PR •Community affairs communications
•Raising capital •Setting up Investment •Infographics
•Investor relations promotion agencies •Educational projects
•Municipal energy projects •Media-relations
Cell: +380 67 4492876 Cell: +380 67 4492876 Моб.: +380 67 7441580
E-mail: roman@cmt.com.ua E-mail: victor@cmt.com.ua E-mail: andrij@cmt.com.ua

17. NEXT STEP
Bridges open more opportunities Contact
Roman Zinchenko
than walls.
+380 67 4492876
roman@cmt.com.ua
Let’s build them together