gambler's app to make gambling easier and less expensive

1. GamblingHQ
INTRODUCTION & BUSINESS CASE
MAY 2019

2. Why Sports Bettors NEED This App! 1
AGGREGATE
YOUR BANKROLL
►#1 SAVE MONEY: Bettors choose the best odds across
multiple sportsbooks easily saving $5 on a $100 bet.
That's an extra $1800 more sportsbook bankroll every
year ($5 per day, 365 days per year)!
►#2 AGGREGATE YOUR BANKROLL: GamblingHQ gives
you visibility across your selected sportsbooks and
fantasy accounts so you can easily manage your
bankroll. And you can add crypto to your bankroll.
Be more efficient, making more time to place more
bets!

3. GamblingHQ User Experience
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CURATE YOUR
FAVORITE HANDICAPPERS
AGGREGATE
YOUR BANKROLL
TRACK WAGERING BY UNITS
AND PAST SUCCEES
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4. GamblingHQ User Experience
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UP-TO-THE-SECOND SPORTS
NEWS AND TRENDS
BEST ODDS FEEDS ONE-TOUCH WAGERING
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5. GamblingHQ Overview
GamblingHQ will offer sportsbook sites an opportunity to promote themselves and
reach a wider audience in a very crowded field.
GamblingHQ will complement sportsbook sites - not compete with them.
Sites and apps that provide consumers with a directory of trusted options from which to
choose have been successful in many other (competitive) industries.
 Insurance: nerdwallet.com
 Financial Services: Bankrate.com
 Mobile Gaming: AppOfTheDay
 Travel: Kayak.com
GamblingHQ is:
 NOT a sportsbook site.
 NOT an entity that sets lines or odds.
 NOT licensed to take wagers.
 NOT a competitor to sportsbook sites.
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6. GamblingHQ Audience
The sports betting audience is technologically savvy, with
high expectations that aren’t currently being met by sports
gambling sites.
 Gender: 88% Male1
 Age: 18-29 years old (40%) and 50+ years old (34%)
 Average Income: $75,000 per year1
 Total worldwide gambling market: $450bn USD 2
- Online gambling market: $38bn 2
- Sports betting makes up 30-40% of the total gambling
market 2
- Casinos own just 25% of the total gambling market 2
Like they do
with video
games, online
shopping and
sports news,
this audience
will gravitate to
the best user
experiences.
1 – “Modern Sports Bettor Demographic” www.sportsbookadvisor.com 1/26/182 | 2 – “Sports Betting - Statistics and Facts” www.statista.com
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7. Our business model will focus on each stage of the user journey, converting targets
from Prospect to Subscriber.
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PROSPECT
SUBSCRIBER
4 03 02 01 0 4 0 3 0 2 0 1 05 0
Marketing
Programs
• Organic Search
• Paid Search
• Display Ads
• Retargeting
• Affiliate Marketing
• Referrals
Enhanced
User Experience
Free Trials &
Incentives
Premium Content
with Hooks
• Highly Optimized UX
• Broad Appeal
• All Major Sports
• Aggregated Lines
• Trusted Content
• Single Sign-On
• Simple Subscription
• Complex
Entanglement
• Low Barrier to Entry
• Aggregated
Personal Info
• Expose Casual
Bettors to More
Wagering Options
EYEBALLS INTEREST ACTION CONVERSION
GamblingHQ Stages of Engagement 6

8. GamblingHQ Competition
Direct Competitors
 Searching online and in the major app stores has revealed no similar sites or apps
currently in existence.
 We’ve compiled a list of 80 sports betting sites, and have (so far) identified only 13 (16%)
with available data access via APIs (Application Programming Interfaces).
 Most of the sites making their data available for bi-directional exchange are smaller,
emerging sites.
Odds Aggregators
 There are several sites online that aggregate odds from major gambling sites, including
Odds Portal (oddsportal.com) and Oddschecker (oddschecker.com). These sites these
provide helpful features like odds comparisons and calculators.
 NOTE: The screen-scraping technology used by these sites to grab data from many
different sites is much simpler to create than the bi-directional data exchange proposed
for GamblingHQ. The barrier to entry for direct competitors to GamblingHQ is
meaningfully higher than it is for these odds sites.
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9. GamblingHQ Monetization
Multiple proven revenue sources exist, from consumers, partners and
other third parties.
 Subscription: Similar to the Netflix model, charge consumers a monthly/annual
fee.
 Revenue Share: Fees from sportsbooks in return for traffic and wagering driven
to them.
 Advertising: Using methods like product placements, paid search and rewards,
integrated advertisements won’t interrupt the user experience.
 Paid App: Consumers pay to download the GamblingHQ app (not
recommended).
 In-App Purchases: Power users can upgrade their experience for premium
content and capabilities. (Example on the following page.)
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10. In-App Purchase Example 9

11. GamblingHQ Challenges
Significant challenges exist, creating barriers to entry for potential competitors.
 Data Access from Sportsbooks: One of the biggest challenges will be establishing
data exchange capabilities with the major sportsbooks. Demonstrating and
delivering value to the sportsbooks will be essential.
 Security: Safeguarding data must be a priority, and the challenges will be similar to
every site that maintains user login credentials and sensitive information.
 Competitive Threats: While we hope to capitalize on first-mover value, competitors
will likely emerge. Some speculation exists around large tech companies (Microsoft,
Google) emerging as bookmaking giants over the long-term.
 Evolving Legislation: The landscape for sports betting will likely change quickly,
especially in the United States. Further, different restrictions will exist on a state-by-
state basis.
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12. GamblingHQ Investments
INVESTMENT PROJECTIONS
Major Investments Description Estimate
Design and Development Creation of a highly integrated website and app $200K
3rd Party Sportsbook Integrations Bi-directional data exchange via APIs $500K
3rd Party Content Integrations Pull content from external sources $250K
Naming / Branding Identity, creative and trademark rights $50K
Marketing 50K customers at $10 cost-per-acquisition $500K
Original Content Celebrity writers and expert providers $200K
Legal Necessary protections $100K
TOTAL $1.8M
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13. GamblingHQ Timeline 12
Customer Acquisition
$200K
Legal Fees
$25K
Initial Design and Development
$200K
Content Integrations
$125K
Naming/Branding
$50K
Sportsbooks Integrations – 1st Wave
$200K
Sportsbooks Integrations – 2nd Wave
$150K
Sportsbooks Integrations – 3rd Wave
$150K
Content Integrations
$125K
Customer Acquisition
$150K
Customer Acquisition
$150K
Original Content
$200K
Legal Fees
$25K
Legal Fees
$25K
Legal Fees
$25K
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8
$265K $210K $200K $200K $200K $200K $265K $260K
New Users (Free Trials): 20,000 20,000 15,000 15,000 15,000 15,000
New Subscribers: 2,000 2,000 1,500 1,500 1,500 1,500
Aggregate Subscribers: 2,000 3,400 3,880 4,216 4,451 4,615
Subscription Revenue: $32,000 $54,400 $62,080 $67,456 $71,216 $73,840
Assumptions: $10 Marketing CPA; 2:1 Paid-to-Organic Acquisition Ratio; $5 eCPA; 10% Subscriber Conversion;
30% Quarterly Attrition; $8 Monthly Subscription. Does not consider any revenue sources except subscription revenue.
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8
Go
Live

14. Let’s do this.
marcgendell@yahoo.com | 404.964.9898
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