Online Gaming and Social Betting @ClickEarnGrow

1. Early CLICK EARN GROW concept in 2009 Online Betting Technologies Presentation Introduction to Darren Matadeen 27 October 2009 Darren Matadeen @ClickEarnGrow www.ClickEarnGrow.com

3. Introduction to Darren Matadeen Mission Statement Real-Time World Class Organisation and Data Distribution Enabler Method Developing and Delivering High Online Line Transactional Platforms & High Interactive Online Media for 15+ years for top 1 - 3 world companies Qualified & Experience Senior Executive IT Programme Manager for 15 years BSc. Double Hon. BIS, P1, P2, CVP, Agile, DDD, TDD, Strong Leader, PMO focused, developer in People, Process and Technologies (Technology agnostic C++/ Java/ C#/ .NET, TIBCO, Oracle, nHibernate), Innovative, design/architect new products and understand the global markets – firm believer of business rules engine - Active and precision Leadership - Managing multiple portfolios Project life cycles globally with teams of 300+ - The glue between clients / stakeholders / sponsors / Architects / DB-App Developers / Operations / Services / third parties / offshore partners - Delivered World Class multimillion $US SOA, High Transactional Real – Time Applications and Systems infrastructures for world leading organisations: BP (CAPEX & OPEX $US 33.3 Million ) - Delivered World Class Interactive Online Media Solutions: Microsoft-MSN - Expert in Global Sportsbook Trading Development and Implementation: Stan James, 188BET - Voted best Speaker at the Bet Market Asia in Macau May 2009

4. Step 1: Creating a Winning Organisation Business • Business Context (Benefits case) • Program Management • VISION & ROADMAP (V&R) Strategic • Project Strategy • Value Management • Risk Management • Quality Management • Performance Management Control • Scope Management • Schedule Management • Project Planning • Resource Management • Budget & Cost Control • Change Control • Document Management Technical • Requirements Management • Estimating • Configuration Management • QA/Testing UAT - OAT Commercial • Benefits Management • Procurement Organisation • Project Organisation • Knowledge Management People • TEAMWORK Tools • PPM Dashboard

5. Step 2: Delivering ROI Constantly Business Intelligence Integration Infrastructure & Operations (ITIL) Processes & applications Quality-assured , timely and complete information flows to support web business. Company-wide Business Intelligence, MI and exploitation of our knowledge. CSFs/ Goals Rationalise to a common set of functionality to allow movement of people and re-use of technology Simple and effective integration and ability to work collaboratively H-OLTP strength infrastructure and IT Operations, working to SLAs to deliver – 24x7 availability, 99.99% end-to-end availability. High security platform for growth and flexible deployment options Strategic Framework

6. To accelerate delivery, drive deliverable quality, and keep a laser focus on achieving Integration Excellence, our High OLTP solution is backed not only by highly skilled and experienced delivery teams, but also by a broad variety of supporting accelerators, including tools, relationships and technology components Step 3: People, Tools, Best Practices & Relationships

7. Step 4: CSF - Enabling Excellence H-OLTP

10. Step 7: Agile - Time to Market Strategies Source: Agile Scrum Master

11. Step 7a: Specifications & User Stories Carved specifications into manageable end to end user stories and we had customer on site to prioritize. This speed development and delivered shorter release cycles to Staging and UAT MTSP Backlog (EXAMPLE) Tasks Units Market Type Settings Profile Code Textbox to input the Market Type Settings Profile Code 2 Market Type Settings Profile Name Textbox to input the Market Type Settings Profile Name 2 Sports Dropdown list to select the sports of the profile. Selecting the sport will populate all market types under this sport group 2

12. Step 7b:PPM & JIRA Real-time Reporting for Communications and Proactive Risk Management

13. 1 st Wave Quick wins 2 nd Wave Establish foundation 3 rd Wave Maturation and Delivery Commitments Step 8: Roadmap IMPACT INCEPTION 1 MONTHS 2 MONTHS 4 MONTHS 6 MONTHS 9 MONTHS June 2009 Leadership commitment PMO TA & BA Maintain commitment and support “ Right structure” Development and Operations Teams Portfolio Ecosystem Quick wins Establish Frameworks Agile – Time to Market Deleiveries Design Design Enterprise data models Maturing model/CSL process/Data Warehousing Requirements model CoE Payments Affiliates Sportsbook Business Domain Model & Architecture Defined Deliveries Governance Organisation Process Technology Data

14. Result: State of the Art Sports Trading Transactional Business Engine Real-Time - Supporting the Event Driven Era ‘ Non stop, bulletproof and ‘always-on systems’

15. Today’s Betting Industry Strategies @ClickEarnGrow 4000+ bets per second engine with a social platform