Clever Together is a crowdsourcing platform that engaged Journalista to conduct a PR campaign from April 2013 to present with a budget of £5,000 per month. The goals were to raise awareness of Clever Together's platform, provide insight into its benefits, and establish the CEO as a thought leader. Journalista implemented a strategy focused on thought leadership and leveraging third party advocacy. Outputs included over 6 million people reached through media coverage, new business opportunities directly attributed to the PR spending, and speaking opportunities for the CEO in high-profile publications and events. The client was pleased with the results and Journalista's connections in the healthcare sector.
Presentation from Keith Hodgkinson, Deputy Director of Innovation Policy at the Department for Business, Innovation and Skills (BIS), at the Centre for Defence Enterprise Marketplace held on 5 February 2015. For more info see: https://www.gov.uk/government/news/mod-brings-businesses-together-for-innovative-defence-ideas
Presentation from Keith Hodgkinson, Deputy Director of Innovation Policy at the Department for Business, Innovation and Skills (BIS), at the Centre for Defence Enterprise Marketplace held on 5 February 2015. For more info see: https://www.gov.uk/government/news/mod-brings-businesses-together-for-innovative-defence-ideas
RetailOasis are proud to announce a new partnership with Edge (www.edgecustom.com.au), one of Australia's leading content marketing agencies.
With the proliferation of media channels, it's getting harder to truly connect with customers. We believe the future of communications is in content creation - engaging customers with your brand, through a meaningful story that leverages your own channels.
In partnership with the NRA, Edge have surveyed some of Australia's biggest retailers to shed light on the key opportunities in this area.
DM is very essential in today's environment. these slides deals with the various techniques of digital marketing. It is a highly challenging environment. Dealing with complexities is an ongoing business. meeting the requirements of changing customer needs is absolutely necessary in todays marketing. these slides addresses the same.
Пиар в стартапе: извлекаем максимум пользы. Алексей ЛартейAlina Dolgikh
1. Зачем стартапу пиар? Чтобы покупали продукт, чтобы инвестировали в компанию, чтобы знали команду и приходили работать (HR-пиар).
2. Целевые аудитории и каналы: бизнес-СМИ (для инвесторов), IT-коммьюнити (для продаж продукта), тематические сообщества (HR).
3. Как формировать вашу базу СМИ? По каким метрикам?
4. Главный секрет успешного пиара: делайте нормальный продукт. Ненормальный не купят, на ненормальный не придут инвесторы, на ненормальный вы не наймете лучших людей.
5. Как заинтересовать журналиста? Рассказывайте истории: о продукте, о разработке, об инвестициях.
6. Используйте попутные инфоповоды: пишите колонки.
7. Сколько денег экономит пиар? Примеры с цифрами.
8. Заключение/выводы.