The document provides tips for public relations (PR) for startups. It discusses how PR is important for startups to open doors to new sales, partnerships, investor interest, and attracting talent. PR can help startups become thought leaders through news stories about their products and services. The document recommends knowing your target audience which includes customers, relevant reporters, potential investors, and potential employees. It provides examples of good PR channels for startups and the nine types of startup press releases. Finally, it emphasizes the importance of having the right person lead PR and maintaining a good startup reputation through cooperation with journalists.