Our work with DrDoctor

1. DRIVING SALES VIA BRAND REPUTATION:
DRDOCTOR
Client name
Sector
Timeframe
Budget
DrDoctor
NHS Efficiency
January – April 2014
£15,000

2. 2Credentials | © Journalista 2015 | journalista.co.uk
Patient communications service DrDoctor
creates dramatic improvements in capacity
and DNAs in acute and community settings
using SMS reminder systems. When
Journalista started working with them in
March 2014 they set the following
objectives:
• Target potential new business audiences,
most likely Directors of IT and Directors of
Operations across acute and primary care
organisations within the NHS.
• Raise the profile of successful
programmes within the client’s local
media.
• Drum up awareness about DrDoctor
ahead of and following the NHS Expo
event held on 3rd and 4th March 2014.
• Drive people to pre-register for new
business meetings with DrDoctor ahead
of the NHS Expo.
• Overall, PR activity needed to be used
tactically to deliver sales and retain and
grow existing accounts.
Challenge
Insight
Results
Interrogate DrDoctor data collected on
patient behaviour and response around
DNAs, cancellations and feedback as part of
case study research to create universal
practical information that would be useful
and catch the attention of managers across
the NHS.
4,459,304people reached with thought leadership and
articles featuring DrDoctor
15pieces of coverage including two thought
leadership pieces by Tom Whicher featured
on the Guardian Healthcare Professionals
Network
CASE STUDY: DR DOCTOR
Strategy
Thought leadership and case studies:
• Support the existing marketing activity by
developing a series of quick fire PR
opportunities over February, March and
April to drive awareness of DrDoctor
preceding and following the NHS Expo
event.
• Do this through thought leadership,
including comment pieces in professional
pages across the nationals; trade and
specialist magazines.
• Use case studies and pitch them for news
and features in trade, specialist and local
media.

3. 3Credentials | © Journalista 2015 | journalista.co.uk
OUTPUTS: ONLINE COVERAGE
How
text
messages
can
eradicate
wai1ng
1mes

4. 4Credentials | © Journalista 2015 | journalista.co.uk
OUTPUTS: SOCIAL MEDIA

5. 5Credentials | © Journalista 2015 | journalista.co.uk
01
Secured coverage in
specialist, national and local
media highlighting the
dramatic impact of the
DrDoctor approach.
02
Coverage reached a potential
audience of over 4 million
people.
OUTCOMES
03
DrDoctor’s co-founder Tom
Whicher interviewed on BBC
Radio 5 Live.
04
High profile Twitter
engagement with the Guardian
article which was tweeted 179
times including by the NHS
Alliance.
05
Named factor in converting
several NHS trusts leads into
business for Dr Doctor:
“It was great to see our
Guardian piece pinned up next
to the desk of the Ops Director
for the trust”.
“JOURNALISTA QUALIFIED OUR
INNOVATION CREDENTIALS THROUGH
THIRD PARTY ADVOCACY OF OUR
SUCCESSES TO DATE AND THOUGHT
LEADERSHIP. THIS PROMOTED US IN
THE EYES OF PEOPLE COMMISSIONING
OUR TOOLS. THROUGH THEIR
GUIDANCE WE’RE NOW MUCH TIGHTER
IN DOCUMENTING OUR CASE STUDIES.
WE’RE LOOKING FORWARD TO KICKING
OFF A NEW PROJECT WITH THE
INSIGHTFUL AND WELL CONNECTED
JOURNALISTA TEAM AGAIN THIS
AUTUMN.”
Tom Whicher,
Co-founder, DrDoctor

6. WWW.JOURNALISTA.CO.UK
GET IN CONTACT WITH US:
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