Network Locum hired Journalista to increase brand awareness and traffic to its locum recruitment site from April 2012 to April 2013 with a £10,000 budget. Journalista's strategy focused on thought leadership pieces establishing the CEO as an entrepreneur in health and highlighting the product's impact on the NHS. This resulted in 20% more enquiries to the site and over 6 million people reached through national and trade press coverage, with the CEO now seen as an authority in entrepreneurship.