Gungho Design is a team dedicated to developing effective marketing solutions for clients. They strive to deliver projects on time and within budget while maintaining a professional and transparent process. Gungho has extensive experience working with various clients in the healthcare sector, including many NHS organizations, to create branding, campaigns, and other materials.
Advertising involves paying for promotional messages to reach potential customers and encourage them to purchase a company's products or services. The objectives of advertisements are to promote new products, create brand awareness, and enter new markets. The advertising process involves many specialized roles including advertisers, ad agencies, media companies, and creative teams. Advertisements go through planning, development, and execution stages. Common advertising mediums include print, television, radio, and online platforms.
Blueflower Limited is a strategic communication firm that helps companies achieve management objectives through effective communication. It offers public relations, corporate communication, issues management, media engagement, custom publishing and social marketing services. The firm believes that everything communicates, both stated and unstated, so companies must define themselves or risk being defined by others. Blueflower's goal is to create an environment for business success through favorable stakeholder perceptions. It has experience serving clients across various industries in Nigeria.
HB Promotions is pitching a revised marketing strategy to Hudsons Coffee, an Australian coffee chain with over 70 stores. Their current in-store, website, and social media promotions are not maximizing customer engagement. The proposed strategy includes increasing Hudsons' presence on high-potential social media platforms like Facebook, Instagram, YouTube and Snapchat. It also suggests expanding advertising beyond stores through billboards and radio to attract new customers. Finally, the pitch recommends making the loyalty program easier to join through a mobile app to grow brand loyalty.
Adriana Cefola BMA349 Campaign Pitch Presentation - Tim Tam by Adriano Zumboamcefola
CBM Advertising is pitching revised marketing communication strategies for Tim Tam by Adriano Zumbo to address current problems. The strategies include:
1) Updating Arnott's website to better integrate the Tim Tam range
2) Promoting through both social media and more conventional channels to reach a wider audience.
Communication tools proposed are digital marketing on the website, a TV commercial for broad exposure, and point-of-purchase materials in stores. The objectives are effective integrated communications to create awareness, influence attitudes, and change customer behavior.
The document discusses the partnership between communications consultancy DTW and management consultancy Private Public Ltd (PPL) and how they can help healthcare providers respond to the UK government's new policy of creating an open healthcare market. It outlines their strategic marketing and communications model which includes understanding the new marketplace, analyzing competitors, developing engagement strategies, and providing marketing communications support. The partnership combines the teams' experience in healthcare and public sector alongside marketing and change management expertise.
Danny Moloney created the "Researcher in Residence - Explorer" program to provide on-demand consulting services to manufacturers, distributors, and dealers serving the global print media channel. Through the program, called "Adventurer," clients pay $1,600/month for support including market analysis, opportunities research, and strategies for global market entry and development. Moloney has over 30 years of expertise in the printing, publishing, and creative industries and aims to help clients navigate challenges and opportunities in the evolving global print media landscape.
This document discusses the impact of television advertising on consumer buying behavior. It begins with an abstract stating that TV is an effective advertising medium due to its combination of visual and audio. The document then provides an introduction on advertising in general and the advantages of TV advertising specifically. It discusses how TV advertising can influence consumers of all ages, from children to teenagers to adults. The document also reviews literature on studies that have examined the behavioral and psychological impact of TV ads on consumers. The overall purpose is to analyze the factors influencing consumer buying behavior through TV advertising.
The document analyzes Subway's 2016 advertising campaign for a new pulled pork sandwich. It discusses three advertising methods used - TV, radio, and print ads. The TV and radio ads both emphasized that the pork was slow cooked for 7 hours. The target audience was likely people aged 10-40 who enjoy meat and fast food. Regulatory bodies like the ASA and OFCOM would ensure the ads did not mislead or harm consumers.
Advertising involves paying for promotional messages to reach potential customers and encourage them to purchase a company's products or services. The objectives of advertisements are to promote new products, create brand awareness, and enter new markets. The advertising process involves many specialized roles including advertisers, ad agencies, media companies, and creative teams. Advertisements go through planning, development, and execution stages. Common advertising mediums include print, television, radio, and online platforms.
Blueflower Limited is a strategic communication firm that helps companies achieve management objectives through effective communication. It offers public relations, corporate communication, issues management, media engagement, custom publishing and social marketing services. The firm believes that everything communicates, both stated and unstated, so companies must define themselves or risk being defined by others. Blueflower's goal is to create an environment for business success through favorable stakeholder perceptions. It has experience serving clients across various industries in Nigeria.
HB Promotions is pitching a revised marketing strategy to Hudsons Coffee, an Australian coffee chain with over 70 stores. Their current in-store, website, and social media promotions are not maximizing customer engagement. The proposed strategy includes increasing Hudsons' presence on high-potential social media platforms like Facebook, Instagram, YouTube and Snapchat. It also suggests expanding advertising beyond stores through billboards and radio to attract new customers. Finally, the pitch recommends making the loyalty program easier to join through a mobile app to grow brand loyalty.
Adriana Cefola BMA349 Campaign Pitch Presentation - Tim Tam by Adriano Zumboamcefola
CBM Advertising is pitching revised marketing communication strategies for Tim Tam by Adriano Zumbo to address current problems. The strategies include:
1) Updating Arnott's website to better integrate the Tim Tam range
2) Promoting through both social media and more conventional channels to reach a wider audience.
Communication tools proposed are digital marketing on the website, a TV commercial for broad exposure, and point-of-purchase materials in stores. The objectives are effective integrated communications to create awareness, influence attitudes, and change customer behavior.
The document discusses the partnership between communications consultancy DTW and management consultancy Private Public Ltd (PPL) and how they can help healthcare providers respond to the UK government's new policy of creating an open healthcare market. It outlines their strategic marketing and communications model which includes understanding the new marketplace, analyzing competitors, developing engagement strategies, and providing marketing communications support. The partnership combines the teams' experience in healthcare and public sector alongside marketing and change management expertise.
Danny Moloney created the "Researcher in Residence - Explorer" program to provide on-demand consulting services to manufacturers, distributors, and dealers serving the global print media channel. Through the program, called "Adventurer," clients pay $1,600/month for support including market analysis, opportunities research, and strategies for global market entry and development. Moloney has over 30 years of expertise in the printing, publishing, and creative industries and aims to help clients navigate challenges and opportunities in the evolving global print media landscape.
This document discusses the impact of television advertising on consumer buying behavior. It begins with an abstract stating that TV is an effective advertising medium due to its combination of visual and audio. The document then provides an introduction on advertising in general and the advantages of TV advertising specifically. It discusses how TV advertising can influence consumers of all ages, from children to teenagers to adults. The document also reviews literature on studies that have examined the behavioral and psychological impact of TV ads on consumers. The overall purpose is to analyze the factors influencing consumer buying behavior through TV advertising.
The document analyzes Subway's 2016 advertising campaign for a new pulled pork sandwich. It discusses three advertising methods used - TV, radio, and print ads. The TV and radio ads both emphasized that the pork was slow cooked for 7 hours. The target audience was likely people aged 10-40 who enjoy meat and fast food. Regulatory bodies like the ASA and OFCOM would ensure the ads did not mislead or harm consumers.
Rahs is a heavy user of technology for lifestyle, idols, ambitions, music and media consumption purposes, though is a late adopter of new technologies. They rely on various forms of media and technology for different aspects of their life but were slow to adopt the latest innovations.
Dianne Cunningham, Lawrence Centre for Policy & Management - Water & AgricultureThe Canadian Water Summit
The document summarizes a water innovation forum hosted by the Lawrence National Centre. It discusses key drivers that can promote or inhibit water management innovation in Canada's agricultural sector. These include water policy, market instruments, and research/knowledge. The forum brought together over 100 representatives to discuss agricultural water use and innovative solutions through case studies and findings. It concluded that while government has a role in encouraging innovation, private standards and consumer demands are also driving producers to adopt new practices.
State Farm Insurance in Alpine, CA., Auto Insurance, Life Insurance, Fire Insurance. Our many products and services including; Insurance for Automobile, Homeowners, Condominium, Renters, Motorcycle, Flood, Farm and Ranch, Personal, Life & Annuities, Health, Disability, Long-term Care, Business & Commercial, Boat and more. We can also help guide you in your financial decisions by offering Mutual Funds for your personal retirement, education savings, business retirement and a variety of other account types. State Farm Bank offers the convenience of Online Banking, Credit Cards and Loans as well. More details are available by clicking on our website. Like a good neighbor, State Farm is there.
The Blue Economy Initiative is a multi-year research and communications project launched by the Gordon Foundation, Canadian Water Network, and RBC Blue Water Project. Chaired by Nicholas Parker, it aims to increase awareness of the economic benefits of sustainable water management in Canada by informing the public and decision-makers. It will produce a report quantifying water's contribution to the Canadian economy and fill gaps in knowledge about economic impacts and pollution costs.
The document discusses challenges for future global food production due to increasing world population and per capita food consumption. Key points include:
- World food requirements are expected to double in the next 40 years
- Increased competition for limited water supplies will impact the ability to feed the world
- Up to 80% of future food needs must be met through irrigation
- Alberta is well-positioned to help meet future food needs due to its large agricultural land base, relatively small population, strong dryland and irrigation agriculture, and potential to increase food processing
The speaker calls for a radical rethinking of water issues and management. He introduces the Blue Economy Initiative, a partnership between a water research center, financial institution, and philanthropic organization. Their goal is to catalyze informed decisions and policies by conveying information on water valuation, infrastructure, and virtual water. Their first report found Canada fails to capture water's $8-23 billion value to the economy. Going forward, they will address global water challenges and opportunities for Canada to become a stewardship leader through collaboration.
The United Nations 4th World Water Development Report from March 2012 examines issues around water access globally. It can be downloaded by searching for "WWDR4" on Google. The report contact is Richard Connor at richard.connor@unisfera.org.
Canadian hydropower provides 60% of the country's electricity through over 74,000 MW of installed capacity. It is the fourth largest producer of hydropower in the world and the third largest exporter. Hydropower is a clean, renewable source of electricity that can support increased electrification through electric vehicles and integration of other renewable energy sources like wind and solar. The hydropower industry is collaborating on water management and working to reduce environmental impacts while increasing efficiency and exploring new technologies like tidal, wave and in-stream power. With further development, hydropower could meet additional electricity demand from electric vehicles and help reduce greenhouse gas emissions.
Blue Step is a marketing agency that specializes in healthcare marketing. They have worked with various NHS organizations, private healthcare companies, and other clients to develop marketing strategies and creative designs. Their services include campaign management, design and printing, digital design, and public engagement. The document then highlights several healthcare marketing projects Blue Step has completed, including awareness campaigns, app development, and branding projects. It concludes by introducing the healthcare account management team at Blue Step.
Cogora is an integrated media and marketing services company that sits at the heart of a community of over 220,000 highly engaged healthcare professionals across Europe. For over 25 years, Cogora has produced content through various brands and channels to build a deep understanding of their audiences. They combine these resources and insights to create innovative marketing solutions for clients seeking to access and influence various healthcare professionals.
Clever Together is a crowdsourcing platform that engaged Journalista to conduct a PR campaign from April 2013 to present with a budget of £5,000 per month. The goals were to raise awareness of Clever Together's platform, provide insight into its benefits, and establish the CEO as a thought leader. Journalista implemented a strategy focused on thought leadership and leveraging third party advocacy. Outputs included over 6 million people reached through media coverage, new business opportunities directly attributed to the PR spending, and speaking opportunities for the CEO in high-profile publications and events. The client was pleased with the results and Journalista's connections in the healthcare sector.
The document provides an overview of The M+C Group, an Irish marketing and communications agency focused on healthcare. It discusses the company's history and expansion through acquisitions over time. It also summarizes the services provided across various divisions including creative, public relations, events, and media planning.
Urgo Medical is a wound care company that achieved several successes in 2016, including expanding its sales force by 25%, launching new products, growing faster than competitors, and winning more tenders. To accelerate performance, Urgo adopted a strategy of "Going for Gold" used by Olympic athletes, focusing all business functions on maximizing results. A key goal was redefining sales force excellence through initiatives like introducing new coverage models and incentive schemes. Brexit uncertainties did not derail Urgo, which believes the future remains bright due to its innovative product portfolio.
The document discusses the rise of native advertising and defines it as sponsored content that is relevant to consumers, not interruptive, and looks similar to the surrounding editorial content. It summarizes research conducted on consumer behaviors and attitudes toward native advertising versus traditional ads. The research found that younger generations have a strong preference for native advertising and are more likely to interact with brands online. It concludes that native advertising is effective for reaching younger audiences and is likely to continue growing as these generations age.
We believe a business that operates without a comment box, operates broken.
That is, a business that fails to open up to the riches it could share in through the feedback loops, real-time co-creation and wikifixing of the power of the network is a business that is in peril - at risk of being disrupted and defeated by those that are.
Next to those from the self-organised, open future, it is broken.
90:10 is all about fixing that.
The Alhambra Shopping Centre in Barnsley hired Talk to Media to help gain media coverage for events and promotions through a PR campaign. Talk to Media drafted press releases that were published in local and regional outlets, generating over £6,000 in coverage per release. This positive media exposure significantly increased foot traffic to the shopping centre.
RetailOasis are proud to announce a new partnership with Edge (www.edgecustom.com.au), one of Australia's leading content marketing agencies.
With the proliferation of media channels, it's getting harder to truly connect with customers. We believe the future of communications is in content creation - engaging customers with your brand, through a meaningful story that leverages your own channels.
In partnership with the NRA, Edge have surveyed some of Australia's biggest retailers to shed light on the key opportunities in this area.
Ptarmigan Bell Pottinger Consumer Credentialsadamleeds
Ptarmigan Bell Pottinger is a PR agency with 10 specialists in Leeds and is part of the larger Bell Pottinger Group. They focus on consumer PR and identifying effective communications strategies. They have experience delivering campaigns for clients across various sectors including retail, consumer goods, public and third. Their approach involves identifying target audiences and creative ways to engage them. They have worked with clients such as Camelot, Nestle, Virgin Media, NHS, ASDA, and npower on campaigns ranging from product launches to awareness and behavioral change initiatives. Client testimonials praise their creative ideas, execution, and success in exceeding expectations and driving results.
Rahs is a heavy user of technology for lifestyle, idols, ambitions, music and media consumption purposes, though is a late adopter of new technologies. They rely on various forms of media and technology for different aspects of their life but were slow to adopt the latest innovations.
Dianne Cunningham, Lawrence Centre for Policy & Management - Water & AgricultureThe Canadian Water Summit
The document summarizes a water innovation forum hosted by the Lawrence National Centre. It discusses key drivers that can promote or inhibit water management innovation in Canada's agricultural sector. These include water policy, market instruments, and research/knowledge. The forum brought together over 100 representatives to discuss agricultural water use and innovative solutions through case studies and findings. It concluded that while government has a role in encouraging innovation, private standards and consumer demands are also driving producers to adopt new practices.
State Farm Insurance in Alpine, CA., Auto Insurance, Life Insurance, Fire Insurance. Our many products and services including; Insurance for Automobile, Homeowners, Condominium, Renters, Motorcycle, Flood, Farm and Ranch, Personal, Life & Annuities, Health, Disability, Long-term Care, Business & Commercial, Boat and more. We can also help guide you in your financial decisions by offering Mutual Funds for your personal retirement, education savings, business retirement and a variety of other account types. State Farm Bank offers the convenience of Online Banking, Credit Cards and Loans as well. More details are available by clicking on our website. Like a good neighbor, State Farm is there.
The Blue Economy Initiative is a multi-year research and communications project launched by the Gordon Foundation, Canadian Water Network, and RBC Blue Water Project. Chaired by Nicholas Parker, it aims to increase awareness of the economic benefits of sustainable water management in Canada by informing the public and decision-makers. It will produce a report quantifying water's contribution to the Canadian economy and fill gaps in knowledge about economic impacts and pollution costs.
The document discusses challenges for future global food production due to increasing world population and per capita food consumption. Key points include:
- World food requirements are expected to double in the next 40 years
- Increased competition for limited water supplies will impact the ability to feed the world
- Up to 80% of future food needs must be met through irrigation
- Alberta is well-positioned to help meet future food needs due to its large agricultural land base, relatively small population, strong dryland and irrigation agriculture, and potential to increase food processing
The speaker calls for a radical rethinking of water issues and management. He introduces the Blue Economy Initiative, a partnership between a water research center, financial institution, and philanthropic organization. Their goal is to catalyze informed decisions and policies by conveying information on water valuation, infrastructure, and virtual water. Their first report found Canada fails to capture water's $8-23 billion value to the economy. Going forward, they will address global water challenges and opportunities for Canada to become a stewardship leader through collaboration.
The United Nations 4th World Water Development Report from March 2012 examines issues around water access globally. It can be downloaded by searching for "WWDR4" on Google. The report contact is Richard Connor at richard.connor@unisfera.org.
Canadian hydropower provides 60% of the country's electricity through over 74,000 MW of installed capacity. It is the fourth largest producer of hydropower in the world and the third largest exporter. Hydropower is a clean, renewable source of electricity that can support increased electrification through electric vehicles and integration of other renewable energy sources like wind and solar. The hydropower industry is collaborating on water management and working to reduce environmental impacts while increasing efficiency and exploring new technologies like tidal, wave and in-stream power. With further development, hydropower could meet additional electricity demand from electric vehicles and help reduce greenhouse gas emissions.
Blue Step is a marketing agency that specializes in healthcare marketing. They have worked with various NHS organizations, private healthcare companies, and other clients to develop marketing strategies and creative designs. Their services include campaign management, design and printing, digital design, and public engagement. The document then highlights several healthcare marketing projects Blue Step has completed, including awareness campaigns, app development, and branding projects. It concludes by introducing the healthcare account management team at Blue Step.
Cogora is an integrated media and marketing services company that sits at the heart of a community of over 220,000 highly engaged healthcare professionals across Europe. For over 25 years, Cogora has produced content through various brands and channels to build a deep understanding of their audiences. They combine these resources and insights to create innovative marketing solutions for clients seeking to access and influence various healthcare professionals.
Clever Together is a crowdsourcing platform that engaged Journalista to conduct a PR campaign from April 2013 to present with a budget of £5,000 per month. The goals were to raise awareness of Clever Together's platform, provide insight into its benefits, and establish the CEO as a thought leader. Journalista implemented a strategy focused on thought leadership and leveraging third party advocacy. Outputs included over 6 million people reached through media coverage, new business opportunities directly attributed to the PR spending, and speaking opportunities for the CEO in high-profile publications and events. The client was pleased with the results and Journalista's connections in the healthcare sector.
The document provides an overview of The M+C Group, an Irish marketing and communications agency focused on healthcare. It discusses the company's history and expansion through acquisitions over time. It also summarizes the services provided across various divisions including creative, public relations, events, and media planning.
Urgo Medical is a wound care company that achieved several successes in 2016, including expanding its sales force by 25%, launching new products, growing faster than competitors, and winning more tenders. To accelerate performance, Urgo adopted a strategy of "Going for Gold" used by Olympic athletes, focusing all business functions on maximizing results. A key goal was redefining sales force excellence through initiatives like introducing new coverage models and incentive schemes. Brexit uncertainties did not derail Urgo, which believes the future remains bright due to its innovative product portfolio.
The document discusses the rise of native advertising and defines it as sponsored content that is relevant to consumers, not interruptive, and looks similar to the surrounding editorial content. It summarizes research conducted on consumer behaviors and attitudes toward native advertising versus traditional ads. The research found that younger generations have a strong preference for native advertising and are more likely to interact with brands online. It concludes that native advertising is effective for reaching younger audiences and is likely to continue growing as these generations age.
We believe a business that operates without a comment box, operates broken.
That is, a business that fails to open up to the riches it could share in through the feedback loops, real-time co-creation and wikifixing of the power of the network is a business that is in peril - at risk of being disrupted and defeated by those that are.
Next to those from the self-organised, open future, it is broken.
90:10 is all about fixing that.
The Alhambra Shopping Centre in Barnsley hired Talk to Media to help gain media coverage for events and promotions through a PR campaign. Talk to Media drafted press releases that were published in local and regional outlets, generating over £6,000 in coverage per release. This positive media exposure significantly increased foot traffic to the shopping centre.
RetailOasis are proud to announce a new partnership with Edge (www.edgecustom.com.au), one of Australia's leading content marketing agencies.
With the proliferation of media channels, it's getting harder to truly connect with customers. We believe the future of communications is in content creation - engaging customers with your brand, through a meaningful story that leverages your own channels.
In partnership with the NRA, Edge have surveyed some of Australia's biggest retailers to shed light on the key opportunities in this area.
Ptarmigan Bell Pottinger Consumer Credentialsadamleeds
Ptarmigan Bell Pottinger is a PR agency with 10 specialists in Leeds and is part of the larger Bell Pottinger Group. They focus on consumer PR and identifying effective communications strategies. They have experience delivering campaigns for clients across various sectors including retail, consumer goods, public and third. Their approach involves identifying target audiences and creative ways to engage them. They have worked with clients such as Camelot, Nestle, Virgin Media, NHS, ASDA, and npower on campaigns ranging from product launches to awareness and behavioral change initiatives. Client testimonials praise their creative ideas, execution, and success in exceeding expectations and driving results.
This document provides an overview of the changing landscape of advertising and promotion. It discusses how the field is undergoing dramatic changes driven by advances in technology and the growth of digital media. Marketers are looking beyond traditional media and demanding better accountability from agencies. Advertising strategies now involve many media outlets and forms of "branded content" that blend advertising and entertainment. The large Madison Avenue agencies must change to survive, and marketers are allocating more funds to other promotional elements like sales promotion. The introduction prefaces an advertising and promotion textbook that covers these changes and prepares students for the new IMC-focused environment.
We are specialists in outdoor advertising with over 10 members and expertise in various outdoor advertising formats across Northern India. We provide strategic planning, creative execution, and monitoring of outdoor advertising campaigns to deliver the best results for clients. Through innovative media choices, competitive rates negotiated through vendor relationships, and ensuring campaigns reach the right audiences, we aim to maximize advertising value and returns for every rupee spent.
Consumer-Centric Transformation at Anthem: Digital and Then SomeCognizant
The digital journey requires more than the latest technology; equally important are timely and targeted customer research, tight business and IT alignment, and a passion for delivering a great consumer experience.
Twist is a lean, agile, relationship-rich campaign development + influencer relations + creative powerhouse specializing in getting your company noticed. Not overburdened with unnecessary overhead and big egos, we flow nicely into your team dynamic and help drive off-the-chart results.
Himal Karanayil presented their viva presentation project on advertising and sales promotion techniques used in retail business. The presentation covered topics such as the definition of advertising, the nature and scope of advertising, benefits of advertising, functions of advertising, and techniques used in sales promotion. Himal concluded their presentation with a bibliography citing sources on the topics covered.
Creating value for consumer brands: The implications of multi-touchpoint adve...Darya Loban
This document summarizes research on how multi-touchpoint advertising campaigns can create brand value for consumer brands. The research was based on interviews with senior advertising practitioners and analyzed four key facilitators of brand value creation: co-creation, effective communications ecosystems, valuable content, and multisensory experiences. It introduces an upgraded model of brand value creation in multi-touchpoint campaigns and provides recommendations for practitioners, such as encouraging co-creation through hedonic experiences and insights, segmenting customers, and using storytelling and immersive technologies to deliver value and sensory experiences.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Decormart Studio is widely recognized as one of the best interior designers in Bangalore, known for their exceptional design expertise and ability to create stunning, functional spaces. With a strong focus on client preferences and timely project delivery, Decormart Studio has built a solid reputation for their innovative and personalized approach to interior design.
Revolutionizing the Digital Landscape: Web Development Companies in Indiaamrsoftec1
Discover unparalleled creativity and technical prowess with India's leading web development companies. From custom solutions to e-commerce platforms, harness the expertise of skilled developers at competitive prices. Transform your digital presence, enhance the user experience, and propel your business to new heights with innovative solutions tailored to your needs, all from the heart of India's tech industry.
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
2. about us
Gungho Design is an enthusiastic and talented team We have absolute commitment to going that
of colleagues. We’re dedicated to developing the extra mile for our clients and consistently strive
most effective strategic and creative solutions that to deliver beyond their expectations. Our pricing
enable our clients to achieve their marketing goals. structure is transparent with no hidden extras.
With a client base as diverse as ours, this could And we deliver on time and within budget.
mean anything from creating a short term, high Our philosophy starts with our people. We are
impact new business initiative for a global plc to passionate about design and naturally curious, eager
developing a brand identity for a specific service to learn and willing to investigate and research
within the NHS. thoroughly in order to develop a brief fully. Our
Whatever the sector, whatever the project, priority is to help organisations to communicate
clients want to work with us because have effectively and cost efficiently with their chosen
a highly professional, no nonsense approach audiences and we’re committed to providing a
to getting the job done. smooth, efficient and quality client service.
4. Gungho Design has extensive experience in the public health sector
and our presence within the NHS continues to grow. Our work with
these clients is wide ranging and includes: branding, campaigns, social
marketing, annual reviews, reports, advertising, information leaflets,
posters, newsletters, postcards, exhibition materials and novelty give-
aways.
We have a long and successful history with many NHS organisations.
Clients include: NHS Tower Hamlets, NHS Harrow, Health for north east
London, National Treatment Agency, Monitor, Bart’s and The London
NHS Trust, National Patient Safety Agency, Commissioning Support for
London, NHS London, Medicines and Healthcare products Regulatory
Agency, NHS City & Hackney, NHS Newham, Homerton University
NHS Foundation Trust, SW London and St. George’s NHS Trust, NHS
Westminster and National Specialist Commissioning Group.
6. Government Office for London is often required to pull together huge
amounts of information for its stakeholders and members of the public
in a way that is easy to understand and visually engaging. So when a
report needed compiled relating to sustainable schools throughout
London, Gungho’s experience and expertise in handling this type of
project meant that we were the natural choice.
In order to make the information as accessible as possible, the Gungho
team created a theme for the report and worked carefully to present the
information in manageable chunks.
The client was delighted with the design and production of the final
document and with the level of service that they received throughout
the process. Indeed, the publication was so well received that Gungho
was commissioned to produce a subsequent report the following year.
Although we applied a different theme to this document, we were
mindful to ensure that it retained a visual link with the previous report.
Gungho Design has worked with GOL on other projects including
reports on sexual violence and domestic violence. Because of the
delicate nature of the subject matter, the Gungho team needed to be
particularly sensitive regarding the choice of imagery and the overall
look and feel of the piece.
8. CHYPS Plus is a unique clinic run specifically for young people –
with the young people themselves directing the service offering.
Representatives from this group sit on a “board”. Gungho developed a
recruitment campaign for new “board” members. The campaign needed
to be compelling and engaging and to encourage action. It needed to
be fun and lively without being wacky or frivolous. The initiative was
hugely successful and the client was delighted. We have subsequently
worked on other initiatives for this client – all aimed at a teenage
audience.
10. NHS Tower Hamlets asked Gungho to create a campaign that would
appeal to people who were already thinking of stopping smoking –
something that would give them the final impetus to quit. The campaign
needed to be engaging and immediately accessible. We also needed to
take into consideration the diversity of the residents in Tower Hamlets
to ensure inclusivity and broad appeal.
We used a familiar setting to create immediate impact and interest.
We arranged a location photoshoot and then, to achieve the balance
of diversity and the correct visual positioning, a second “people” shoot
against a blank background took place. We then superimposed the
people into the scene. We gave the featured characters their own
reasons for stopping smoking. Then we turned a question on to the
person looking at the advertisement – “Why will you stop?”
NHS Tower Hamlets liked the concept so much that they asked us to
produce 3 different scenes so that they could run the campaign over a
longer period of time. Collateral included posters, press advertisements,
pharmacy / GP surgery / clinic display screens.
12. The Health Trainers Programme has been running for almost three years
and is channelled through 5 local community groups - each responsible
for promoting the Programme within its own local area. This had resulted
in a lack of consistency across the overall brand and huge discrepancies
in the quality of materials going out into the community.
Gungho was asked to develop a strategy to create a robust over-arching
brand and to develop a user-friendly way for each community group
to promote the Programme. This involved consultation with key
stakeholders (including Health Trainers, service users and GPs).
The key outcomes of the rebranding initiative: a strong brand identity,
a comprehensive communication toolkit for the community groups and
a set of guidelines and templates to maintain consistency of brand across
promotional pieces.
Gungho managed and delivered on every aspect of the rebranding
process. Everyone involved in this exercise has praised Gungho for making
the whole process straightforward, efficient, engaging and inclusive.
The feedback: it has rejuvenated the whole Programme and given it
(and those delivering the service) a real sense of professionalism and value.
14. This is a hugely significant project with a high profile right across the
borough. Our brief was to take the overall Change4Life branding and to
adapt it to create a unique look and feel for this specific campaign
for Tower Hamlets.
The initiative was launched at a high profile conference where senior
representatives from the local council and from the primary care trust
introduced the campaign to specifically invited delegates involved with
healthcare issues within the borough. Materials produced specifically
for the launch conference included: an eflyer invitation (with response
monitoring support), roll banners, pop up stand, delegate folder,
information brochures and “goodie” bag.
On-going publicity for this campaign involves a number of phases and
sub-initiatives, focusing on specific areas of healthy living and target
particular audiences. Collateral includes: press advertising, posters,
billboards, street furniture, branded give-aways, brochures, leaflets,
vinyl banners and giant C4L people!
16. Gungho Design was asked to produce a smoking cessation campaign
that adhered to the national Smokefree branding guidelines and yet still
allowed for a local focus for NHS Harrow.
Collateral included: posters for pharmacies, posters for public access
locations (eg libraries, council offices), information leaflets, an aide
memoire for referrers (eg health professionals), stickers and business
cards. One element of the campaign was a specific poster campaign
intended to highlight the number of people in Harrow that die each year
of smoking-related disease. This statistic equates to 10 double-decker
bus loads which gave the figure perspective. Gungho carried out a
publicised photoshoot in front of the Harrow Civic Offices involving
an Arriva double-decker bus, a number of NHS Harrow staff as well as
several members of the public.
18. When it comes to advertising, things usually need to be turned
around pretty speedily and, of course, press deadlines must be met.
So we need to grasp the clients’ brief as quickly and precisely as
possible. We take great care to gain a thorough understanding of the
clients’ key objectives, the focus of the promotion and the market to
which it is aimed.
The Gungho team writes smart and snappy copy and designs
impactful advertisements that convey the client’s messages
succinctly and engage with the target audience – whether the
purpose is to achieve a direct response or to impart information
as part of an awareness campaign.
20. Gungho Design has been working with BT Redcare for a number of
years now, on a wide range of projects including a series of technical
literature material and magazine advertisements.
On this particular occasion, Gungho Design was commissioned to help
BT Redcare to create a campaign to address customer attrition in the
security systems market to competitors that were offering a cheaper
but drastically limited product range in comparison.
We worked together to create a personalised die cut mailer, trade
magazine advertisement, mini website and an electronic questionnaire.
In order to illustrate the ‘Get more for your money’ strapline we used
an ice cream image that became increasingly more mouth-wateringly
enticing as extra treats were added. To give their audience an extra
incentive, there was the opportunity to win an iPod for those who
completed a questionnaire on the BT website.
22. Since winning a pitch in 2008, Gungho has been working closely
with MHRA to produce two successive editions of its Annual Report
and Accounts.
Working on the first publication involved arranging a photo shoot to
include each of the Executive and Agency Board members. The creative
team at Gungho art directed this shoot in order to ensure that the
images worked with the chosen concept of the design.
MHRA were thrilled with the final result and when the time came to
produce the next Annual Report, Gungho was the obvious choice.
As a creative task, the second document was slightly more challenging
than the previous time. Having originally set such a high standard, we
wanted to exceed the expectations of our MHRA colleagues and to,
once again, impress them with our creative approach. We presented a
number of visual concepts using shapes from their logo and branding as
devices for imagery and headings, implementing the use of bold images
while retaining their corporate colour palette throughout. The overall
design combining these elements was innovative and stylish – and we
have delighted the client once again.
24. We had initially worked with this award winning jewellery designer to
produce some promotional literature. To celebrate Sam Uhbi’s twentieth
year, Gungho Design was commissioned to produce a high quality
anniversary catalogue.
The Gungho creative team got together with Sam, herself, in
order to select the most appropriate pictures and press clippings
to best represent the two decades, in a way that would please her
celebrity clientele.
It was important that the design, print and finishing of the book
exemplified the same quality and care that Sam applies to
her masterpieces.
A high quality perfect bound book was meticulously produced and
included a cover laid in cloth and a debossed logo. The memento was
given away at special events and at Sam Uhbi’s flagship store in west
London during the anniversary period.
26. British Red Cross, like any charity, depends on donations in order
to operate its services. Being the season of goodwill, Christmas
is a time when people have the propensity to be extra generous.
From a fundraiser’s point of view, this is an excellent opportunity to
increase revenue. However, given that the period is strictly limited
and competition from other worthy causes can be fierce, fundraising
campaigns need to be carefully considered and precisely timed.
Gungho Design was commissioned to develop a printed marketing
campaign to advertise a Christmas fundraising fair in the heart of
London’s financial sector.
The materials needed to be visually appealing to busy City workers
and also had to convey the classic heritage of the hosting venue, the
Guildhall. By using a clever photo montage of London’s skyline placed
inside a snowglobe with the Guildhall in the background, we were able
to convey the right balance of message, addressing the client’s brief to
maximum affect.
The campaign was extremely effective in attracting shoppers to this
event. The client was so delighted with the Gungho team that we
were subsequently commissioned to produce a similar campaign.
28. Gungho is particularly skilled in taking information that is often quite
complex and dry and presenting it in a very appealing and accessible
format. We work on a wide variety of documents of this kind both
for public and private sector organisations. We can also create
website versions.
On the production side of things, we specialise in a fast turnaround that
does not compromise a high quality finished product – we are talking
about hours rather than days. This is particularly useful when clients are
putting together bid documents. We are able to give them the latitude
to be working on the content of their proposal right up to the 11th hour.
Clients include: Government Office for London, Government Office
for South East England, NHS Harrow, South London & St. George’s
Mental Health NHS Trust, NHS Tower Hamlets, Avenance, Sodexo,
Aramark, DTZ, CB Richard Ellis and Medicines and Healthcare products
Regulatory Agency.
30. Regent’s College Conference Centre commissioned Gungho to revamp
and develop its corporate folder and hospitality menus.
The client considered the existing marketing material to be very “clunky”,
cluttered and old fashioned. Gungho was asked to develop a stylish,
creative treatment that would appeal to corporate clients and reflect the
location of the conference centre within Regent’s Park. However, the
key stipulation within the brief was that they did not want to use any
imagery of the building or the park itself.
Gungho created an illustrative approach with a ribbon style sweeping
in a circular motion signifying the college’s address at Inner Circle. The
ribbons were cleverly employed to create a sense of texture, such as that
of grass, linking elements of the environment but without using actual
images of the park or conference centre. The folder included a spot UV
finish to add a touch of sophistication.
The overall design is very elegant and contemporary – which is precisely
how the conference centre wants to be perceived.
32. We offer a complex range of products and services, tailored to your
needs, all under one roof. It means that you need to liaise with one
partner only – we will work together with you from developing creative
concepts for both graphic and structural design through production
right up to delivery and installation. We utilise our expertise and flexibility
to minimise turnaround time and save you money, with no compromise
on quality. Our wide range of products includes: banner stands, pop-up
systems, graphic pods and lightboxes, promoter units, portable furniture,
display and signage, literature holders, lighting and cases and bags.
34. IMarEST originally approached Gungho Design to redesign their
posters for the Stanley Gray Lectures. These were a series of seminars
that took place each month, varying in subject matter related to the
marine industry and attended by IMarEST members as well as the
general public.
Gungho Design developed a style for the design that was clear
and concise, exploring typography that conveyed authority and
professionalism, appropriate to its target audience. The information
was displayed with block, solid colours, bringing the essence of the
event to life and making the posters visually engaging for the public.
IMarEST was delighted with the standard of work that Gungho Design
produced for them and thus we became the design partner for all of
their event material ranging from programmes to web mailers.
36. Gungho produced an advertisement concept to promote the catering
and hospitality services that Middle Temple Hall provides for various
special occasions including formal business functions, weddings
and parties.
In order to fully grasp the requirements of this brief, our creative team
paid a site visit to the grounds of Middle Temple Hall to absorb its
surroundings. We carried out thorough background research, gaining
knowledge that formed the foundation for the creative process. The
core objective was to gain more business from a younger market.
So, whilst the historical significance of Middle Temple Hall was not
underplayed, Gungho was very careful to ensure that the venue was not
portrayed as old fashioned or stuffy.
Gungho developed a series of elegant, modern and sophisticated
advertisements using the strapline “Imagine a venue…” followed by a
few, bespoke words that captured the essence and beauty of the Hall.
The design represents Middle Temple Hall as a stylish and elegant venue
and the strapline was created as an aspirational, inspirational catalyst to
encourage people to imagine the possibilities for their special day in this
beautiful setting.
37. we print great stuff
Screaming Colour is Gungho Design’s award
winning print partner. So once we have created a
first rate design, we can manage the entire print
and production process for you. With everything
under one roof, you can be assured that the
whole process will run smoothly. Our designers
will keep a close eye on the job to ensure that
you receive the quality you want and deserve.
Check out all that Screaming Colour can do by
logging on to www.screamingcolour.com and
see how this award winning printer can help
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38. : we
design
great stuff
Gungho Design
2 Pear Tree Street
London – EC1V 3SB
Tel: 020 7549 1999
info@gunghodesign.com
www.gunghodesign.com