Dinnr hired Journalista to help increase sales and brand awareness in the 8 weeks leading up to Valentine's Day. Journalista worked with a Michelin star chef to create meals inspired by famous restaurants that food journalists could sample. This generated significant media coverage, reaching over 73 million people. It also drove a 300% increase in sales and a 400% increase in traffic to the Dinnr website on the day of the campaign launch. The successful campaign established Dinnr as an innovative option for home dining on Valentine's Day.

1. MOVE OVER HESTON:
DINNR
Client name
Sector
Timeframe
Budget
Dinnr
Food
January – February 2013
£6,000

2. Credentials | © Journalista 2015 | journalista.co.uk 2
Dinnr appointed Journalista to
create a spike in sales and build
brand value in just eight weeks.
Campaign aims included:
• Increasing footfall to the Dinnr
website to drive sales
• Raising brand awareness of the
young company by educating
journalists and consumers on
the growing trend of ‘recipe
ordering’
Challenge
Results
• Worked with Michelin star chef to produce a
series of three-course meals inspired by
famous restaurants (e.g. the Ivy)
• Sourced a food photographer to produce
beautiful imagery of the finished dishes
• Offer key food and lifestyle journalists the
opportunity to try the dishes for themselves
ahead of Valentine’s Day
300%uplift in sales over course of campaign
CASE STUDY: DINNR
73.2mpeople reached with the campaign
400%increase in traffic to Dinnr website on day
of campaign launch
Creative
Strategy: Restaurant meals
in your own home
Insight
Valentines Day was fast
approaching, a day many
couples dread being forced to
sit cheek by jowl with other
couples for dinner
• Dinnr could offer lovers the chance to enjoy
London’s fine-dining experience, but in the
comfort of their own home on Valentine’s Day

3. Credentials | © Journalista 2015 | journalista.co.uk 3
OUTPUTS:
ONLINE COVERAGE

4. Credentials | © Journalista 2015 | journalista.co.uk 4
01
Secured six pieces of
coverage across blogs,
men and women’s lifestyle
press and national media
reaching a total of 73.2
million people
02
Dinnr’s Valentine meals
were named by one of the
UK’s leading newspapers,
the Guardian, as “Buy of
the Day”
OUTCOMES
03
Dinnr’s Valentine meals
received reviews on Red
Magazine’s website as well as
on Femalefirst.co.uk which has
2.8 million monthly unique
users
04
Traffic to the Dinnr website
increased by 400% and the
company saw a 300% uplift in
sales
05
The Dinnr Facebook site
gained over 1,000 likes
“The people at journalista are smart
and personable and are not afraid to
push back. Journalista has provided
us with great PR services, from
concept to execution and follow up.
One newspaper article, facilitated by
holly and her team, quadrupled our
site traffic on the day of publishing
and has driven commensurate sign-
ups and customers. I wouldn’t doubt
hiring journalista again and can only
recommend holly and her team.”
Michal Bohanes,
Director, Dinnr