1. Зачем стартапу пиар? Чтобы покупали продукт, чтобы инвестировали в компанию, чтобы знали команду и приходили работать (HR-пиар). 2. Целевые аудитории и каналы: бизнес-СМИ (для инвесторов), IT-коммьюнити (для продаж продукта), тематические сообщества (HR). 3. Как формировать вашу базу СМИ? По каким метрикам? 4. Главный секрет успешного пиара: делайте нормальный продукт. Ненормальный не купят, на ненормальный не придут инвесторы, на ненормальный вы не наймете лучших людей. 5. Как заинтересовать журналиста? Рассказывайте истории: о продукте, о разработке, об инвестициях. 6. Используйте попутные инфоповоды: пишите колонки. 7. Сколько денег экономит пиар? Примеры с цифрами. 8. Заключение/выводы.

1. PR tips for startups

2. About Nextury Ventures
• Building and funding companies in Lithuania and
Eastern Europe
• Allocating $2m in 2014 to launch/incubate 10 startups
• Highest quality global ideas with $1b+ potential
• On traction scaling startups in the US and globally
• Attracting only the best talent
• Expanding the incubator/early stage fund to
Ukraine/Belarus/Russia in 2015

3. Why is public relations important for a startup

4. Question for to the audience:
Why is public relations important for a startup?

5. A simple news story on your product or service could:
• Open the door to new sales opportunities, business
partnerships, or investor interest
• attract talents to your startup
• help to become a thought leader

6. Example: How with a good story you can reach 390 million
audience

7. Knowing Your Audience

8. Knowing who to address in your pitches
for your news and press releases is
critical to getting any sort of coverage,
reach, or results.

9. Startup’s target audience
- Existing and potential customers
- Reporters who are most relevant to Startup‘s
idea
- Potential investors
- Potentialemployees

10. Best PR channels for startups

11. What your audience read
- Techcrunch
- VentureBeat
- MuckRack
- Go2web20
- PSFK
- StartupTunes
- Local news portals and blogs.

12. .
The 9 Types of Startup Press Release

13. We've launched

14. We've rolled out an amazing new feature

15. We've reached X amount of users

16. We've raised funding

17. We've hired someone awesome

18. We've partnered with a big company

19. We've expanded

20. We've been acquired

21. The Secrets of Successful PR
.

22. Good startup product or idea

23. Right person to lead PR

24. Why you need to have the right PR
person

25. Good startup reputation

26. Do NOT send press releases during
big events from Apple, Google etc.


27. Cooperation with journalists

28. How to pitch to the right Journalist

29. Making a database of journalists

30. Invites to startup‘s events

31. Introducing updates before official launch

32. Sharing what will be next, plans

33. Giving extra interviews

34. PR is a long term investment, but it's one that will pay off
in the end.

35. Thank you!
alex@nextury.com