Organizational culture refers to the shared values, assumptions, and behaviors that define an organization. There are three levels of organizational culture - artifacts, espoused values, and basic underlying assumptions. A strong organizational culture provides members with identity and commitment, helps the organization make sense of things, and shapes member behavior through control and reinforcement of values. Managing organizational culture involves paying attention to what leaders emphasize, how they react to crises, how they behave, how they allocate rewards, and how they hire and fire people. Socializing new members is important for transmitting an organization's core values through role models, training, and rewarding certain behaviors.