This document discusses social responsibility and managerial ethics. It covers topics such as the definition of social responsibility as a manager's duty to stakeholders. It also discusses different levels of social responsibility that companies can take, from obstructionist to proactive. The document also discusses arguments for and against social responsibility, whether social responsibility pays, how organizations can become more environmentally friendly, and issues around managerial ethics.
Chapter 4 management (10 th edition) by robbins and coulterMd. Abul Ala
This document provides an overview of managing in a global environment. It discusses key topics such as adopting a global perspective and avoiding parochialism. It also outlines different types of international organizations like multinational corporations and describes challenges of managing globally like significant cultural differences. Regional trading agreements like the European Union and challenges of the global economic and legal environments that affect international managers are summarized.
Ch no 3 Organizational Culture and EnvironmentAqib Syed
This document provides an overview of chapter 3 from the textbook "Organizational Culture and Environment" by Stephen P. Robbins and Mary Coulter. It includes learning outcomes, definitions of key terms, and exhibits exploring topics such as the symbolic vs omnipotent views of management, dimensions of organizational culture, how culture affects managers, issues regarding organizational culture, and components of the external environment. The document is intended to guide the reader in learning about how organizational culture and external environment impact managers.
This document summarizes key chapters from the 10th edition of the textbook "Management" by Stephen P. Robbins and Mary Coulter. The summarized chapter discusses managing in a global environment, including defining parochialism and contrasting ethnocentric, polycentric, and geocentric attitudes towards global business. It also describes major regional trade agreements like the EU and NAFTA, and the role of the WTO. The challenges of global management are outlined, such as adjusting leadership styles to address cultural differences.
The document summarizes key aspects of decision making by managers from a chapter in a management textbook. It discusses the eight-step decision making process, types of decisions including programmed versus nonprogrammed, and decision making conditions such as certainty and risk. Key models and exhibits are presented to illustrate decision criteria weighting, alternative assessment, and the differences between structured and unstructured problems.
Ch 5 social responsibility and managerial ethicsNardin A
The document is a chapter from a management textbook. It discusses social responsibility and managerial ethics. The chapter covers topics such as defining social responsibility, green management practices, factors that influence ethical behavior, and ways for managers to encourage ethics. It also addresses issues like managing ethical lapses, the role of social entrepreneurs, and how businesses can promote positive social change.
Chapter 8 management (10 th edition) by robbins and coulterMd. Abul Ala
This document provides an overview of strategic management concepts including:
- The 6 steps in the strategic management process including identifying mission/goals, external/internal analysis (SWOT), strategy formulation, implementation, and evaluation.
- Three types of corporate strategies: growth, stability, and renewal. Growth strategies include concentration, vertical/horizontal integration, and diversification.
- Concentration strategy focuses on increasing products/markets in a primary line of business. Vertical integration aims to control inputs by becoming a self-supplier.
Chapter 3 management (9 th edition) by robbins and coulterMd. Abul Ala
This document provides an outline for Chapter 3 of an organizational behavior textbook. It covers several key topics:
- The manager's role can be seen as either omnipotent or symbolic, with discretion constrained by culture and environment.
- Organizational culture is shaped by values, symbols and practices that influence employee behavior. Strong cultures with widely shared values provide benefits but also constraints for managers.
- Managers must address issues like creating ethical, innovative and customer-focused cultures. Workplace spirituality is also an emerging concern.
- The external environment, including specific industry forces and broader societal factors, affects organizational performance and managerial discretion. Managing stakeholder relationships is important.
This document provides an overview of chapter 7 from the textbook "Management" by Stephen P. Robbins and Mary Coulter. The chapter discusses the foundations of planning, including defining planning, the purposes of planning, and the relationship between planning and organizational performance. It also covers the key elements of planning such as goals, plans, types of goals (e.g. financial, strategic), and types of plans (e.g. strategic, operational, short-term, long-term). Traditional goal setting and Management By Objectives (MBO) are described as approaches to setting goals and developing plans.
Chapter 4 management (10 th edition) by robbins and coulterMd. Abul Ala
This document provides an overview of managing in a global environment. It discusses key topics such as adopting a global perspective and avoiding parochialism. It also outlines different types of international organizations like multinational corporations and describes challenges of managing globally like significant cultural differences. Regional trading agreements like the European Union and challenges of the global economic and legal environments that affect international managers are summarized.
Ch no 3 Organizational Culture and EnvironmentAqib Syed
This document provides an overview of chapter 3 from the textbook "Organizational Culture and Environment" by Stephen P. Robbins and Mary Coulter. It includes learning outcomes, definitions of key terms, and exhibits exploring topics such as the symbolic vs omnipotent views of management, dimensions of organizational culture, how culture affects managers, issues regarding organizational culture, and components of the external environment. The document is intended to guide the reader in learning about how organizational culture and external environment impact managers.
This document summarizes key chapters from the 10th edition of the textbook "Management" by Stephen P. Robbins and Mary Coulter. The summarized chapter discusses managing in a global environment, including defining parochialism and contrasting ethnocentric, polycentric, and geocentric attitudes towards global business. It also describes major regional trade agreements like the EU and NAFTA, and the role of the WTO. The challenges of global management are outlined, such as adjusting leadership styles to address cultural differences.
The document summarizes key aspects of decision making by managers from a chapter in a management textbook. It discusses the eight-step decision making process, types of decisions including programmed versus nonprogrammed, and decision making conditions such as certainty and risk. Key models and exhibits are presented to illustrate decision criteria weighting, alternative assessment, and the differences between structured and unstructured problems.
Ch 5 social responsibility and managerial ethicsNardin A
The document is a chapter from a management textbook. It discusses social responsibility and managerial ethics. The chapter covers topics such as defining social responsibility, green management practices, factors that influence ethical behavior, and ways for managers to encourage ethics. It also addresses issues like managing ethical lapses, the role of social entrepreneurs, and how businesses can promote positive social change.
Chapter 8 management (10 th edition) by robbins and coulterMd. Abul Ala
This document provides an overview of strategic management concepts including:
- The 6 steps in the strategic management process including identifying mission/goals, external/internal analysis (SWOT), strategy formulation, implementation, and evaluation.
- Three types of corporate strategies: growth, stability, and renewal. Growth strategies include concentration, vertical/horizontal integration, and diversification.
- Concentration strategy focuses on increasing products/markets in a primary line of business. Vertical integration aims to control inputs by becoming a self-supplier.
Chapter 3 management (9 th edition) by robbins and coulterMd. Abul Ala
This document provides an outline for Chapter 3 of an organizational behavior textbook. It covers several key topics:
- The manager's role can be seen as either omnipotent or symbolic, with discretion constrained by culture and environment.
- Organizational culture is shaped by values, symbols and practices that influence employee behavior. Strong cultures with widely shared values provide benefits but also constraints for managers.
- Managers must address issues like creating ethical, innovative and customer-focused cultures. Workplace spirituality is also an emerging concern.
- The external environment, including specific industry forces and broader societal factors, affects organizational performance and managerial discretion. Managing stakeholder relationships is important.
This document provides an overview of chapter 7 from the textbook "Management" by Stephen P. Robbins and Mary Coulter. The chapter discusses the foundations of planning, including defining planning, the purposes of planning, and the relationship between planning and organizational performance. It also covers the key elements of planning such as goals, plans, types of goals (e.g. financial, strategic), and types of plans (e.g. strategic, operational, short-term, long-term). Traditional goal setting and Management By Objectives (MBO) are described as approaches to setting goals and developing plans.
Chapter 17 management (10 th edition) by robbins and coulterMd. Abul Ala
This document provides an overview of controlling as the final step in the management process. It discusses the importance of control, describes the three steps in the control process, and explains how managers measure and control organizational performance. Key tools for controlling performance include financial ratios, budgets, balanced scorecards, and information systems. The document also covers contemporary control issues around cross-cultural differences, workplace concerns, and customer interactions.
Chapter 9 management (10 th edition) by robbins and coulterMd. Abul Ala
The document discusses organizational structure and design. It covers key elements of design like work specialization, departmentalization, chain of command, span of control, and centralization. Traditional designs include functional and divisional structures. Contemporary designs incorporate teams, matrices, projects, and boundaryless approaches. Challenges involve keeping employees connected, building learning organizations, and managing global issues.
Chapter 10 management (10 th edition) by robbins and coulterMd. Abul Ala
The document provides an overview of Chapter 10 from the textbook "Managing Human Resources" by Stephen P. Robbins and Mary Coulter. It covers the key topics in the chapter, which include the human resource management process, identifying and selecting competent employees, providing employees with needed skills and knowledge through orientation and training, retaining high-performing employees, and contemporary issues in managing human resources such as downsizing and diversity. Learning outcomes are listed for each section, with definitions and explanations of important terms.
Chapter 6 management (10 th edition) by robbins and coulterMd. Abul Ala
The document outlines key concepts about managerial decision making including:
1) The eight step decision making process involves identifying a problem, criteria, alternatives, selecting an alternative, implementation, and evaluation.
2) Managers face bounded rationality and may satisfice rather than optimize. They can also escalate commitment to past decisions.
3) Decisions are either programmed and routine or nonprogrammed and unique. They also occur under certainty, risk, or uncertainty.
Chapter 12 management (9 th edition) by robbins and coulterMd. Abul Ala
1) The document discusses managing organizational change and innovation. It defines key terms like change, change agents, organizational development techniques, and stresses the importance of managing resistance to change.
2) It examines different types of change including structural, technological, people-focused, and organizational development changes. It also looks at forces driving change within and outside organizations.
3) The document outlines Lewin's three-stage change model of unfreezing, changing, and refreezing. It also discusses stimulating innovation through creativity, champions of new ideas, and characteristics of innovative companies.
Ch 1 introduction to management and organizationsNardin A
The document is an introductory chapter about management and organizations from a management textbook. It defines key terms such as managers, management, and organizations. It describes the functions of management as planning, organizing, leading, and controlling. It also discusses the roles, skills, and levels of managers. Managers coordinate work, seek efficiency and effectiveness, and adapt to changes. Studying management is important because good management is needed universally, and understanding organizational structures and behaviors helps employees advance.
The document discusses different views of management, constraints managers face, and the decision-making process. It contrasts the omnipotent view that managers control success/failure with the symbolic view that external forces are more influential. Managers must navigate complex external environments and stakeholder relationships. The eight-step decision-making process involves identifying problems, criteria, alternatives, and selecting the optimal choice, then implementing and evaluating outcomes. Intuition and evidence-based practices also influence managerial decisions.
This document summarizes key points from Chapter 17 of the textbook "Management" by Stephen P. Robbins and Mary Coulter. The chapter introduces the topic of controlling, which refers to monitoring activities to ensure goals are accomplished as planned and correcting deviations. It describes the three step control process of measuring performance, comparing to standards, and taking corrective action. It also discusses tools for measuring organizational performance such as financial ratios, balanced scorecards, and benchmarking. Finally, it covers contemporary issues in control relating to cross-cultural differences, workplace concerns, and customer interactions.
L E A R N I N G O U T L I N E
Follow this Learning Outline as you read and study this chapter.
Who Are Leaders and What Is Leadership
Define leaders and leadership.
Explain why managers should be leaders.
Early Leadership Theories
Discuss what research has shown about leadership traits.
Contrast the findings of the four behavioral leadership
theories.
Explain the dual nature of a leader s behavior.
This document provides an overview of chapter 8 from the textbook "Management" 10th edition by Stephen P. Robbins and Mary Coulter. The chapter discusses strategic management, including defining key terms, outlining the strategic management process in 6 steps, and describing various corporate and competitive strategies. It introduces concepts like the BCG matrix, Porter's five forces model, and the importance of competitive advantage. The learning outcomes at the start of each section preview the major topics and concepts covered.
The document summarizes key concepts from the first chapter of an introductory management textbook. It defines management as coordinating and overseeing the work of others, and discusses the importance of efficiency and effectiveness. It describes the main functions of managers as planning, organizing, leading, and controlling. Managers also play various roles in terms of relationships, information sharing, and decision-making. Studying management is important because its principles are universal and people either manage others or are managed themselves.
This document provides an overview of planning as a managerial function. It defines planning, discusses the purposes of planning, and examines the relationship between planning and organizational performance. The document also describes different types of goals and plans, and discusses approaches to setting goals, developing plans, and addressing contemporary issues in planning, such as criticisms of planning and how to plan effectively in dynamic environments.
Chapter 18 management (10 th edition) by robbins and coulterMd. Abul Ala
This document provides an overview of chapter 18 from the textbook "Managing Operations" by Stephen P. Robbins and Mary Coulter. It covers the key topics in operations management including defining operations management, the role of operations managers in improving productivity, value chain management, quality initiatives like ISO 9000 and Six Sigma, and current issues like the role of technology and mass customization. The learning outcomes at the start list the main sections and key concepts covered in the chapter.
The document outlines key concepts from a chapter on management and organizations. It defines management and describes managers' functions, including planning, organizing, leading and controlling. It also discusses different types of managers and their roles. Managers' jobs are changing with greater emphasis on customer service and innovation. An organization is defined as a deliberate arrangement of people to achieve a common purpose. Studying management is valuable because good management is needed universally and understanding different concepts is important whether managing others or being managed.
Chapter 16 management (10 th edition) by robbins and coulterMd. Abul Ala
The document summarizes key concepts from a chapter on leadership from a management textbook. It defines leadership and discusses early theories on leadership traits and behaviors. It then covers contingency theories of leadership, including Fiedler's model, situational leadership theory, and path-goal theory. Contemporary views of leadership presented include transactional vs transformational leadership as well as charismatic, visionary, and team leadership.
This document provides an overview of a course on corporate social responsibility from an international perspective. The course objectives are outlined, including defining CSR, its link to competitive advantage, implementation, and social entrepreneurship. The course is divided into four parts that cover an introduction to CSR including its origins and links to sustainable development, corporate governance, and business ethics. It also discusses stakeholders, CSR implementation, and social entrepreneurship. Key concepts like hard and soft law in the EU and France are examined.
This document summarizes the major historical approaches to management including:
1. The classical approach including scientific management pioneered by Taylor which emphasized efficiency and studying workers.
2. The quantitative approach which evolved from using math/stats to solve logistics problems in WWII and focuses on improving decision making.
3. The behavioral approach including the Hawthorne studies which found social factors strongly influence worker output more than incentives.
It also discusses the contingency/contemporary approach which argues there is no universal set of management principles and the best approach depends on contingencies like organization size, task routineness, and environment uncertainty.
Chapter 7 management (10 th edition) by robbins and coulterMd. Abul Ala
This document is from a chapter about planning in a management textbook. It discusses the definition of planning as a primary managerial activity involving defining goals, strategies, and work plans. It describes the purposes of planning as providing direction, reducing uncertainty, and setting standards for control. Studies show a relationship between formal planning and higher profits/performance, though the external environment can reduce this impact. The document outlines different types of goals and plans, and discusses traditional goal setting, management by objectives, developing goals and plans, and contemporary issues in planning.
The Manager: Omnipotent or Symbolic
Define the omnipotent and symbolic views of management.
Contrast the action of manager according to the omnipotent and symbolic views.
Explain the parameters of managerial discretion.
The Organization’s Culture
Define organizational culture.
Explain what the definition of culture implies.
Describe the seven dimensions of organizational culture.
Define a strong culture.
This chapter discusses personality and values in organizational behavior. It defines personality and describes common frameworks for understanding it, including the Myers-Briggs Type Indicator and Big Five model. Key personality traits like conscientiousness, extraversion, and emotional stability are linked to job performance. Values represent preferences about how to live and differ between generations and cultures. Managers should consider person-job and person-organization fit to match personalities and values with work. Hofstede's model describes cultural dimensions like individualism and power distance that influence values internationally. Overall, personality and values assessment can aid selection and development in organizations.
This document outlines the key topics and learning outcomes covered in Chapter 5 of the textbook "Management" by Stephen P. Robbins and Mary Coulter. The chapter discusses social responsibility and managerial ethics. It covers concepts such as social responsibility, green management, factors that influence ethical behavior, and how managers can encourage ethical conduct within their organizations. Specific strategies are provided, such as developing codes of ethics and providing ethics training. The role of social entrepreneurs is also mentioned.
Chapter 17 management (10 th edition) by robbins and coulterMd. Abul Ala
This document provides an overview of controlling as the final step in the management process. It discusses the importance of control, describes the three steps in the control process, and explains how managers measure and control organizational performance. Key tools for controlling performance include financial ratios, budgets, balanced scorecards, and information systems. The document also covers contemporary control issues around cross-cultural differences, workplace concerns, and customer interactions.
Chapter 9 management (10 th edition) by robbins and coulterMd. Abul Ala
The document discusses organizational structure and design. It covers key elements of design like work specialization, departmentalization, chain of command, span of control, and centralization. Traditional designs include functional and divisional structures. Contemporary designs incorporate teams, matrices, projects, and boundaryless approaches. Challenges involve keeping employees connected, building learning organizations, and managing global issues.
Chapter 10 management (10 th edition) by robbins and coulterMd. Abul Ala
The document provides an overview of Chapter 10 from the textbook "Managing Human Resources" by Stephen P. Robbins and Mary Coulter. It covers the key topics in the chapter, which include the human resource management process, identifying and selecting competent employees, providing employees with needed skills and knowledge through orientation and training, retaining high-performing employees, and contemporary issues in managing human resources such as downsizing and diversity. Learning outcomes are listed for each section, with definitions and explanations of important terms.
Chapter 6 management (10 th edition) by robbins and coulterMd. Abul Ala
The document outlines key concepts about managerial decision making including:
1) The eight step decision making process involves identifying a problem, criteria, alternatives, selecting an alternative, implementation, and evaluation.
2) Managers face bounded rationality and may satisfice rather than optimize. They can also escalate commitment to past decisions.
3) Decisions are either programmed and routine or nonprogrammed and unique. They also occur under certainty, risk, or uncertainty.
Chapter 12 management (9 th edition) by robbins and coulterMd. Abul Ala
1) The document discusses managing organizational change and innovation. It defines key terms like change, change agents, organizational development techniques, and stresses the importance of managing resistance to change.
2) It examines different types of change including structural, technological, people-focused, and organizational development changes. It also looks at forces driving change within and outside organizations.
3) The document outlines Lewin's three-stage change model of unfreezing, changing, and refreezing. It also discusses stimulating innovation through creativity, champions of new ideas, and characteristics of innovative companies.
Ch 1 introduction to management and organizationsNardin A
The document is an introductory chapter about management and organizations from a management textbook. It defines key terms such as managers, management, and organizations. It describes the functions of management as planning, organizing, leading, and controlling. It also discusses the roles, skills, and levels of managers. Managers coordinate work, seek efficiency and effectiveness, and adapt to changes. Studying management is important because good management is needed universally, and understanding organizational structures and behaviors helps employees advance.
The document discusses different views of management, constraints managers face, and the decision-making process. It contrasts the omnipotent view that managers control success/failure with the symbolic view that external forces are more influential. Managers must navigate complex external environments and stakeholder relationships. The eight-step decision-making process involves identifying problems, criteria, alternatives, and selecting the optimal choice, then implementing and evaluating outcomes. Intuition and evidence-based practices also influence managerial decisions.
This document summarizes key points from Chapter 17 of the textbook "Management" by Stephen P. Robbins and Mary Coulter. The chapter introduces the topic of controlling, which refers to monitoring activities to ensure goals are accomplished as planned and correcting deviations. It describes the three step control process of measuring performance, comparing to standards, and taking corrective action. It also discusses tools for measuring organizational performance such as financial ratios, balanced scorecards, and benchmarking. Finally, it covers contemporary issues in control relating to cross-cultural differences, workplace concerns, and customer interactions.
L E A R N I N G O U T L I N E
Follow this Learning Outline as you read and study this chapter.
Who Are Leaders and What Is Leadership
Define leaders and leadership.
Explain why managers should be leaders.
Early Leadership Theories
Discuss what research has shown about leadership traits.
Contrast the findings of the four behavioral leadership
theories.
Explain the dual nature of a leader s behavior.
This document provides an overview of chapter 8 from the textbook "Management" 10th edition by Stephen P. Robbins and Mary Coulter. The chapter discusses strategic management, including defining key terms, outlining the strategic management process in 6 steps, and describing various corporate and competitive strategies. It introduces concepts like the BCG matrix, Porter's five forces model, and the importance of competitive advantage. The learning outcomes at the start of each section preview the major topics and concepts covered.
The document summarizes key concepts from the first chapter of an introductory management textbook. It defines management as coordinating and overseeing the work of others, and discusses the importance of efficiency and effectiveness. It describes the main functions of managers as planning, organizing, leading, and controlling. Managers also play various roles in terms of relationships, information sharing, and decision-making. Studying management is important because its principles are universal and people either manage others or are managed themselves.
This document provides an overview of planning as a managerial function. It defines planning, discusses the purposes of planning, and examines the relationship between planning and organizational performance. The document also describes different types of goals and plans, and discusses approaches to setting goals, developing plans, and addressing contemporary issues in planning, such as criticisms of planning and how to plan effectively in dynamic environments.
Chapter 18 management (10 th edition) by robbins and coulterMd. Abul Ala
This document provides an overview of chapter 18 from the textbook "Managing Operations" by Stephen P. Robbins and Mary Coulter. It covers the key topics in operations management including defining operations management, the role of operations managers in improving productivity, value chain management, quality initiatives like ISO 9000 and Six Sigma, and current issues like the role of technology and mass customization. The learning outcomes at the start list the main sections and key concepts covered in the chapter.
The document outlines key concepts from a chapter on management and organizations. It defines management and describes managers' functions, including planning, organizing, leading and controlling. It also discusses different types of managers and their roles. Managers' jobs are changing with greater emphasis on customer service and innovation. An organization is defined as a deliberate arrangement of people to achieve a common purpose. Studying management is valuable because good management is needed universally and understanding different concepts is important whether managing others or being managed.
Chapter 16 management (10 th edition) by robbins and coulterMd. Abul Ala
The document summarizes key concepts from a chapter on leadership from a management textbook. It defines leadership and discusses early theories on leadership traits and behaviors. It then covers contingency theories of leadership, including Fiedler's model, situational leadership theory, and path-goal theory. Contemporary views of leadership presented include transactional vs transformational leadership as well as charismatic, visionary, and team leadership.
This document provides an overview of a course on corporate social responsibility from an international perspective. The course objectives are outlined, including defining CSR, its link to competitive advantage, implementation, and social entrepreneurship. The course is divided into four parts that cover an introduction to CSR including its origins and links to sustainable development, corporate governance, and business ethics. It also discusses stakeholders, CSR implementation, and social entrepreneurship. Key concepts like hard and soft law in the EU and France are examined.
This document summarizes the major historical approaches to management including:
1. The classical approach including scientific management pioneered by Taylor which emphasized efficiency and studying workers.
2. The quantitative approach which evolved from using math/stats to solve logistics problems in WWII and focuses on improving decision making.
3. The behavioral approach including the Hawthorne studies which found social factors strongly influence worker output more than incentives.
It also discusses the contingency/contemporary approach which argues there is no universal set of management principles and the best approach depends on contingencies like organization size, task routineness, and environment uncertainty.
Chapter 7 management (10 th edition) by robbins and coulterMd. Abul Ala
This document is from a chapter about planning in a management textbook. It discusses the definition of planning as a primary managerial activity involving defining goals, strategies, and work plans. It describes the purposes of planning as providing direction, reducing uncertainty, and setting standards for control. Studies show a relationship between formal planning and higher profits/performance, though the external environment can reduce this impact. The document outlines different types of goals and plans, and discusses traditional goal setting, management by objectives, developing goals and plans, and contemporary issues in planning.
The Manager: Omnipotent or Symbolic
Define the omnipotent and symbolic views of management.
Contrast the action of manager according to the omnipotent and symbolic views.
Explain the parameters of managerial discretion.
The Organization’s Culture
Define organizational culture.
Explain what the definition of culture implies.
Describe the seven dimensions of organizational culture.
Define a strong culture.
This chapter discusses personality and values in organizational behavior. It defines personality and describes common frameworks for understanding it, including the Myers-Briggs Type Indicator and Big Five model. Key personality traits like conscientiousness, extraversion, and emotional stability are linked to job performance. Values represent preferences about how to live and differ between generations and cultures. Managers should consider person-job and person-organization fit to match personalities and values with work. Hofstede's model describes cultural dimensions like individualism and power distance that influence values internationally. Overall, personality and values assessment can aid selection and development in organizations.
This document outlines the key topics and learning outcomes covered in Chapter 5 of the textbook "Management" by Stephen P. Robbins and Mary Coulter. The chapter discusses social responsibility and managerial ethics. It covers concepts such as social responsibility, green management, factors that influence ethical behavior, and how managers can encourage ethical conduct within their organizations. Specific strategies are provided, such as developing codes of ethics and providing ethics training. The role of social entrepreneurs is also mentioned.
The document outlines a chapter about social responsibility and managerial ethics from a management textbook. It discusses key topics like the classical and socioeconomic views of social responsibility, the relationship between social involvement and economic performance, approaches to environmental sustainability like the greening of management, and the role of values-based management and shared corporate values. The learning outline provides an overview of the subtopics and issues covered in the chapter.
Principal of management 9erobbins ppt05 lecture_3Malik Saif
The document discusses social responsibility and managerial ethics. It covers topics like different views of social responsibility, the relationship between social involvement and economic performance, approaches to environmental sustainability ("greening"), the purpose of shared values in values-based management, and factors that influence ethical behavior like moral development, individual characteristics, organizational culture and more.
This document discusses corporate social responsibility (CSR) and its impact on corporate sustainability. It defines CSR as voluntarily integrating social and environmental concerns into business operations and interactions with stakeholders. The document outlines that CSR is not optional but about how businesses are managed. It discusses key drivers of CSR like stakeholder pressures and outlines how CSR relates to sustainable development by reducing negative environmental impacts. It also describes how businesses have responsibilities to various stakeholders like shareholders, employees, customers, and society. The conclusion emphasizes that strong commitment to both CSR principles and commercial competence allows businesses to sustain their CSR efforts.
This document provides an overview of key topics from a chapter on social responsibility and managerial ethics. It includes:
- Definitions of social responsibility from classical and socioeconomic views, as well as levels of social obligation, responsiveness, and responsibility.
- Research showing a positive relationship between social involvement and economic performance, though definitions and measurements are challenging.
- Approaches organizations can take to become more environmentally friendly, from legal compliance to activism.
- The role of shared values and ethics training in encouraging ethical behavior within an organization.
- Factors like individual characteristics and corporate culture/policies that influence ethical decision making.
This document discusses the concepts and history of corporate social responsibility (CSR). It defines CSR as companies voluntarily contributing to society and the environment through business activities and social investments. The concept of CSR gained popularity in the 1990s when a German pharmaceutical company implemented CSR strategies to differentiate itself. The document outlines the economic, legal, ethical, and discretionary responsibilities that make up CSR and examines arguments for and against companies adopting CSR practices. It concludes that CSR should demonstrate a commitment to societal values by addressing issues caused by business operations.
This document outlines a chapter on social responsibility and ethics. It discusses key concepts like stakeholder theory, corporate social responsibility, and perspectives on social responsibility. It also covers ethics foundations, challenges with information technology, approaches to ethical dilemmas, and methods for encouraging ethical behavior like codes of ethics. The overall document provides an introduction and overview of important topics relating to social responsibility, ethics, and decision-making.
Bus106 wk4 ch4 ethics and social responsibilityBhupesh Shah
BUS106 Ethics and Social Responsibility - from UNDERSTANDING CANADIAN BUSINESS, 7th Cdn Edition (custom publication for Seneca) ; published by McGraw-Hill
This document outlines a chapter from a management textbook that discusses social responsibility and managerial ethics. It includes a learning outline that covers topics like defining social responsibility, the relationship between social involvement and economic performance, green management approaches, values-based management, and factors that influence ethical behavior. The chapter examines issues managers may face and provides frameworks for analyzing the social and ethical dimensions of business decisions.
Corporate social responsibility (CSR) originated in the late 1960s and early 1970s after multinational corporations formed the term "stakeholder". CSR aims to embrace responsibility for a company's actions and encourage a positive environmental and social impact. It also helps guide an organization's mission and values. CSR involves operating businesses ethically and contributing to economic and social development. While approaches to CSR vary by country, common practices include community development, philanthropy, education programs, and environmental initiatives. However, some criticize CSR as a distraction from ethical issues or for being used for commercial benefit rather than true social responsibility.
The document discusses the concept of corporate social responsibility (CSR). It defines CSR as business decision-making that is linked to ethical values, legal compliance, and respect for people and the environment. CSR involves companies behaving ethically and contributing to economic development while improving quality of life for employees, communities, and society. The scope of CSR includes philanthropy, doing business responsibly, and being a good citizen through activities like environmental protection, legal compliance, and community investment.
The document discusses conducting business ethically and responsibly, including assessing ethical behavior in the workplace, the importance of social responsibility towards stakeholders like employees, customers, investors, and the environment. It also covers approaches companies can take to implement effective social responsibility programs and how these concepts are relevant for both large and small businesses.
CSR Practices by Private University-A Study on Leading University Sylhet, Ban...IOSRJBM
The main purpose of doing business for any organization is to earn profit. But only profit motive does not make a firm or organization long term sustainable. Now- a- day’s organization does not only busy with profit making but they are more concern for social development also. In that case as an institution education sector also not sit idle they are also involve in social development. They think themselves as a valuable member of the society. As are doing their business activities within the society and the entire stakeholder are from society, so it is impossible to ignore their contribution. The aim of this paper is to explore how academic institutions practices Corporate Social responsibilities in Bangladesh. For this Leading University has been chosen in this case because it does not only provide the quality education and fulfill the academic needs not only in Sylhet but also across the Sylhet. Leading university think along with providing quality education, social development is essential. In keeping with global evolution CSR has gained a lot of attention. It is one of the important mechanisms that affect society positively and develop relationship with stakeholders. CSR not only help leading university to gain the competitive advantages but also help to gain good image. As well as students also gain practical experience of their study of CSR course.
The document discusses corporate social responsibility, business ethics, and social business. It defines CSR as balancing the needs of stakeholders impacted by a corporation's actions, focusing on current relationships with employee and community groups. Business ethics refers to widely acceptable principles that apply to all aspects of business operations and strategy. Social business is defined as a self-sustaining, non-dividend company created to address a social problem, with profits reinvested to increase social impact. The document contrasts CSR and social business, noting social business aims to solve social issues while CSR focuses on stakeholder relationships.
This document discusses corporate social responsibility (CSR). It defines CSR as companies voluntarily contributing to society through business activities and social investments. CSR involves integrating social, environmental and economic goals. The document outlines various models of CSR, including Carroll's model of economic, legal, ethical and philanthropic responsibilities. It discusses the need for CSR to reduce social costs, enhance employee performance and improve public image. The document also lists common CSR activities and responsibilities towards stakeholders like shareholders, employees, and society.
Corporate social responsibility (CSR) refers to a company's initiatives to assess and take responsibility for its effects on environmental and social wellbeing. CSR goes beyond legal compliance and involves voluntary actions that contribute to sustainable development. It has been defined in various ways but generally refers to balancing economic, environmental, and social interests. Key CSR issues companies address include environmental management, human rights, labor standards, community relations, and anti-corruption measures. Proper CSR implementation can benefit companies through improved reputation, customer loyalty, and risk management.
Text Mining - Advanced Customer AnalyticsAqib Syed
Text mining is a process of deriving/extracting high quality meaningful information and patterns.
Text analysis involves information retrieval, analysis to study word frequency distributions, pattern recognition, information extraction, data mining techniques including link and association analysis, visualization, and predictive analytics.
A research study applying Text Mining and Machine Learning tools.
The authors find that loan applicants' choice of words reveals insights into their intentions, circumstances, and personality.
This information is powerful in predicting loan repayment, going beyond typical financial and demographic factors.
Potential borrowers submit their request for a loan for a specific amount with a specific maximum interest rate (they are willing to pay).
The loan amount they wish to borrow must in (between $1,000 and $25,000 in the data).
Prosper verifies all financial information, including the potential borrower’s credit score.
Textual variables:
The number of characters in the title and the text box.
The percentage of words with six or more letters.
SMOG: This measures writing quality by mapping it to number of years of formal education needed to easily understand the text in first reading.
Count of spelling mistakes.
Bigrams : Two-word combinations (help to understand the context and the pattern).
Financial variable:
Loan amount, borrower’s credit grade, Debt to income ratio.
Demographic variables:
Gender, age, location, race.
Aim:
To evaluate whether the text used by borrowers in their loan application predicts their loan default.
Machine Learning Methods:
Ensemble stacking approach
Train each model on the calibration data (2 logistics regression and 3 tree-based methods).
Build a weighting model to combine the models calibrated in the first model.
KNOWLEDGE BASED ENTREPRENEURSHIP - ALT Business Plan59cc9dee8.pdfAqib Syed
Moving from one country to another is just as usual as going to another city in this global village. People move for their work, study, or to immigrate. Due to this closeness of the boundary, things are getting available everywhere, and people are less likely to compromise to satisfy their demands. This is also relevant to food which is why we observe the growing trend of various restaurants everywhere, but when it comes to cooking food, there are still some unfulfilled areas. That is where we tried to look for a problem to solve for the consumers.
1.2 Vision
“To be Norway’s best provider of 1000+ varieties of authentic baskets with tastes from all over the world contributing towards sharing the food culture.”
1.3 Mission
Our mission is to offer an authentic taste experience in each basket we sell by supplementing traditional ingredients from different countries under one e-platform. We will offer customizable baskets based on the number of servings and a digital recipe book in each basket that instructs the food enthusiast on the proper ingredients and amount to be utilized while cooking their favorite or different cuisines. Customer satisfaction will be our top priority because it will ultimately help us generate greater demand and accomplish our vision.
Challenged-Based Learning Project on IVAR IKS (Digitalisation and sustainabil...Aqib Syed
IVAR is a company owned by Stavanger, Sola, Sandnes, Gjesdal, Hå, Time, Strand, Hjelmeland, Kvitsøy, Randaberg, Klepp and Suldal- kommune. It stands for Interkommunalt Vann Avløp Renovasjon. It has the responsibility for the sanitation, drainage and renovation in the region. Their vision is to have a society where nothing gets wasted (IVAR, 2021). At the same time, they are working on utilizing the resources they get in everyday in a productive and efficient way.
Their goal as a company as they are treating water is to be able to throw out sewage and wastewater to the ocean, without harming the marine life in it (IVAR,2021). While they also recycle the wastes that comes in every day. This makes them able to produce biogas and fertilizer.
We contacted the company via the email ivar@ivar.no and Mr Audun Roalkvam Head of recycling department at IVAR. At the Head office of IVAR at Mariero in Stavanger he gave us a brief interview. During this interview he gave us the answears for our most important questions. This report will proceed further in the light of factual insights provided by Mr Audun.
Why IVAR?
There was a bit confusion to select in between various restaurants, mega grocery stores or wastage management companies. After some initial discussion with the team, we decided to form a list of different interrelated questions regarding food wastage and we went to Rema 1000, Coop Mega, and Kiwi on the first outdoor visit and they gave us some emails to contact to right person in the company. We sent them emails with our questions but still could not get the answers. However, meanwhile we decided to finalize the one restaurant which may be popular and having a good traffic of customers as the food wastage could be a mandatory problem for them. Hence, we explored Villa 22, Olivia Torget, Egon Stavanger and Harry Pepper. After few hours of Intractive interview sessions with the staff and concerned person, we ended up concluding that they were doing their best to minimize food wastage. We came to know that it is a legal practice to throw the partially eaten or even the untouched food coming from the customer’s table so we can't do much about that, and regarding the food which is left behind is the refrigerator and can get expired within few days, they answered that our professional chefs are intelligent enough hence they know how precisely they can get the most out of it before it gets expired. Conversely, we were not satisfied on this response because it is nearly impossible to have a that precise check and balance in the inventory which is fragile as we also found a verbal evidence from other restaurants that they said we encourage our working staff to take that food which is going get expired within few days and it is not required anymore. That was where we ended up concluding that our first question is not worth anymore to work on it so it led us to reconsider our second question on how to improve food waste more efficiently with digitalization
E Scooters in Scandinavia and SustainabilityAqib Syed
This article describes the result on how electrical scooters and their swappable batteries have an impact on the environment. One of the leading companies, called TIER, has been selected for the analysis and exploration of the sustainability proposition. There will be an in-depth analysis of both circular and linear economies in terms of the company's perspective. The research is based on both theories from different articles, but also by an anonymous survey sent out to people.
Through the survey, it’s been observed an insight into how important sustainability and the environment are for the individual. Furthermore, the various answers in the survey stated that many chose to use electric scooters both because of accessibility, but also because of the environment. All this related to linear and circular economy, shows that TIER has thought about reuse by using reusable swappable batteries.
The conclusion that was drawn in this text is that for many, climate, environment and sustainability are important facts when it comes to everyday choices. Using recycling, instead of throwing away products, is important. Furthermore, one can then see that the survey corresponds with much of the theoretical basis.
The Great Leader Muhammad Ali Jinnah
This presentation was a project of History of Sub Continent. Dr Zabir Saeed Badar are supporting the "batch of 2019 BBA (Hons) Semester 7"
Sir Syed Ahmed Khan Bahadur -History of PakistanAqib Syed
Sir Syed Ahmed Khan was an Indian scholar and reformist who founded the Muhammadan Anglo-Oriental College, which later developed into the Aligarh Muslim University. He realized the importance of education for Muslims and opened several schools and societies. In 1877, he established the Muhammadan Anglo-Oriental College, which aimed to modernize Muslims through Western education while preserving their Islamic and cultural identity. Through his writings and educational initiatives, Sir Syed strived to improve relations between Muslims and the British and promote unity between the two communities.
Pakistan Resolution 1940 -History of PakistanAqib Syed
Pakistan Resolution 1940 -History of Pakistan
This Documentary was a project of History of Sub Continent. Dr Zabir Saeed Badar are supporting the "batch of 2019 BBA (Hons) Semester 7"
Rise of Mughal Empire (1625-1707)- History of SubContinentAqib Syed
Rise of Mughal Empire (1625-1707)- History of SubContinent
This Documentary was a project of History of Sub Continent. Dr Zabir Saeed Badar are supporting the "batch of 2019 BBA (Hons) Semester 7".
Decline of Mughals (1707-1857) -History of SubContinentAqib Syed
Decline of Mughals (1707-1857) -History of SubContinent
This Documentary was a project of History of Sub Continent. Dr Zabir Saeed Badar are supporting the "batch of 2019 BBA (Hons) Semester 7".
All the footage is recorded in Lahore Museum, Mall Road Lahore.
BBA Semester 7 (Batch 2015-2019)
GroupMembers:
Syed Aqib Ali
Mudassar Ahmad
Rizwan Naseer
Muhammad Huzaifa
Nimra Shafiq
Special Thanks to Prof. Zabir Saeed Badar.
You can watch a detailed video here:
https://www.youtube.com/watch?v=_WF-tvxlflk&t=26s
Allama Muhammad Iqbal as a Dreamer of Pakistan- History of SubContinentAqib Syed
Allama Muhammad Iqbal as a Dreamer of Pakistan- History of SubContinent
Sir Muhammad Iqbal (November 9, 1877 – April 21, 1938), widely known as Allama Iqbal, was a Muslim poet and philosopher . He became the national poet of Pakistan. He is also known as the poet of East. He wrote poetry in Urdu and Persian. His poetry is considered to be revolutionary.[1] His vision of an independent state for the Muslims of British India was a starting point for the creation of Pakistan. He is commonly referred to as Dr Allama Iqbal.
East Pakistan Separation- History of SubContinentAqib Syed
East Pakistan Separation- History of SubContinent
Political system in Pakistan broke down in 1971 because of output failure arising out of conflict among East and West Pakistan.
Though separation of East Pakistan occurred in 1971, the separation’s elements had begun to work with the emergence of Pakistan in 1947. Following were the main causes of the separation of East Pakistan.
General Muhammad Zia Ul Haq - Dictatorship in PakistanAqib Syed
General Muhammad Zia Ul Haq - Dictatorship in Pakistan
Zia was born in Jalandhar, British India, in 1924 asthe second child of Muhammad Akbar, who workedin the Army GHQ in Delhi and Selma, prior to theliberation of Pakistan from British colonial rule in1947.
He completed his initial education in Selma andthen attended St. Stephen's College, Delhi for hisgraduate degree. After graduation from St. XavierCollege, Zia joined the British Indian Army in 1943.
In 1957, Zulfikar Ali Bhutto became the youngest
member of Pakistan's delegation to the United Nations.
As his father was politically active, Bhutto had learned
politics and its affairs from very early age.
In 1958, he became Pakistan’s youngest cabinet
minister. He was assigned ministry of Water and
Power.
He was then given ministry of Commerce,
Communication and Industry.
Close and trustworthy to Ayub Khan.
Indus Water Treaty and Oil Exploration Agreement.
1963, Bhutto became Foreign Minister.
Ashoka- The Great _History of SubcontinentAqib Syed
Ashoka- The Great _History of Subcontinent
Ashoka, sometimes Ashoka the Great, was an Indian emperor of the Maurya Dynasty, who ruled almost all of the Indian subcontinent from c. 268 to 232 BCE.
This Documentary was a project of History of Sub Continent. Dr Zabir Saeed Badar are supporting the "batch of 2019 BBA (hons) Semester 7".
BBA Semester 7 (Batch 2015-2019)
GroupMembers:
Hamza Walayat
Muhammad Usman
Muhammad Zeeshan
Mian Umer
Rana Furqan
Touqeer Ashraf
Perception and Marketing- Consumer BehaviorAqib Syed
A research technique that enables marketers to plot graphically consumers’ perceptions concerning product attributes of specific brands.
Perception and Marketing- Consumer Behavior
A High–Involvement Learning Situation is one in which the consumer is motivated to process or learn the material.
A Low–Involvement Learning Situation is one in which the consumer has a little or no motivation to process or learn the material.
Exposure, Attention and Interpretation -Consumer BehaviorAqib Syed
Exposure, Attention and Interpretation -Consumer Behavior
Exposure provides consumers with the opportunity to pay attention to available information but in no way guarantees it.
Exposure
Kinds of Exposure
Examples of exposure
Attention
Kinds of Attention
Examples of Attention
Interpretation
Kinds of Interpretation
Examples of Interpretation
Emotions and Marketing Strategy- Cosnumer BehaviorAqib Syed
Emotions and Marketing Strategy- Cosnumer Behavior
We all experience hundreds of emotions and there are no words to explain all of them
Emotion can be positive an negative ; they can give happiness or unhappiness and discomfort.
An attitude is a hypothetical construct
that represents an individual's degree of
like or dislike for an item.
Types of Attitude
Functions of Attitude
Elements of Attitude
Theories of Attitude
Measuring Sources of Brand Equity -Brand ManagementAqib Syed
Measuring the sources of brand equity.
The use of social media platforms and websites to promote a product or service. (Wikipedia)
Refers to techniques that target social networks and applications to spread brand awareness or promote particular products. (Techopedia)
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. Social ResponsibilitySocial Responsibility
• Social Responsibility:Social Responsibility: the manager’s duty tothe manager’s duty to
nurture, protect and enhance the welfare ofnurture, protect and enhance the welfare of
stakeholders.stakeholders.
Obstructionist response:Obstructionist response: managers choose not to bemanagers choose not to be
socially responsible.socially responsible.
Defensive response:Defensive response: managers stay within the law butmanagers stay within the law but
make no attempt to exercise additional socialmake no attempt to exercise additional social
responsibility i.eresponsibility i.e Social ObligationSocial Obligation
Accommodative response:Accommodative response: managers realize the needmanagers realize the need
for social responsibility. Also calledfor social responsibility. Also called socialsocial
responsivenessresponsiveness
Proactive response:Proactive response: managers actively embracemanagers actively embrace
social responsibility.social responsibility. 5–2
3. 5–3
From Obligation to ResponsivenessFrom Obligation to Responsiveness
to Responsibilityto Responsibility
• Social Obligation (Defensive Approach)Social Obligation (Defensive Approach)
The obligation of a business to meet its economic and legalThe obligation of a business to meet its economic and legal
responsibilities and nothing more.responsibilities and nothing more.
• Social Responsiveness (Accommodative Approach)Social Responsiveness (Accommodative Approach)
When a firm engages in social actions in response to someWhen a firm engages in social actions in response to some
popular social need based on norms and values e.g culturalpopular social need based on norms and values e.g cultural
heritage and community service, demanded by society, eg childheritage and community service, demanded by society, eg child
care for employees, urging community to do some good bycare for employees, urging community to do some good by
newspaper etc.newspaper etc.
• Social Responsibility (Proactive Approach)Social Responsibility (Proactive Approach)
A business’s intention, beyond its legal and economicA business’s intention, beyond its legal and economic
obligations, to do the right things and act in ways that are goodobligations, to do the right things and act in ways that are good
for society. E.g power company urging to reduce use offor society. E.g power company urging to reduce use of
electricity,electricity,
12. Managerial EthicsManagerial Ethics
• Stakeholders:Stakeholders: people or groups that have anpeople or groups that have an
interest in the organization.interest in the organization.
Stakeholders include employees, customers,Stakeholders include employees, customers,
shareholders, suppliers, and others.shareholders, suppliers, and others.
Stakeholders often want different outcomes andStakeholders often want different outcomes and
managers must work to satisfy as many as possible.managers must work to satisfy as many as possible.
• Ethics:Ethics: a set of beliefs about right and wrong.a set of beliefs about right and wrong.
Ethics guide people in dealings with stakeholders andEthics guide people in dealings with stakeholders and
others, to determine appropriate actions.others, to determine appropriate actions.
Managers often must choose between the conflictingManagers often must choose between the conflicting
interest of stakeholders.interest of stakeholders.
13. EthicsEthics
Principles, values, and beliefs that define what is rightPrinciples, values, and beliefs that define what is right
and wrong behaviorand wrong behavior
It is difficult to know when a decision is ethical. HereIt is difficult to know when a decision is ethical. Here
is a good test:is a good test:
Managerial ethicsManagerial ethics:: If a managerIf a manager makesmakes
a decision falling within usual standards,a decision falling within usual standards,
is willing to personally communicate theis willing to personally communicate the
decision to stakeholders, and believesdecision to stakeholders, and believes
friends would approve, then it is likely anfriends would approve, then it is likely an
ethical decision.ethical decision.
14. Ethical ModelsEthical Models
Social Ethics:
Legal rules, customs
Professional Ethics:Professional Ethics:
Values in workplaceValues in workplace
Individual Ethics:Individual Ethics:
Family influenceFamily influence
Organization’sOrganization’s
Code of EthicsCode of Ethics
15. Ethical OriginsEthical Origins
• Societal Ethics:Societal Ethics: standards that members ofstandards that members of
society use when dealing with each other.society use when dealing with each other.
Based on values and standardsBased on values and standards found in society’sfound in society’s
legal rules, norm, and mores.legal rules, norm, and mores.
Codified in the form of lawCodified in the form of law and society customs.and society customs.
Norms dictate how people should behave.Norms dictate how people should behave.
• Societal ethics vary based on a given society.Societal ethics vary based on a given society.
Strong beliefs in one country may differ elsewhere.Strong beliefs in one country may differ elsewhere.
Example: bribesExample: bribes are anare an accepted business practice inaccepted business practice in
some countries.some countries.
16. Ethical OriginsEthical Origins
• Professional ethics:Professional ethics: values and standards used byvalues and standards used by
groups of managers in the workplace.groups of managers in the workplace.
Applied when decisions are not clear-cut ethically.Applied when decisions are not clear-cut ethically.
Example: physicians and lawyers have professionalExample: physicians and lawyers have professional
associations that enforce these.associations that enforce these.
• Individual ethics:Individual ethics: values of an individual resultingvalues of an individual resulting
from their family& upbringing.from their family& upbringing.
If behavior is not illegal, people will often disagree on if itIf behavior is not illegal, people will often disagree on if it
is ethical.is ethical.
Ethics of top managers set the tone for firms.Ethics of top managers set the tone for firms.
17. Ethical DecisionsEthical Decisions
• A key ethical issue is how toA key ethical issue is how to disperse harm anddisperse harm and
benefits among stakeholdersbenefits among stakeholders..
If a firm is very profitable for two years, who shouldIf a firm is very profitable for two years, who should
receive the profits? Employees, managers andreceive the profits? Employees, managers and
stockholders all want a share.stockholders all want a share.
Should we keep the cash for future slowdowns?Should we keep the cash for future slowdowns?
What is the ethical decision?What is the ethical decision?
• What about the reverse, when firms must layoffWhat about the reverse, when firms must layoff
workers.workers.
• Final point:Final point: stockholders are the legal owners ofstockholders are the legal owners of
the firm!the firm!
18. Ethical DecisionsEthical Decisions
• Some other issues managers must consider.Some other issues managers must consider.
Should you hold payment to suppliers as long asShould you hold payment to suppliers as long as
possible to benefit your firm?possible to benefit your firm?
This will harm your supplier who is a stakeholder.This will harm your supplier who is a stakeholder.
Should you pay severance pay to laid off workers?Should you pay severance pay to laid off workers?
This may decrease the stockholder's return.This may decrease the stockholder's return.
Should you buy goods from overseas firms that hireShould you buy goods from overseas firms that hire
children?children?
If you don’t the children might not earn enough money to eat.If you don’t the children might not earn enough money to eat.
19. Why Behave Ethically?Why Behave Ethically?
• Managers should behave ethically to avoidManagers should behave ethically to avoid
harming others.harming others.
Managers are responsible for protecting and nurturingManagers are responsible for protecting and nurturing
resources in their charge.resources in their charge.
• Unethical managers run the risk for loss ofUnethical managers run the risk for loss of
reputation.reputation.
This is a valuable asset to any manager!This is a valuable asset to any manager!
Reputation is critical to long term managementReputation is critical to long term management
success.success.
All stakeholders are judged by reputation.All stakeholders are judged by reputation.
22. 5–22
How Managers Can Improve EthicalHow Managers Can Improve Ethical
Culture in An OrganizationCulture in An Organization
1.1. Hire individuals with high ethical standards.Hire individuals with high ethical standards.
2.2. Establish codes of ethics and decision rules.Establish codes of ethics and decision rules.
3.3. Lead by example.Lead by example.
4.4. Set realistic job goals and include ethics inSet realistic job goals and include ethics in
performance appraisals.performance appraisals.
5.5. Provide ethics training.Provide ethics training.
6.6. Conduct independent social audits.Conduct independent social audits.
7.7. Provide support for individuals facing ethicalProvide support for individuals facing ethical
dilemmas.dilemmas.
8.8. Strong Culture as Culture Determine BehaviorStrong Culture as Culture Determine Behavior