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Branding & Marketing Discussion
October 20, 2020
Changes Locally
• Impacts of COVID Pandemic
• Separated from Experience Bryan College Station
• Brought tourism functions in-house
• Prompted a mini-branding effort
Branding Scope
• Naming Structure
• Economic Development Department
• Experience Bryan College Station
• Bryan College Station Sports + Events
• Cohesive Brand Across all Industries
• Foundation for a larger marketing effort – flavor of future marketing
Experience
• Home of Texas A&M University
• Small town values with big city
amenities
• Very educated community
• Friendly & Welcoming
• Provide radical level hospitality
Grow College Station Marketing
Visit College Station Marketing
• Santa’s Wonderland: Nov. 13-Dec. 30
• Holiday Hoops: Dec. 2, 6, 13, 16, 20, 21, 28 &
29
• For King & Country Concert: Dec. 4
• Christmas in the Park: Dec. 4 & 5
• Spirit Ice Show: Dec. 11, 12 & 13
• Happy Holly Days at Northgate: Dec. 12
• BCS Marathon: Dec. 13
• Movies on the Green: Dec. 16
• Movies at Olsen Field: Dec. 19
• Holiday Artisan Market: December 20
• And more!
Compete College Station Marketing
City Branding & Marketing

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City Branding & Marketing

  • 1. Branding & Marketing Discussion October 20, 2020
  • 2. Changes Locally • Impacts of COVID Pandemic • Separated from Experience Bryan College Station • Brought tourism functions in-house • Prompted a mini-branding effort
  • 3. Branding Scope • Naming Structure • Economic Development Department • Experience Bryan College Station • Bryan College Station Sports + Events • Cohesive Brand Across all Industries • Foundation for a larger marketing effort – flavor of future marketing
  • 4. Experience • Home of Texas A&M University • Small town values with big city amenities • Very educated community • Friendly & Welcoming • Provide radical level hospitality
  • 7.
  • 8. • Santa’s Wonderland: Nov. 13-Dec. 30 • Holiday Hoops: Dec. 2, 6, 13, 16, 20, 21, 28 & 29 • For King & Country Concert: Dec. 4 • Christmas in the Park: Dec. 4 & 5 • Spirit Ice Show: Dec. 11, 12 & 13 • Happy Holly Days at Northgate: Dec. 12 • BCS Marathon: Dec. 13 • Movies on the Green: Dec. 16 • Movies at Olsen Field: Dec. 19 • Holiday Artisan Market: December 20 • And more!