FY 21 City Council Strategic Plan

1. 2021 Update to the
City Council Strategic Plan
May 13, 2021

2. 2021 Strategic Planning Process
• Council Retreat held February 5, 2021
• The City Council Strategic Plan:
o Identifies shared priorities and goals
o Provides a cohesive framework for the annual
budget process
o Highlights our community vision, mission
statement, and core values
• Proposed plan includes:
o Modifications to reflect Council priorities; and
o FY 22 strategies under each of the goal areas

3. Content Revisions
 The city will televise, livestream, and record council workshop
and regular meetings.
 In light of the COVID-19 pandemic, the city will implement
strategies to safely and effectively engage with the public.
Good Governance
 The city will share information and communicate with citizens
about the city’s fiscal issues through various media outlets.
Financial Sustainability
 The city will explore potential partnerships to enhance core
services.
 The city will share information and communicate with citizens
about core services and infrastructure through owned, earned
and paid media.
Core Services & Infrastructure
 The city has reduced strives to mitigate the negative impacts
of neighborhood neglected properties.
 The city will continue to support and partner with homeowner
and neighborhood associations to proactively address their
issues and concerns priorities and interests.
Neighborhood Integrity
• The city will support efforts to expand and enhance
broadband internet services.
 The city will maintain comparable utility rates.
 The city will protect properties from crime and property
damage.
 The city will promote the College Station brand through
business recruitment and destination marketing efforts.
 The city will continue to develop and promote signature
events, features, and venues for residents and visitors.
Diverse & Growing Economy
• The city will ensure that streets have features that promote
pedestrian and bicycle safety.
Improving Mobility
• The city will invest in co-production in service delivery where
applicable.
 The city will identify strategies to utilize publicly owned land
for future investments.
Sustainable City

4. Proposed FY 22 Strategic Initiatives
Good Governance
• Evaluate the existing boards and commissions to
supplement city efforts for outreach and guidance.
• Strengthen partnerships with TAMU and the TAMU System
and identify ways for further collaboration.
• Enhance volunteer engagement to promote safe and
successful activities and events.
Financial Sustainability
• Ensure the proper application of all applicable sales tax
revenues as online retail growth continues.
• Respond effectively to the operational and fiscal challenges
related to the COVID-19 pandemic.
Core Services & Infrastructure
• Identify potential partnerships to provide “quality of life”
amenities.
• Support local transit authority operations.
Neighborhood Integrity
• Support proactive solutions to neighborhood concerns or
issues.
• Examine prospective scenario from the adopted 10-Year
Comprehensive Plan Evaluation & Appraisal Report and its
effect on neighborhood redevelopment
Diverse & Growing Economy
• Expand and enhance broadband internet services.
• Pursue investments in tourism and hospitality, encouraging
business growth and visitor stays.
• Promote the College Station brand.
• Develop and promote signature events, features, and venues
for residents and visitors.
Improving Mobility
• Expand multi-modal alternatives to mitigate increasing
traffic congestion.
• Promote a well-connected system of residential streets.
Sustainable City
• Encourage investments in publicly owned land to benefit
future generations of residents and visitors.
• Efficiently utilize existing resources for significant short- and
medium-term impact, leading to long-term value.
• Examine ways to utilize co-production for service delivery.