The Clydesdales will visit the 25th annual Hey Days celebration in Hayfield, Minnesota from July 23rd to July 30th. They will make appearances at a nursing home, museum, and in the main parade. Marketing will include ads promoting Budweiser to welcome the popular horses back. The visit aims to boost the four-day community and family event.

1. Clydesdales & Hey Days
Clydesdales Are Coming Home
Sweepstakes
Signmaking

2. Hey Days Welcomes
The Clydesdales

3. Hayfield Hey Days
Contact: Greg Demmer Event Dates Event City / State:
Email: g.demmer@gofast.am Begin: July 23, 2012 Hayfield Minnesota
Phone: 507-269-3410 End: July 30, 2012
Event Description:
4 day Family Community Celebration
Marketing Objectives for Clydesdale Visit:
Very Popular event when they were here last. A definite crowd pleaser.
Pre-Event Promotion Plan:
Television, Radio, Newspaper & internet advertising. Feature
Budweiser products at all establishments all around town.

4. 25 th Anniversary Hey Days
• Monday – Arrive & Set up
– No consumer or retail activity to be scheduled on arrival day
• Tuesday – Prep Day
– No Clydesdale activity on prep day. On-Premise “Meet the Crew” Promotion
• Wednesday
– One-horse appearance Fieldcrest Nursing Care Center Media/PR event
• Thursday
– Sampling event, Spam Museum appearance Media/PR event
• Friday
– Presentation of the Clydesdales Mini Parade down Main Street Hayfield.
– Deliver Beer for the “Clydesdales are Coming Home Sweepstakes”
• Saturday
– Mud Boggs event
• Sunday
– 25th Annual Hey Days Grand Parade