This document outlines Citrix's strategy and vision for mobile workspaces and hybrid cloud solutions presented at their Synergy 2014 conference. It discusses providing unified access to apps, desktops, and data from any device through a combination of virtualization, mobility management, file sharing and syncing, and cloud networking technologies delivered as integrated cloud services. New products and enhancements are highlighted, including improved mobile experiences, browser-based access to virtual apps, and automated migration and deployment capabilities.

1. Synergy 2014
May 2014
Vision & Strategy

2. © 2014 Citrix. Confidential.2

3. © 2014 Citrix. Confidential.3

4. © 2014 Citrix. Confidential.4

5. © 2014 Citrix. Confidential.5

6. © 2014 Citrix. Confidential.6
IaaS
Public Hybrid Private
Windows
Apps
Web
Apps
Mobile
Apps
Business-ready Workspaces

7. © 2014 Citrix. Confidential.7

8. © 2014 Citrix. Confidential.8

9. © 2014 Citrix. Confidential.9

10. © 2014 Citrix. Confidential.10

11. © 2014 Citrix. Confidential.11

12. © 2014 Citrix. Confidential.12

13. © 2014 Citrix. Confidential.13

14. © 2014 Citrix. Confidential.14

15. © 2014 Citrix. Confidential.15
Zero to
licenses in less than
eighteen months
business
customers

16. © 2014 Citrix. Confidential.16
Devices
Integration
Services
Cloud
Independent
Storage
Public / SaaS Private / Enterprise
ShareFile Storage Zones
ShareFile Data Fabric
API
Apps &
Desktops
Mobile Sync On-Demand Sync
Cloud
Desktop
Virtual
Apps
Mobile
Apps
Citrix
Apps
REST
Web
Apps

17. © 2014 Citrix. Confidential.17
Zero to
licenses in less than
eighteen months
business
customers
Two customers
with more than
employees

18. © 2014 Citrix. Confidential.18
The ability to move or be moved

19. © 2014 Citrix. Confidential.19
People, business, apps, data & desktops

20. © 2014 Citrix. Confidential.20
Productivity & agility
for people, business & IT

21. © 2014 Citrix. Confidential.21
The ubiquitous point of access to Windows apps & desktops

22. © 2014 Citrix. Confidential.22
Continuity and context across people, devices, apps & data
snack
dine
create

23. © 2014 Citrix. Confidential.23
Apps Browser Appliances
• TCO & agility
• Special form factors
• No download
• Clientless access
• Native experiences
• Device features

24. © 2014 Citrix. Confidential.24
Apps Browser Appliances
• No download
• Clientless access

25. © 2014 Citrix. Confidential.25

26. © 2014 Citrix. Confidential.26
Chrome OS Receiver
Printing, USB, clipboard, touch,
webcam & 2-way audio
Tech Preview Q3’14

27. © 2014 Citrix. Confidential.27
Apps Browser Appliances
• TCO & agility
• Special form factors
• No download
• Clientless access
• Native experiences
• Device features

28. © 2014 Citrix. Confidential.28
Apps Browser Appliances
• TCO & agility
• Special form factors
• No download
• Clientless access
• Native experiences
• Device features

29. © 2014 Citrix. Confidential.29
One touch access to your mobile workspace
Customize
• Your branding
• New templates
Dynamic
• New smart categories
• Device & role context
Unified
• HDX & MDX support
• New UX architecture

30. © 2014 Citrix. Confidential.30
Your Mobile Workspace
Your apps – mobile, web & Windows – anywhere
from one button

31. © 2014 Citrix. Confidential.31
Hybrid & Hyper-connected

32. © 2014 Citrix. Confidential.32
Mobile
Personal
Wireless
Mash-up
Stores
Hybrid
Office
Company
Wired
Monolithic
Suites
Premise

33. © 2014 Citrix. Confidential.33
Devices & Services

34. © 2014 Citrix. Confidential.34
Device
& location
independence
App-fluent
delivery fabric
Service
aggregation
& brokering
Devices Services

35. © 2014 Citrix. Confidential.35
Device
& location
independence
App-fluent
delivery fabric
Service
aggregation
& brokering
Devices Services

36. © 2014 Citrix. Confidential.36
• Video
• Audio
• Books
• …
• TV
• Tablet
• PC/Mac
• Phone
• …
Entertainment Service ProvidersDevices Services

37. © 2014 Citrix. Confidential.37
• Cable/Satellite
• Hulu, et al
• Apple
• Netflix
• Amazon
• Set-top Box
• Browser
• Apple TV
• Chromecast
• Fire TV
• Cable
• Satellite
• Internet
• Wireless
Device
& location
independence
App-fluent
delivery fabric
Service
aggregation
& brokering
Devices Services

38. © 2014 Citrix. Confidential.38
Device
& location
independence
App-fluent
delivery fabric
Service
aggregation
& brokering
Devices Services
Any device,
network & service
Workspace Service ProvidersWorkspace
Apps, Infrastructure & Services

39. © 2014 Citrix. Confidential.39

40. © 2014 Citrix. Confidential.41
Apps Data
Desktop Collaboration
Personal

41. © 2014 Citrix. Confidential.42
Citrix seamlessly and securely unites
apps, data and services on any device
over any network, any cloud

42. © 2014 Citrix. Confidential.43
...so any device can be a
state-of-the-art workspace

43. © 2014 Citrix. Confidential.44
Data Sync
& Share
Desktop & App
Virtualization
Enterprise Mobility
Management
Cloud
Networking

44. © 2014 Citrix. Confidential.45
Virtual Windows desktops & apps delivered as mobile services

45. © 2014 Citrix. Confidential.46

46. © 2014 Citrix. Confidential.47
PC Refresh Mobile
Access
Call CentersBYOD Remote &
Branch Workers
Contractor &
Partner Access
Designers &
Engineers
Corporate
Laptops

47. © 2014 Citrix. Confidential.48
Flexibility, scale and economics of the cloud

48. © 2014 Citrix. Confidential.49
Citrix Workspace Services – Design & Automation

49. © 2014 Citrix. Confidential.50
Simple clientless access with
HD experience
Remote start for physical PCs
Fast app migrations
Automated provisioning to any cloud

50. © 2014 Citrix. Confidential.51
• Any app or desktop workload
• Deploy on-premises or cloud
• Supports AWS & CloudPlatform
• IBM SoftLayer & Azure coming soon

51. © 2014 Citrix. Confidential.52

52. © 2014 Citrix. Confidential.53
Virtual
Desktops
Virtual
Apps
Unified Management Architecture

53. © 2014 Citrix. Confidential.54
Virtual Windows apps delivered as mobile services

54. © 2014 Citrix. Confidential.55

55. © 2014 Citrix. Confidential.56
New generation of Windows app delivery for mobility and cloud

56. © 2014 Citrix. Confidential.57
Automated provisioning to any cloud
HDX mobile optimization
Fast and seamless app migration
One-click bulk app publishing
High performance 3D app delivery

57. © 2014 Citrix. Confidential.58
• Strong customer adoption
• ISVs now supporting
• XenServer 64-bit
Tech Preview coming soon

58. © 2014 Citrix. Confidential.59
from the cloud

60. © 2014 Citrix. Confidential.62
Seamless migration to the newest generation of XenApp

61. © 2014 Citrix. Confidential.63
Collect XenApp 6.5
farm settings
to migrate
Import farm settings
and upgrade
XenApp 6.5 servers
Create a XenApp 7.5
site using automated
deployment

62. © 2014 Citrix. Confidential.64
Reduce time of app & platform
migrations by as much as
90%

63. © 2014 Citrix. Confidential.65
Q2

64. © 2014 Citrix. Confidential.66

65. © 2014 Citrix. Confidential.67
Comprehensive enterprise mobility solution for apps, data & devices

66. © 2014 Citrix. Confidential.68

67. © 2014 Citrix. Confidential.69
2013
MDX Toolkit
ShareFile
NetScaler
GoToAssist
Complete suites
Content editing
Optimizations
Windows apps
Worx ecosystem
Full cloud EMM
App security
Simple enroll
One click meetings
PIN based security
Enhanced workflows
Multi-site optimizations
2013

68. © 2014 Citrix. Confidential.70
Enhanced mobile productivity and security

69. © 2014 Citrix. Confidential.71
Redesigned mobile experience
for WorxMail & WorxWeb
Cross platform FIPS compliance
Complete Windows 8.1 support
Windows Phone 8 support with WorxMail &
WorxWeb
Q2

70. © 2014 Citrix. Confidential.72

71. © 2014 Citrix. Confidential.73
Secure mail,
calendar &
contacts app
Secure
mobile web
browser
Secure doc
sharing, sync
& editing
Capture, store
and share
notes
Secure mobile
access
to physical
desktops
Rich content
editing for
Office
documents

72. © 2014 Citrix. Confidential.74
Q2

73. © 2014 Citrix. Confidential.75

74. © 2014 Citrix. Confidential.76

75. © 2014 Citrix. Confidential.77

76. © 2014 Citrix. Confidential.78
Most complete EMM
cloud offering
Same functionality as
XenMobile on-premises
Complies with high
security standards

77. © 2014 Citrix. Confidential.79
Secure document sharing, sync and editing
with direct or mobile access from any data storage source

78. © 2014 Citrix. Confidential.80
• Any on-prem or public
cloud data storage
• IT oversight over personal
and corporate data
• SDK for integration
with leading 3rd party
content systems
• Personal connectors to
Box, Dropbox, Google
Drive & Microsoft OneDrive

79. © 2014 Citrix. Confidential.81

80. © 2014 Citrix. Confidential.82
The industry’s most advanced cloud networking platform
optimizes and secures Mobile Workspaces

81. © 2014 Citrix. Confidential.83

82. © 2014 Citrix. Confidential.84
Ground breaking network mobile performance,
visibility and security

83. © 2014 Citrix. Confidential.85
5x improvement in mobile app performance
via content &
streaming optimization
Deep visibility into mobile network traffic
streams
Granular per app/user
mobile security
Cloud-first architecture for scale

84. © 2014 Citrix. Confidential.86
5x
Pay as-you
grow elasticity
40:1
delivery services
consolidation
1.5Tbps
add & go
clustering
Pay as-you
grow elasticity
delivery services
consolidation
add & go
clustering
Scale Up Scale In Scale Out

85. © 2014 Citrix. Confidential.87
Collaboration
& Sharing
Access &
Data Security
App & Desktop
Virtualization
Enterprise Mobility
Management
App Networking &
Cloud Orchestration

86. © 2014 Citrix. Confidential.88

87. © 2014 Citrix. Confidential.89
The industry’s most complete Mobile Workspace solution

88. © 2014 Citrix. Confidential.90
• Windows app virtualization
• Windows desktop virtualization
• Mobile app & device security
• Mobile productivity apps
• Data sync & share
• Secure workspace access
$450 SRP per user + maintenance
Available today

89. © 2014 Citrix. Confidential.91
www.citrix.com/workspacetradeup

90. © 2014 Citrix. Confidential.92

91. © 2014 Citrix. Confidential.93

92. © 2014 Citrix. Confidential.94
Citrix Workspace Suite

93. © 2014 Citrix. Confidential.95
• Validated design
• Built with Citrix Workspace Suite

94. © 2014 Citrix. Confidential.96
My Workstyles MobileFirst Managed
Mobility
Workplace
Anywhere

95. © 2014 Citrix. Confidential.97
Citrix is the leader in

96. © 2014 Citrix. Confidential.98
Apps Data
Desktop Collaboration
Personal

97. © 2014 Citrix. Confidential.99

98. © 2014 Citrix. Confidential.100

99. © 2014 Citrix. Confidential.101

100. © 2014 Citrix. Confidential.103
Remote
Access Virtualization
Mobile
WorkstylesCollaboration CloudNetworking
1989 2014
Remote
Access Virtualization
Mobile
WorkstylesCollaboration CloudNetworking
Future
• Device & network independence
• Any to any, secure by design
• Consumer-like user experiences
• Elastic service capacity & costs
• Designful approach to services

101. © 2014 Citrix. Confidential.104
employee
value
customer
value
Work is not a place
Value of any-ness
Integrity & Conviction
Respect & Humility

102. © 2014 Citrix. Confidential.105
Device
& location
independence
App-fluent
delivery fabric
Service
aggregation
& brokering
Devices Services
Any device,
network & service
Workspace
Apps, Infrastructure & Services

103. © 2014 Citrix. Confidential.106

104. © 2014 Citrix. Confidential.107
Any device,
network & service
Workspace Service Providers
Experience First

105. © 2014 Citrix. Confidential.108
Rapid design & prototype workspaces in the cloud
Architect & automate service configurations
– public, private or hybrid environments
Leverage investments in apps, desktops and data
Easy aggregation of modern apps
– on web, mobile and cloud infrastructure
Support, measure & monitor workspace service
– headend to service network to endpoint

106. © 2014 Citrix. Confidential.109

107. © 2014 Citrix. Confidential.110
Control Center
Cloud Desktops
Cloud Apps
Mobile Services
Data Fabric
Delivery Network
Service Insights
Workspace Concierge
Service Automation

108. © 2014 Citrix. Confidential.111
IaaS
Public Hybrid Private
Windows
Apps
Web
Apps
Mobile
Apps
Business Ready Workspaces
Cloud
Desktops
Cloud
Apps
Mobile
Services
Data
Fabric
Delivery
Network
Service
Insights
Workspace
Concierge
Service
Automation
Citrix Workspace ServicesUser
ISV
CSPCSA
SI
Creation
Control
Center
ENT
Microsoft Azure

109. © 2014 Citrix. Confidential.112
Brad Anderson
Corporate VP,
Cloud & Enterprise
Microsoft

110. © 2014 Citrix. Confidential.113

111. © 2014 Citrix. Confidential.114

112. © 2014 Citrix. Confidential.115
Cloud
Desktops H2

113. © 2014 Citrix. Confidential.116
WORK BETTER. LIVE BETTER.