The document discusses digital transformation trends from 2015-2017 and how companies are adapting. It highlights growing search interest in topics like digital transformation, cybersecurity, machine learning, and bitcoin. The rest of the document outlines Cisco's strategy to help customers with their digital transformation through a secure, intelligent platform. This includes reinventing networks, embracing multi-cloud, unlocking data power, innovating customer/workforce experiences, and making security foundational.

1. © 2017 Cisco and/or its affiliates. All rights reserved.© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Call Whiteboard Input

2. © 2017 Cisco and/or its affiliates. All rights reserved.
Secure, Intelligent Platform for the Digital Business
K K Lee
Director, Systems Engineering, Cisco

3. © 2017 Cisco and/or its affiliates. All rights reserved.
Digital Disruption – 2015 vs 2017
Follow up to IMD/Cisco Digital Vortex Study

4. © 2017 Cisco and/or its affiliates. All rights reserved.

5. © 2017 Cisco and/or its affiliates. All rights reserved.
Google Search Popularity : 2007 - 2017
“Digital Transformation”
IMD/Cisco
Digital Vortex

6. © 2017 Cisco and/or its affiliates. All rights reserved.
Google Search Popularity : 2007 - 2017
“Cybersecurity” vs Digital Transformation”
Bangladesh
Central Bank
Robbery

7. © 2017 Cisco and/or its affiliates. All rights reserved.
Google Search Popularity : 2007 - 2017
“Machine Learning” vs Cybersecurity” vs Digital Transformation”

8. © 2017 Cisco and/or its affiliates. All rights reserved.
Google Search Popularity : 2007 - 2017
“Bitcoin” vs Machine Learning” vs Cybersecurity” vs Digital Transformation”

9. © 2017 Cisco and/or its affiliates. All rights reserved.
Digital Transformation
is a race involving Technology and Innovation …
• IT agility and
increased productivity
• Reduced technology costs
(Opex and Capex)
• Faster response times
to customer needs
• 2.0 new user experiences,
products, services
• Accelerated product, services,
and business process
innovation
• Distributed connectivity
and intelligence
• Business model innovation /
industry transformation
• Machine 2 machine /
augmented decisions /
self learning analytics
• New growth and
constant innovation
DifferentiatesEnables Defines
Data
capabilities
Data
aggregation
Data prep &
presentation
Secure data
exchange
Intelligent process
orchestration
Connected
analytics
Amass data

12. © 2017 Cisco and/or its affiliates. All rights reserved.
Digital Architecture
Secure, Intelligent Platform
Reinvent the
Network
Embrace a
Multi-Cloud
World
Amass/Unlock the
Power of Data
Customer
Experience/Wo
rkforce
Innovation
Security is
Foundational
Speed of
execution
Optimized Cost
Structure
Business
Insights
Risk
Management &
Compliance
Loyalty

14. © 2017 Cisco and/or its affiliates. All rights reserved.
1993
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Acquisition Summary
2004
2005
2006
2007
2008
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2010
2011
2012
2013
2014
2015
2016
2004
2017
2018

15. Physical world : Speed of Light
IT world : Speed of Software

16. © 2017 Cisco and/or its affiliates. All rights reserved.
Company Valuations …..(on 12 Mar 2018)
Company Valuation
Apple 913.1B
Alphabet 808.9B
Microsoft 743.5B
Amazon 764.6B
Tencent 540.8B
Facebook 538.1B
Alibaba 489.4B
JPM – 405.3B
Exxon – 316.1B
BAC – 335.2B
Walmart – 262.1B
Boeing – 208.8B
HSBC - 195.2B
Disney - 157.2B
GE – 129.3B
GM – 52.7B

18. © 2017 Cisco and/or its affiliates. All rights reserved.
Why customer experience?
Product
recommendations
chose a bank based on
family or friend
recommendations
Personalized
financial advice
would provide personal
information in exchange
for tailored financial advice
Omni-channel
experience
of millennial don’t feel
banks communicate via
preferred channels
Knowledgeable
sales staff
of consumers want some
type of support in their
online journey
44% 69% 83% 43%

19. © 2017 Cisco and/or its affiliates. All rights reserved.
Why workforce innovation ?
Defend against
competition
Reduce operational
costs
Shift toward high
value service
Increase bank
efficiency
Up to 50% reduction in
transaction costs expected by
2020 resulting from digital
transformation
71% still feel that their
banking relationships are
transactional driven
72% of millennials are
willing to bank with non-
financial services
Digitizing shared services
can boost back office
efficiency by 50%

20. © 2017 Cisco and/or its affiliates. All rights reserved.
Cisco Spark Platform

21. Unlock the Power of Data
Strategy: Amass, Monitor, Analyze, Act
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22. DNA Center
Meraki Insights
vAnalytics
Cisco Umbrella
ETA
Tetration
Intersight
Cisco Kinetic Platform
For IoTTelemetry
Machine Learning/AI :
From insights into action
Actions

23. A multicloud
approach enables
users to consume
services from two or
more clouds where at
least one cloud is
public.
Fragmented
Complex
No Data Control
Transforming Management of
Multicloud Complexity
GCP
AWS
Other
Public Clouds
Azure
Saas
Saas
Saas
Saas
Saas
Saas
Saas
Saas
Hybrid
Clouds
Private Private
Multicloud

26. © 2017 Cisco and/or its affiliates. All rights reserved. 26
DNA-Center
Analytic
s
Policy Automation
Intent-based
Network Infrastructure
I N T E N T C O N T E X T
S E C U R I T Y
L E A R N I N G
Reinventing the Network – Intent-Based
Networking

27. Network as a Platform
THE most effective security solution
Network Endpoint Mobile Virtual Cloud
Network as a Sensor Network as an Enforcer
Total visibility + Minimum time to detect + Fast containment via Segmentation
.
Before
Discover
Enforce
Harden
After
Scope
Contain
Remediate
Detect
Block
Defend
During
Catalyst 9K Encrypted Traffic Analysis
+ Software-Defined Access (SDA)