Cirue Du Soleil

Cirue Du Soleil
Abstract:
This course work will concentrate on marketing analysis of the world's leading circus company
Cirque du Soleil. Based on the data given it will conduct a PEST, Porter's 5–Forces, SWOT analysis
and discuss the results, together with results paper will concentrate on marketing and positioning
strategies and Ansoff's Matrix, and also recommend strategy measures for achieving sustainable
economic development outcomes. It was found that, first of all, Cirque du Soleil is making a profit
while most of its competitors are fail to break even. Second, with its innovative and creative
productions, the Cirque stays in a distinct position that none of its competitors can compete. Third,
the Cirque's shows ease to accept by ... Show more content on Helpwriting.net ...
This course work will concentrate on marketing analysis on strategic prospective of the world's
leading circus company Cirque du Soleil. Based on the given material and found external
information it will concentrate on analysis of PEST, Porters 5 analysis, SWOT and discuss the
results of the findings, together with an outcome paper will concentrate on Ansoff's Matrix analysis
and recommend strategy measures for achieving sustainable economic development outcomes. 2.
PEST and Porter's 5–forces analysis PEST analysis was undertaken to determine general facts and
factors that affect circus industry whether positively or negatively. Different factors were scanned,
spotlighted and analyzed and some of them were listed in the outcomes.
|Positive factors |Negative factors |
|Political Factors affecting Circus Industry |
| Political stability | Strict pro–employee employment policy |
| Investment (FDI) friendly policies | |
| Well defined legislation | |
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Essay about Module 1 Assignment
Module 1 Assignment
Case #1
1. What should Rani Pharmaceuticals do? Rani Pharmaceuticals should act in the best interest of
their loyal customers as well as their own. By sending out the next quarterly newsletter with
additional information on the Soothing Waters Hot Tubs and Spas, and allow the consumers to
decide if they would like to receive further more information.
2. Does the AMA Statement of Ethics address using customer information by multiple divisions of
the same company in its Statement of Ethics? Go to http://www.marketingpower.com and review the
code. Then, write a brief paragraph on how the AMA Statement of Ethics relates to Rani
Pharmaceutical's dilemma. The AMA doesn't say that in those exact words but it does ... Show more
content on Helpwriting.net ...
A place where people are going to continue spending outrageous numbers of dollars for many years
to come. If they can continue to impress the consumers with new unique experiences, people will
continue to go. External (T)hreats: Cost to attend these shows are high, and with a declining
economy tickets can get harder and harder to sell.
2. List and describe three keys to Cirque du Soleil's competitive advantage. 1. They have a product
and service differentiation advantage because they consistently bring a one of a kind experience like
you've never seen before. 2. They have a very large budget that is backed by hotel and casinos. 3.
They are located in one of the biggest tourist spots in the country.
3. Explain how Cirque du Soleil implements, evaluates, and controls the elements of its marketing
plan? Cirque du Soleil has a large building that is the home of Cirque du Soleil where all the training
is done to ensure that members are ready to perform at a high level of proficiency. They have
expanded from Vegas and gone international as well as T.V. That makes it possible for people to see
the show from almost anywhere in the U.S. The production does cost a lot of money to begin but
they have a big budget to help.
Case #3
1. Describe the technological, social, and political factors acting on the video game industry. Some
of the environmental forces that influence the video game industry included technological,

Blue Ocean Strategy At France's Insead Business School
Life is full of games, in which we always want to be the winner. Most of the time, to accomplish
this, we are ready to do whatever it takes to win without thinking how it effects others around us and
this leads the game to get bloody and the players to be merciless. The same pattern of struggle for
winning and the sense of game is relevant in the business world. In their book Blue Ocean Strategy,
W. Chan Kim and Renée Mauborgne – strategy professors at France's INSEAD business school,
proved that in this sphere, games don't always have to be this bloody by conveying a world where
companies profit and grow in a competition free environment. Reading and discovering more than
150 business researches, Kim and Mauborgne help us to discover the idea of this sphere, so called
blue ocean, which became an essential in strategic business thinking. In this review, we are going to
summarize and analyze the strategies which Kim and Mauborgne conveys.
Blue Ocean Strategy advocates that for a company to be successful, creating and opening a new
market space that no one has entered before is essential. In order to gain and to sustain the value–
innovation, every single corporate and business owner should create and discover contentious areas
of the market that is ready to grow. This market place is called the 'blue ocean ', a term that should
be, but still is not, a keystone for the managers. The book accepts the fact that this strategy is not
seen applicable enough by saying "too risky

Essay on Cirque Du Soleil
Introduction:
Cirque du Soleil ("Circus of the Sun") is a Canadian entertainment company, self–described as a
"dramatic mix of circus arts and street entertainment." Based in Montreal, Quebec, Canada, and
located in the inner–city area of Saint–Michel, it was founded in Baie–Saint–Paul in 1984 by two
former street performers, Guy Laliberté and Gilles Ste–Croix.
Cirque du Soleil – History:
A marvelous idea began to take shape in the early 1980's in Baie–Saint–Paul, a charming village
nestled on the north shore of the St–Lawrence River, east of Quebec City. Les Échassiers de Baie–
Saint–Paul ('The Stiltwalkers of Baie–Saint–Paul'), a theatre troupe founded by Gilles Ste–Croix,
walked on stilts, juggled, danced, breathed fire and played ... Show more content on Helpwriting.net
...
Cirque du Soleil hasn't received any grants from the public or private sectors since 1992.
Is there a space for IT in artistic organization such as Cirque du Soleil?
At Cirque du Soleil, a touring show is a very complex matter. A tour can be treated as a little village
of about 150 people, and it needs the best technology to meet their needs which can range from
basic bandwidth requirements to ticket sales, payroll and phone systems. And as this is a village that
moves every six or seven weeks, which means that it has to be constantly torn down and set up
again.
Everything has to be precise and methodical. For every tour, they have to tear down a big top that
seats 2,500 and 55 trailer–loads of equipment have to be hauled rom place to place. And everything
has to be in working order within 30 hours. At Cirque du Soleil, casting is a key process. Castings
talent scouts are always on the move, travelling to the ends of the earth. The casting director
maintains a pool of artists for the eight shows and recruit artists for new shows. Once a performer is
hired, he or she has to go through a series of steps before actually participating in a show. One of
those steps is the make–up lessons that ensure that performers can apply their own make–up for the
various roles they play in a given show. Initially, make–up for each part of every show was
documented with 35–mm photos and forms listing the products used and the procedure to follow,
which was stored in big binders

Cirque Du Soleil Case Study
Cirque du Soleil first began in 1984 in Quebec Canada. It was first known as Le Club des Talons
Hauts, consisting of mainly street performers. It had started out with only 73 employees and has
expanded to over 2,100 individuals, 17 years later. The organization's goal is to bring an
unforgettable and unique experience to each audience through creativity from its one of a kind
artists. Cirque du Soleil is always in constant search for creative and talented artists around the
world that can contribute and be part of their unique organization. The artists consists of many
different cultural backgrounds and range from mimes to clowns. Cirque du Soleil provides training
to its employees and tries to maintain good communication with each of its employees. However,
Cirque du Soleil faces many problems in retaining talent to the hiring and training and development
process of its employees.
PROBLEM 1: Lack of Guidelines and Expectations
One of the problems I found with Cirque Du Soleil was the lack of a company's handbook and
relying on a simple newsletter to communicate with its employees. The newsletter is open to all
employees who wish to submit any comments or issues they might have with management. Due to
the lack of guidelines and expectations, employees that are touring find it difficult to determine what
is acceptable work behavior and when and where is such behavior appropriate. Touring employees
are not aware of boundaries between work and home when on tour. In addition,

Cirque Du Soleil Case
Cirque's competitive advantage is its culture that supports and energizes its innovation goals. Cirque
strengthens its distinctive competency of creativity and achieves business objectives by creating an
environment of trust and dedicating resources to encourage employees to hone their craft and try
ideas.
Analysis and Recommendation
In order to attract more talent and increase its employees' satisfaction along with its commercial
success, Cirque will need to change how it manages its culture, talent and growth. It must create and
communicate a vision and mission that establishes a shared sense of purpose. And, it must manage
its culture through systems that alter and reinforce how employees should think, behave and feel
about team ... Show more content on Helpwriting.net ...
A second option is to try out different formats and arenas to hold a Cirque Lite show in North
American markets in order to appeal to a new audience that may not be willing to pay high ticket
prices. But, this will dilute the brand and the associations already built in the loyal customers' minds.
A third option is to appeal is to a broader audience in all current markets using Cirque's multimedia
division to launch television specials that can serve as commercials for Cirque's value proposition.
The TV specials will allow broader audiences to see the value of the experience and will give Cirque
employees a break from constant touring. However, Cirque cannot bring the brand to a broader
audience without customer research into discount preferences and types of entertainment they seek
out. So, Cirque will need to conduct research to help it understand how best structure its pricing and
strengthen its value proposition to create meaningful experiences for audiences that set Cirque
further apart from competitors and complementors. The TV special strategy will also serve well in
the future when going to new markets to attract an audience. Therefore, Cirque should pursue this
option to build its brand presence in current and new market and to attract a broader audience.
APPENDIX 1: SWOT ANALYSIS
STRENGTHS * Consciously developed a culture

Cirque De Soleil Essays
Cirque du Soleil (French for "Circus of the Sun," in English pronounced /sɜrk duː soʊˈleɪ/) is an
entertainment company. Based in Montréal, Québec, Canada and located in the inner–city area of
Saint–Michel, it was founded in Baie–Saint–Paul in 1984 by two former street performers, Guy
Laliberté and Daniel Gauthier.[1]
Initially named Les Échassiers, they toured Quebec in 1980 as a performing troupe and encountered
financial hardship that was relieved by a government grant in 1983 as part of the 450th anniversary
celebrations of Jacques Cartier's discovery of Canada.[2] Le Grand Tour du Cirque du Soleil was a
success in 1984, and after securing a second year of funding, Laliberté hired Guy Caron from the
National Circus School to re–create ... Show more content on Helpwriting.net ...
By the time he returned back home to Canada in 1979, he had learned the art of fire breathing.
Although he became "employed" at a hydroelectric power plant in James Bay, his job ended after
only three days due to a labour strike. He decided not to look for another job, instead supporting
himself on his unemployment insurance. He helped organize a summer fair in Baie–Saint–Paul with
the help of a pair of friends named Daniel Gauthier and Gilles Ste–Croix.[4][6]
Gauthier and Ste–Croix were managing a youth hostel for performing artists named Le Balcon Vert
at that time. By the summer of 1979, Ste–Croix had been developing the idea of turning the Balcon
Vert, and the talented performers who lived there, into an organized performing troupe. Although the
talent was

Cirque Du Soleil : Dreaming Is An Integral Part Of...
For Cirque du Soleil (Cirque), dreaming is an integral part of philosophy: to take the adventure
further, push dreams further, and above all, believe that people are the engine of an enterprise. At
Cirque du Soleil, they offer their artists and creators the freedom they need to imagine their most
incredible dreams and bring them to life (Cirque du Soleil, 2016a). Cirque du Soleil 's incredible
journey began in a small town located in Quebec, where a group known as the Baie–Saint–Paul
Stiltwalkers would entertain the locals in the streets, performing feats such as fire breathing,
dancing, and walking on stilts (Cirque du Soleil, 2016c). From 1982 to 1984 this group organized an
event each year where entertainers from all over the world gathered to collaborate and share ideas
with one another. This continued to grow when the Quebec government asked them to be part of the
celebrations for the 450th anniversary of Canada's discovery by Jacques Cartier. One of the
performers, who went by the name of Guy Laliberte, proposed the idea of "Cirque du Soleil"
(translating to Circus of the Sun in English) as part of the festivities. When his proposal was later
accepted, the group embarked on a tour that travelled throughout Quebec visiting 10 cities and
towns. As a matter of fact, this is where they attracted fans and media attention. The next 3 years
they continued to perform throughout Canada, starting in Ontario and eventually moving towards
the West coast. In 1987, the group became

Cirque Du Soleil Research Paper
Cirque Du Soleil The flips, the dips, the falls, the ropes, the trampolines. These are all qualities of
the most popular circus in the whole entire world. They call it Cirque Du Soleil which is French for
"Circus of the Sun." On July 7, 1984, Cirque started by two street performers in Quebec. They
traveled to the U.S for the first time in 1967, creating their first permanent show right here in Las
Vegas, Nevada; called Mystere, and is still going strong to this day. It also led to even more
permanent shows including, Beatles LOVE, O, Zumanity, and more. After Vegas, Cirque Du Soleil
took over Asia, Europe, and South America with a series of new creations that tour the world in
large arenas or under the big top. 33 years later, cirque has shows in every continent except for
Antarctica. ... Show more content on Helpwriting.net ...
Just by doing what they love, the performers of Cirque make 30,000 to 100,000 dollars a year. Each
artist performs 380 to 470 times a year and is to sign a two year contract. But time means nothing
when they're doing the job that they love. However, being apart of the company can be extremely
dangerous. Although everyone in the production do all that they can to assure the safety of their
artists, there have been a few accidents. During a performance of the Cirque du Soleil show Kà,
audience members gasped in amazement as one of the aerialists tumbled an estimated 27 meters into
a pit below the stage. Little did the audience know this was not an act. Unfortunately, the artist died
of her injuries before reaching the hospital. But Cirque continues to make the experience safe for
both the artists and the audience. However, the artists should not be the only ones getting
recognition for what happens on stage. There are over 300 designers, sewers, and printmakers that
hand–make every single costume to top off the show. Imagine every sparkle, ribbon, and string they
have

Cirque Du Soleil 's Success
Cirque Du Soleil's show in Downtown Disney is a show that I have wanted to see for a very long
time. The creative marketing that I have seen has made me very interested in the shows. Many of
my friends and colleagues have already seen the show and have highly recommended it. "Cirque du
Soleil is one of the rare companies that utterly redefine their industries. It takes the circus's raw
materials – trapeze artists, contortionists, strong men, clowns – combines them with surreal
costumes, nonstop New Age music, and dazzling stagecraft, and then ties it all together with a
vaguely profound theme like " a tribute to the nomadic soul" or "a phantasmagoria of urban life""
(Kreitner, 231). Cirque du Soleil was started in Canada by two high school dropouts named
Laliberte and Gauthier in 1984. How has Cirque du Soleil managed to become so successful in such
a relatively short amount of time? The secret to Cirque du Soleil's success lies in balancing effective
business management with creative direction. They managed to establish good knowledge
management in conjunction with excellent general decision–making models that has contributed to
the huge success of the company. What exactly is knowledge management? "Knowledge
management is defined as developing a system to improve the creation and sharing of knowledge
critical for decision making" (Kreitner, 217). Tacit knowledge involves the creative minds of the
production because "it is personal, intuitive, and undocumented

Cirque Du Soleil : Creative And Creative Entertainment...
Vision: Cirque du Soleil is an innovative and creative entertainment industry which focuses on
performing various artistic acts for those with a wild imagination. This rapidly growing company
creates magic and creativity around the stage which evokes the emotions and imaginations of the
people surrounding this magic.
Issue statement: For the past 18 years there has been a paradigm transference In Cirque Du Soleil
retention and high turnover rate of staff, which lead to unfavourable outcomes in the business
environment. The high turnover rate at Cirque has increased drastically over past years, this has
caused the loss of staff and not being able to retain them, dissatisfying working conditions and the
key issue is selection and training on a global perspective of this organisation.
Data Analysis:
Cirque Du Soleil over the past years has been experiencing high turnover rate which resulted in loss
of staff and poor management in selecting and training staff. The issue of high turnover rate and
retention of Cirque has resulted in unfavourable outcomes which lead to staff not contributing to
their tasks. The performers at Cirque have been unmotivated at work due to that their working
conditions are not being met in terms of their needs. For instance the issue lies within the lack of
maintaining staff and meeting their requirements in order to perform, therefore this is a tactical issue
that Cirque needed to strategically manage. Cirque Du Soleil focuses on providing their

Cirque Du Soleil Thesis Statement
INQUIRY QUESTION:
How has Cirque du Soleil developed from a Canadian street group to a billion dollar industry that
changed Circus forever?
OBJECTIVE
I chose this topic because I think Cirque du Soleil is an inspiring and intriguing business that not
many people realize has Canadian roots. Also, this topic is interesting to me so I thought I would
enjoy the research process. I plan to elaborate on how the business started as two street performers,
who formed a "billion dollar company" that now tours the world. Not only has it progressed, Cirque
du Soleil has "reinvented the circus." Its shows feature multi–talented performers, fantastic
costumes and live music. It has changed the world's perspective of the circus and has captivated the
... Show more content on Helpwriting.net ...
In one of its most recent shows, four time Olympic skating champion Kurt Browning was one of the
main choreographers! Not to mention, all of these athletes are from all over the world. In the whole
company, Cirque du Soleil has about 5030 employees
6. Colourful Costumes
In the area of costume design, Cirque du Soleil has really raised the bar.
The traditional circus had costumes for each performer, but costumes and makeup were typically
very basic. On the other hand, Cirque du Soleil custom costumes are designed to contribute to the
overall theme of each individual show. Cirque du Soleil's costumes have fancy details, colorful
decorations, and even lights! For example, in the show Amaluna, 130 costumes were worn, made of
800 different materials. And if that's not enough, in the show Varekai, 130 costumes were made over
the course of 33,000 hours, and a team of 6 works 250 hours weekly to maintain those costumes.
In addition, Cirque du Soleil has very dramatic makeup for each performer and each segment of the
show. From my interview with a former Cirque du Soleil performer, Marin Debruyn, I learned that
Cirque du Soleil also makes molds of performer's faces to create 3D printed masks.
7. Combining Theatre with

Claudio Fernandez Araoz : A Global Expert On Hiring And...
Claudio Fernandez Araoz, is a renowned author and talent consultant with Egon Zehnder. Claudio is
known to be a global expert on hiring and currently serves as a senior advisor the consultant firm.
He also known as a sought speaker for Harvard business school; and as counsel for Fortune 500
companies CEOs. While working for Egon Zehnder, Fernandez–Araoz has had the opportunity to
interview more than 20,000 executives in over 40 countries. One of several of his top global selling
books was "Great people Decisions." Other popular Harvard Business Review articles "Hiring
Without Firing," "The Definitive Guide to Recruiting in Good Times and Bad," "How to Hang On to
Your High Potentials," and the June 2014 cover article "21st Century Talent Spotting". Before
joining Egon Zehnder in 1986, he worked at McKinsey & Company in Europe. Fernandez–Araoz
earned a Masters in Science in Industrial Engineering from the Argentine Catholic University (Gold
Medal) and an MBA from Stanford University, where he graduated with honors as an Arjay Miller
Scholar. The experience Fernandez–Araoz hold is relevant to what he wrote because he practiced it !
Claudio has been able to interview over 20,000 people (at an executive level) I believe after
interviewing the first thousand people, you would learn a few things. While he has step by step rules
on how to recruit effectively, he also has the experience, and best–selling books to back him up(
Egon Zehnder.com). One thing I learned while

Informative Essay On Cirque Du Soleil
Cirque du Soleil
The show is full of excitement, it keeps you at the edge of your seat, and it grasps your
imaginations. It's not like any other show you've seen live. The circus brings to life wonderment
only seen in dreams. I've only seen a circus in movies, and the acts mainly consist of uniquely
appearing people with special talents, clowns, and animal cruelty fueled performances. It intrigued
me (not the animal cruelty part of course). Therefore, I got the idea to find a circus that is alive and
thriving today. What I found is sensational; Cirque du Soleil. Cirque du Soleil is an entertainment
company that was co–founded in the 1984 at Baie–Saint–Paul, Quebec, Canada by Gilles Ste–Croix
and Guy Laliberté. It was founded as a tour group for Quebec's 450th anniversary of Jacques
Cartier's discovery of Canada. Before then, the performances were simple; they walked on stilts,
juggled, and breathed fire ("Cirque du Soleil"). Today, Cirque du Soleil is known for its high flying
acrobatics, death–defying stunts, and extravagant visuals. Their motto is "to invoke the imagination,
provoke the senses and evoke the emotions of people around the world," (Kingsford–Smith). They
combine their mesmerizing gymnastic stunts with a theatre like performance that keeps the audience
enticed all throughout their shows. ... Show more content on Helpwriting.net ...
They practice continuously together to perform their acts to perfection. As in the case of Dan
Miethke, who explains a day in the life of a Cirque du Soleil performer (a fire–breather.) On the day
of a show, he has practice for an hour and a half with his colleagues, in which he arrives about 30
minutes early to warm up. During the practice he works on his show moves that he needs to perfect
or works on newer maneuvers that he would like to implement into the show. Then during the show,
he has 45 minutes before his jump into the show, so he continues to perfect his

Cirque Case Study Essay
MBC 635
Instructor's Solution for Cirque du Soleil Tour Planning
Fall 2012
Discussion Questions: Tour Planning at Cirque du Soleil: HEC Montreal Centre for Case Studies,
HEC025‐ PDF‐ENG, March 1, 2011. 1) The main decisions facing Cirque is whether Istanbul is an
attractive destination and if so, whether it partners with Turkish Television and Entertainment
Society (TTE) and/or with the City of Istanbul/Ministry of Culture and Tourism (MCT). To begin
your analysis, please enumerate the advantages and disadvantages for each of the two proposals. (2
pts) In general, Turkey appears to have good market potential. Istanbul performances are expected to
exceed 100,000 tickets if they are released for sale 8 months ... Show more content on
Helpwriting.net ...
relationships could increase  Cirque may have to surrender Instanbul tix sales by 10%. some
control over the "chain of Opportunity for additional value" to create a package that performances in
Ankara as well as TTE sees as financially viable Eastern European cities where Cirque has little
experience. Will accept a fixed show fee contract or cost‐sharing contract. Choice of show is not a
major concern. Very experienced event managers in Turkey and Eastern Europe, including places
Cirque has never performed.
TTE
  
  
1
MBC 635
Instructor's Solution for Cirque du Soleil Tour Planning
Fall 2012

2) Evaluate the financial aspects of the two proposals. (4 pts) a. Compare the estimated potential
revenues from all sources (box office, promotional revenues, and sponsorships) for the two
proposals. If appropriate, provide a range (pessimistic, most likely, optimistic) for each. b. Compare
the estimated costs (Installation, Operations, Fixed and administrative, and any extraordinary
expenditures associated with either proposal). For this question, you may assume that Cirque will
only consider a show that is already in Europe, and thus would not involve an international transfer.
c. Estimate the contribution to profit for the two proposals. Some variability in assessments of the
financial aspects of this case seems inevitable. For brevity, I've reported my best guess about
potential revenues,

The Global Supply Chain Network
Executive Summary
The global supply chain network is often faces challenges in many directions. Currently the
environmental issues and the exhaustion of natural resources leads to complications and become the
prime factors which affects the cost, time and effort in global logistics and supply chain
management. An analysis of the Montreal based Cirque de soleil is done with various factors and
criteria for evaluation of the key issues. The key issues are distribution complexities, increasing
transportation cost, production inefficiency, delivery lead times and logistics partnership strategies.
The objective is to streamline the global supply chain network by redesigning the existing system
with new integrated model using CPFR (Collaborative Planning Forecasting and Replenishment).
This concept is effectively supported by the SAP System which integrates the demand management,
better sales forecasting, effective distribution and timely replenishment.
The analysis results with the identification of locations for the new distribution model and
substantiated with the rationale of site selection considering all criteria's. The implementation and
the SAP integration describe the action plans and come out with the pros and cons of the proposed
supply chain system. And finally concludes with the pros and cons of the new system. The
objectives of the key issues are resulted with the solution but the on the other side the strategic
changes in the organization structure and

Cirque Du Soleil Hbc
PREPARATION SHEET 1. Describe product and strategy of Cirque du Soleil. In which ways is it
different from traditional circus? The Cirque du Soleil offers a one of a kind of spectacle, made for
many types of audiences of different cultures to enjoy. The product that Cirque du Soleil offers is an
artistic shows which semblance a circus but it's not quite the same. For starters, all of the shows are
a rich mixture of several acrobatic and acting talents, without using any animals. They also include
in every show inspirational and unique composed music, which has the particularity of being sung in
Latin, that way they are transcending all cultural barriers they can encounter in their audiences and
making the artists and the ... Show more content on Helpwriting.net ...
The Cirque offer much more shows than everyone else in the industry even Broadway (Cirque offer
10 shows a week) and because they're paid per show at the end they earn more than other places.
Therefore, although initially they offered lowered salaries as they have been adjusting them to be
closer to mean as the cirque has grown. Initially the artist that are hired specially children are
brought to the cirque with their families or at least other people from their own villages to make sure
they get enough support and the work in Cirque du Solei is not to hard. to increase the support given
to this children the cirque also brings a lot of opportunities both artistic and economical to allow
them to grow in their personal careers. In many of the cases "its like opening a red door for every
one of them" which is allowing them to have greater opportunities in the artistic world allowing
them to be known and improve their discipline. This is the case for both children and adults because
the cirque is concerned about the development of its artist in more than one area and teaching them
other and newer artistic performances and abilities. The company also give them the training and
allows them to improve in their performance in an intensely multicultural background where they
learn to respect and trust everyone in the cirque. Additionally the cirque supports for personal
growth which is the

Cirque Du Soleil : A Small Performance Group
With possibly one of the biggest companies known worldwide started off as a small performance
group full of street performers of 73 people. Cirque du Soleil is a show out to dazzle and completely
redesign the idea of the traditional circus. It was owned by two men until owner, Laliberte bought
the other owners share. The idea is that they will "never go public" to reduce the dilution of multiple
shareholders or possibly being overrun by a hostile takeover. In the late 1980's there were artist
rebellions against the management and this is when Cirque had decided their artists are the most
important part of the show. No matter where they go, their artists are number one and they are out to
please. The biggest rationalization Cirque had was their decentralization of their Head Quarters.
Through job analysis they considered it would be best if they were to create multiple locations that
would control different sectors as to where they would host shows; Asia, Europe and North
American. It became a quick problem and created the fear of going corporate as according the
artists. To create something absolutely different and unique they wanted to create a circus that didn't
have animals but it was solely human acts that required a lot of physical abuse due to their many
performances. The owner Laliberte had to rationalize and see how he could take his show to the next
level. How can they create such a magnificent show? Where would they go? He decided to go for it
all and try their

Cirque Du Soleil
1. Cirque du Soleil does not have a product, they have a diverse, creative, critical thinking, artist
works company; a circus without animals. Within this company, this show allows their featured
unique artists, to tap into their creative side and create magic for an audience. Cirque du Soleil aims
to create the greatest shows onstage all around the world.
The core for a functioning Cirque du Soleil is behind the scenes, with artists and staff. Recruiting
these people seems to be a challenge for this ever diverse world we live in. Recruiting and hiring
these staff members for Cirque du Soleil is difficult because not many people will just run away to
the circus. This lifestyle is an ever changing one, with artists of different ... Show more content on
Helpwriting.net ...
Cirque has a variety of shows and venues that do not always provide steady pay. With that being
said its hard to keep up with the rewarding benefits Cirque boasts about, such as providing new
experiences. By giving the artists more say, a greater employee output is achieved, with higher job
satisfaction, keeps employees. To solve its retention problems Cirque's benefits heavily outweigh
their drawbacks. Ultimately providing the best work environment than anyone in their competing
market.
Finding talent i is the second current problem Cirque is facing. Cirque du Soleil has created a name
for themselves serving as a business that lets you play to your full potential as an artist. In doing so
they created an even more diverse product that makes it hard to find that diamond in the rough in
cities and continents. This problems affects staffing mostly because they have created a name for
themselves that their brand is a luxury good, possibly making artists perceive their company as
unachievable. Perspective employees want to work with the best performers around. Now that the
company has made a name for themselves, they are hiring staff with more direct experience instead
of performers with potential. With a changing and diverse work force this poses a problem within
staffing. In creating diversity, gaps in language and background quickly becomes an issue. Training
and development problems are solved by having current employees that have open mindsets about
other cultures,

Cirque Du Soleil
Cirque du Soleil Recruitment Analysis
Introduction
"Cirque du Soleil is a multifaceted creative workforce" encompassing "imaginary worlds, art forms
from around the world, acting, acrobatic performance, dance, daring, dexterity, and grace" (Cirque
du Soleil, 2010). Putting together the right workforce to achieve this result is not necessarily an easy
feat. This paper will explore the recruitment decision–making process for attracting job candidates
(demand) from the available labor force (supply). Cirque du Soleil (CdS) is in the same position all
other organizations are in – they must be able to attract a sufficient number of prospective
employees (candidates) with the abilities and aptitudes (knowledge, skills and abilities) needed to ...
Show more content on Helpwriting.net ...
Although job fairs reach many candidates at one time, it involves an extraordinary amount of staff
time and resources, as well as a significant cost investment for the venue. Employee Referral
Program: "Studies have shown that employees who were hired through referrals from current
employees tended to stay with the organization longer and displayed greater loyalty and job
satisfaction than employees who were recruited by other means" (Gomez, Balkin, Cardy, 2010).
Employee referrals are generally inexpensive and usually produce quick results. Downsides to this
may include a lack of diversifying the workforce (only hiring those who are "like" those making the
referral) and potentially may create narrow thinking rather than generating new ideas/creativity
which is an important attribute to CdS. Circus School Recruiting: In the typical business world
college recruiting is the norm. Not so for CdS's unique needs in the performance arena. CdS,
instead, can turn to performing arts youth circus schools around the globe such as the one in
Highland Park, Minnesota, Circus Juventas where children and youth ages 3 – 21 train and perform
in circus arts (Circus Juventas, 2010). The Montreal Circus School for the Arts brags that they have
a placement rate of 95% since 1981 and that they "contributed to the emergence of such companies
as Cirque du

Cirque Du Soleil Swot Analysis
Question 1
1.1 Undertake a detailed SWOT analysis of KBB Resources Group Berhad Malaysia.
KBB Resources Berhad Malaysia is concerned about their profitable growth. Additionally, top
management has concerns pertaining to the sustainability of the organisation's competitive
advantages in its strategic business segments. The organisation thus requires that a SWOT analysis
be conducted in order to determine its current position and where the organisation would require to
focus its strategic objectives in the future in order to remedy the current problems that are being
faced with regard to sustainable profitable growth.
SWOT analysis is a tool that is used to recognize the strengths, weaknesses, opportunities and
threats of an organization (Investopedia, ... Show more content on Helpwriting.net ...
The factors that Cirque du Soleil reduced well below the industry's standard are the dependence on
the use of animals, individual performers, and the focus on adolescent audiences (Lazenby, 2014).
The factors that Cirque du Soleil raised well above the industry's standard were the emphasis on
creating a new form of entertainment which is expressed through dance, music, and acrobatic skill;
they also focussed on group performances instead of individualistic efforts (Lazenby, 2014). Cirque
du Soleil also concentrated on conveying a sense of intellectual sophistication (which is priced at a
premium) – especially appealing to adult audiences (Quartz, 2015).
The factors that Cirque du Soleil created that the industry has never offered are the introduction of a
premium circus (appealing specifically to adults) that do not have any animals (cutting costs
immensely and avoiding unfavourable public backlash) and focus specifically on performers with
exceptional acrobatic skill in a new form of entertainment that the world has never been able to
experience (Quartz,

Cirque Du Soleil Core Competencies
3. Internal Analysis: 3.1 Resources, Capabilities, and Competencies To begin with, Cirque du
Soleil's internal environment such as resources, capabilities, and competencies. There are two types
of resources that Cirque du Soleil: tangible and intangible. As for tangible resources, the human
resources within the Cirque du Soleil is a unique resource. With five–thousand employees including
artists create a "...a story line characterized by intellectual, sophisticated, highly choreographed
dance performances and artistic music" (Rothaermel pg. 463). Thus, this tangible resource creates an
intangible resource of a differentiated culture and knowledge within Cirque du Soleil. The resources
create a unique core competencies: reputation and innovation. ... Show more content on
Helpwriting.net ...
113). To start, the innovation of high quality shows with signature chorography created higher sense
of quality for the cost of the ticket. Cirque du Soleil created more demand for these performances
even at higher price points than originally (Rothaermel pg. 463). The second attribute is rare, which
Cirque du Soleil has achieved since there is one and only one Cirque du Soleil. Even the substitutes
are unable to imitate the name, or costly to imitate the same stunts performed at Cirque du Soleil
unique environment. Lastly, Cirque du Soleil is organized to capture the value of this resource since
the company follows a blue ocean strategy that focuses on differentiation and innovation. Cirque du
Soleil is constantly looking for new blue oceans to enter first to gain that competitive advantage.
The VRIO framework verifies that Cirque du Soleil has a sustainable competitive advantage with
their core competencies. 3.3 Value Chain The value chain of Cirque du Soleil is spilt into two
categories: support and primary activities. The cost of training the performers creating value for
supporting activities because proper training ensures the high–quality performance of its' employees
while performing. In addition, training creates value of those highly skilled employees to a primary
activity in the value chain. Each of these activities create value that is perceived by the consumer
and translate to a

Essay about Blue Ocean Strategy
Blue Ocean Strategy Paper
Adel Erolsky
University of Phoenix
MKT/421
Ron Rosalik
August 25, 2014
Blue Ocean Strategy Paper
In today's business world, competition is a big concern for nearly every corporation. The
competition on the market is getting stronger and more difficult to overcome, in many situations
corporations terminate their products, production, or their services, just because it is impossible to
continue; the cost is too high to focus on gathering development projects in marketing, production,
market research, and product innovation, to fight against the competitors.
The kind of competition market described previously is an example of a Red Ocean Strategy. The
market is oversaturated with companies ... Show more content on Helpwriting.net ...
An example of Blue Ocean Strategy business would be "Le Cirque du Soleil." At some point of our
life we did went to see the circus. The circus' performances were very popular for many centuries.
This is an old concept – a group of artists and acrobats who travel the world with a tent, and with a
diversity of wild animals to perform a spectacular show. The primary target was the children. Today,
this concept is obsolete, although still exist in Europe.
According The Wall Street Journal" ... Cirque du Soleil, the Canadian company that redefined the
dynamics of a declining circus industry in the 1980s. Under conventional strategy analysis, the
circus industry was a loser. Star performers had "supplier power" over the company. Alternative
forms of entertainment, from sporting events to home entertainment systems, were relatively
inexpensive and on the rise. Moreover, animal rights groups were putting increased pressure on
circuses for their treatment of animals." (Murray, 2014) A new era was created transforming the
concept of what is a circus today. As the Wall Street Journal described, "Cirque du Soleil eliminated
the animals and reduced the importance of individual stars. It created a new form of entertainment
that combined dance, music and athletic skill to appeal to an upscale adult audience that had
abandoned the traditional circus. (Murray, 2014)
This new revolutionary strategy took an obsolete business, which was at risk of

Analysis Of Cirque Du Soleil
Cirque du Soleil is a Canadian entertainment company. It is the largest theatrical producer in the
world. For the APS 325 field trip, we attended Cirque du Soleil's latest production–Volta. Volta has
the theme of freedom as a movement and self– acceptance. It is inspired in part by the adventurous
spirit that fuels the culture of action sports. The story revolves around the central character called
Waz who is a popular game show host and has lost touch with his inner self in pursuit of fame. But
over time, he is filled with doubt and is reminded of his childhood memories of encounters with a
group of people called the free spirits who help him connect with his inner self. From the show, I
noticed that there are three primary groups of people who are defined by their key characteristics as
well as clothing. The first group of people are the Free Spirits who are driven by impulses and
dreams. These group of individuals are life and self–loving humans who are always seeking to fulfil
their potential and that of others too. They are always on the run, breaking through and fighting for
freedom, and inspire Waz to embrace his true self. To show this characteristic, all the performers
from this group are dressed in extremely bright and colourful clothes as seen in Figure 1. The
second set of characters are called the Greys who are city dwellers that have accumulated the "dust
of inertia" over time. The Greys are aloof from one another and go about their life as a daily robot
like

Brand Identity : A Brand
Brand Identity
A corporate brand is like a good soup; when properly prepared it is far more than the sum of its
parts. A magnificent soup starts with wholesome ingredients, but in time those ingredients
harmonize and create a cacophony of flavors. With a successful brand, a similar process occurs. A
company starts off with some guidelines and a few product ideas. Then, some magical happens; the
company discovers it has opinions and stands for something – it has a set of values. These values
enable the company to create an avatar of beliefs; a brand. Through this brand, customers are able to
learn what values they share with that company. Customers that believe in the brand integrate it into
their lifestyle and let it become part of ... Show more content on Helpwriting.net ...
For a company's brand, this personality – based upon value opportunities, is the frame work of a
good brand. Branding communicates that a company and their products share the same values as its
customers.
Not only do brands communicate values, they create marketplace conversations. Each brand
communicates different sets of values. When consumers choose one product over its competition,
they start a conversation about which values they prefer (Aaker, 2010). With the rate of
technological advancements, markets are changing at alarming rates. Previously successful brands
can find themselves without a voice simply because they became less relevant (Aaker, 2010).
Innovative companies overcome this by creating cutting edge products that venture into previously
unexplored areas of the market (Aaker, 2010). This creates a new conversation and soon, any brands
that have not waded in to the new conversation by produced a competing product, stand out for a
new reason – by seeming boring and irrelevant (Aaker, 2010).
One company that stood out for the right reasons, Cirque du Soleil, set a new standard for artistic
performance and created a circus unlike anything the world had ever seen. From the beginning,
Cirque du Soleil sought out to build a company with a clearly defined mission and strong values.
Their mission was to stir imaginations, awaken the senses, and invoke emotions of people around
the

Cirque Du Soleil
a) Background and Motivation
The Cirque du Soleil, the arguably most famous circus in the world, has been founded in 1984, in
Quebec, Canada. The two initiators of this company, Guy Laliberté and Daniel Gauthier, have
always seen circus with a modern eye. Effectively, their power of creativity and their visionary ideas
have been the key ingredients to make this circus a global empire. The comparative advantage
which makes the Cirque du Soleil so unassailable is its creative inspiration and the perfection of its
shows.
The particularity of the business model of Cirque du Soleil is to create demand all around the world
on the circus market. The strength of this circus is to develop shows which are different than the
ordinary; for example ... Show more content on Helpwriting.net ...
At the end, we assume that they almost signed a "complete contract" which should avoid any kind of
hold–up. On the other hand, we have the contract with MGM. It took about one yeariii for MGM
and the Cirque to agree on the terms of a contract for a residential show. Here, the time was clearly
too short to get close to perfect foresight, description and communication in the contract which
means that the contract was incomplete. At the end, both conditions for a hold–up were fulfilled
with MGM: Relationship–Specific Investment and incomplete contract. While Cirque du Soleil
always insisted on having the creative force for all productions, MGM Mirage and Disney had very
high initial relationship–specific investments by building huge theaters. However, neither company
feared opportunism nor has there been an attempt to vertically integrate Cirque into either company.
Now that we have seen that a hold–up was possible with the Cirque's partner, let's see if we might
have such problems within the company (internal hold–up). Actually, it's possible that the
employees hold–up the firm: When they decide to produce a new show, the Cirque has to invest in
order to train the artists and once they are trained, they could ask for a higher salary. We could also
argue that the Cirque could hold up the employee because once he is trained, his knowledge is very
specific to only one show and cannot be used by any other circus. At the end, we see that

Visioning Information Technology at Cirque du Soleil By, Indraneel Kuppili INDEX Introduction | 3
| The Fantastic Journey of Cirque du Soleil | 3 | Establishment of Headquarters | 3 | Mission of
Cirque du Soleil– Invoke, Provoke, Evoke | 4 | Confronting the Challenges | 4 | Major Problems
faced by Cirque du Soleil: | 6 | Conclusion | 8 | Recommendations | 8 | Implementation | 9 |
References | 9 | Visioning Information Technology at Cirque du Soleil Introduction: The main
purpose of the case study is to incorporate IT into Cirque du Soleil. Danielle Savoie was appointed
as the Chief Information Officer (CIO) in Cirque du Soleil when the company considered IT as a
significant tool, but not as a ... Show more content on Helpwriting.net ...
They have to manage by providing the general necessities to selling the tickets, organizing the show
to providing the parking lots. It is a Herculean task which involves lots of man– power and perfect
co– ordination between many teams. They need to document everything that they use. Maintaining
the documents is another very important task. One quick solution for maintaining everything is
incorporating IT into their firm which would bring drastic changes in their business. Cirque could
maintain a database for maintain all the logistics, which would make their life easy as they do not
need to maintain any paper based documents. It is always a risk to maintain the paper based
documents as they might be lost or very easily and moreover without any backup. They could also
store the data about the amount of water, food, electricity. I feel the second solution is the best as it
makes their task easy, and also more reliable than conventional documentation. Challenge 2:
Danielle Savoie, had to go around the globe in search of the artists. They auditioned at different
places for the right artists. In this course of action, they have to maintain the records of all the
people they auditioned. Also, assuming that the company is going to pay for their expenses, they
need to maintain the bills and the records of all the expenses which they have made. This is not an
easy task. They had to keep track of all the

Blue Ocean Strategy: Summary And Analysis Of A Blue Ocean...
1. Summary and Analysis :
Nowadays many new companies have emerged in the markets this will cause a lot of conflicts in the
crowded marketplace in order to stay in the competition, success and gain profits. The competition
is often so severe that some companies cannot sustain themselves and may stop operating.
Therefore, W.Chan Kim and Renee Mauborgne whom are professors of strategic management they
develop a blue ocean strategy as a new way of thinking to make this competition irrelevant and
creating new market space. It is also demonstrates how the companies traditionally work in red
ocean conditions where companies are fighting fiercely against each others to gain a share of the
market.
So what is Blue Ocean?
W.Chan Kim and Renee Mauborgne ... Show more content on Helpwriting.net ...
This means that from the value chain the company can evaluate costs and see if it suit their budget
or not, so if it above their budget they make adjustment to reduce costs to be more efficient. Also,
helps in finding ways to develop company itself (Value Chain Model, 2015). Moreover, some
company used Porter's five forces model to assets the attractiveness of the industry, as this will give
them clear idea in either continue or stop the business. These five factors are supplier power, buyer
power, competitive rivalry, threat of substitution and threat of new entry ("Porter's five forces", n.d.).
In addition, in Blue ocean strategy using Porter's five forces is not good tool, while it is good tool
for red ocean strategy, because it used for companies that already in market. Competitive advantage
means the advantage that any industry has over its rivals that they cannot copy over the time.
Therefore, competitive advantage tolerates any company to survive and to flourish against
competition. As well as, it helps industries to add more value than their rivals in the same market.
Hence, the blue ocean will be the best strategy to use in order to be successful. In terms of Blue
Ocean competitive advantage it is used both differentiation and cost advantage, conversely, Red
Ocean used one of them either cost or differentiation besides the porters five factors. Managerial
actions contain acquisition of other company. As managerial actions for creating a blue ocean it is
not vital to make goods and services to the public or inspecting the external imposes. For example,
in 2001 Compaq was acquired by Hewlett Packard

Fâte Foraine De Baie St-Paul Fair
Imagine men on stilts who juggle, performing mimes, and dancing fire breathers who performed for
the streets of Baie–Saint–Paul in Quebec, Canada. These performers would later become known as
Cirque du Soleil (Cirque du Soleil). However, these performers would not be known by this name
until much later in time. Originating on the streets Cirque du Soleil started out as a group of street
performers called, "Club des Talons Hauts," or the, "High–Heels Club," since most of its members
performed on stilts (Encyclopedia). Soon the club wanted to branch out and learn more about street
performances, and thus organized a festival where people could learn new techniques called: Fâte
Foraine de Baie St–Paul ( Baie St–Paul Fair). This would be the

Essay on Blue Ocean Strategy- A Marketing Book
BLUE OCEAN STRATEGY
Blue Ocean Strategy
Introduction
Blue ocean strategy is a marketing book by W. Chan Kim and Renee Mauborgne in the year 2005.
The book mostly borrows from a range of over 140 strategic marketing moves within a period of
over a century. The book succeeds in showing how businesses, can outdo their competitors. Not
because of battling them, rather, because of what the authors refer to as blue oceans, which consists
of uncontested market space.
Body
The book gives a detailed outline of how companies should engage each other in the market wars
while maintaining and bringing on board new customers. They successfully do so by presenting
tools for the implementation of a successful marketing strategy, and the ... Show more content on
Helpwriting.net ...
As there are neither permanent, excellent companies nor industries. To achieve profits through blue
oceans, it is essential that the company conduct a self–analysis of steps that had desired returns, and
the way of simulating them systematically, over a repeated period to achieve Blue Ocean
opportunities.
Most marketing executives would argue that blue ocean opportunities are depleted in the modern
world. It is fascinating to note that the universe is dynamic, and markets are expanding over time,
thus, creating new opportunities each, and every day. Not only does the framework in the book try to
give a solution to the analytical concepts that aided in the creation of the Blue ocean strategy.
Rather, it also highlights on the execution aspect of it. Motivation of employees so that they can
achieve set targets that have been set to achieve blue ocean opportunities. The book identifies two
virtues as key, among the human resources in the journey to the blue ocean opportunities; these are
commitment and trust, As well as, the significance of emotional recognition and intellectual ability.
The book from the exact onset lays out the need to venture into new market space. This is best
explained by Canadian largest cultural export that is the successful, Cirque du Soleil; the authors
attribute the success of this company. To their strategy of exploring new, market avenues for their

Cirque Du Soleil
Cirque du Soleil
Q1. How would you assess the attractiveness of the circus industry in early 1980s? What would you
conclude from industry analysis?
The Circus has been an extremely popular form of entertainment during the 20th century. The circus
creates an image of drifters and dreamers in the mind. In the 20th century the emphasis on spectacle
continued on 3 ring formats.
The following factors played a major role in the attractiveness of the circus industry:– * Animal acts
provided an added form of entertainment along with the various circus acts. Electric lights and
moving pictures also added to the magic of the circus. * A series of 'educational entertainments'
featuring people and historical montages from around the world. ... Show more content on
Helpwriting.net ...
Eliminated factor–Each act, even the movement, had a purpose within the show and it contributed to
the development of overall thematic element. Owing to this purpose, Cirque du Soleil eliminated big
name acts from the shows. 7. Eliminated factor–Unlike the traditional circuses, Cirque Du
Soleildidn't use animals for performing their acts.
Blue Ocean Strategy framework:
The traditional circus like Pickle family circus followed strategy of artistry but Cirque Du Soleil
which took little time to become more profitable by pursuing goals of artistry and profit.
Cirque du Soleil came upwith the life cycle strategy that featured and opening in Montreal followed
by North American Tour stretching over several years followed by Europe and Asia tours. They had
3 permanent shows to tap into the continuous flow of potential viewers.
Old ways of revenue generation: Ticket sales with free or discounted tickets for children
New ways of revenue generation: Seats are generally sold at full face value, Sponsors from
Corporations.
Hong Kong Economic Times
Q4. Briefly identify external factors that have impacted newspaper industry in the past 20 years.
How have diversification and differentiation strategies sustained business growth for the HKET
group?
There are several factors that have impacted newspaper industry in the past 20 years. The major
ones are listed below: 1. Growing affluent class :
The growing affluent population of Hong Kong during the 1990s and early

Case Analysis of Cirque Du Soleil
Cirque du Soleil
Background: Cirque du Soleil was the first ever circus group that evolved its self to the commercial
world by introducing the simple but innovative and unique concept of combining the traditional
circus acts with opera, dance, theatre and live music. Cirque du Soleil ensured success by executing
the concept to the point of perfection. Excellent choreography and amazing pyrotechnics were the
backbone of their success. The experience of a Cirque du Soleil show is considered to be as one of
the most awaited and valued entertainment experience by people all around the world.
Goal: The goal of Cirque du Soleil is to maintain their position as the market leader through constant
innovation and also to expand their market by ... Show more content on Helpwriting.net ...
Differentiated/ Niche |
Cirque du Soleil
Differentiated/ Broad |
Cost/ Niche |
Cost/ Broad |
DIFFERENTIATION
DIFFERENTIATION
COST LEADERSHIP
COST LEADERSHIP
BROAD
BROAD
NICHE
NICHE
Using competitive advantages in order to diverge away from the Competitors
There are many daily activities which are required to be performed efficiently in order to deliver the
value to the customers. These include dance, drama, choreography, acrobatics and all other activities
which are necessary for the execution of their performances. However, these factors might be
common in other circus companies. Thereby, Cirque du Soleil's competitive advantages are
necessary for them to ensure superiority in the market.
Resource Based View Cirque du Soleil has the universal appeal with no language. Their performers

are recruited from different events like Olympic which have provided them with flawless teamwork
and effort. Moreover, they have decentralized HR operations so that they can cope with different
employment policies, insurance regulation and tax laws from country to country. Such business
process has added value to their success over their competitors.
Blue Ocean Strategy
Cirque's productions have been seen by almost 40

Essay about cirque de soleil
rP os t
HEC027
Volume 9
Issue 3
September 2011
Visioning Information Technology at Cirque du Soleil
op yo Case prepared by Professors Anne–Marie CROTEAU,1 Suzanne RIVARD2 and Jean
TALBOT3
tC
Danielle Savoie, recently appointed Chief Information Officer (CIO) at Cirque du Soleil, was
delighted. She had just met with the firm's Executive Committee to present the very first
information technology (IT) strategic plan in the history of Cirque. The plan presented a coherent
and organized vision of IT use at Cirque. The Executive Committee had reacted very positively to
her recommendations, although the members of the committee were not accustomed to discussing
issues as technical as IT. At Cirque du Soleil, IT was ... Show more content on Helpwriting.net ...
It combined the spectacular side of traditional circus, like acrobats and a big top, with the more
dramatic and sophisticated elements of theatre.
tC
Audiences and critics alike were immediately conquered. Success was instantaneous. Cirque du
Soleil succeeded in redefining the circus experience for the audience by capturing the imagination of
the public. The show was presented in 10 cities in Quebec. In 1984, 73 people worked for Cirque du
Soleil. This first show established the foundations and the concept. During the years that followed,
Cirque grew very quickly. By 2000, Cirque du Soleil had evolved from its modest beginnings to
become a complex organization with operations in several cities and shows on the road around the
world. In 2000, Cirque du Soleil had three permanent or resident shows: Mystère, which had been
presented at Treasure Island in Las Vegas since 1993, Ô, presented at the Bellagio in Las Vegas
since October 1998, and La Nouba, presented at the Walt
Disney World Resort since December 1998. At the time, Cirque also had five touring shows, which

moved every two months.
No
The firm inaugurated its international headquarters (IHQ) in Montreal in 1997. The headquarters
were also

Cirque Du Soleil's Amaluna
Cristine Asias
ARTH 121A
10/20/12
An Artistic View to Cirque du Soleil's Amaluna Visual art is a very popular art form in the world. It
can be seen almost anywhere. One of the most popular forms of visual art is stage shows such as
those that one would see on Broadway or at Cirque du Soleil. Cirque du Soleil shows have been
recognized around the world for their beauty, intricacy, spellbinding acts, international talent, and
ability to leave an audience with a great lasting impression. Cirque du Soleil's latest production
entitled "Amaluna (which premiered on April 19th, 2012)" is very unique compared to many of the
Cirque shows. The show was inspired by a play by Williams Shakespeare entitled "The Tempest."
The show was directed by a ... Show more content on Helpwriting.net ...
During some parts of the act, the Amazons perform their acts so close together and so near each
other, they almost look like they'll crash into each other at any given moment (Josue201066, 2012).
The suitors also happen to be a part of this act. During some parts of the act, some suitors help the
Amazons get up to the high bars (Josue201066, 2012). The suitors also try owning up to the
Amazons by performing some skills of their own, but their moment to shine is cut short and are
chased away by the Amazons. The act ends with all the Amazons gathered as a group, strike a pose
that one would do in tae–kwon–do, and once again chase away the suitors (Josue201066, 2012).
This act uses lighting that is red in color. Like their costumes, I believe that red symbolizes
fierceness and strength. This act also uses rock music that is performed by the band to compliment
this fast–paced, high–energy act. Personally, I love this act. Not only is it very intense, but all the
skills performed by the acrobats are absolutely amazing. For instance, one of my favorite moments
in the act is where Melanie does a flip from a bar while she stands on top of it and grabs back onto
the bar, which sends the rest of her Amazon troupe into a their signature battle cry (Josue201066,
2012) .
Another interesting act in the show is an act called "Manipulation." Manipulation is a slow–paced,
yet intriguing act that is done

What Is Cirque Du Soleil?
Cirque du Soleil is known for gravity–defying, seemingly impossible stunts. When watching the
incredible acrobatic performances, the audience usually forgets that the performers risk their lives
almost every show. A show apart of Cirque du Soleil is Kà, it goes down as the most expensive
theatrical showing ever created. With a budget of $165 million, it has some of the most incredible
technical elements one will ever see. Along with these elements come danger. The show has seen a
number of accidents throughout the run and in June of 2013 came the death of Sarah Guillot–
Guyard. Guillot–Guyard was an acrobat that died as a result of her wire rope breaking. Right before
her wire rope broke, the acrobat was hanging in air during a battle scene among many other
performers. It was a fight scene that requires a lot of movement which also included a lot of people
being involved. There were ... Show more content on Helpwriting.net ...
Constant testing with different wire rope should be implemented before the actual first performance
of a show to ensure which choice would be the best for a show like Kà. Along with that, there needs
to be replacements for that specific rope frequently, especially in an acrobatic show. Ratio and
replacements are not the only things needed to make sure accidents like this do not occur again.
With a show like this, safety checks need to be frequent. When there are frequent safety checks,
there is a surer feeling that fatal accidents will not occur. Any equipment used should be replaced in
a cycle. As I am unsure of how long a wire rope can last under extreme conditions, I would estimate
that there needs to be a three month cycle of replacements. A training seminar once a year should
also be implemented even if the riggers are professionally trained. But it should not stop with the
riggers, but also the acrobats and the rest of the crew to prevent any future human error that can

In an industry that was slowly declining, where audiences were decreasing, profits and revenues
were at an all–time low and various forms of entertainment were booming, Cirque du Soleil
reinvented the circus by exemplifying less traditional circus ideas. At this time competitors such as
Ringling Brothers and Barnum Bailey Circus, were continuing to use a more customary strategy by
maintaining a red ocean strategic approach. Red ocean strategy is labelled by companies trying to
outperform their rivals to grab a greater share of existing demand. Essentially as the market place
becomes oversaturated, profits and growth ability reduce and competition rises. Ringling Brothers
and Barnum Bailey Circus once being the global champions of the industry, attempted to
outcompete its competitors by tweaking circus acts and hiring famous clowns and lions to create
more appeal. Cirque du Soleil had a different strategic approach, one that made it the top competitor
in the world–wide entertainment industry today. By observing the issues with the circus industry's
outdated business model, Cirque du Soleil saw an opportunity to challenge the conventions of the
circus industry. By using a blue ocean strategic approach, Cirque du Soleil was able to refine the
problem within the industry instead of using the more conventional method and tweaking outdated
acts. Cirque du Soleil did not pay attention to the other competitors in the market place, instead they
appealed to an unpenetrated market

Cirque Du Soleil 's Current Existing Methods For...
To manage new talent and keep it fresh, Cirque Du Soleil needs to reevaluate current existing
methods to recruiting new performers. Simply refreshing the current existing method of casting
allows for Cirque to get consistent and reliable results without clearing out their bank accounts. An
ideal way of refreshing it is to publicize the auditions they currently hold with 20 countries. Instead
of holding private sessions like they do now, make it available to the public audience. The venue
will be paid for with cheap tickets that Cirque Du Soleil can sell. Casting talent will not only be up
to the casting director(s), but the audience as well since they can influence the decision to cast
auditioners by their reaction to their performance. While this won't necessarily yield any immediate
profits, it will expand brand recognition, eliminate some of the issues that arise when it comes to
casting, and allow Cirque Du Soleil to see the kind of talent and performances that truly resonate
with people. Agnès Roux statement supports this best. He states that "each performer came to work
for the company in a different way. I auditioned in Paris, but some friends have been spotted in
competitions, on TV programs or during performances with other companies (Zar, 2013, p. 17). One
of the issues that Cirque has when it comes to casting is that lone performers would have a difficult
time going through the growing up process with the show and/or being away from family and
friends that have

Cirque Du Soleil-Caso de Estudio
MBA GERENCIAL XLIII CURSO: COMPORTAMIENTO ORGANIZACIONAL CASO:
CIRQUE SOLEI Profesora: Sylvia Santisteban Vargas Corbacho Grupo N° 6:     Mesías
Araujo, Armando Reyes Prieto, Sheyla Ruiz Saldarriaga, Luis Miguel Yupari Vásquez, Alejandro
Orlando Marzo 2011 DESARROLLO 1. ¿CUÁL ES EL PRODUCTO, LA ESTRATEGIA QUE
DESARROLLA? No existe un producto tangible o un servicio ofrecido directamente al cliente, para
el Cirque du Soleil su propósito es desarrollar, tal como ellos lo mencionan en la lectura, "obras
artísticas" que son fruto de la creatividad de sus integrantes. La angustia, la alegría y la imaginación
se convierten en los ingredientes básicos para el desarrollo de sus espectáculos. Es en este escenario
donde los artistas ... Show more content on Helpwriting.net ...
Entre las principales medidas adoptadas para este fin, tenemos: – Búsqueda continúa de artistas, la
cual se realiza por todo el mundo. La incorporación de los artitas se da en grupos por localidades y
no individualmente, con el objetivo que para las personas no tengan tanta dificultad para integrarse y
que la integración se dé por grupos. – Atención a las demandas y sugerencias de los artistas, la cual
está orientada a brindarles capacitación con nuevos técnicos y entrenadores que los artistas sugieran.
– Mejora continua de la infraestructura, que se orienta a que los artistas puedan desarrollar los actos
y números artísticos dentro de instalaciones cada vez mejores y de acuerdo a sus necesidades
artísticas. – Entorno Multicultural, los artistas aprenden a desenvolverse en un entorno intensamente
multicultural donde aprender a confiar en personas de diferentes culturas y creencias, en contraste
con ambientes rígidos en disciplina y uniculturales. – Concientización de personal administrativo
(staff), Cirque se encuentra enfocado en concientizar al personal de Staff, con la finalidad de que
tomen conciencia respecto a la verdadera razón de su trabajo: "Los Artistas", incluso se han
desarrollado programas con la finalidad

The World Of Cirque Du Soleil
The World of Cirque
1. Introduction
a. Attention Getter: A quote by Franco Dragone, director of 10 Cirque du Soleil shows, as seen on
the Cirque du Soleil website last updated unknown, states, "The message behind every show is what
makes Cirque du Soleil different. It's not just entertainment, it's about life and what can make life
more just. The humanity behind Cirque du Soleil is what makes the difference."
b. Background and Audience Relevance: Cirque du Soleil is known for its infamous blue and yellow
Grand Chapiteau as well as its ingenuity and creativity making it stand out overall. Cirque du Soleil
is known for making the impossible possible but it is important to be aware of the many precautions
they take in each show to ensure the safety of the performers.
c. Speaker Credibility: Being a fan and having stepped into the world of Cirque du Soleil by
attending some of their shows, I have seen how much hard work is put into each performance.
d. Thesis: Learning about Cirque du Soleil will help you all understand that there is more to it than
just "circus stuff". It is about talented athletes who think outside the box, use teamwork and trust to
put their life in the hands of another person. All of this hard work to mesmerize and amaze a large
crowd of people who appreciate the dedication put in.
e. Preview of Main Points: First I will share the history of Cirque du Soleil, the creative process, and
what goes on behind the scenes.
Transition: So what is Cirque du

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