In this presentation, we will introduce the concept of “Blue Ocean Strategy”, to help you understand and gain a strong foothold in online competitive market place.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
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Blue Ocean Strategy - Creating Value Innovationsmelanie_ernst
Why still bothering what the competition is doing? Can you really win the battle? Or wouldn’t it be much nicer to get out and create your own market, where YOU are the only supplier. Blue Ocean Strategy leads you to uncontested market space, making the competition irrelevant by creating and capturing new demand, breaking the value-cost-trade off and aligning the whole system of a firm's activities in pursuit of differentiation and low cost.
Blue Ocean Innovation - From Market-Taker to Market-Maker. This presentation discusses formulating new opportunities for your business or others in a new, refreshing way. Providing you some skills and a toolkit to "arm" you. Helping you become an integrator.
In their classic book, Blue Ocean Strategy, W. Chan Kim & Renée Mauborgne coined the terms ’red ocean’ and ‘blue ocean’ to describe the market universe. This slide deck provides their revolutionary framework for creating and executing a Blue Ocean Strategy for your business.
Blue Ocean Strategy - Creating Value Innovationsmelanie_ernst
Why still bothering what the competition is doing? Can you really win the battle? Or wouldn’t it be much nicer to get out and create your own market, where YOU are the only supplier. Blue Ocean Strategy leads you to uncontested market space, making the competition irrelevant by creating and capturing new demand, breaking the value-cost-trade off and aligning the whole system of a firm's activities in pursuit of differentiation and low cost.
Blue Ocean Innovation - From Market-Taker to Market-Maker. This presentation discusses formulating new opportunities for your business or others in a new, refreshing way. Providing you some skills and a toolkit to "arm" you. Helping you become an integrator.
In their classic book, Blue Ocean Strategy, W. Chan Kim & Renée Mauborgne coined the terms ’red ocean’ and ‘blue ocean’ to describe the market universe. This slide deck provides their revolutionary framework for creating and executing a Blue Ocean Strategy for your business.
Blue Ocean Strategy by W. Chan Kim and Renee MauborgneSameer Mathur
A cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.Here is a book summary of "Blue Ocean Strategy" compiled by Prof. Sameer Mathur.
Blue Ocean Strategy was developed by W. Chan Kim and Renée Mauborgne. They observed that companies tend to engage in head-to-head competition in search of sustained profitable growth. Yet in today’s overcrowded industries competing head-on results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Lasting success increasingly comes, not from battling competitors, but from creating blue oceans of untapped new market spaces ripe for growth.
Blue Ocean Strategy challenges everything you thought you knew about strategic success and provides a systematic approach to making the competition irrelevant.
Summary of Blue Ocean Strategy and tools. To be used as a quick reference of the concepts and tools. Not a replacement to reading the book (www.blueoceanstrategy.com)
Blue Ocean Strategy Corporate Training Programguest53f0585
StrategizeBlue’s Corporate Training Program offers comprehensive training for your executives, senior and middle managers to understand and apply Blue Ocean Strategy to their work problems.
It prepares them to create Blue Oceans of profitable growth for your organization.
Blue Ocean Shift is a framework that combines the insights of human psychology with practical market-creating tools and real-world guidance on guiding organisations and their teams to move beyond competing (market creation), inspire team’s confidence, and seize new growth. Whether you are a cash-strapped start-up, large established company, non-profit or national government, you will learn how to move from red to blue oceans in a way that builds your people’s confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical for business leaders, managers, and entrepreneurs alike. You’ll learn what works, what doesn’t, and how to avoid the pitfalls along the way. The framework will empower you to succeed as you embark on your own blue ocean journey. This one-hour talk on Blue Ocean Shift will showcase the framework and tools through sharing case studies of success stories.
For further information, visit our website at ma2017.mymagic.my.
Facebook - Facebook.com/magic.cyberjaya
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Blue Ocean Strategy by W. Chan Kim and Renee MauborgneSameer Mathur
A cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.Here is a book summary of "Blue Ocean Strategy" compiled by Prof. Sameer Mathur.
Blue Ocean Strategy was developed by W. Chan Kim and Renée Mauborgne. They observed that companies tend to engage in head-to-head competition in search of sustained profitable growth. Yet in today’s overcrowded industries competing head-on results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Lasting success increasingly comes, not from battling competitors, but from creating blue oceans of untapped new market spaces ripe for growth.
Blue Ocean Strategy challenges everything you thought you knew about strategic success and provides a systematic approach to making the competition irrelevant.
Summary of Blue Ocean Strategy and tools. To be used as a quick reference of the concepts and tools. Not a replacement to reading the book (www.blueoceanstrategy.com)
Blue Ocean Strategy Corporate Training Programguest53f0585
StrategizeBlue’s Corporate Training Program offers comprehensive training for your executives, senior and middle managers to understand and apply Blue Ocean Strategy to their work problems.
It prepares them to create Blue Oceans of profitable growth for your organization.
Blue Ocean Shift is a framework that combines the insights of human psychology with practical market-creating tools and real-world guidance on guiding organisations and their teams to move beyond competing (market creation), inspire team’s confidence, and seize new growth. Whether you are a cash-strapped start-up, large established company, non-profit or national government, you will learn how to move from red to blue oceans in a way that builds your people’s confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical for business leaders, managers, and entrepreneurs alike. You’ll learn what works, what doesn’t, and how to avoid the pitfalls along the way. The framework will empower you to succeed as you embark on your own blue ocean journey. This one-hour talk on Blue Ocean Shift will showcase the framework and tools through sharing case studies of success stories.
For further information, visit our website at ma2017.mymagic.my.
Facebook - Facebook.com/magic.cyberjaya
Twitter - Twitter.com/MagicCyberjaya
Instagram - Instagram.com/magic_cyberjaya/
LinkedIn - my.linkedin.com/in/magiccyberjaya
YouTube - https://www.youtube.com/channel/UCIT_ihmWh5f3MCobvEwWMaA
What is Blue Ocean Strategy?
Why Blue Ocean?
Cirque du Soleil, one of Canada’s largest cultural exports.
Cirque du Soleil did not compete with Ringling Bros. and Barnum & Bailey.
It created uncontested new market space that made the competition irrelevant.
Blue green red and purple ocean strategySajna Fathima
blue green purple and red ocean strategy
Globalization is characterized by global production and exchange of goods and services as well as a global flow of technology, information, and capital. The business strategy is composed of two types of oceans: red oceans and blue oceans. Red ocean strategy is to intense competition. On the other hand, Blue ocean strategy is about growing demand, breaking away from the competition.
The Blue Ocean Strategy (BOS) is still relatively new and had been introduced only in 2004 by W. C. Kim and
R Mauborgne.
Its principles are simple but its operationalisation and implementation has yet to be properly
synchronized.
Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. In this presentation I'll explain what Blue Ocean Strategy is and how we can create one. In order to create Blue Oceans, several tools and frameworks are introduced.
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In today's increasingly competitive business environment, organizations are engaged in a rat race to retain customers, build up clientele and simultaneously ensure steady growth. Unfortunately, they often get caught in a web of issues which may not be easily controlled and affect performance. Here comes the play of Financial Accounting. Professional accountants have a vital role in commercial success by using their valuable knowledge to provide their organizations/clients a competitive advantage and an accurate picture of their financial position and performance.
British Aerospace Asset Management Case study will tech you how important is asset management for your business. lern from the experts about the Asset management.
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More from We Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program. (20)
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
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3. Objectives
After reading this chapter you will be able to:
• Understand the term “Blue Ocean”
• Know how to make a Competition Irrelevant
• Know how to create Blue Oceans
• Familiarize with Pillars of Blue Ocean Strategy
4. Introduction
• Guy Laliberte, the Chief Executive Officer of Cirque
du Soleil
• He was a famous accordion player
• Laliberte and his group of street performers founded
Cirque in 1984
• It became one of the Canada’s largest cultural exponent
5. Introduction
• Huge earnings of Cirque was not made out of a
thriving industrial activity
• Many adverse phenomena were confronted by Guy and
friends for the outstanding performance of Cirque
• It was possible to them to make such a rapid growth
due to the supplier power on the part of the star
performer
6. Introduction
• The Ringing Brothers and Barnum and Baily famous in
circus field are competitors to Cirque
• In reality, there was no such competition between
them
• It was quite well meant and apt to title their first
production as “We reinvent the Circus”
7. Introduction
• Cirque du Soleil realized that companies should avoid
direct competition for steady growth in the future
• Cirque made the noteworthy achievement as they
could envision the two market space – the red oceans
and the blue oceans
8. Introduction
• The red oceans have well defined and laid down rules
and regulations to rein in them in a competitive field
• They try to outperform each other to grab a greater
share of the market leading to overcrowding the
limited market space
• On the contrary, the blue oceans can creat demand and
thus an opportunity for highly profitable growth on
their own
9. Introduction
• The red oceans have to struggle and make their own
way outsmarting the rivals successfully so as to be in
business
• The real focus has been on competition based red ocean
strategy
10. How to create Blue Oceans
• If we look back, we could see that many leading
industries of today are blue oceans in the past
• The non existent blue oceans today are really existent
red oceans of t0morrow
• Though the term ‘Blue Ocean’ is new but the existence
of such phenomenon is not new
11. How to create Blue Oceans
• Just as evolution of the mankind, the industry also
undergoes constant evolution resulting of new and
modified industrial entity
• It could be seen that the corporate strategy is heavily
influenced with military strategy
12. The End Result of creating
Blue Ocean
• Incremental improvement of about 86% within the
existing market space
• Remaining 14% of launches were for creating blue
oceans which generated 38% of total revenue entered
which yield 61% of total profit
13. The End Result of creating
Blue Ocean
• Impact of creation of Blue Oceans on Profit and
Growth
14% 38 61%
%
86
% 62
%
39
%
Launches in existing market space (Red Oceans)
Launches in non-existing market space (Blue Oceans)
14. Why is Creating
Blue Oceans Mandatory
• There are many imperatives of creating blue oceans
• The population curve shows a downward trend causing
the demand curve to take a plunge
• Total dissatisfaction of the existing industry enable
hem to come out with new and better quality prices
15. Strategic Move
• There are certain questions deserve the attention like
– Can a company escape from the throttling grip of red ocean
competition?
– Is there a calculated decisive and systematic approach to
achieve the blue oceans?
• The first and foremost thing is to define the basic unit
for our research analysis
16. Strategic Move
• “In search of Excellence” was a best-seller published
around 20 years ago
• At the same time its contemporary ‘Built to Last’ was
able to trade its stand
• “Built to Last became a best seller as they could earn
the trust of readers as well as the corporate analysers
17. Strategic Move
• For Example:
– HP was featured by ‘Built to Last’ as
outperforming the market over a long time
– According to ‘Creative Destruction’ the
companies those were set to the market
leaders by ‘Built to Last’ never existed
18. Strategic Move
• The companies can create their own blue oceans and
shape them up into high performers
• It was possible for Cirque de Soleil to create a new
market space of their own in entertainment sector
19. Strategic Move
• The strategic move was required to create and
sustain excellency in performance
• Example:
– Compaq was able to take the blue ocean
strategy in creating the server industry
20. Strategic Move
• The products and services delivered by the strategic
moves were able to open up new and much rewarding
market space
21. Strategic Move
• Common factors that led to creation of blue oceans and
came out of the stranglehold of the red oceans were
– Victorious group of small and large companies
– Managed by young and inexperienced people as well as old
and experienced ones
– Low-tech and high-tech
– Domestic as well as multinational
22. Pillars of Blue Oceans Strategy
• The companies caught in the red ocean followed a
conventional approach of defending themselves from
being beaten by their rivals from the stiff competition
• The logic behind creation of the blue ocean strategy
was to make the competition irrelevant
23. Pillars of Blue Oceans Strategy
• Value sans innovation means improving value but not
making the firm foothold in the marker place
• Approach of blue oceans is to provide both,
differentiation and low cost together
24. Pillars of Blue Oceans Strategy
• The efforts adopted by Cirque de Soleil helped only in
rising costs and without any upward trend in revenue
earnings
• It should be noticed that Cirque did the competitors
without actually taking part in the competition
25. Pillars of Blue Oceans Strategy
• It was an all-in-all way out from the circus traditions
and customs the Cirque brought out
• The changes were both innovative and value-added and
turned out to be a real crowd puller
26. Pillars of Blue Oceans Strategy
• Cirque also introduced hitherto non-circus factors like
a story-line, artistic music etc.
• In many ways is kept a close resemblance to a theater
• The visual performance was made more meaningful
and attractive
27. Pillars of Blue Oceans Strategy
• Cirque introduced the concept of multiple production
to keep up the tempo of harvesting the market of
entertainment world
• Cirque played a dual role of a circus and a theater
simultaneously
28. Pillars of Blue Oceans Strategy
• The diagram show how the blue ocean strategy is
interrelated with the dual strategy of both innovation
and value
Costs
Innovation
Value
Buyer Value
• Value innovation means to give more value to its buyer
as well as achievement of a leap in value by the
industry
29. Red Ocean Vs. Blue Ocean Strategy
Red Ocean Strategy Blue Ocean Strategy
Compete in the existing market space No competition – create non-
existing, unrestricted market space
Beat the competition and emerge out Make the very competition irrelevant
of red
Exploit existing demand Create and grab new demand
Make the value-cost trade-off Break the value-cost trade-off
Align the activities with it strategy of Align activities in pursuit of
differentiation on or low cost differentiation on or low cost
whatever
30. Blue Ocean Strategy –
Formulation &Execution
• The chances of success are bit lower when companies
venture beyond the existing market space
• Companies have yet to make up their mind towards
the call of blue oceans
31. Principles & Risk Factors of
Blue Ocean Strategy
The Six Principles of Blue Ocean Strategy
Formulation principles Risk Factor for each principle
1. Reorganizing market parameters Search risk
2. Focus on the big picture Planning Risk
(Future prospectus)
3. Reach beyond existing demand Scale Risk
4. Get the sequence of strategy right Business model risk
Execution principles
1. Overcome hurdles Organizational risk
2. Build execution into strategy Management risk
32. Summary
• The chapter gives you an idea of what is Blue ocean
• How the blue ocean can be created successfully
• Cirque introduced a new strategy, eliminating certain
factors which are were a hindrance to rapid growth and
giving the circus show a new concept
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