This document provides an overview of Cirque du Soleil, a Canadian entertainment company known for producing circus performances without animals. It outlines Cirque du Soleil's mission to provoke imagination and emotion through its shows. The company has grown from its founding in 1984 to over 5,000 employees and 100 million spectators across 31 different shows. The document also includes a PEST analysis noting political bans on animal circuses, economic challenges from decreased entertainment budgets, and a more socially conscious audience. Finally, it maps out Porter's five forces and value chain models to analyze Cirque du Soleil's business environment and operations.

2. Content
Company profile
PEST analysis
Five forces analysis
Market lifecycle model
Value chain
Canvas model
Strategy

3. Mission and goal
Mission
To invoke the imagination, to provoke the senses and to
evoke the emotions of people around the world.
Goal
Be a responsible proponent of change.

4. Company profile
Circus of the Sun
1984, Baie-Saint-Paul, Canada
Guy Laliberté and Gilles Ste-Croix
73  5.000 employees
>100M spectators
31 shows
Annual revenue $1Billion

5. 31 Shows:
Nouvelle
Expérience
Saltimbanco
Mystère
Alegría
Quidam
O
La Nouba
Dralion
Varekai
Zumanity
Kà
Cirque du Soleil
La Magie Continue Corteo
Delirium
Le Cirque
Réinventé
Love
Koozå
Wintuk
Zaia
Zed
Criss Angel Believe
Ovo
Banana Shpeel
Viva Elvis
Totem
Zarkana
Iris
Immortal World
Tour
Amaluna
One

6. Pest analysis
Political Ban on animals in circus in 33
countries (whole or part)
Economical
Global economic slowdown
Less budget for entertainment,
especially high-end
Social
Circus less popular
Technological
Materials becoming
lighter and stronger

7. Porters five forces
Threat of new entrants – low (high cost)
Threat of substitutes – high (plurality of entertainment option)
Bargaining power of customers – high (no switching cost)
Bargaining power of suppliers – low (no major suppliers)
Intensity of rivalry – high (circusses and many other shows)
Complementors – low (no major partners)

8. CANVAS MODEL

9. Value chain MODEL

10. Something
White

11. Something
White