Opportunities to use different media
•Download as PPTX, PDF•
0 likes•152 views
The document discusses opportunities to expand a music magazine brand through different media platforms including a radio station, TV channel, website, apps, and events. It notes that a radio station and TV channel could reach the target audience and generate advertising revenue. A website could advertise the brand, promote events, and earn income from ads. Expanding to other platforms like apps is also common for similar music magazines. In conclusion, the author has many opportunities to grow the brand using methods employed by comparable magazines.
Report
Share
Report
Share
Recommended
Audiences P1, CGS
The document discusses how music audiences have become more fragmented and targeted due to new technologies. It considers key terms related to audiences like niche audiences and fragmentation. It also discusses how technologies have given audiences more choice, control, and access over music through options like streaming and the ability to create playlists. The industry must now directly target audiences using digital technologies.
Codes & conventions of ancillary products
Ancillary products like music videos, posters, and social media profiles are additional promotional materials that are meant to support and promote an artist's work. The purpose is to promote the artist so they are linked to their music when it is purchased. Ancillary products represent an artist's image and branding and are designed based on conventions of the genre. Examples include CD covers that promote visual branding and expanded content to connect fans to the artist. Ancillary products are important for promoting artists and saturating the market to enhance sales.
Marketing and Promotion for Music Artist and Bands
In the PowerPoint shows how the artist or band promotes themselves by a vast of different ways of media.
Magazine Advert Research
The document provides guidance on key elements to include in an advertisement for a music album. It recommends including the release date for fans to download or purchase the album. It also suggests displaying any content warnings about language, drug, or sexual references. The advertisement should feature the name of the artist to help fans identify them. It further recommends including a large image of the album cover to provide visual interest and details about the music or artist. Additional text can be used to describe the artist or band and promote the album. The color choice for the advertisement should aim to represent the artist's style and target audience. Contact information, like a website, is also important to include for fans to learn more.
Digital strategy for spotify
Spotify offers an instant music streaming service for free with ads or without ads through a paid subscription. It uses a freemium model to generate revenue. The presentation will research Spotify's marketing strategies, including using buyer personas and content like blog posts and emails to understand users. It will also examine Spotify's mobile and website layouts, as well as advertising approaches such as display, search engine, and social media marketing.
Coke studio
Coke Studio, a popular music television series aired on MTV, launched an app to build relationships between the brand, consumers, and retail partners by allowing consumers to choose and download music from Coke Studio performances at partner locations like CCD, Dominos, and PVR. The app was a success, achieving over 10 million downloads within 2 months of launch.
Promotional methods
Promotional methods for my magazine and how i will advertise it to my audience in order to incerease the subscription rate and the amount sold
Question 1
My media product uses conventions found in real magazines, such as a main image, variety of text, color scheme, and alternative images. Images were created and edited using Photoshop, and were inspired by well-known magazines to develop ideas about heavy rock music and drugs that may create controversy or challenge what audiences find suitable. The theme of drugs and rock 'n' roll throughout the magazine exposes audiences to real-life drama and challenges norms.
Recommended
Audiences P1, CGS
The document discusses how music audiences have become more fragmented and targeted due to new technologies. It considers key terms related to audiences like niche audiences and fragmentation. It also discusses how technologies have given audiences more choice, control, and access over music through options like streaming and the ability to create playlists. The industry must now directly target audiences using digital technologies.
Codes & conventions of ancillary products
Ancillary products like music videos, posters, and social media profiles are additional promotional materials that are meant to support and promote an artist's work. The purpose is to promote the artist so they are linked to their music when it is purchased. Ancillary products represent an artist's image and branding and are designed based on conventions of the genre. Examples include CD covers that promote visual branding and expanded content to connect fans to the artist. Ancillary products are important for promoting artists and saturating the market to enhance sales.
Marketing and Promotion for Music Artist and Bands
In the PowerPoint shows how the artist or band promotes themselves by a vast of different ways of media.
Magazine Advert Research
The document provides guidance on key elements to include in an advertisement for a music album. It recommends including the release date for fans to download or purchase the album. It also suggests displaying any content warnings about language, drug, or sexual references. The advertisement should feature the name of the artist to help fans identify them. It further recommends including a large image of the album cover to provide visual interest and details about the music or artist. Additional text can be used to describe the artist or band and promote the album. The color choice for the advertisement should aim to represent the artist's style and target audience. Contact information, like a website, is also important to include for fans to learn more.
Digital strategy for spotify
Spotify offers an instant music streaming service for free with ads or without ads through a paid subscription. It uses a freemium model to generate revenue. The presentation will research Spotify's marketing strategies, including using buyer personas and content like blog posts and emails to understand users. It will also examine Spotify's mobile and website layouts, as well as advertising approaches such as display, search engine, and social media marketing.
Coke studio
Coke Studio, a popular music television series aired on MTV, launched an app to build relationships between the brand, consumers, and retail partners by allowing consumers to choose and download music from Coke Studio performances at partner locations like CCD, Dominos, and PVR. The app was a success, achieving over 10 million downloads within 2 months of launch.
Promotional methods
Promotional methods for my magazine and how i will advertise it to my audience in order to incerease the subscription rate and the amount sold
Question 1
My media product uses conventions found in real magazines, such as a main image, variety of text, color scheme, and alternative images. Images were created and edited using Photoshop, and were inspired by well-known magazines to develop ideas about heavy rock music and drugs that may create controversy or challenge what audiences find suitable. The theme of drugs and rock 'n' roll throughout the magazine exposes audiences to real-life drama and challenges norms.
1 selvarasu nanjappan 3
The document discusses statistical analysis of wavelet coefficients of thermographs for characterizing breast cancer. It presents a wavelet-based technique to detect breast cancer in thermographs. Haar, biorthogonal, and reverse biorthogonal wavelets are analyzed and it is found that Haar wavelets provide better results in representing the temperature variations in cancer-affected regions. The methodology involves applying discrete wavelet transforms to segmented thermographs and calculating statistical measures like mean and standard deviation of the approximation and detail coefficients. The absolute difference between corresponding left and right segments is used to detect the presence of cancer.
A novel embedded hybrid thinning algorithm for
The document proposes a hybrid thinning algorithm that combines the Stentiford and Zhang-Suen thinning algorithms. It compares the hybrid algorithm to the original Stentiford and Zhang-Suen algorithms on an input image. The hybrid algorithm more accurately thins the image to a single pixel width but does not improve time complexity compared to the original algorithms. The hybrid approach uses four templates across two sub-iterations to identify and remove pixels based on connectivity values until no more can be removed. Experimental results show the hybrid algorithm more effectively increases image contrast than the original thinning algorithms.
Introduction to the virtual library damascus fri sept 24 2010 by dr. ghassan...
Virtual Library, Introduction, Damascus Medical Syndicate Scientific Conference, 24 Sept 2010, Damascus, Syria. The workshop presented and coordinated by Dr. Ghassan Shahrour, Chairperson of Syrian Medical Informatics Association.
مدخـل إلى المكتبة الطبية الافتراضية
مؤتمر أطباء دمشق العلمي الرابع
E-health is a way of thinking, attitude and Commitments.
Enterprise resource planning (erp) system in higher
This document provides a literature review on enterprise resource planning (ERP) systems in higher education. It discusses key topics such as the benefits of ERP systems, factors that contribute to ERP implementation success or failure, and the need to minimize customization of ERP systems. The review finds that specific groups within an organization and third-party vendors/consultants play an important role in ERP implementation success. Checklists are also important to develop before and after procuring an ERP system to ensure requirements are met.
2 virtual library article 21 34
This document discusses virtual libraries. It begins by defining a virtual library as an organized set of links to items on the network that enables users to find information elsewhere. It then discusses key aspects of virtual libraries including their purpose, features, functions, design and development. Some advantages are immediate access to resources not in physical collections and availability anywhere with an internet connection. Challenges include different interfaces for each product and limitations in coverage. Overall, the document provides an overview of virtual libraries, their advantages, and some challenges to their use.
الملف الاستنادي الافتراضي الدولي VIAF / إعداد محمد عبدالحميد معوض
مقدمة عن الملف الاستنادي الافتراضي الدولي تحت اشراف OCLC مع عرض أمثلة عربية في هذا الملف
Intellectual property rights (ipr) in
This document discusses intellectual property rights (IPR) in digital libraries. It provides background on the development of digital libraries and issues around IPR in the digital environment. Key topics covered include copyright violations in digital formats, challenges of legislation around electronic information, and techniques for controlling infringement like cryptography and digital watermarks. The document concludes by raising questions about using digital information given IPR issues.
Management of working capital in national aluminium company
This document analyzes the working capital management of National Aluminium Company (NALCO) over a 15-year period from 1995-1996 to 2009-2010. It aims to evaluate NALCO's management of cash, receivables, inventory, and the effectiveness of working capital management on profitability. The document presents statistical analysis and tests hypotheses about the relationship between various working capital components and key metrics like sales, expenses, and profits. Regression analysis is used to analyze the impact of variables like cash balance, provision for doubtful debts, and inventory levels on other factors. The overall objective is to prove the importance of working capital management for NALCO's performance and profitability.
Final revision for music press
Here are some suggestions for how Rhymix fans could connect with artists through an online magazine:
- Artist interviews and profiles: Fans enjoy learning about the artists and their music. Interviews provide a personal connection.
- Fan forums/comment sections: Dedicated forums or the ability to comment on articles gives fans a place to discuss the music and interact with each other. Artists may participate.
- Social media links: Connecting the site to artist profiles/pages on YouTube, Facebook, Twitter, etc. allows direct interaction between fans and artists.
- Competition/giveaways: Fans enjoy the chance to win tickets to shows or a meet & greet. Artists can offer prizes to their most engaged fans
Promotional methods
The document discusses promotional methods for a new magazine by an established publisher and through telemarketing. It recommends advertising the new magazine through similar publications by Bauer Media Group to leverage their audiences. It also suggests advertising in entertainment-focused newspapers rather than political ones. Finally, it proposes online ads targeted through users' cookies, TV ads highlighting the magazine's content, and radio ads on stations with similar audiences.
Evaluation Question 3
The student proposes distributing their independent music magazine through large mainstream publishers like IPC Media, who already distribute similar magazines. IPC could leverage their expertise in successfully marketing magazines like NME to also promote the student's magazine. The magazine would be distributed commercially through large retailers, subscriptions, and advertised online and through music television channels to reach a broad mainstream audience.
Institution
Bauer Media Group is a large German media institution that owns and operates various magazines, television channels, radio stations, and websites across 15 countries. As an institution, it is responsible for producing, marketing, and distributing its portfolio of media products. Bauer Media Group publishes magazines covering different genres such as women's magazines, TV listings, and music magazines including Q magazine and Kerrang. It also owns music television channels and radio stations that advertise its other products and generate revenue through advertisements. As a large media institution, Bauer Media Group aims to appeal to wide audiences across its properties in order to maximize profits from advertisers.
Q3 updated
The document discusses potential media institutions for distributing a hip hop magazine media product. Bauer is discussed as producing rock magazines for a loyal audience, so distributing a hip hop magazine there could surprise consumers. Times Inc is analyzed as a better option, as they already successfully distribute the hip hop magazine NME using appropriate language for the genre. Times Inc also has a vastly larger audience reach from distributing various magazine genres. For these reasons, Times Inc is selected as the preferred media institution for distribution, as they have an existing hip hop brand loyalty and experience targeting the appropriate audience.
Presentation on my evaluation
Bauer Media would be a suitable company to publish the magazine due to its experience publishing popular culture magazines. As a music magazine, it would attract advertisements from music industry managers promoting bands and rock-based product companies. An online presence is also important since the target audience is young and attracted to online content, and portable devices allow convenient access to the magazine.
Question3
The document discusses distributing a music magazine targeted at 16-24 year olds interested in mainstream chart music. It suggests Bauer Media as the distributor since they distribute similar magazines on a large scale through supermarkets, HMV, and WHSmith. Advertising would be done through social media like Facebook targeting the mainstream audience, and TV ads on music channels. Distribution would be through supermarkets, WHSmith, and a subscription service for regular readers.
Evaluation 3
This document discusses the magazine production process and potential distribution of a music magazine targeting UK teenagers and young adults. It outlines four key steps: 1) Researching similar magazines, 2) Creating a flat plan, 3) Constructing the magazine, and 4) Seeking a publisher. It recommends distributing the magazine through large UK publishers IPC Media and Bauer Media, advertising on music TV channels and social media, and selling in large retailers and online with a subscription option.
3 what kind of media institution might distribute your
This document discusses distribution options for a music magazine. It notes that independent distribution focuses on a niche audience through online and small store sales, while major distribution involves larger print runs and sales in large stores. The document recommends independent distribution for an indie/rock magazine to target fans who shop in underground stores. It also proposes advertising the magazine on social media like Facebook and YouTube with contests, on radio stations through promotions, and with eye-catching posters in music shops and underground locations.
Evaluation q3 publisher trax
The document discusses potential media institutions that could distribute a music magazine called Trax. It notes that magazines require a publisher unless they are independent. Popular UK publishing houses that publish music magazines are mentioned. The document also discusses making money from advertising space in magazines and having an online presence through a website and mobile apps to maximize sales and marketing to the target audience. It recommends using Verse Music publishing LLC as they have experience with rap/hip-hop magazines and connections to help with advertising.
Radio advertisement research
Olivia Stephenson is researching the effectiveness of radio advertising for magazine purchases. Radio advertising reaches both local and out-of-market consumers and listeners often trust the promotions aired on stations. For her coursework, Olivia plans to create a regional magazine and record an advertisement for it to air on the local radio station where she volunteers, aiming to promote the magazine and provide a brief overview of its contents through a jingle and background music.
Evaluation question 3
My media product, "Takeover" magazine, would be best distributed by IPC Media, the company that owns and distributes NME magazine. [IPC Media] has experience reaching the target audience of indie/rock music fans through large retailers. Distributing through [IPC Media] would allow my magazine to leverage their existing audience and distribution channels. I would also advertise "Takeover" using similar social media strategies as NME and MOJO magazines to promote directly to my target audience.
Institutional research
This document discusses researching magazine distributors for a planned music magazine. It recommends looking at distributors that specialize in similar genres to attract their target audience. Specifically, it analyzes Bauer Media, the distributor of Kerrang magazine, noting they may not be interested since they already publish a similar magazine. Instead, it suggests considering distributors looking to expand their magazine genres to attract new readers and make the new magazine a priority. Examples of other potential distributors mentioned are Future Publishing and My Favourite Magazines.
Media evaluation
The document summarizes a student's media evaluation of a magazine they created for a school assignment. The magazine focuses on rock music and targets teenagers and young adults. To attract their audience, the magazine uses celebrities and intriguing stories on the cover. The student learned how to use software like Photoshop and conduct research through online surveys to improve the magazine's content and design. They chose a major distribution company, IPC Media, to help make the magazine widely available.
More Related Content
Viewers also liked
1 selvarasu nanjappan 3
The document discusses statistical analysis of wavelet coefficients of thermographs for characterizing breast cancer. It presents a wavelet-based technique to detect breast cancer in thermographs. Haar, biorthogonal, and reverse biorthogonal wavelets are analyzed and it is found that Haar wavelets provide better results in representing the temperature variations in cancer-affected regions. The methodology involves applying discrete wavelet transforms to segmented thermographs and calculating statistical measures like mean and standard deviation of the approximation and detail coefficients. The absolute difference between corresponding left and right segments is used to detect the presence of cancer.
A novel embedded hybrid thinning algorithm for
The document proposes a hybrid thinning algorithm that combines the Stentiford and Zhang-Suen thinning algorithms. It compares the hybrid algorithm to the original Stentiford and Zhang-Suen algorithms on an input image. The hybrid algorithm more accurately thins the image to a single pixel width but does not improve time complexity compared to the original algorithms. The hybrid approach uses four templates across two sub-iterations to identify and remove pixels based on connectivity values until no more can be removed. Experimental results show the hybrid algorithm more effectively increases image contrast than the original thinning algorithms.
Introduction to the virtual library damascus fri sept 24 2010 by dr. ghassan...
Virtual Library, Introduction, Damascus Medical Syndicate Scientific Conference, 24 Sept 2010, Damascus, Syria. The workshop presented and coordinated by Dr. Ghassan Shahrour, Chairperson of Syrian Medical Informatics Association.
مدخـل إلى المكتبة الطبية الافتراضية
مؤتمر أطباء دمشق العلمي الرابع
E-health is a way of thinking, attitude and Commitments.
Enterprise resource planning (erp) system in higher
This document provides a literature review on enterprise resource planning (ERP) systems in higher education. It discusses key topics such as the benefits of ERP systems, factors that contribute to ERP implementation success or failure, and the need to minimize customization of ERP systems. The review finds that specific groups within an organization and third-party vendors/consultants play an important role in ERP implementation success. Checklists are also important to develop before and after procuring an ERP system to ensure requirements are met.
2 virtual library article 21 34
This document discusses virtual libraries. It begins by defining a virtual library as an organized set of links to items on the network that enables users to find information elsewhere. It then discusses key aspects of virtual libraries including their purpose, features, functions, design and development. Some advantages are immediate access to resources not in physical collections and availability anywhere with an internet connection. Challenges include different interfaces for each product and limitations in coverage. Overall, the document provides an overview of virtual libraries, their advantages, and some challenges to their use.
الملف الاستنادي الافتراضي الدولي VIAF / إعداد محمد عبدالحميد معوض
مقدمة عن الملف الاستنادي الافتراضي الدولي تحت اشراف OCLC مع عرض أمثلة عربية في هذا الملف
Intellectual property rights (ipr) in
This document discusses intellectual property rights (IPR) in digital libraries. It provides background on the development of digital libraries and issues around IPR in the digital environment. Key topics covered include copyright violations in digital formats, challenges of legislation around electronic information, and techniques for controlling infringement like cryptography and digital watermarks. The document concludes by raising questions about using digital information given IPR issues.
Management of working capital in national aluminium company
This document analyzes the working capital management of National Aluminium Company (NALCO) over a 15-year period from 1995-1996 to 2009-2010. It aims to evaluate NALCO's management of cash, receivables, inventory, and the effectiveness of working capital management on profitability. The document presents statistical analysis and tests hypotheses about the relationship between various working capital components and key metrics like sales, expenses, and profits. Regression analysis is used to analyze the impact of variables like cash balance, provision for doubtful debts, and inventory levels on other factors. The overall objective is to prove the importance of working capital management for NALCO's performance and profitability.
Viewers also liked (8)
Introduction to the virtual library damascus fri sept 24 2010 by dr. ghassan...
Introduction to the virtual library damascus fri sept 24 2010 by dr. ghassan...
Enterprise resource planning (erp) system in higher
Enterprise resource planning (erp) system in higher
الملف الاستنادي الافتراضي الدولي VIAF / إعداد محمد عبدالحميد معوض
الملف الاستنادي الافتراضي الدولي VIAF / إعداد محمد عبدالحميد معوض
Management of working capital in national aluminium company
Management of working capital in national aluminium company
Similar to Opportunities to use different media
Final revision for music press
Here are some suggestions for how Rhymix fans could connect with artists through an online magazine:
- Artist interviews and profiles: Fans enjoy learning about the artists and their music. Interviews provide a personal connection.
- Fan forums/comment sections: Dedicated forums or the ability to comment on articles gives fans a place to discuss the music and interact with each other. Artists may participate.
- Social media links: Connecting the site to artist profiles/pages on YouTube, Facebook, Twitter, etc. allows direct interaction between fans and artists.
- Competition/giveaways: Fans enjoy the chance to win tickets to shows or a meet & greet. Artists can offer prizes to their most engaged fans
Promotional methods
The document discusses promotional methods for a new magazine by an established publisher and through telemarketing. It recommends advertising the new magazine through similar publications by Bauer Media Group to leverage their audiences. It also suggests advertising in entertainment-focused newspapers rather than political ones. Finally, it proposes online ads targeted through users' cookies, TV ads highlighting the magazine's content, and radio ads on stations with similar audiences.
Evaluation Question 3
The student proposes distributing their independent music magazine through large mainstream publishers like IPC Media, who already distribute similar magazines. IPC could leverage their expertise in successfully marketing magazines like NME to also promote the student's magazine. The magazine would be distributed commercially through large retailers, subscriptions, and advertised online and through music television channels to reach a broad mainstream audience.
Institution
Bauer Media Group is a large German media institution that owns and operates various magazines, television channels, radio stations, and websites across 15 countries. As an institution, it is responsible for producing, marketing, and distributing its portfolio of media products. Bauer Media Group publishes magazines covering different genres such as women's magazines, TV listings, and music magazines including Q magazine and Kerrang. It also owns music television channels and radio stations that advertise its other products and generate revenue through advertisements. As a large media institution, Bauer Media Group aims to appeal to wide audiences across its properties in order to maximize profits from advertisers.
Q3 updated
The document discusses potential media institutions for distributing a hip hop magazine media product. Bauer is discussed as producing rock magazines for a loyal audience, so distributing a hip hop magazine there could surprise consumers. Times Inc is analyzed as a better option, as they already successfully distribute the hip hop magazine NME using appropriate language for the genre. Times Inc also has a vastly larger audience reach from distributing various magazine genres. For these reasons, Times Inc is selected as the preferred media institution for distribution, as they have an existing hip hop brand loyalty and experience targeting the appropriate audience.
Presentation on my evaluation
Bauer Media would be a suitable company to publish the magazine due to its experience publishing popular culture magazines. As a music magazine, it would attract advertisements from music industry managers promoting bands and rock-based product companies. An online presence is also important since the target audience is young and attracted to online content, and portable devices allow convenient access to the magazine.
Question3
The document discusses distributing a music magazine targeted at 16-24 year olds interested in mainstream chart music. It suggests Bauer Media as the distributor since they distribute similar magazines on a large scale through supermarkets, HMV, and WHSmith. Advertising would be done through social media like Facebook targeting the mainstream audience, and TV ads on music channels. Distribution would be through supermarkets, WHSmith, and a subscription service for regular readers.
Evaluation 3
This document discusses the magazine production process and potential distribution of a music magazine targeting UK teenagers and young adults. It outlines four key steps: 1) Researching similar magazines, 2) Creating a flat plan, 3) Constructing the magazine, and 4) Seeking a publisher. It recommends distributing the magazine through large UK publishers IPC Media and Bauer Media, advertising on music TV channels and social media, and selling in large retailers and online with a subscription option.
3 what kind of media institution might distribute your
This document discusses distribution options for a music magazine. It notes that independent distribution focuses on a niche audience through online and small store sales, while major distribution involves larger print runs and sales in large stores. The document recommends independent distribution for an indie/rock magazine to target fans who shop in underground stores. It also proposes advertising the magazine on social media like Facebook and YouTube with contests, on radio stations through promotions, and with eye-catching posters in music shops and underground locations.
Evaluation q3 publisher trax
The document discusses potential media institutions that could distribute a music magazine called Trax. It notes that magazines require a publisher unless they are independent. Popular UK publishing houses that publish music magazines are mentioned. The document also discusses making money from advertising space in magazines and having an online presence through a website and mobile apps to maximize sales and marketing to the target audience. It recommends using Verse Music publishing LLC as they have experience with rap/hip-hop magazines and connections to help with advertising.
Radio advertisement research
Olivia Stephenson is researching the effectiveness of radio advertising for magazine purchases. Radio advertising reaches both local and out-of-market consumers and listeners often trust the promotions aired on stations. For her coursework, Olivia plans to create a regional magazine and record an advertisement for it to air on the local radio station where she volunteers, aiming to promote the magazine and provide a brief overview of its contents through a jingle and background music.
Evaluation question 3
My media product, "Takeover" magazine, would be best distributed by IPC Media, the company that owns and distributes NME magazine. [IPC Media] has experience reaching the target audience of indie/rock music fans through large retailers. Distributing through [IPC Media] would allow my magazine to leverage their existing audience and distribution channels. I would also advertise "Takeover" using similar social media strategies as NME and MOJO magazines to promote directly to my target audience.
Institutional research
This document discusses researching magazine distributors for a planned music magazine. It recommends looking at distributors that specialize in similar genres to attract their target audience. Specifically, it analyzes Bauer Media, the distributor of Kerrang magazine, noting they may not be interested since they already publish a similar magazine. Instead, it suggests considering distributors looking to expand their magazine genres to attract new readers and make the new magazine a priority. Examples of other potential distributors mentioned are Future Publishing and My Favourite Magazines.
Media evaluation
The document summarizes a student's media evaluation of a magazine they created for a school assignment. The magazine focuses on rock music and targets teenagers and young adults. To attract their audience, the magazine uses celebrities and intriguing stories on the cover. The student learned how to use software like Photoshop and conduct research through online surveys to improve the magazine's content and design. They chose a major distribution company, IPC Media, to help make the magazine widely available.
Question 3
Bauer media would be well-suited to distribute the magazine due to their experience reaching niche audiences like Kerrang! readers. They understand the target audience's interests. The magazine would be advertised on websites, social media like Facebook and Twitter, and tour posters to engage the young, music-focused readership. It would be distributed in stores like HMV and WHSmith as well as local shops and through subscriptions for regular home delivery or digital copies online.
12) distribution companies
IPC Media or Bauer Media may be suitable institutions to distribute a music magazine product due to their large reach and experience distributing various magazine types. Both companies have print and digital distribution channels that could expose the magazine to a wide audience. However, both also currently distribute similar magazines like NME or Q that may compete with a new music magazine. Overall, major distribution companies are beneficial partners for media producers to leverage their expertise and multi-platform distribution networks.
Distributors
The document evaluates several magazine distribution companies as potential partners to distribute a new music magazine. EMAP and Conde Nast are rejected as they focus more on fashion than music. IPC Media is also rejected as most of their magazines are lifestyle focused, with the exception of NME. Hearst Magazines is rejected for similar reasons. Immediate Media is rejected due to their partnership with the BBC limiting advertising opportunities. Bauer Media is selected as the distributor because they can promote the magazine across various media platforms using their TV music channels and synergy.
Bauer media research
Bauer Media is a global media company that owns over 50 magazine brands and reaches over 22 million people weekly across 17 countries. It focuses on iconic brands in radio like KISS, magic, and absolute radio that have over 17 million listeners. One of its magazines, Kerrang!, started struggling with decreased print sales so Bauer created a multi-platform approach with a radio station, TV station, and website for Kerrang to help audiences interact with the brand more. This multi-platform strategy succeeded in bringing Kerrang! back to the top.
Bauer media research
Bauer Media is a global media company that owns over 50 magazine brands and reaches over 22 million people per week across multiple platforms. It has over 11,000 employees in 17 countries. One of its flagship brands is Kerrang!, a rock music magazine. When print sales of Kerrang! began declining, Bauer took a multi-platform approach by launching a Kerrang! radio station, TV station, and website to provide more ways for audiences to engage with the brand. This multi-platform strategy helped revive Kerrang!'s readership and popularity across different media formats.
Evaluation Of My Music Magazine
The document describes the process of creating a music magazine. It discusses conventions used from existing magazines, unconventional design elements, representing the target audience of "scene kids", distributing the magazine through Bauer Media due to their expertise in similar magazines, and learning photo editing and magazine design skills throughout the process.
Similar to Opportunities to use different media (20)
3 what kind of media institution might distribute your
3 what kind of media institution might distribute your
More from Joshd96
Q1 conventions
The document discusses conventions used in psychological thriller trailers, posters, and magazines. For trailers, it notes conventions like starting slow and increasing pace/editing over time, using camera angles to depict power dynamics between protagonist and antagonist, incorporating an eerie soundtrack and themes of mystery, tension, and drug use. For posters, it describes using bold fonts, black/red colors, and eye-catching main images relating to the film's content and genre. For magazines, the conventions include using attention-grabbing images and fonts, reviews, incentives, and headlines to attract readers.
Comparison to existing product
The document compares the branding strategies of a new film production to an existing Sherlock Holmes franchise. Both productions use consistent fonts, imagery of recognizable lead actors, and similar color palettes across promotional materials like posters and magazine covers. They also portray common genre themes of mystery and tension through techniques like low-key lighting and the mysterious poses of protagonists. By representing characters and conveying these themes uniformly, the productions establish clear and conventional brand identities that link their various promotional elements together.
Q2 brand identity
The document discusses how the author developed a consistent brand identity across three promotional materials - a film poster, trailer, and magazine cover. Specifically, the author used: 1) the same characters represented in the same way, 2) a single recognizable font, 3) similar dark and light colors, and 4) conventional layouts that appeal to the target audience. This consistent representation of themes, fonts, colors and targeting of the audience helps promote the film by clearly linking all the elements together under one identifiable brand.
Feedback summary
Josh Davey received feedback on his production tasks for promoting a psychological thriller film. The feedback indicated that his film trailer, poster, and magazine cover were generally appealing to the target audience as they used appropriate conventions of genre and form. However, the magazine cover image could be more eye-catching. Based on this feedback, Josh would make minor adjustments to settings and costumes in the film trailer, improve the main images on the poster and magazine cover to be more conventional and interesting, and ensure the poster does not cut off characters. This audience feedback would help Josh further improve his promotional materials and determine if his film product would appeal to the target audience.
Questionnaire results
The document summarizes the results of a questionnaire sent to 10 members of the target audience about a film trailer, poster, and magazine cover created by Josh Davey for a psychological thriller film. The responses showed that the trailer met genre conventions and properly represented protagonists and antagonists. The film poster was also found to look professional and use appropriate colors, fonts, and images. However, the magazine cover was less successful and could have been more eye catching in its design.
Q1: Evaluation of ancillary tasks
This document analyzes the conventions used in a film poster for a psychological thriller genre. It notes that the poster uses conventional layout and design elements, including an image showing a dominant antagonist overpowering the protagonist to create tension. It also includes typical text elements like the film title and names as well as setting and lighting choices that convey an eerie and mysterious tone expected for the genre. The document concludes that the poster effectively utilizes established genre conventions to represent the psychological thriller film.
Conventions of existing ancillary tasks
The document discusses conventions for thriller film posters and magazine covers. For film posters, it notes conventions like including the protagonist's name, close-ups showing aggression, unique large titles, and contrasting colors. Magazine covers commonly have a large masthead, feature article, scattered captions, a mid-shot image related to the feature, and use of low-key lighting. Both forms typically have a tidy layout, blocking bill, release info, and follow consistent design structures.
First draft audience feedback summary
The document provides feedback on the camerawork, editing, sound, and mise-en-scene of a first draft, noting they were entirely conventional. It also lists ways to improve the draft, such as changing the antagonist's locations to be less obvious, adding more details, refilming a key scene in various locations, and showing more of the antagonist to create more fear.
First draft audience feedback
The document summarizes feedback from test audiences on the first draft of a film trailer. The audiences felt that the trailer met genre conventions by using exciting clips and shots to engage viewers while revealing just enough of the plot. They also found the trailer's use of camera angles, sound, editing, and mise-en-scene to be conventional and effective at building tension. However, some improvements were suggested, such as varying the locations of certain scenes and adding more chase sequences. Based on this feedback, the creator plans to re-film some scenes in new locations and include additional chase scenes.
Progress so far feedback
This document provides feedback on a trailer for a film project. The feedback notes that the trailer showed appealing psychological elements of the protagonist but that it lacked a soundtrack and some scenes were not edited correctly. The feedback identifies negatives such as scenes appearing one after the other without flow and some being too long. Suggested improvements include better editing of scenes, adding transitions, captions and a soundtrack to provide more flow and engagement for the viewer. Overall, the content was appealing but needed improvements in editing and sound to be a fully conventional trailer.
Progress so far feedback
This document provides feedback on a trailer for a film project. The feedback notes that the trailer showed appealing psychological elements of the protagonist but that it lacked a soundtrack and some scenes were not edited correctly. The feedback identifies negatives such as scenes being too long or slow and one scene following the next without flow. Suggested improvements include better editing of scenes, adding transitions, captions and a soundtrack to provide more flow. Overall, the content was appealing but needed work in the areas of editing and sound to be a fully conventional trailer.
Demo feedback
The document provides feedback on two demo scenes that were created to demonstrate scenes for a target audience. The feedback notes that the content and themes of the scenes were conventional but that the scenes lacked professionalism due to sound distortions, being too long without continuity, and not having enough variety of locations. Overall, the feedback suggests the scenes have the right content but need minor improvements to length, continuity, and setting variety to be fully conventional.
Pitch presentation
The document proposes a film project about a government controlling the world through a mind-controlling pill. The protagonist breaks free from the pill and threatens to expose the government's secrets. The film will appeal to psychological thriller fans aged 15 to 40 through its use of genre conventions like dark plots, tension, protagonists overcoming issues, and shifts in costumes, lighting, and character attitudes. These conventions will create a tense film that keeps audiences on the edge of their seats and is poised for commercial success.
Audience feedback
This survey summarizes feedback from 10 respondents on a film trailer project. All respondents agreed that the initial plot, shot list, dialogue, animatic, locations, and actors were conventional and appealing for the target audience of 15-35 year olds. However, 5 respondents felt not all potential risks were covered. Suggestions to improve included adding more mystery and detail to the shot list. Overall the planning received ratings of 8 or higher on appeal and conventionality from most respondents.
Main character profiles
Harry Pearson is a 27-year-old self-employed man from March, Cambridgeshire who finds himself targeted by his antagonist, an aggressive 50-year-old mixed race government agency boss from Doddington, Cambridgeshire who earns £100,000 annually and begins harassing Harry for unknown reasons.
Task 1 genre research summary presentation
This document discusses conventions of psychological thriller film trailers. It notes that trailers in this genre typically show mysterious protagonists through point-of-view shots, use eye-catching sentences to grab attention, and involve mental disorders or drug use. Trailers showcase exciting scenes through structured narratives that leave audiences guessing at resolutions. Technical elements like close-ups, lighting shifts, and contrasting music are used to depict psychological changes. Editing typically slows during character development but speeds up during action sequences.
A2 Media: Analysis of similar products 3
This document analyzes shots from the film "Drive" and other similar thriller film trailers to identify conventions. It finds that establishing shots with low-key lighting set the mysterious tone for the genre. Shots of car chases are conventional and entertaining, using law enforcement as a signifier. Close-ups of a female love interest and emotion shots engage wider audiences. A low-angle shot introduces an antagonist visually depicting power over the protagonist. Money in a duffel bag arouses audience curiosity about criminal acts. Weapon props attract target audiences, and over-the-shoulder shots create mystery and engage viewers in the action. The document concludes key conventions like these can be applied to create an appealing thriller film trailer.
Questionnaire results
Joshua Davey conducted a survey to gather feedback on his magazine from his target audience on social media. Respondents rated various elements of the magazine, including the front cover, contents page, and double page spread, on a scale of 1 to 5. Overall, the magazine received high ratings between 4-5 across all categories. The survey also identified specific elements that respondents liked, such as fonts, images, and layout, as well as one area for improvement - making the font size and style better on front cover captions. In conclusion, the magazine appeals to its target audience but could be further improved in a minor way.
Other audience feedback
The document provides feedback on designs for a rock music magazine from the target audience. [END SUMMARY]
Comparison between my preliminary task and final product
The document compares the student's preliminary magazine cover and contents page to their final products. For both, the preliminary versions included few conventions and lacked conventional elements like appropriate images, layout, fonts, colors, and mode of address. However, the final products demonstrated improved skills and knowledge of magazine design conventions for things like photography, image editing, layout, fonts, colors, and creating a tone that appeals to the target audience. The student was able to apply what they learned to create more conventionally appealing magazine cover and contents page.
More from Joshd96 (20)
Comparison between my preliminary task and final product
Comparison between my preliminary task and final product
Opportunities to use different media
- 1. Opportunities to use different media By Josh Davey
- 2. Methods of brand expansion: •Radio station •iPhone app •Android app •TV channel •Website
- 3. Radio station There is the opportunity to incorporate a radio station into the magazine brand, Because: • It fits into the interests of the target audience • It’s included in existing music magazine brands like mine, such as Kerrang and NME. • It is relatable to the context of the magazine.
- 4. TV music channel There is the opportunity to incorporate a TV music channel into the magazine brand, Because: • It relates to the topic of the magazine, of music • It can act as a form of advertising for the brand, and can also generate the company some income through advertising. • Existing brands have also done this, such as Kerrang TV, and also Bauer media own rights in 4Music.
- 5. Website I also have the opportunity to expand my brand into a website. The benefits of this would be: • To advertise the brand and gain more recognition, therefore more sales • To promote external events from the brand • To generate extra income through advertising • Also the majority of music magazine brands have their own websites, including Kerrang, NME, Top of the pops, and many more, so it doesn’t depend on the genre.
- 6. Other Other methods of expansion include: • Iphone apps • Android apps • Events • Tour ticket sales as an external site on the page. These are all additional features that existing brands use, including NME and Kerrang which are magazines that are very similar to mine.
- 7. Conclusion Overall I have the opportunity to expand my music magazine brand through many methods, that are also used by existing music magazines, mainly being NME and Kerrang, which are two very similar magazines to mine. These expansions includes: • TV music channel • Radio station • Website • Android app • iPhone app • Ticket sales site • Organised tours