I'm standing for President of the CIPR in 2014. If I'm elected I will bring leadership, continuity and energy to the CIPR, ensuring that it represents both its members and the broader public relations and communication industry. To achieve this goal I commit to focusing on the following ten words and ten pledges.

1. 10 words and 10 pledges
If I’m elected as CIPR President
for 2014, I will bring leadership,
continuity and energy to the CIPR,
ensuring that it represents both its
members and the broader public
relations and communication
industry. To achieve this goal I
commit to focusing on the following
ten words and ten pledges.

2. 1. Community
Support, promote and celebrate the
leadership of the CIPR in the regions and
nations by providing a clear vision and
purpose. Actively engage the Council –
the CIPR’s governing body – and all its
committees to represent the membership
and the profession.

3. 2. Confidence
Assert the CIPR’s leadership nationally
and internationally in areas such as
diversity, social media, public affairs and
internal communication, ensuring that
members have a leadership voice in their
relevant communities.

4. 3. Professional
Recognise that the public relations
industry must shift from a craft to a
profession by putting Continuing
Professional Development (CPD) at its
core. Set a roadmap to ensure that CPD
is recognised and seen as a key CIPR
member benefit.

5. 4. Excellence
Actively promote the Accredited
Practitioner and Chartered Practitioner
schemes as a benchmark for excellence
to all members and with their employers in
all sectors, charity, public and private, in-
house and consultancy. Ensure that these
schemes continue to resonate with
employer and member needs.

6. 5. Relevance
Quantify the benefit of public relations to
the UK economy through a research
initiative to provide the industry with a
confident authoritative voice. Use data to
assert the role of public relations as a
management discipline.

7. 6. Relationships
Further promote working relationships
with key national and international
organisations in advertising, digital,
marketing and public relations. Support
the work of the CIPR diversity group and
actively engage with school and college
students, and the wider public, about
public relations as a profession that fully
represents the wider community it serves.

8. 7. Social
Move the CIPR along the journey to
becoming a social organisation, putting
content and conversation at its core.
Connect directly with members and the
broader industry through a monthly Twitter
discussion.

9. 8. Lobby
Seek swift resolution on the issue of the
registration of lobbyists and ensure that
any new statutory rules are fair and
applicable to all practitioners irrespective
of role.

10. 9. Transparency
Promote the CIPR Code and ethical
standards in public relations. Ensure that
the CIPR is an open and transparent
organisation working in the public interest.

11. 10. Voice
Displace Max Clifford as the mouthpiece
of the public relations industry and
promote the expertise of CIPR members
to the media, through social media and
speaking opportunities.

12. Biography
Stephen Waddington is European digital and social media director
for Ketchum advising clients through Europe as well as those assisted globally by the
agency from North America, Asia and Latin America.
He is co-author of Brand Anarchy: Managing Corporate Reputation (Bloomsbury,
March 2012) the provocative bestselling guide to managing reputation, and editor
and contributor to Share This: The Social Media Handbook for PR Professionals –
from the CIPR(Wiley, July 2012). Both books have received critical acclaim and
topped Amazon bestseller lists.
Waddington originally trained as a journalist before following a career in public
relations. He has founded and run two award-winning public relations agencies;
Rainier PR in 1998, and Speed in 2009. He has helped brands such as The
Associated Press, Cisco, The Economist, IBM, Tesco and Virgin Media Business to
manage their reputations.
In 2012 Waddington received an Outstanding Contribution to Social Media award at
the UK Social Media Communication Awards.
He is a CIPR Chartered Practitioner, board member of the CIPR and chairman of the
CIPR Social Media Panel.

13. Election timetable
The election will take place from 7 to 21
May 2013. You need to be a member of
the CIPR to vote. The President for 2014
will be announced on 24 May 2013.

14. More information
wadds.co.uk
stephen@wadds.co.uk
@wadds