451 Research is an information technology research and advisory company founded in 2000 with over 210 employees including 100+ analysts. It provides unique insight into emerging disruptive technologies through over 4,500 reports published annually covering 2,000+ innovative companies. Services include market insight reports, technology analysis, events, and advisory consulting to help clients make strategic decisions.

1. Introduction to 451 Research
Roshan Methananda

2. 451 Research is an information
technology research & advisory company
2
Founded in 2000
210+ employees, including over 100 analysts
1,000+ clients: Technology & Service providers, corporate
advisory, finance, professional services, and IT decision makers
10,000+ senior IT professionals in our research community
Over 52 million data points each quarter
4,500+ reports published each year covering 2,000+
innovative technology & service providers
Headquartered in New York City with offices in London,
Boston, San Francisco, and Washington D.C.
451 Research and its sister company Uptime Institute
comprise the two divisions of The 451 Group
Research & Data
Advisory Services
Events

3. 3
451 Research provides
unique insight into emerging,
disruptive technologies and
the companies taking them
to market.

4. 4
Through data-driven demand and supply
side analysis, 451 Research employs the
perspective necessary to decouple hype
from reality—providing our clients with
complete insight into where the market is
really headed, and why.

5. Our analyst team is experienced, credible, and diverse.
100+ analysts with an average of 10+ years in the industry
5
Diversity of experience includes:
 Technology & service provider
executive management
 IT leadership
 Corporate advisory and finance
professionals
 Gartner, Forrester, IDC
Expertise includes:
 Data analytics, forecasting
and modeling
 Engineering and product development
 Marketing and go-to-market

6. A combination of research & data is delivered across fourteen channels
aligned to the prevailing topics and technologies of digital
infrastructure… from the datacenter core to the mobile edge.
6

7. Our research & data products provide the right mix of
quantitative and qualitative insight to impact your critical
business decisions.
Market
Insight
Concise reports on the
technologies and
services that drive IT
innovation
Technology &
Business Insight
Qualitative &
quantitative reports
providing
comprehensive
analysis of specific
technologies, markets
and economic drivers
Customer
Insight
Insight into IT
purchase-decision
behavior,
implementation best
practices and
technology adoption
trends
KnowledgeBase
Interactive databases
offering in-depth data
on IT and telecom
M&A and, separately,
on multi-tenant
datacenter facilities
Market Monitor
& Forecast
Quantitative
deliverables that offer
market size, share and
growth forecasts for
rapidly evolving
marketplaces
7
M A R K E T I N T E L L I G E N C EC O M P E T I T I V E I N T E L L I G E N C E
Q U A N T I T A T I V EQ U A L I T A T I V E

8. Go to Market Services
8
We offer a variety of services to complement every
stage of your marketing funnel — from lead generation
to qualified prospect nurturing.
Licensed content
 Full Market Insight reports
 Technology & Business
Insight report excerpts
Message testing with
industry analysts
Event Sponsorship
Custom content
 Quotation Support
 Webinar
 Speaking Engagement
 Video
 Commissioned research
 Competitive Battle Cards
 Sales Training

9. Tailored Insight
9
Inquiry
Subscribers can access
our analyst team to gain
context on any published
report
Strategy Day
Retain an analyst to spend a
full or half day with your team
discussing your key
technology-related initiatives
Advisory Services
Engage our consulting
team to develop
customized research to
address your strategic
and tactical challenges

10. 10
Service Components
Market Analysis
Market segmentation; sizing and forecasting; history, trends,
and outlook
Demand Analysis
Customized primary research analyzing end-user adoption,
needs, demand drivers and inhibitors, spending, and buyer
preferences
Competitive Analysis
Competitor identification, profiling, strengths and
weaknesses, opportunities and threats
Use Cases
Strategic
Planning
Opportunity
Analysis /
Decision Support
Product
Strategy
Sales
Training
451 Research provides consulting to Fortune 100
enterprises, financiers, service providers and IT vendors.

11. Events
11
451 Research events drive the agenda for the
global digital infrastructure community, including:
 IT end users
 Service providers
 Technology vendors
 Investors
Held across the United States and
Europe, 451 Research events are
the ideal platform to demonstrate
thought leadership and accelerate
the sales process.
Delegates gain actionable insight from 451 Research
analysts and end users, delivered through groundbreaking
keynotes, case-study presentations and one-on-one
meetings — all underpinned by high-quality
opportunities to network and learn from industry peers.

12. 12
Clients use us to:
 Stay informed via our written research
 Make decisions based upon our demand-side
and market data
 Obtain a tailored perspective from live
discussion with our analysts
 Support marketing executions with our
go-to-market services
 Gain prescriptive advice from our Advisory team
Research & Data
Advisory Services
Events
How can we help?

13. Research &
Data Products

14. 14
Your radar into the business of IT innovation:
 Investigate competing vendors
 Evaluate the impact of emerging technologies on
your business
 Monitor from the mobile edge to the datacenter core
Get the inside track on your business and
your markets:
 Research into emerging enterprise IT markets
 Forward-looking analysis focused on M&A
 Insight into key technology issues from the IT
decision-maker perspective
 Live access to 100+ analyst team
Market Insight

15. Technology & Business Insight
15
Complementing our Market Insight research, Technology & Business Insight reports
draw from market data, analysis of customer adoption and perspectives on market
dynamics. Reports are thorough but concise, typically 15-25 pages in length:
Previews: presenting a forward view of near term market dynamics
Forecasts: analyzing the factors which affect the growth the market, supported by
proprietary market data
Customer Voice: discussing customer needs and requirements as discovered in our
proprietary survey data of over 12,500 IT decision makers
Game Changers: insight into new or emerging markets, utilizing our proprietary M&A
KnowledgeBase
Buying Guides: delivering actionable advice for Enterprise IT clients on selection criteria
Market Maps: defining the competitive landscape within a specific market, including
company profiles and positioning
Unique Analysis: presenting thought leadership on a specific topic area

16. Customer Insight
16
The Customer Insight product family leverages extensive survey research
carried out on a monthly, quarterly and annual basis with more than 12,500
IT professionals and more than 40,000 consumers.
TheInfoPro
‘Real world' intelligence on key
enterprise IT sectors to drive
strategic planning, technology
benchmarking, competitive
analysis and vendor
selection/negotiation.
ChangeWave
Leading-indicator survey data
that identifies and quantifies
change in telecom, consumer
electronics, and corporate
buying trends
Mobile and
Telecom Surveys
Representative market
sampling of the mobile
ecosystem that gathers the
preferences and viewpoints
of consumers, employees,
and IT decision makers.

17. M&A KnowledgeBase
17
 Focused on the broadly defined
information technology sector
 Tracks more than 38,000 global
transactions across more than 650
segments of the technology and
telecommunications markets.
 In-depth analysis and proprietary deal
value estimates for key private-company
transactions involving some of the
market's most disruptive technologies.

18. Datacenter KnowledgeBase
18
 Unique database of more than 3,000
global colocation and wholesale
datacenter facilities
 Provides the industry's most authoritative
and comprehensive set of datacenter
intelligence, with more than 100 data
points and metrics under coverage.
 Data gathered from primary sources,
which include on-site visits and
assessments and direct outreach.

19. Market Monitor & Forecast
19
The product family offers market size,
share and forecast data for eight key
emerging segments of the enterprise
technology marketplace.
Research Methodology:
 Rigorous Processes: Analysts employ both bottom-up and
top-down approaches, building individual models for each of
the companies under coverage, as well as forecasting entire
markets globally and by country.
 Verification: Analysts check models and estimates regularly
with industry bodies, financial regulators, companies under
coverage and their peers.
 Transparency: Analysts attach sourcing and provenance
information to data points, allowing clients to understand the
degrees of confidence in forecasts.
Mobile Telecom
Enterprise Mobility
Datacenter Management Software
Cloud-enabling Technology
Virtual Desktop Ecosystem
Cloud Computing
OpenStack
Enterprise Mobility Management

20. Thank You!
Roshan Methananda
Account Manager, EMEA
+44 (0)20 7426 4693
+44 (0)7769 184 865
roshan.methananda@451research.com