Printer's Quick Start for Twitter
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Presented to the FTA Great Lakes Group at Harper College in March 2010, this presentation will help any user get started with a Twitter profile. While simple and short, it shows you where to start; includes key considerations for strategy; and how to engage prospects, colleagues, suppliers and the community. With the Resources I've included at the end, you won't need to buy a book or call your nephew!
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Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
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Printer's Quick Start for Twitter
- 1. twitter Do I hear a bluebird?
- 2. Objectives Network Build Community Provide Customer Service Sell Prospects Branding & Awareness Fundraise
- 3. December 2008 Dell Outlet (@delloutlet) Posted e-commerce links to Twitter $1 million online sales MarketingProfs, Twitter Success Stories Twitter as a sales tool?
- 7. Add shortened link to your post
- 9. Or find w/twitter, and Follow
- 10. TweetDeck.com
- 13. Does twitter fit your company’s strategy? Create, personalize your company profile Delegate twitter maintenance Find people and companies Write posts that encourage followers Engage your employees Monitor twitter activity Twitter checklist
- 14. Strategy – where’s your network?
- 15. Create, personalize your profile
- 16. Marketing-the message Sales–lead generation Customer Service–customer care i.e., SW Airline–listen, reach out Field Service –Intel, proactive, trouble-shoot Delegate
- 17. www.twellow.com twitter ‘yellow pages’ http://search.twitter.com/ real time results for all mentions http://www.twitterlocal.net/ download, allows location based follows Find friends, companies
- 18. Post consistently Be yourself Share interesting info Link to blog or article, use bitly Create a contest Ask a question, request feedback Good baseline followers: 100-200 Post ‘hooks’ for new followers
- 19. Publish company guidelines i.e. – Intel Social Media Guidelines Encourage but don’t mandate Allow/encourage posts to both company and personal profiles Share your great company culture, softball league, awards, employees involved in community events Motivate your employees
- 20. Create a CRM field for your Social Media tool (twitter, LinkedIn, Facebook) Number of followers Click-through’s to your website Monitor/Measure Results
- 21. Help screens http://www.marketingprofs.com http://mashable.com http://www.hubspot.com http://www.socialmediatoday.com http://webworkerdaily.com Resources
- 22. Thank You! Mary Mekelburg Mekelburg Consulting mmmklbrg@charter.net 262.364.6439 www.linkedin.com/in/marymekelburg Follow me on twitter @Mary_Mekelburg