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RESEARCH ON INTERNATIONAL MARKETS
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PREFACE
Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions.
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a result companies get a precise and unbiased impression of the market situation.
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Methodology (1 of 2)
This report by yStats.com is produced in a holistic approach to contain relevant information about recent market trends, sales figures,
shares, products, Internet users and Internet shoppers as well as important player news in B2C E-Commerce.
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired from national and international statistical offices, industry and trade
associations, business reports, business and company databases, journals, company registries, news portals and many other reliable sources.
By using various sources we ensure maximum objectivity for all obtained data. As a result, companies gain a precise and unbiased impression
of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among
sources, exact definition used by the source (if available) is included at the bottom of the chart.
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes
the main idea/finding of the chart and a Sub Title, which provides necessary information about the country, the topic, units or measures of
currency, and the applicable time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories
amounts to more than 100%. In this case, multiple answers were possible, which is noted at the bottom of the chart.
 Reports are comprised of the following elements, in the following order: Cover page, preface, table of contents, management summary
(summarizing main information contained in each section of report) and report content (divided into sections and chapters). When available, we
also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and
Regional reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as
sales figures.
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the
form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action
Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used.
 The reports include mainly data from the last 12 months prior to date of report publication. Exact publication dates are mentioned in every chart.
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Methodology (2 of 2)
 This free report contains charts on various B2C E-Commerce and Online Payment topics, covering selected countries from all regions
worldwide.
 In each section of the report, a chart about one or more countries was included, regardless of their geographical location. The countries were
chosen as samples in such a way that the report includes at least one country for each region.
 The report opens with the “Overview and International Comparisons” chapter. This chapter normally includes comparisons of the relevant
region or country in terms of B2C E-Commerce indicators, such as sales share, Internet and mobile penetration and others. It also includes a
text chart with an a brief overview of the relevant B2C E-Commerce market and international comparisons.
 B2C E-Commerce trends were covered next. These include M-Commerce, cross-border B2C E-Commerce and social commerce.
 The chapter “Sales & Shares” covers B2C E-Commerce sales development and their share on total retail sales.
 The following chapter, “Users & Shoppers” provides information about Internet users and online shoppers.
 The main product categories purchased online were ranked in the chapter “Products”.
 Information related to the payment methods used in online shopping was presented afterwards. This section might also include information
about mobile payments.
 Information about delivery methods in B2C E-Commerce was covered next.
 Furthermore, major players in the B2C E-Commerce market presented in the chapter “Players”.
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Definitions
The following expressions and definitions are used in this B2C E-Commerce and Online Payment market report:
 B2C E-Commerce: This term means the sale of products (and services) through electronic transactions from businesses to consumers.
 B2C E-Commerce sales: This term symbolizes the total sales generated either on the B2C E-Commerce market in a certain country or region,
or the total sales generated through B2C E-Commerce by a player on the market.
 M-Commerce: M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through transactions via mobile
phones.
 Cross-Border B2C E-Commerce: sale of goods (and services) directly to consumers in other countries, with goods (and services) being ordered
online through foreign online shops and delivered from the country where the foreign shop is based or from a central logistics facility, i.e. across
country borders.
 Internet Users: The total number of inhabitants in a certain country that regularly accesses the Internet.
 Online Shoppers: The total number of inhabitants in a certain country or region that participates in B2C E-Commerce.
 Online Payment: Paying for transactions conducted through B2C E-Commerce is considered online payment. For online payment, there are
several options such as payment through PayPal, payment by credit card, through bank transfer, or with a mobile phone (“Mobile Payment”).
 Mobile Payments: As widely defined, includes payments made in M-Commerce and payments made in-store via QR code scanning and NFC
technology.
 Alternative Payments: Generally refers to payment methods other than credit card or bank card payments. Widely defined, alternative online
payment methods include bank transfers and direct debit, digital wallets, pre-paid cards and private label cards, invoice, and digital currency. May
also include cash on delivery and card schemes by local companies other than global card brands.
 Digital Wallet: Also known as E-Wallet. A convenient way for Internet users to store money and use it online, allowing fast and safe online
transactions.
 NFC: Near Field Communication, a set of standards for smartphones and similar devices to create radio communication by bringing them close
together or having them touch each other. In that way, contactless data exchange and transactions can take place.
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Table of Contents
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1. Management Summary
2. Overview & International Comparisons
• Global: Online Shopper Penetration on Internet Users, by Selected Countries in OECD, in %, 2013
• Europe: Payment-Related Reasons for Not Shopping Online More Often, Compared to Other Reasons, in % of Online Shoppers Who Buy
Less than Once a Month, by Selected Countries, September 2013
• China: B2C E-Commerce Overview and International Comparisons, 2014
3. Trends
• Japan: Cross-Border Online Shopper Penetration on Total Online Shoppers, in %, Compared to China and the USA, 2012
• India: Share of M-Commerce on Total E-Commerce Sales, in %, 2014e & 2017f
• Turkey: Number of Mobile Internet Subscriptions, in millions and in % of Total Internet Subscriptions, Q3 2012 - Q3 2014
• Thailand: Social Media Trend in E-Commerce and Major Activities Carried Out in Social Media, in % of Social Media Users, May 2013
4. Sales & Shares
• USA: B2C E-Commerce Sales, in USD billion and in % Year-on-Year Change, 2010 – 2013
• France: Share of B2C E-Commerce on Total Non-Food Retail Sales, in %, 2013
5. Users & Shoppers
• UAE: Internet Penetration, in % of Individuals, 2010 – 2013
• Brazil: Online Shopper Penetration, by Income Group and Age Group, in % of Internet Users in Each Group, 2013
6. Products
• Australia: Product Categories Purchased in B2C E-Commerce, in % of Online Shoppers, 12 Months to June 2013
• Germany: Share of Online Shoppers Purchasing “Clothes, Sports Goods” Online, in % of Online Shoppers in Respective Group, by Gender
and Age Groups, 2013

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7. Payment Methods
• South Korea: Breakdown of E-Commerce Sales by Payment Method, in %, 2012 & 2013
• Russia: Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2013
• Kenya: Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES billion, Number of Customers, in
millions, and Number of Agents, in thousands, 2008 - 2013
8. Delivery Methods
• South Africa: Breakdown of Preferred Delivery Time, in % of Online Shoppers, and Share of Online Shoppers Willing to Use Pick-Up and Pay
on Collection Option, in % of Online Shoppers, December 2013
9. Players
• Poland: Most Known Sites Associated with Online Shopping, in % of Internet Users, March 2014
• UK: Top 10 Most Visited Online Retail Websites, by Rank, July 2014
Table of Contents

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Table of Contents
1. Management Summary 8 – 9
2. Overview & International Comparisons 10 – 12
3. Trends 13 – 16
4. Sales & Shares 17 – 18
5. Users & Shoppers 19 – 20
6. Products 21 – 22
7. Payment Methods 23 – 25
8. Delivery Methods 26 – 26
9. Players 27 – 28

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M-Commerce is forecasted to increase its share of total E-Commerce
sales in India from 11% estimated in 2014 to 25% in 2017.
India: Share of M-Commerce on Total E-Commerce Sales, in %, 2014e & 2017f
Other
89%
M-Commerce
11%
2017f2014e
Definition: includes sales from smartphones and tablets
Source: ASSOCHAM, PwC, December 2014
Other
75%
M-Commerce
25%
Overview & Comparisons Trends Payment MethodsUsers & ShoppersSales & Shares PlayersProducts Delivery Methods

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