Now companies are in the middle of a renovation that forces them to be analytics-driven to
continue being competitive. Data analysis provides a complete insight about their business. It
also gives noteworthy advantages over their competitors. Analytics-driven insights compel
businesses to take action on service innovation, enhance client experience, detect irregularities in
process and provide extra time for product or service marketing. To work on analytics driven
activities, companies require to gather, analyse and store information from all possible sources.
Companies should bring appropriate tools and workflows in practice to analyse data rapidly and
unceasingly. They should obtain insight from data analysis result and make changes in their
business process and practice on the basis of gained result. It would help to be more agile than
their previous process and function.
Is Your Company Braced Up for handling Big Datahimanshu13jun
Has your company recently launched new product or company is concerned with the poor sales figure or want to reach new prospects and also reduce the existing customers' attrition, then this thought evoking short hand guide is available for you to explore.
A New Analytics Paradigm in the Age of Big Data: How Behavioral Analytics Will Help You Understand Your Customers and Grow Your Business Regardless of Data Sizes
Smart Data Slides: Leverage the IOT to Build a Smart Data EcosystemDATAVERSITY
No (successful) business is an island. For decades, business schools have taught strategies for improving competitiveness by evaluating strengths, weaknesses, opportunities and threats (SWOT), and considering market forces represented by competitors, consumers, and suppliers. Today, enterprises of all sizes are expected to manage their transactions and customer engagement “touch points” using applications that capture and measure everything from materials to customer satisfaction. As we automate and monitor every aspect of manufacturing and distribution (including the production and delivery of intellectual property for service-oriented businesses) there is a significant and growing role for smart data and sensor/IOT data.
Participants in this webinar will learn to define, capture, and analyze new IOT-based data to improve supply-chain performance.
Learn about Addressing Storage Challenges to Support Business Analytics and Big Data Workloads and how Storage teams, IT executives, and business users will benefit by recognizing that deploying appropriate storage infrastructure to support a wide range of business analytics workloads will require constant evaluation and willingness to adjust the infrastructure as needed. For more information on IBM Storage Systems, visit http://ibm.co/LIg7gk.
Visit the official Scribd Channel of IBM India Smarter Computing at http://bit.ly/VwO86R to get access to more documents.
La base para optimizar y potenciar la toma de decisiones en cualqueir empresa es la información. Pero no la información en bruto, sino aquella de la que podemos obtener valor tras su análisis.
This talk is an introduction to Data Science. It explains Data Science from two perspectives - as a profession and as a descipline. While covering the benefits of Data Science for business, It explaints how to get started for embracing data science in business.
Is Your Company Braced Up for handling Big Datahimanshu13jun
Has your company recently launched new product or company is concerned with the poor sales figure or want to reach new prospects and also reduce the existing customers' attrition, then this thought evoking short hand guide is available for you to explore.
A New Analytics Paradigm in the Age of Big Data: How Behavioral Analytics Will Help You Understand Your Customers and Grow Your Business Regardless of Data Sizes
Smart Data Slides: Leverage the IOT to Build a Smart Data EcosystemDATAVERSITY
No (successful) business is an island. For decades, business schools have taught strategies for improving competitiveness by evaluating strengths, weaknesses, opportunities and threats (SWOT), and considering market forces represented by competitors, consumers, and suppliers. Today, enterprises of all sizes are expected to manage their transactions and customer engagement “touch points” using applications that capture and measure everything from materials to customer satisfaction. As we automate and monitor every aspect of manufacturing and distribution (including the production and delivery of intellectual property for service-oriented businesses) there is a significant and growing role for smart data and sensor/IOT data.
Participants in this webinar will learn to define, capture, and analyze new IOT-based data to improve supply-chain performance.
Learn about Addressing Storage Challenges to Support Business Analytics and Big Data Workloads and how Storage teams, IT executives, and business users will benefit by recognizing that deploying appropriate storage infrastructure to support a wide range of business analytics workloads will require constant evaluation and willingness to adjust the infrastructure as needed. For more information on IBM Storage Systems, visit http://ibm.co/LIg7gk.
Visit the official Scribd Channel of IBM India Smarter Computing at http://bit.ly/VwO86R to get access to more documents.
La base para optimizar y potenciar la toma de decisiones en cualqueir empresa es la información. Pero no la información en bruto, sino aquella de la que podemos obtener valor tras su análisis.
This talk is an introduction to Data Science. It explains Data Science from two perspectives - as a profession and as a descipline. While covering the benefits of Data Science for business, It explaints how to get started for embracing data science in business.
March Towards Big Data - Big Data Implementation, Migration, Ingestion, Manag...Experfy
Gartner, IBM, Accenture and many others have asserted that 80% or more of the world’s information is unstructured – and inherently hard to analyze. What does that mean? And what is required to extract insight from unstructured data?
Unstructured data is infinitely variable in quality and format, because it is produced by humans who can be fastidious, unpredictable, ill-informed, or even cynical, but always unique, not standard in any way. Recent advances in natural language processing provides the notion that unstructured content can be included in data analysis.
Serious growth and value companies are committed to data. The exponential growth of Big Data has posed major challenges in data governance and data analysis. Good data governance is pivotal for business growth.
Therefore, it is of paramount importance to slice and dice Big Data that addresses data governance and data analysis issues. In order to support high quality business decision making, it is important to fully harness the potential of Big Data by implementing proper Data Migration, Data Ingestion, Data Management, Data Analysis, Data Visualization and Data Virtualization tools.
Check it out: https://www.experfy.com/training/courses/march-towards-big-data-big-data-implementation-migration-ingestion-management-visualization
How Analytics Has Changed in the Last 10 Years (and How It’s Staye.docxpooleavelina
How Analytics Has Changed in the Last 10 Years (and How It’s Stayed the Same)
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June 22, 2017
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Ten years ago, Jeanne Harris and I published the book Competing on Analytics, and we’ve just finished updating it for publication in September. One major reason for the update is that analytical technology has changed dramatically over the last decade; the sections we wrote on those topics have become woefully out of date. So revising our book offered us a chance to take stock of 10 years of change in analytics.
Of course, not everything is different. Some technologies from a decade ago are still in broad use, and I’ll describe them here too. There has been even more stability in analytical leadership, change management, and culture, and in many cases those remain the toughest problems to address. But we’re here to talk about technology. Here’s a brief summary of what’s changed in the past decade.
The last decade, of course, was the era of big data. New data sources such as online clickstreams required a variety of new hardware offerings on premise and in the cloud, primarily involving distributed computing — spreading analytical calculations across multiple commodity servers — or specialized data appliances. Such machines often analyze data “in memory,” which can dramatically accelerate times-to-answer. Cloud-based analytics made it possible for organizations to acquire massive amounts of computing power for short periods at low cost. Even small businesses could get in on the act, and big companies began using these tools not just for big data but also for traditional small, structured data.
Insight Center
· Putting Data to Work
Analytics are critical to companies’ performance.
Along with the hardware advances, the need to store and process big data in new ways led to a whole constellation of open source software, such as Hadoop and scripting languages. Hadoop is used to store and do basic processing on big data, and it’s typically more than an order of magnitude cheaper than a data warehouse for similar volumes of data. Today many organizations are employing Hadoop-based data lakes to store different types of data in their original formats until they need to be structured and analyzed.
Since much of big data is relatively unstructured, data scientists created ways to make it structured and ready for statistical analysis, with new (and old) scripting languages like Pig, Hive, and Python. More-specialized open source tools, such as Spark for streaming data and R for statistics, have also gained substantial popularity. The process of acquiring and using open source software is a major change in itself for established busines ...
Operational Analytics: Best Software For Sourcing Actionable Insights 2013Newton Day Uploads
Actionable Insights are those views of data that cause managers to ask new questions about how processes work and take action. They differ from traditional key performance measures and daily operating reports that focus on delivering a picture of progress against a strategic objective, operating budget or forecast. What software is best for your business to source these game-changing perspectives of your enterprise?
Data Analytics has become a powerful tool to drive corporates and businesses. check out this 6 Reasons to Use Data Analytics. Visit: https://www.raybiztech.com/blog/data-analytics/6-reasons-to-use-data-analytics
An efficient data science team is crucial for deriving value from the humongous data a business collect. Learn how the data science team can help in this regard.
I have been drinking from a virtual fire hose since joining my most recent technology company, Anametrix, a cloud-based digital analytics innovator. A whole new book opened for me on how digital analytics can both increase top line revenue and reduce spend by shining a very bright flashlight into marketing efforts.
We are all painfully aware of the data explosion problem. In 2011, the Gartner Group stated that information volume collected by businesses today is growing at a minimum 59% annually. The rapid adoption of social media has also caused customer data to explode in the last few years, creating entirely new challenges for marketers. It is now imperative for organizations to think differently to accommodate the variety, volume, and velocity of their growing customer-related data.
This is where my recent experiences come in: I have personally seen how digital analytics can harness the power of massive amounts customer-related data. It can literally simplify the accelerating complexity by providing deep visibility – as well as clarity – into the effectiveness of various marketing efforts, across both online and offline channels.
I will now outline the role of IT and CFO in adopting cloud-based digital analytics solutions, discuss the benefits as well as challenges of moving to this emerging category, and provide some illustrative examples on how digital analytics can transform your marketing organization.
Data observability is a collection of technologies and activities that allows data science teams to prevent problems from becoming severe business issues.
Imagine a mortgage loan that does not require monthly payments. A reverse mortgage (RM) is just the type of mortgage loan, which is reserved for older homeowners. Being a type of home equity loan, it is usually repaid after the borrower(s) moves out or expire(s). While it is often considered a last-resort source of income, RM has become a popular retirement planning tool for many homeowners. Check out this infographic to find the answers to some of the frequently asked questions on RM.
Considering that fact that IT has enabled SMBs to compete with big firms on equal terms, CRMs have been the key in this revolution. By helping small firms to manage their leads in better way, CRM solutions are helping SMBs to drive sales productivity. Sales personnel can now rely on CRMs to access all the essential details about the potential customers, which help them to increase conversion rate. It is also helping companies to analyze consumer preferences to enhance the overall experience. Here is the feature guide with some of the amazing statistics that depicts the impact of CRMs on business landscape of SMBs.
Social media is a big brand influencer and businesses just cannot afford not to be on social media channels. But just being on social networking sites for the sake of being there would also not serve the purpose. In order to understand your core audience it is necessary to segment your users in the right bracket, understand their behavioural attributes and also find out how often your brand is being spoken on social media channels.
All this can give you a head start in analyzing the audience thought process and coming up with a social media strategy that can help your brand gain much-needed visibility.
Creating your website the right way makes all the difference. Without the right strategy for designing your website your customers just would not be able to connect with your brand or business. Thus it pays to have a website that makes all the right noises in attracting and providing them the right spur to return back to your website.
Starting from the URL that you choose to the user interface that you provide all make a vital difference to how the audience connects with your site. Check out how to create a website that stands out from the crowd by going through this insightful resource now and let your brand visibility grow online.
Today it is no more about one-size-fits-all strategy. Every customer wants an experience that is bespoke to his needs. Digital marketing lets marketers to gain valuable insights about quirky customer habits, their demographics, location, likes and dislikes to come up with customized marketing campaigns. This leads to greater customer delight and with the upshot of higher revenue for brands regardless of their size.
2016 will be the year when a lot of path-breaking technological disruptions will finally gain ground. From Internet of Things, to 3D Printing and Advanced Machine Learning, 2016 might well be the year of big disruptions. Self-driving cars will gain a lot of acceptance at least in the tech and academic circles. It will be a big year for more converged digital existence where man and machine will learn to co-exist in harmony. Go through this infographic to gain more insights now.
Every day, enterprises across the globe are engaged in two key activities: delivering effectual effects and building decisions that create impact. If you are in the big business of building enterprises that will be more valuable in future than present your decisions need to be driven by smarter data.
Companies today are witnessing a huge explosion in data availability - 90% of the world’s data was formed in the most recent years. Structured, semi- structured and unstructured data across internal business systems and external sources like social
media, market data and syndicated study are now creating an incredible opportunity to construct insights, therefore leading to intelligent decisions. However, as this data is generally available to an enterprise’s competitive set, only those who have a vision for
leveraging this intellect and are adept will eventually out-compete others.
A project manager supervises the planning and implementation of various activities in a business setting a project manager usually leads a team of employees and assists with setting goals, time limits and developing work flow charts and project plans. An individual in this arrangement should have both management and people skills as well as superior written and verbal communication skills.
Industries across the globe are burgeoning. Stiff
competition has permeated every stratum among
enterprises. To sustain themselves in such an environment,
companies are seeking new and improved methods by which
they can revamp their business and also their existing
production processes. With the emphasis firmly resting on the requirement for
more robust processes, companies are transforming their
project plans drastically. Now, the buzz and objective is to
move on to a more adaptive process that ushers in change
and provides results. Moreover, businesses need a process
that offers enhanced flexibility which can alter the very
nature of the process itself.
Over the past few years, the rise of mobile devices and the changes in media utilization that came along with it have arguably been the biggest drift in the tech world at least according to leading figures from U.S. tech companies, that trend isn't over yet. When queried what they expect to be the biggest drivers of their companies.
No business can exist in isolation. The need to delve deep into understanding customer behavior and trends has become all the more crucial in this age of Social Media omnipresence. A powerful tool, Social media analytics (SMA) is a veritable boon for
companies to unearth prevalent customer preferences by gathering and analyzing data spread throughout the Web, on diverse online platforms such as social media websites, blogs, photo and video sharing sites. This vast chunk of information enables businesses to gain valuable insights and proficiency; and helps them gauge the pulse of the market, which ultimately aids in converting information into robust actionable strategies.
The finance department is responsible for managing the company’s financial risks, financial planning and financial reporting. But is it in control? Does it have full control over your financial processes? Complete control over data feeds? Intelligent control on reporting?
Businesses need to ensure accurate and consistent financial close on time, every time. The best-in-class automation solution frees up time and resources to devote to more financial analysis, and reduces the overall stress on your finance department.
The recent explosion in the popularity of apps has seen more and more people set out to develop their own, and the technology behind them has changed as a result. The big technology companies which easily dominated the market in years past have had to become more competitive in order to keep up sales, while people with limited technical skills have sought out simple design modules to enable them to develop their ideas.
Mobile application development is a term used to denote the act or process by which application software is developed for handheld devices, such as personal digital assistants, enterprise digital assistants or mobile phones.
These applications can be pre-installed on phones during manufacturing platforms, or delivered as web applications using server-side or client-side processing (e.g. JavaScript) to provide an "application-like" experience within a Web browser.
E-commerce (also written as e-Commerce, eCommerce or similar variants), short for
electronic commerce, is trading in products or services using computer networks, such
as the Internet. Electronic commerce draws on technologies such as mobile commerce,
electronic funds transfer, supply chain management, Internet marketing, online
transaction processing, electronic data interchange (EDI), inventory management
systems, and automated data collection systems. Modern electronic commerce
typically uses the World Wide Web for at least one part of the transaction's life cycle,
although it may also use other technologies such as e-mail.
Cloud computing is the delivery of computing services over the Internet. Cloud services allow
individuals and businesses to use software and hardware that are managed by third parties at remote locations. Examples of cloud services include online file storage, social networking sites, webmail, and online business applications. The cloud computing model allows access to information and computer
resources from anywhere that a network connection is available. Cloud computing provides a shared pool of resources, including data storage space, networks,
computer processing power, and specialized corporate and user applications.
All the new and improved Cloud-based contact center of today offer the latest facilities. They contribute to the phenomenal growth and revenue rates experienced by enterprises in different verticals. While contact channels rule the roost, the thrust and expectation from businesses and customers lies in increased automation.
Scrum is certainly not a foolproof framework as it does have its own set
of limitations; which is the reason why it may not be the best fit for
every team or product. There are other Agile and Lean approaches too,
like Kanban or XP.
Therefore, what is crucial is for us to comprehend that these current
shifts call for a dynamic and progressive outlook from developers and managers. The need of the hour is to utilize the benefits that a Scrum Master brings to the table, in terms of opening up team communication and problem solving techniques.
In many ways, the Agile Manifesto gives us a road-map and lays a firm foundation for efficient software development.
There are naysayers among those who swear by traditional methods; but these criticisms do not hold water because the
entire agile movement rests on robust methodologies and concepts. So what does this augur for the future? No one can
tell with certainty.
Agility encompasses believing and relying on one's ability to respond to unpredictable events, rather than banking on the
competence to indulge in pre-planning. At the end of the day, the methodologies remind us that even though we create
and work with software, the human element, and the resultant collaboration it enhances, is all too important in the larger
scheme of things.
Agile software development is a group of software development methods in which requirements and solutions evolve through collaboration between self-organizing, cross-functional teams. It promotes adaptive planning, evolutionary development, early delivery, continuous improvement, and encourages rapid and flexible response to change.
The Agile development model is also a type of Incremental model. Software is developed in incremental, rapid cycles. This results in small incremental releases with each release building on previous functionality. Each release is thoroughly tested to ensure software quality is maintained. It is used for time critical applications.
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2. Now companies are in the middle of a renovation that forces them to be analytics-driven to
continue being competitive. Data analysis provides a complete insight about their business. It
also gives noteworthy advantages over their competitors. Analytics-driven insights compel
businesses to take action on service innovation, enhance client experience, detect irregularities in
process and provide extra time for product or service marketing. To work on analytics driven
activities, companies require to gather, analyse and store information from all possible sources.
Companies should bring appropriate tools and workflows in practice to analyse data rapidly and
unceasingly. They should obtain insight from data analysis result and make changes in their
business process and practice on the basis of gained result. It would help to be more agile than
their previous process and function.
Building Big with Big Data
3. Introduction
Few noteworthy facts:
Around 15 petabytes data per year being generated by The Large Hadron Collider near Geneva.
Everyday 1 terabyte new trade data is being
produced by New York Stock Exchange.
10 billion photos are being hosted by facebook that takes 1
petabyte storage space.
Around 2.5 petabytes data is being stored by ancestry.com.
Internet data is growing by the rate of 20 terabytes per month. Currently internet
archive stores approximately 2 petabytes data.
As per Gartner report, big data has already become focal point of discussion for companies.
Now most of the organization will be concentrating and finalizing on process to make
investment in big data.
4. In the case of research and development, contribution of big data
is more about diversity, practicality and sometimes about quantity.
The main data analytics competency is the capacity to imagine
associations and patterns among available information and data.
Enterprises should combine real-time data with clinical data.They
should mine genetic data and understand regional and
population data. By doing this, organizations can start quickly
identifying reasons for research failure. It also helps to create
more proficient trials. Companies can also do rapid discovery
and get faster approval on new innovation that leads to reduce
the expenditure too.
Appropriate usage of Big Data
Research & Development
IT providers should gain excellent knowledge and skill on
big data to become champion of big data so that they can
stay pertinent in the context of ever changing industry. IT
vendors are not dealing with just one distinct technology
or one huge sector but they have to work with several
technologies and pertain to various industries. Companies
are looking for business renovation competences from
vendors by accepting big data for:
5. The capability to gather, interpret and take advantage of
huge volume of data from customer, social media and
real-time information on product demand and supply is
one of the most important aspects of business.To have
competitive advantage, improve sales,increase customer
loyalty and product enhancement can be achieved by
investing in appropriate technology to analyse important
business information and data. Companies should
improve their capability to store and rapidly analyse these
humongous data with the help of right tool and obtain
business insights to work on them.
Customer behavior data has been drastically changed because of
internet, social media such as facebook, twitter etc. Earlier cash
registers and Point-of-Sale systems were ways of running a
business.This system was not able to keep a record of every move
of a consumer. Old systems have been replaced by e-commerce
websites. e-commerce websites records every move of a
consumer in the process of purchase. Product feedback used to be
taken through a phone call. Now consumer expresses their opinion
on purchased product or service through social media that is
digitally recorded.All these data can be analysed which will help to
enhance product or service.
Customer Behavior Analysis
6. Precise risk assessment can help to make high
quality decision, reduce costs and comply with
regulatory guidelines. There is humongous data
available to analyze. Companies require a
universal workflow and thought process to
successfully detect and evaluate all threat
possibilities, well-known or anonymous, that their
company might encounter. Businesses should
detect all threats to the organization. Be a threat
on company’s brand image or data violation or
regulatory guidelines. Post threat detection,
organization must analyze their impact on
business opportunities. Big data analysis can
help to maintain a balance between threat and
opportunity.
Threat Management
Enterprises are not able to manage huge amount
and type of data and need for quick analysis to
obtain actionable insights. Below are few tools
that can be used for data and business analysis:
Business Analysis Tools
It is also an open source package that creates
reports from database column. One of the most
valuable features of this package is ability to
convert SQL tables into PDF. Companies are using
this feature to present the table into PDF format
and discuss in meetings. The JasperReports
Server provides software to suck up data from
storage platforms such as:
Jaspersoft BI Suite
MongoDB
Cassandra
Redis
Riak
CouchDB
Neo4j
7. It is 9 years old open source
data processing platform.
Cloudera started providing
support in 2008 for the same.
Now MapR and Hortonworks are
also providing support. Hadoop
jobs are written in Java.
Pentaho started as engine to produce reports. Now it is entering into big data
amaking simple to gather data from new sources. Pentaho's tool can be hooked up
with NoSQL databases like MongoDB and Cassandra. Post connection with
database, columns can be dragged and dropped into views. It presents in such a
way that it seems information has been taken from SQL database.
Tableau Desktop visualization tool we can look at data in unique way, then analyse
and view in different way. Tableau is trying to provide a mechanism that allows
slicing and dicing of data time and again as per requirement.
Hadoop Pentaho Business Analytics
Tableau Desktop and Server
8. Splunk It is not precisely a report-producing tool or a group of AI routines. However
it generates reports along the way. It builds a directory of data. This indexing is
flexible. Splunk makes sense of log files as it already tuned to a particular
application.
There are few more tools such as Karmasphere Studio and Analyst, Talend Open
Studio, Skytree Server that can be utilize for business and data analysis.
Organizations will get into big data with their own unique thought process.
Companies would be focusing on analytics and agility as they would want to take
advantage of big data and IT. Conventional businesses will not get altered but
innovative technologies would alter business process and practices that would help
organizations to be more agile.
Splunk
9. Splunk
Analyzing Unstructured Data
Information digitization with high volume of multi-channel transaction has resulted into data flood.The always growing speed of
digital data has forced the world’s combined data to twofold. As per Gartner report, approximately 80% data apprehended by a
company is unstructured data. It includes data from consumer calls, emails and opinion on social platforms. In addition to this,
huge amount of data is being generated through diagnostic information logged by various user devices. In first place, organized
data itself is so huge that it demands a humongous effort to analyse the same. Making sense out of unstructured data would
be far more difficult than structured data.
Companies should understand structured, semi- structured and unstructured information to reach at important business
decisions. Enterprises can take right decisions such as defining consumer sentiment, customizing offers etc only after analysing
all available data.
While going through huge amount of data might seem a tough job but at the end it would be rewarding. By going through
unstructured data sets, relation and pattern can be found out by detecting connection between unrelated data sources. Trends
can be discovered through this analysis method that would be useful insight for a business.
10. Route to Analyze Unstructured Data
Use relevant data sources
Define analytics requirement
Pick technology stack for data incorporation and storage
To start, it is essential to understand data sources that are significant for the
analysis. Streaming videos, chat, emails, voice files and web logs, all of them
comes under unstructured data sources. If the information is only loosely
connected to the issue, it must be kept aside. Only relevant data sources
should be used for analysis that would result into relevant outcome.
An analysis may become useless in case end requirement is not
defined. It is key to know what kind of result is expected.
Expectation could be volume, pattern, reason, impact or altogether
something different.Also, usage roadmap for analysis result should
be given so that it can be utilize during predictive analysis prior to
segmentation and integration.
Fresh data can be brought from various data sources. The
analysis result should be kept in a technology stack or in
cloud storage so that it is simpler to get data for analysis
purpose. Picking data storage system is dependent on
various aspects such as scalability, quantity, and velocity
needs. It is essential to pick right technology stack for data
incorporation and storage. Project information architecture
can be set only after evaluation of final requirement against
technology stack.
11. Below are few business needs and the corresponding
mapping of the technology stack:
Real- Time: Real time quote is very important for
e-commerce organizations. It needs following real-time
actions and bring offerings on the basis of predictive
analysis results. Storm, Flume and Lambda are some of
the technologies that provide the same.
Accessibility: This is vital to consume data from social
media. The technology should make sure that data loss
does not happen in real-time stream. Data redundancy
plan should be incorporated in the project. Messaging
queue such as Apache Kafka can be used to hold
incoming information.
Multi- tenancy: Another important aspect is the
capability to separate information and resources from
various user groups. Big Data solutions must be capable
of supporting multi – tenancy circumstances. Consumer
data, feedaback and insights are sensitive and extremely
important. Data isolation is vital to fulfil confidentiality
requirements.
Security logs: HBase or Cassandra with flexible column
families can be used to process unstructured web logs or
security logs.
12. Use data lake to keep data before sending to
data warehouse
Clean the Data
Recover Valuable Data
Conventionally, a company gathered data, cleaned it and stored
like if data source was HTML file, only text will be extracted
stored. Other information from HTML file will be lost in such a
way that it seems the same has been lost while storing in data
warehouse. The plea of this preceding approach was that the
data was in an unspoiled, changeable format. It could be used
on the basis of requirement.Though, with the arrival of Big Data,
data lake is being utilize to store the data in its original format.
So that when it is thought beneficial and required for a reason
data can be provided in its original format. It protects the data
with all information that might help in analysis.
It is advised to clean up a copy of data and keep the original file
in native format. For example, a text file can have plenty of noise
that vague important information. It is good method to remove
noise such as whitespace, symbols while changing casual text
into a formal document. Spoken language should be specified
and kept separately. Duplicate information should be removed.
Parts- of- Speech tagging can be used for finding general
entities such as person, company, location and connections
among them. It is called natural language processing and
semantic analysis. With this, frequency matrix can be built to
know the word trend and pattern in the text.
13. Ontology Assessment
Data Modeling and Text Mining
Connections among sources and entities can be built to create
specific structured database through analysis. It might be a time
consuming task but obtained insights would be significant to
any business.
Consumer behavior resemblances and comparisons can be
found out through these tools. It would help to design a
campaign. The nature of consumers can be identified with
sentiment analysis of opinions and feedbacks.
Data should be classified and segmented post database
creation. It will consume less time while utilizing supervised and
unsupervised machine learning such as:
K- means
Logistic Regression
Naïve Bayes
Support Vector Machine Algorithms
14. It is important that analysis results are shared in a tabular and graphical format. It should give actionable insights.
Information should be rendered in such a way so that it can be accessed and utilized on handheld device or web based tool.
It would help end user to make the most out of analysis result. ROI should be measured in terms of investment & cost and
also in terms of improvement in process efficiency and effectiveness.
The actual worth is in usage of data analysis for 360 degree insight. It should have combine analysis of structured and
unstructured data. Structured data can forecast consumer behavior. Unstructured data analysis can reveal motive behind
such behavior. Fresh data sources like social platforms are vital to companies as they offer unique information that can be
analyzed. Data scientists need to equip themselves with new and appropriate skills to analyse unstructured data.
Impact Measurement
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About Orchestrate
Orchestrate is a US based business process management
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in an extensive range of businesses, including IT, finance,
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