The document summarizes SABMiller India's transformation of its management information systems (MIS) through the implementation of a business intelligence (BI) solution using QlikView. Key aspects of the transformation included establishing a single data warehouse, deploying QlikView dashboards and reports across sales, finance, marketing and other domains, and developing a self-service BI culture with direct end user access and dynamic analysis capabilities. The new BI system provided executives and managers with enhanced insights through in-depth and cross-dimensional analysis of KPIs.

1. Transforming MIS in
SABMiller India
Ranendra Datta
Vice President – Information
Technology

2. SABMiller India overview
At SABMiller India, we aim to be amongst
the three most admired beverage
companies in India.
We believe that people, processes and
practices drive our operational performance
Achieving our goal requires a strong
organization embedded with systems and
practices with high standards of
performance.
SABMiller India is one of India’s leading brewers with 10 high
quality breweries, located across Nine States

3. IT landscape with an ERP and 50+ custom applications for sales, planning, marketing,
discounts, production, sales force performance etc and over 5 TB of transactional data
Multiple reporting systems in use (including ProClarity, SSRS, QlikView and other legacy
reporting applications)
Some of the key management reports required high levels of manual intervention
using MS Excel including external data points
There was a requirement for more dynamic analysis across multiple dimensions
required by Business to support key business decisions
Though QlikView was already available for end users, it was used in pockets and there
was scope for increasing the user adoption
Current state

4. Key objectives of the MIS transformation
Establishing a single source of truth across the
organization
Building a self-service BI culture, enabling end users to
directly access and analyze data
Enhance capabilities to promote more dynamic and
futuristic analysis
Strengthen IT Business alignment and develop a business
led, IT enabled roadmap

5. Detailed BI environment
diagnostic study carried
out by KPMG
Creation of an
Enterprise Data
Warehouse
Establishment
of QlikView
as the standard
reporting tool
Build dynamic
dashboards
Our Approach
Consulting &
Implementation
Partner

6. 10+ dashboards
70+ reports Business relevant
KPIs
Visualization
Dynamic analysis
Smooth
Transition
Single Version of
Truth
Sales (primary, secondary, tertiary)
Finance
Discounts
Marketing Expenses
Sales force effectiveness
Market share analysis
Integrated
Dashboards and
Reports
Domains Covered
Active Business
Engagement
CFO
VP – IT
VP- S&D Dev.
VP-Decision Support
Benefits
Directors
General Managers
Senior Managers
Managers
Outcomes

7. The journey
What worked well
• Strong top management support
• Rigorous project management
• Experienced QlikView implementation
partner
• Active participation of both Business
and IT
• Iterative and flexible approach
• Phased approach Vs big bang
Key takeaways
• Culture change is required to implement
a KPI driven framework that answers
key business problems
• Requirement rationalization is the key.
Requirements should not be a laundry
list of reports.
• Stable source systems are a must. Quick
fixes are unsustainable.
Effective Program Management
Active Business Engagement
Source System Refinements

8. Profitability
Working capital
Primary sales
Secondary sales
Tertiary sales
Sales force effectiveness
Discounts
Direct marketing expenses
Fixed costs
Margin analysis
Market share
Material variance
End consumer price
Capex
Periodic trends
Actual vs. Budgets
Actual vs. Forecasts
Month-to-date
Year-to-date
Balance to go
Projections
% achieved
Water-fall
Drill downs
Brewery
State
Region
Segment
Function
Competitor
Brand
Pack-size
Pack-type
Strategy
Areas analyzed In-depth analysis Across dimensions
Sales Analysis
• Sales by Brand, Region and Segment
• Trends analysis
• Actual vs Budget vs Forecasts
• Last 3 months, Last 12 months growth
analysis
• Market share analysis
• Sales force effectiveness
Direct Marketing Expenses
• Sales by Brand, Region and Segment
• Marketing Expense analysis by Brand,
Region, Accounts and Activities
• Analysis of budgets, proposals and
commitments
• DME spend vs. sales
• Balance to go and projections
• Trends analysis
Finance Analysis
• Profitability analysis by geography, brand,
cost centres, functions, pack-size
• Working capital analysis
• Fixed costs forecasts
• Profitability view till PAT
• INR and USD reporting
• Multi-period analysis and Projections
• Actual vs. Budget vs. Forecast
Flash Reports
• FLASH reporting built for Executive
Committee
• 20+ reports covering Fixed Cost,
Income Statement, Ageing, Working
Capital and Variance
• Flexibility for users to select custom
report columns
• Automated distribution
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Solution Snapshots

9. Our BI Journey goes on….
Supply Chain Effectiveness
Pricing Simulations
Predictive Decision Models
Profitability Scenarios
Mobility and Collaboration
Leadership Dashboards

10. Thank you, and
Questions?