The document discusses several aspects of the film industry, including differences between Hollywood studio films and independent films. Hollywood films typically have huge budgets from major conglomerate owners, well-known actors and directors, and global themes. Independent films usually have smaller budgets from multiple investors, lesser-known talent, and more niche themes. It also examines popular 3D films, reasons for piracy like franchises appealing to technologically savvy younger audiences, and debates around free online content versus supporting the industry financially.

1. Cinema Stuff/Exhibition

2. Film stages
Production Marketing Distribution Exchange/
exhibition
(institution to
audience)
-cinema
(mainstream/indie)
-home (dvd/blueray/pay
tv)
-download (itunes)
Exchange/
exhibition
(audience to
audience)
-piracy (download,
streaming)
-pop up cinema

3. Big bad hollywood vs indie
• USA dominates the film industry (Hollywood is the centre)
• 9 of every 10 films is American
• The major studios: Film production is dominated by film companies who are owned by
conglomerates.
• The main 5 are:
– 1 Disney
– 2 sony/columbia
– 3 warner bros
– 4 paramount
– 5 universal (NBCUniversal)
• Some things we expect from Hollywood films are:
– huge budgets – from conglomerates
– Well known actors and directors
– Global (blanket) release
– Global themes appealing to mass audience
– Huge productions and special effects
• Director has less control (does what audience demand is, or what already is established to work)
• Some things we expect from indie films are:
– Small budgets – from multiple investors (not so risky this way)
– Not well known actors or directors (often first timers)
– Limited release (often in 1-3 countries)
– Specific themes (often quirky/controversial etc) which appeal to niche audiences
– Simple and to the point, no special effects as subject matter/content is more important
• Director has more creative control -

4. What about 3D?
• Top 3D films of 2012:
• 1 marvel avengers assembly
• 2 the hobbit: unexpected journey
• 3 prometheus
• 4 amazing spiderman
• 5 life of pi
• ***Notice how many are ‘franchise’ films!?
– Inherited audiences: less risk of losing money! (very expensive to make – high
production costs)
• For every £5 spent on any cinema ticket, 3D accounts for £1 of that £5.

5. Going to the cinema is social!
• Most people go with friends
• It’s a SHARED experience
– (________ audience theory (why people seek the media) –
integration and social interaction!!!)
• Most people to cinema with average of ___ people
• It’s a SHARED experience
– (McQuail audience theory (why people seek the media) –
integration and social interaction!!!)
• Most people to cinema with average of 3 people

6. The cost of films (exc/exh)
http://www.savethestudent.org/shopping/online-dvd-streaming-lovefilm-vs-netflix-comparison.html

7. Films online?
• 60% of 16-30 year olds believe film content should be free when accessing online
– What’s the debates about this?
– Pro: all types of groups would be able to experience film and see a wider range of films
– Cons: industry wont make money – if they don’t – can’t do their jobs because there is no
money! They need to make money to operate (esp the indie industry)
• The 3 most pirated films of 2012 were:
– Project X (8.2 million downloads)
– Mission Impossible: Ghost Protocol (8.5 million downloads)
• A franchise action film
– The Dark Knight Rises (8.2 million downloads)
• A big superhero film
– *Remember the dark knight invested LOADS in anti-piracy with the goggles in the opening weekend because they
knew people would try to pirate it (if done on opening weekend – sales drop later (because people get it online)
• What type of genre are these films? Who is their target audience and how could this link to piracy?
Action
Male 16-25
Nerdy geeks who are technologically saavy!

8. Other useful diagrams

9. Film distribution options

10. Filmprofits

11. Indiefilms

12. Distribution

13. D/E roles and companies

14. Exhibitors: cinemas

15. Other exhibition/exchange
• How/where can audiences watch films?
• Platforms?
• Institutions/companies?

16. Exhib/Exch – how can we legally watch films?

17. D/E ‘ultraviolet’

18. How is there technological
convergence in….?
Distribution
(marketing)
Distribution
(of films)
Exhibition/exchange

19. Exchange/exhibition
(American tho)

20. P/D/E & profits

21. Exhibition – what do institutions pay?

22. Piracy….

23. Piracy process

24. Piracy debates

25. Piracy videos
• https://www.youtube.com/watch?v=C8-NE8vWeLs&feature=player_embedded phoney piracy
• https://www.youtube.com/watch?feature=player_embedded&v=CVBHApQcknQ online movie piracy
• https://www.youtube.com/watch?v=ZjDomSOvys8&feature=player_embedded the artists says it affects them deeply