New forms of cinema consumption have emerged in the last 5-10 years as box office revenues have declined annually. Streaming services and immersive cinema experiences like secret cinema have grown popular, allowing people new ways to view films outside of traditional theaters. While these new forms of cinema are more engaging and social, they also face challenges around high costs, limited availability, and potential ethical issues around compensation for secret cinema productions. As box office revenues fall, cinemas will likely continue developing alternative consumption models to keep audiences interested in films.