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The Human Side of Product Innovation

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Discover how authentic, ongoing customer insight helps DEWALT and Chico’s create and sell better products.

Watch the on-demand webinar: http://ow.ly/ebmw30055J9

Published in: Business
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The Human Side of Product Innovation

  1. 1. The human side of product innovation: How authentic, ongoing customer insight helps DEWALT and Chico’s create and sell better products. #BetterProductsFaster
  2. 2. Heather Foeh VP, Customer Marketing & Advocacy Vision Critical
  3. 3. MARKET KNOWLEDGE Missing opportunities by operating with out-of-date information IDEA SCREENING Investing in the wrong products and features PRODUCT BUILDING Relying on market/customer feedback that’s too slow or unusable POST-LAUNCH Taking too long to diagnose and triage issues GO-TO-MARKET Depending on “gut instinct” rather than data-backed decisions
  4. 4. Find the best investment opportunities Select products with the most potential Get on-demand and agile customer feedback Reduce response time to unforeseen sales problems
  5. 5. Shannon Chenoweth Market Research Manager Stanley Black & Decker Inc. DEWALT
  6. 6. DEWALT INSIGHTS PANEL + • Community size: 10,000+ • Highly-engaged, qualified participants • 170,000+ survey completes • A robust normative database for benchmark
  7. 7. Introducing two new products Pricing and product landscape Actionable design feedback
  8. 8. Ivy Boehm Senior Director, Consumer Insights Chico’s FAS
  9. 9. CHAT WITH CHICO’S + • Community size: 14,000+ • Created in 2008 • Well segmented membership • Every customer on the panel is in the company’s database • Chico’s FAS has three communities and 45,000+ members
  10. 10. Keeping customers first Designing on-trend Ready access to customers
  11. 11. Create a “Customer First” design team Engage the right people at the right time Embrace new ideas and be willing to pivot
  12. 12. Explore the world’s premier customer intelligence platform now. DECIPHER YOUR MARKETING TECHNOLOGY STACK MARKETING TECHNOLOGY EBOOK VISIONCRITICAL.COM/RESOURCES Ivy Boehm Senior Director, Consumer Insights Chico’s FAS Shannon Chenoweth Market Research Manager Stanley Black & Decker Inc. DEWALT WATCH THE RECORDING OF THIS WEBINAR visioncritical.com/demo
  13. 13. Summit Slide www.visioncritical.com/summit

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