The 17th Annual CIM Ireland Awards (http://goo.gl/8DaQw8) will celebrate, recognise and reward the best marketing achievements across various industry sectors in Ireland and will acknowledge the contribution made by both individuals and teams. The programme and categories are designed to attract entries from businesses of all sizes and operating in all sectors in Northern Ireland and the Republic of Ireland. Last year the awards attracted their highest ever number of entries – with over a 100 entries from many sectors all choosing to gain recognition through the CIM’s signature event. Highlight the positive value of your work in today's business and society. http://goo.gl/8DaQw8

2. Welcome
Carol Magill FCIM
CIM Network Manager (Ireland)

3. About us
For over 100 years CIM has been supporting, developing and representing
marketers, teams, leaders and the marketing profession as a whole.
As the largest professional marketing body in the world, CIM offers
membership and career development, professional marketing
qualifications, training courses and helps businesses grow with
tailored support to enhance marketing capability.
Join our 37,000 members in 39 countries,
from £125 per annum.

4. 2016 Sponsorship
• PML confirmed as Associate Sponsor for 2016
Awards
Further sponsorship opportunities for the 2016 Awards are available. For
more information please contact Judith Brannigan at judith@libra-
events.com

5. Entries welcome
• Go online and download application form
• Read terms and conditions
• Free to enter at present
• Can enter up to three categories
• Closing date is 30 September @ 15:00 hours

6. Previous Winner – Danske Bank
Nicola McCleery
Head of Marketing, Danske Bank

7. Seasoned Marketer Devoted to CIM

8. Motivations
• Put your work to the ultimate test
• Staff recognition
• Team building
• Team motivation
• PR value
• …. Not forgetting the fun!

9. Danske – we believe in contribution

10. Danske’s Youth Outreach Programme

12. Team Ethos
• Customer centric – TCF Principles
• Strategic
• Pragmatic
• Collaborative
• Dedicated
• Recognise our responsibility to
maintain high standards
• Small team, but can pack a
punch!

13. Tips from last year’s winner….
1. Persevere
2. Stick to the requirements
3. Be creative – it’s what we are good at
4. Tell your story from start to finish
5. Clearly set out the results in relation to the campaign’s objectives
6. Be authentic

14. GO FOR IT & GOOD LUCK!

15. Judging Process & Scoring Matrix
JOHN EDMUND
HEAD JUDGE

16. Judging Process
• Team of eminent marketers
• Score entries according to agreed matrix
• Moderation event
• Review any issues arising
• Agree final placings

17. Scoring Matrix
• Applied to all categories
• Scored against defined criteria:
– Application of Marketing Principles
– Marketing process
– Creative communications
– Results achieved
• Maximum score 10 marks per criterion – 40 in total

18. Marketing
Principles
4 P’s
Competitive
Advantage
Customer Insights
CRM
Ethics etc.
Process
Market Research
Segmentation
Planning tools used
Media selection inc.
on-line &social
Creative
Message selection
Copy
Visual treatments
Response
mechanisms
Results
Specifically
related to the
campaign: -
Volume
Value
Market share etc.

19. QUESTIONS