This document discusses Chris Johnson's role as Digital Content and Product Director and provides key metrics about SCA's digital video performance in March 2014. It notes that monthly unique browsers were up 228% year-over-year and that 67% of browsers were mobile. It also shares that there were over 3 million video views and over 2 million minutes watched on SCA's digital platforms in March 2014. The document promotes SCA's presence and video content on social media platforms like Facebook and Twitter.

1. Chris Johnson Tittle SlideCHRIS JOHNSON
DIGITAL CONTENT &
PRODUCT DIRECTOR

9. Website Video
Video views in March / Display Views In March
!
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2.75M
MONTHLY UNIQUE BROWSERS
228% UP YEAR ON YEAR

10. Website Video
Video views in March / Display Views In March
!
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67%
MOBILE UNIQUE BROWSERS
AUSTRALIA’s MOST OPTIMISED PUBLISHER

11. Website Video
Video views in March / Display Views In March
!
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3,063,603
VIDEO VIEWS IN MARCH, 2014

15. Ooyala discovery preview +
Pre-roll

16. NATIVE ADVERTISING!

17. Social Video
Most socially engaged slide here?

19. 2,452,169
VIEWS IN MARCH, 2014

20. 2,781,094
MINS WATCHED IN MARCH, 2014

22. From digital ratings
SCA ON FACEBOOK!

24. Social Video
• examples of Facebook video
• hooking to full video on our sites
• ANZAC day video post

25. Twitter Scale slide
SCA ON TWITTER!

28. VIDEO
VIDEO

29. VIDEO

31. thank you
Why would I put a show
on a big heavy rectangle
in your house when I
could put it in your
pocket?
“
”

32. thank you
Why would I put a show
on a big heavy rectangle
in your house when I
could put it in your
pocket?
“
”
- Jerry Seinfeld

33. Website Video
Video views in March / Display Views In March
!
Use template from SCA Stats at startTHANK YOU