Low Sexy Call Girls In Mohali 9053900678 🥵Have Save And Good Place 🥵
Video Metrics fro Success
1. Using Video Analytics to
Measure Effectiveness and
Set Metrics for Success
Casey Henry!
@caseyhen
!
casey@wistia.com
Chris Lavigne!
@crlvideo
!
crl@wistia.com
1
2. Chris Lavigne
!
Maker of videos at Wistia. Passionate
about helping everyone make better
video.
!
Favorite Camera Canon 5D Mark III
Favorite Lens 35mm f/1.4
!
Comfortable in a backhoe, hoping to
retire as a heavy-equipment operator.
!
Owner of a labradoodle named Lenny
and husband to a dentist.
2
3. Casey Henry
!
4 Years working at Moz in Seattle on
their Marketing and Engineering teams.
!
SEO Consultant & developer before
working with Moz.
!
Currently working at Wistia on the
marketing team managing SEM, SEO,
Data Analysis, and PPC.
!
!
3
4. About Wistia
Wistia is professional video hosting with
analytics and video marketing tools.
!
!
Hosting over 4 million videos
110,000 customers hosting videos
Based in Cambridge, MA
Founded in 2006
30ish employees
4
6. Measuring Quality, Relevance, & Clarity
Qualitative Feedback
- Have beta users prescreen your video for feedback on message and
clarity.
!
- Make sure your beta users are a mix of super fans and normal users.
!
- Gut check!
6
61. Most Video Providers Have Solutions
YouTube!
http://bit.ly/youtube-events
!
Wistia!
http://bit.ly/wistia-events
!
Vimeo!
http://bit.ly/vimeo-events
61
73. Applying Your Findings
Measuring is Step One!
Apply to Next Video!
Replace Original Video if Needed!
Content Creation Ideas!
Don’t Be Afraid to Fail
73