Ansley SudderthSocial Media Training & CommunicationsCoordinatorBe Scene:Using Video and Social Media to Draw Eyesto Your ...
• Why Do Consumers Love Video?• Video Consumption• The Impact of Vine• Video Tactics• What You Can Do Today!• Valuable Lin...
Why Do ConsumersLove Video?
WhyDoConsumersLoveVideo?Captures and keeps attentionVirality/Sharing Factor: HighHumanizes brandsPlays on emotionsFresh, r...
Video Stats
Video Consumption
The Impact of Vine
-Quick walkthrough of afloor plan- Shots of popularlandmarks around yourcommunity-Six second testimonialsVine
Video Tactics
Go Viral!
Go Viral!
Be Practical!
Be Promotional!• Starting May20th, share yourVine video for achance to win $200!• Use hashtag:#MovingMoments
Be Promotional!• Show brand love!
Be Informational!
WhatYou Can DoToday
WhatYou Can DoToday• Get FRVideo!• Create a Vine account!• Incorporate hashtags for heightenedexposure.• Use video to show...
Valuable Links
• How Lowe’s Is Using Vine:http://on.mash.to/12pTCD3• Do You Have Personality at Your Community?http://bit.ly/12pNlHx• Vid...
Q&A
http://wheresmobi.com/wp-content/uploads/2013/03/watch-the-video.gif-300x203.jpghttp://www.internetretailer.com/static/upl...
Be Scene: Using Video and Social Media to Draw Eyes to Your Community
Be Scene: Using Video and Social Media to Draw Eyes to Your Community
Be Scene: Using Video and Social Media to Draw Eyes to Your Community
Be Scene: Using Video and Social Media to Draw Eyes to Your Community
Be Scene: Using Video and Social Media to Draw Eyes to Your Community
Be Scene: Using Video and Social Media to Draw Eyes to Your Community
Be Scene: Using Video and Social Media to Draw Eyes to Your Community
Be Scene: Using Video and Social Media to Draw Eyes to Your Community
Be Scene: Using Video and Social Media to Draw Eyes to Your Community
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Be Scene: Using Video and Social Media to Draw Eyes to Your Community

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Be Scene: Using Video and Social Media to Draw Eyes to Your Community

  1. 1. Ansley SudderthSocial Media Training & CommunicationsCoordinatorBe Scene:Using Video and Social Media to Draw Eyesto Your Community
  2. 2. • Why Do Consumers Love Video?• Video Consumption• The Impact of Vine• Video Tactics• What You Can Do Today!• Valuable Links• Q&AAgenda
  3. 3. Why Do ConsumersLove Video?
  4. 4. WhyDoConsumersLoveVideo?Captures and keeps attentionVirality/Sharing Factor: HighHumanizes brandsPlays on emotionsFresh, real time and relevantWorks on any schedule
  5. 5. Video Stats
  6. 6. Video Consumption
  7. 7. The Impact of Vine
  8. 8. -Quick walkthrough of afloor plan- Shots of popularlandmarks around yourcommunity-Six second testimonialsVine
  9. 9. Video Tactics
  10. 10. Go Viral!
  11. 11. Go Viral!
  12. 12. Be Practical!
  13. 13. Be Promotional!• Starting May20th, share yourVine video for achance to win $200!• Use hashtag:#MovingMoments
  14. 14. Be Promotional!• Show brand love!
  15. 15. Be Informational!
  16. 16. WhatYou Can DoToday
  17. 17. WhatYou Can DoToday• Get FRVideo!• Create a Vine account!• Incorporate hashtags for heightenedexposure.• Use video to show your brand’spersonality.• Keep it short yet impactful.
  18. 18. Valuable Links
  19. 19. • How Lowe’s Is Using Vine:http://on.mash.to/12pTCD3• Do You Have Personality at Your Community?http://bit.ly/12pNlHx• Video Use in Real Estate and Multifamily:http://bit.ly/11z6Uk3• Apartment Community on Vine:http://bit.ly/11fkweD• 4 Easy Apartment Marketing Tips Using Vine:http://bit.ly/14t6jwTValuable Links
  20. 20. Q&A
  21. 21. http://wheresmobi.com/wp-content/uploads/2013/03/watch-the-video.gif-300x203.jpghttp://www.internetretailer.com/static/uploads/thumbs/Online-Shopping-Young-Couple_jpg_280x280_crop_q95.jpghttp://ctct.wpengine.com/wp-content/uploads/2012/09/watching-video.jpg?w=600http://www.universityofmakeup.com/wp-content/uploads/Women_Watching_Wedding_Makeup_Videos.jpghttp://www.sportsgrid.com/wp-content/uploads/2013/05/Phone.jpghttp://e3webcasting.com/wp-content/uploads/2012/06/watching_streaming_video_on_smartphone.jpghttp://socs.fes.org/vimages/shared/vnews/stories/5165d401e2773/audience%20laptop.jpgPhoto and Statistics Credit

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