lights.     cameras. donations.     March 6th, 2013 • #VIDonate
Brent Grinna, CEO & Founder, EverTrue            @brentgrinna
Chris Savage, CEO & Founder, Wistia              @csavage
In the US the average web visitor watches:250 Videos a Month                                 *bethkanter.org
Two-thirds of theworld’s mobiledata traffic will bevideo by 2016.                       *wecapture
Netflix is thelargest sourceof internettraffic in the US.                     *mgadget
87% of onlinemarketers usevideo content.                 *factbrowser
59% of Senior Executives      prefer to watch video     instead of reading text#VIDonate             >      abc           ...
Today’s Action• Use of Video in Advancement• Messaging to Your Community• Video Production On a Budget• Establishing Bench...
Today’s Action• Use of Video in Advancement• Messaging to Your Community• Video Production On a Budget• Establishing Bench...
We Asked:How is your institution using video today?
“Front page of website marketing, YouTubevideos about the school, sharing classroom    activities, promoting Admissions”
“to tell the story of what itmeans to be a _____ alum”
“For annual fund raising, for FB       posts, for creative messaging       with students, young alumni”#VIDonate
“limited YouTube videos”                “Rarely, ineffectively...”     “were not...”                      “Not enough.”
CASE SURVEY
Use of Video in the ISL                             Video Channels50% SCHOOLS HAVE ALUMNICENTRIC VIDEO CONTENT            ...
Use of Video in the Ivy League100% SCHOOLS HAVE ALUMNICENTRIC VIDEO CONTENT50% SCHOOLS HAVEDEDICATED ALUMNI CHANNELS25% SC...
Participationhttp://bit.ly/XyTmPK
Donor Recognition              http://bit.ly/qxCor5#VIDonate
Saying Thank You  http://bit.ly/XKYGQV
Alumni Stories http://bit.ly/Y6qyLr
Today’s Action     • Use of Video in Advancement     • Messaging to Your Community     • Video Production On a Budget     ...
Video Messaging
http://wistia.com/blog/the-art-brevity/
Video Lengthnew donors       repeat donors    leadership donorsyoung alumni,      annual fund,         major gifts,  untap...
CUT ONE: ADVICE FROM VT*WAITING FROM GARYhttp://vimeo.com/40251966
http://vimeo.com/40251966
http://vimeo.com/40251966
Today’s Action     • Use of Video in Advancement     • Messaging to Your Community     • Video Production On a Budget     ...
The Power of Lighting
http://wistia.com/blog/your-first-lighting-kit/#VIDonate
Canon 5D
http://wistia.com/blog/shot-on-an-iphone/#VIDonate
Today’s Action     • Use of Video in Advancement     • Messaging to Your Community     • Video Production On a Budget     ...
Measuring Success
Today’s Action  • Use of Video in Advancement  • Messaging to Your Community  • Video Production On a Budget  • Establishi...
http://50grove.wistia.com/
http://wistia.com/learning
Q&A#VIDonate
Thank you!chris@wistia.com, @csavagebrent@evertrue.com, @brentgrinna
#Vi donate pdf
#Vi donate pdf
#Vi donate pdf
#Vi donate pdf
#Vi donate pdf
#Vi donate pdf
#Vi donate pdf
#Vi donate pdf
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#Vi donate pdf

  1. 1. lights. cameras. donations. March 6th, 2013 • #VIDonate
  2. 2. Brent Grinna, CEO & Founder, EverTrue @brentgrinna
  3. 3. Chris Savage, CEO & Founder, Wistia @csavage
  4. 4. In the US the average web visitor watches:250 Videos a Month *bethkanter.org
  5. 5. Two-thirds of theworld’s mobiledata traffic will bevideo by 2016. *wecapture
  6. 6. Netflix is thelargest sourceof internettraffic in the US. *mgadget
  7. 7. 87% of onlinemarketers usevideo content. *factbrowser
  8. 8. 59% of Senior Executives prefer to watch video instead of reading text#VIDonate > abc *wecapture
  9. 9. Today’s Action• Use of Video in Advancement• Messaging to Your Community• Video Production On a Budget• Establishing Benchmarks• Low Cost Tools You Can USE TODAY
  10. 10. Today’s Action• Use of Video in Advancement• Messaging to Your Community• Video Production On a Budget• Establishing Benchmarks• Low Cost Tools You Can USE TODAY
  11. 11. We Asked:How is your institution using video today?
  12. 12. “Front page of website marketing, YouTubevideos about the school, sharing classroom activities, promoting Admissions”
  13. 13. “to tell the story of what itmeans to be a _____ alum”
  14. 14. “For annual fund raising, for FB posts, for creative messaging with students, young alumni”#VIDonate
  15. 15. “limited YouTube videos” “Rarely, ineffectively...” “were not...” “Not enough.”
  16. 16. CASE SURVEY
  17. 17. Use of Video in the ISL Video Channels50% SCHOOLS HAVE ALUMNICENTRIC VIDEO CONTENT 19% 31%25% SCHOOLS HAVEANNUAL FUND VIDEOS13% SCHOOLS HAVE VIDEOON ALUMNI HOME PAGE 50%#VIDonate None YouTube Vimeo
  18. 18. Use of Video in the Ivy League100% SCHOOLS HAVE ALUMNICENTRIC VIDEO CONTENT50% SCHOOLS HAVEDEDICATED ALUMNI CHANNELS25% SCHOOLS HAVE VIDEO ONALUMNI HOME PAGE#VIDonate
  19. 19. Participationhttp://bit.ly/XyTmPK
  20. 20. Donor Recognition http://bit.ly/qxCor5#VIDonate
  21. 21. Saying Thank You http://bit.ly/XKYGQV
  22. 22. Alumni Stories http://bit.ly/Y6qyLr
  23. 23. Today’s Action • Use of Video in Advancement • Messaging to Your Community • Video Production On a Budget • Establishing Benchmarks • Low Cost Tools You Can USE TODAY#VIDonate
  24. 24. Video Messaging
  25. 25. http://wistia.com/blog/the-art-brevity/
  26. 26. Video Lengthnew donors repeat donors leadership donorsyoung alumni, annual fund, major gifts, untapped loyal givers evangelists
  27. 27. CUT ONE: ADVICE FROM VT*WAITING FROM GARYhttp://vimeo.com/40251966
  28. 28. http://vimeo.com/40251966
  29. 29. http://vimeo.com/40251966
  30. 30. Today’s Action • Use of Video in Advancement • Messaging to Your Community • Video Production On a Budget • Establishing Benchmarks • Low Cost Tools You Can USE TODAY#VIDonate
  31. 31. The Power of Lighting
  32. 32. http://wistia.com/blog/your-first-lighting-kit/#VIDonate
  33. 33. Canon 5D
  34. 34. http://wistia.com/blog/shot-on-an-iphone/#VIDonate
  35. 35. Today’s Action • Use of Video in Advancement • Messaging to Your Community • Video Production On a Budget • Establishing Benchmarks • Low Cost Tools You Can USE TODAY#VIDonate
  36. 36. Measuring Success
  37. 37. Today’s Action • Use of Video in Advancement • Messaging to Your Community • Video Production On a Budget • Establishing Benchmarks • Low Cost Tools You Can USE TODAY#VIDonate
  38. 38. http://50grove.wistia.com/
  39. 39. http://wistia.com/learning
  40. 40. Q&A#VIDonate
  41. 41. Thank you!chris@wistia.com, @csavagebrent@evertrue.com, @brentgrinna

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