In July 2017, Mark Zuckerberg announced that “over the next couple of years, the much bigger driver of the business and determinant of how we do is going to be video.”
Facebook has been consistently emphasizing the importance of video. In mid 2016, Zuckberg also emphasized that we are now entering a golden age of video on social media.
Are you trying to convince your clients or management to adapt to this rising trend and adopt video as part of their content strategy? Here are some solid data to back you up. In this deck, Socialbakers answer questions such as:
How important is Facebook live videos and how does it impact reach?
How do you measure video completion rate and how does it impact your newsfeed ranking?
What is the right duration for video posts in Asia?
Please feel free to reach out if you have any questions.