Choosing Interventions Purpose The purpose of this session is to explore how a psychologist chooses empirically supported interventions. Objective(s) To describe how one chooses empirically supported interventions. 1. To identify sources of information about empirically supported interventions. 2. To explore the advantages of using interventions that are supported by research 3. To identify ways in which one can contribute to the literature about interventions (Working with Juveniles in the Juvenile Court System) Locate at least one resource that provides guidelines for choosing empirically supported interventions in your specialty area or for the setting where you are working or for clients with whom you work. Please list this resource in your post this week. This week we will discuss choosing interventions. It is always important to be able to explain why you are doing whatever it is you choose to do in counseling or other psychological interventions. How do you choose specific interventions? Where does theory fit into your choices? Where does the treatment/care plan, the diagnosis (if you use one), the goal and/or objective fit? Where does the concept of "best practice" fit in? To what degree are interventions chosen based on the characteristics of the client? Of the problem? Is there a "preferred" (or even mandated) theoretical approach at your site? Incorporate your practicum experience into your response. If citing a case, please take care to appropriate mask specific details e.g. client's demographic information. NAME: INSTUCTOR: DATE: Assignment 1 Product Development & Operations – Category Manager Analysis Due Date: Week 3 Note: While representative of possible situations faced by Alikay Naturals, all scenarios in this assignment are fictional. Real Business Let’s roll up our sleeves and use what we’ve learned this week in a real-life business situation. Each week, you’ll encounter a scenario where you will assume the role of a business person who works with or at a national discount retail store, like a Walmart or Target. These companies provide important, everyday staples for millions of people across the country and have become very successful businesses in the process. Discount retail stores have locations in communities across the country. They often have strong and recognizable brands that are household names. We will explore how business works throughout this course by taking on a few of the many different roles at successful companies like these. Your Role This week, you’ll assume the role of a Category Manager for the Beauty Products category at a national discount retail store. What Is a Category Manager? Category Managers are responsible for related groups of products (for example, baseball equipment or laundry detergents) for a retail business. They use research, information and insights about the category to change shopper behavior and increase sales of the products in the category. They also work wit ...

1. Choosing Interventions
Purpose
The purpose of this session is to explore how a psychologist
chooses empirically supported interventions.
Objective(s)
To describe how one chooses empirically supported
interventions.
1. To identify sources of information about empirically
supported interventions.
2. To explore the advantages of using interventions that are
supported by research
3. To identify ways in which one can contribute to the literature
about interventions
(Working with Juveniles in the Juvenile Court System)
Locate at least one resource that provides guidelines for
choosing empirically supported interventions in your specialty
area or for the setting where you are working or for clients with
whom you work. Please list this resource in your post this week.
This week we will discuss choosing interventions. It is always
important to be able to explain why you are doing whatever it is
you choose to do in counseling or other psychological
interventions.
How do you choose specific interventions? Where does theory
fit into your choices? Where does the treatment/care plan, the
diagnosis (if you use one), the goal and/or objective fit? Where

2. does the concept of "best practice" fit in? To what degree are
interventions chosen based on the characteristics of the client?
Of the problem? Is there a "preferred" (or even mandated)
theoretical approach at your site? Incorporate your practicum
experience into your response. If citing a case, please take care
to appropriate mask specific details e.g. client's demographic
information.
NAME:
INSTUCTOR:
DATE:
Assignment 1
Product Development & Operations – Category Manager
Analysis
Due Date: Week 3
Note: While representative of possible situations faced by
Alikay Naturals, all scenarios in this assignment are fictional.
Real Business
Let’s roll up our sleeves and use what we’ve learned this week
in a real-life business situation. Each week, you’ll encounter a
scenario where you will assume the role of a business person
who works with or at a national discount retail store, like a
Walmart or Target. These companies provide important,
everyday staples for millions of people across the country and
have become very successful businesses in the process.
Discount retail stores have locations in communities across the
country. They often have strong and recognizable brands that
are household names. We will explore how business works
throughout this course by taking on a few of the many different

3. roles at successful companies like these.
Your Role
This week, you’ll assume the role of a Category Manager for the
Beauty Products category at a national discount retail store.
What Is a Category Manager?
Category Managers are responsible for related groups of
products (for example, baseball equipment or laundry
detergents) for a retail business. They use research, information
and insights about the category to change shopper behavior and
increase sales of the products in the category. They also work
with the suppliers of the products in their category to ensure
that good products and services are available to customers.
As a Category Manager, part of your role is to analyze data and
information about how well a product is selling to help the
maker of that product improve the product and consider
introducing new products. Rochelle and her team at Alikay
Naturals have asked you, the Beauty Products Category
Manager, to review one of their products and determine where it
lies in the product life cycle. Additionally, they have asked you
to recommend ways to improve the product in order to increase
sales.
Instructions
Step 1: Product Life Cycle
Read the Product Report for Alikay Naturals Moisturizing Black
Soap Shampoo. The Product Report contains important
information that will help you to identify where the product
stands in the Product Life Cycle and give you clues about what
changes customers might like to see.
Respond to Rochelle and her team at Alikay Naturals based on
the information in the Product Report.
· Identify where Moisturizing Black Soap Shampoo is currently
positioned in the product life cycle.

4. Underline your selection:
Introduction
Maturity
Growth
Decline
Describe the rationale for your position.
· Compose 3 questions that Rochelle should pose to her team to
better understand the product’s positioning and potential at this
particular stage in its life cycle. (E.g., if you have determined
the product is in the Introduction Phase, you might suggest the
question: How have competitors priced similar products?)
Step 2: Product Changes
Based on what you’ve learned:
· What recommendation(s) do you have for Alikay Naturals to
improve or replace Moisturizing Black Soap Shampoo?
Step 3: New Product Development
Read the New Product Proposal, which contains three examples
of possible products that could be developed to replace
Moisturizing Black Soap Shampoo. Based on the information in
this proposal and the customer feedback in the Product Report:
If you had to recommend one product, which product would you
recommend they create? Underline your selection:
Organic Bloom Shampoo
Moisturizing Black Soap Shampoo with Dandruff Control
Coconut Protein Shampoo and Conditioner

5. Explain your decision.
Determine which type of innovation this represents from among
the four main types discussed this week. Underline your
selection:
Sustainable (eco-friendly)
Frugal
Sustaining
Disruptive
Briefly explain why you chose that type of innovation.
Note: You should complete Steps 4 & 5 after reading the
material in Week 3.
Step 4: Production Methods
Based on your understanding of Alikay’s position in the product
life cycle and expected sales volume:
Which production method do you think Alikay is using for the
Black Soap Shampoo? Explain your rationale.
If Alikay chose to keep the Moisturizing Black Soap Shampoo
and launch your recommended product as a “limited time only”
trial, what production method should Alikay use for the test
market product? Why?
Step 5: Real-WORLD APPLICATION
Choose a product at your company or one that you are familiar

6. with that is in the mature stage of the product life cycle. Briefly
describe the product, why you believe it is in this phase, and
what improvements could be made to change its current path.
6 BUS508: INTRODUCTION TO BUSINESS
ASSIGNM E NT
Product Development and Operations
Category Manager Analysis
1
DU E DATE
Week 3
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1 6 . A L L R I G H TS R E S E RV E D.
PRODUCT REPORT FOR ALIKAY NATURALS
MOISTURIZING BLACK SOAP SHAMPOO
Product Description:
Finally, a way to get your hair and scalp truly clean with natural
ingredients. Traditional cleansers tend to strip your hair
of its natural moisture, leaving your scalp dry and itchy. This
sulfate - free shampoo cleanses and moisturizes at the
same time. Made from natural Raw Black Soap, it gets deep

7. down into the scalp to remove product buildup. The tropically -
scented blend contains a natural mix of Coco Seed Powder,
Plantain Skins, and Tea Tree Oil to protect and moisturize the
hair from scalp to root. No artificial thickening agents have
been added, but don’t be fooled by the watery texture. This
shampoo gets the job done. This product is 100% natural
and 100% organic.
Product Background:
The Moisturizing Black Soap Shampoo product was launched in
2014, with the majority of
sales coming from national retail stores. The product has not
undergone any significant
changes or improvements, with the exception of its packaging.
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Sales Report:
2015 2016
Q1 Q2 Q3 Q4 Q1 Q2
Units Sold 381,0 0 9 36 5,775 366,0 0 8 338,9 9 0 296,9 9 0
275,776
Revenue $ 4,572,10 8 $ 4,389,30 0 $ 4,392,0 96 $ 4,0 67,88 0
$3,563,88 0 $3,30 9,312

8. Turnover
(Avg. days on shelf)
3.1 2.9 3.2 3.6 3.9 4.1
Market Share
(% of total discount retail
store shampoo sales)
3.8% 3.7% 3.7% 3.4% 3.0% 2.8%
Q U I C K D E F I N ITI O N S
QUARTERS
The financial world splits the year into four quarters, each 3
months long
Q1: Quarter 1, January – March
Q2: Quarter 2, April – June
Q3: Quarter 3, July – September
Q4: Quarter 4, October – December
UNITS SOLD
The number of total products sold in a given time period
REVENUE
The money received by a business for the sales of its products
in a given
time period
TURNOVER
The average number of days individual products sat on store
shelves
waiting to be sold in a given time period
MARKET SHARE

9. A company’s market share is its portion of total sales in relation
to
the market it operates within. For example, if a company sells
$100 million
worth of tractors a year domestically, and the total tractors sold
in the
United States is $200 million, the company’s US market share
for tractors
would be 50%.
User Survey Summary:
Consumers who purchased the Alikay Naturals Moisturizing
Black Soap Shampoo at any
one of the national discount retail stores were asked to complete
a survey. 2,000 consumers
responded.
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ALIKAY NATURALS MOISTURIZING BLACK SOAP
SHAMPOO USERS (%)
Strongly
Disagree
Disagree
Neither
Agree
or Disagree
Agree

10. Strongly
Agree
My hair looks and feels
better after two weeks
of using Moisturizing
Black Soap Shampoo
8 22 32 22 16
I like the density and
consistency of Moisturizing
Black Soap Shampoo
relative to other shampoos
22 41 16 12 9
Moisturizing Black Soap
Shampoo leaves my
hair more hydrated
than other shampoos
6 26 18 21 29
Alikay Naturals leaves
my hair smelling
great relative to other
shampoos
22 31 20 18 9
Moisturizing Black Soap
Shampoo gives my
scalp a deeper clean
than other shampoos

11. 2 8 18 43 29
Moisturizing Black Soap
Shampoo prevents
my scalp from feeling
dry and flaky
31 14 23 12 19
Moisturizing Black Soap
Shampoo will be the
only shampoo in my
shower in one month
32 14 23 12 19
I’d be more likely to
continue regular use of
Moisturizing Black Soap
Shampoo if it were
available at a lower
price point
4 22 44 18 12
What suggestions do
you have to improve
Moisturizing Black Soap
Shampoo?
“Too watery”; “Have to use too much to do the job”; “While I
feel
like the product works, I’m not a fan of the scent”; “I’d like
some-
thing I can put on my hand versus directly on my scalp”; “While
it

12. cleans effectively and dries out my scalp less than other sham-
poos, I wish it would treat dandruff”; “Seems like the quality
has
declined since I first tried it”
User Survey Summary (cont’d):
4
NEW PRODUCT PROPOSALS
Alikay Naturals Organic Bloom Shampoo
This custom product is designed to clean and moisturize hair
while stimulating significant
hair growth without residue buildup. This all-natural, organic
blend includes 14 of the best
essential oils and herbs that strengthen the hair at its
foundation. Hair follicles absorbes-
sential nutrients to promote growth and nurture fresh, new,
shiny hair. Our product in-
cludes many botanicals, such as Olea Europaea (Olive) Fruit
Oil, Simmondsia Chinensis
(Jojoba) Seed Oil, and the rare Emu Oil, which regrows hair by
increasing cellular activity at
the scalp. This one-of-a-kind product helps customers’ hair
bloom and flourish, leading to
impressive and almost unbelievable results.Some testers have
even seen up to four inches
of hair growth within ten weeks.
Alikay Naturals Moist Black Soap Shampoo with Dandruff
Control

13. Our original Moist Black Soap Shampoo is renewed and
improved to promote a healthy
scalp. Melaleuca alternifolia (Tea Tree) Oil prevents dandruff
by reducing scalp infections,
fungus and inflammation, and Horsetail Powder, a plant powder,
reduces dandruff due to
its silica content.These essentials break down undesirable
residue at the roots to support a
clean and moisturized scalp.This product may be ordered online
with custom scents mixed
according to your preference.This new twist on a classic
favorite is bound to revive hair and
scalp.
Alikay Naturals Coconut Protein Shampoo and Conditioner
Indulge your senses with this exclusive blend of organic
coconut milk to nourish your hair,
hydrolyzed keratin to add strength and elasticity, and weightless
coconut oils to add hydra-
tion and balance. This thick formula is fortified with Prunus
Amygdalus Dulcis (Sweet
Almond) Oil, a natural protein that envelops the hair shaft to
build strength and elasticity,
add softness, reduce frizz, and revitalize incredible shine. This
tropically-scented shampoo
will make your hair look, feel and smell great.
Non-User Survey Summary:
An online survey was conducted asking consumers that 1)
frequent any one of the national
discount retail stores and 2) have never used the Alikay

14. Naturals Moisturizing Black Soap
Shampoo about their shampoo preferences. 4,000 consumers
responded.
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NON-USE RS, IN TARGET MARKET (%)
Strongly
Disagree
Disagree
Neither
Agree
or Disagree
Agree
Strongly
Agree
Having an organic
shampoo with all
natural ingredients is
important to me
2 9 14 52 23
I prefer a thicker
shampoo that is heavy

15. on proteins to revitalize
my hair
8 9 17 43 23
Most natural shampoos
I use are not rich in
proteins and don’t
provide additional
nutrition to the scalp
12 16 23 32 17
A daily dose of proteins
can strip out the
nutrients and therefore
is unsafe and unhealthy
for the hair
33 29 18 12 6
I use anti-dandruff
shampoo only under
a doctor’s recommen-
dation
16 48 18 12 6
Men and women should
have different hair-care
products
32 22 14 18 14
In my opinion,
shampoos with protein

16. conditioners cannot
be used on color-
treated hair
14 31 32 11 12
Assuming equal qual-
ity, I prefer a shampoo
+ conditioner in one
versus two different
products
12 6 54 18 10
I’d be willing to pay a
premium for a shampoo
that stimulates hair
growth
6 9 16 34 35
Non-User Survey Summary (cont’d):
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NON-USE RS, IN TARGET MARKET (%)
Strongly
Disagree
Disagree
Neither
Agree

17. or Disagree
Agree
Strongly
Agree
I feel herbal shampoos
tend to be watery and
need to be used in large
amounts to create a
good lather
12 14 28 19 27
I choose my shampoo
based on its specific
function
12 7 22 30 29
The scent of a shampoo
is just as important as
its effectiveness
19 22 15 24 20
Keratin and soy proteins
give a better shine
to hair than artificial
foaming agents and
synthetic colors
3 7 15 45 30
Dandruff shampoo

18. effectively prevents
a dry, itchy scalp and
flakes
12 10 9 44 25
The shampoo industry
is already flooded with
too many effective
options
22 32 23 14 9
I am willing to pay more
for high-quality,
effective hair products
8 18 12 37 25
I value an all-natural
shampoo that reduces
dandruff
3 18 8 40 31
Non-User Survey Summary (cont’d):