Gints Turlajs presented several enterprise strategy management tools including the balanced scorecard, six sigma, blue ocean strategy, BCG matrix, SWOT analysis, and Bowman's strategy clock. He provided concise descriptions of the core features and most effective applications of each tool. He then proposed an algorithm for selecting and applying these tools that involves using Deming's cycle of plan-do-check-act. He focused particularly on explaining blue ocean strategy and how to practically apply it, including using game theory and developing new demand and supply curves through creating an uncontested market space.