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Urban Tourism in Mexico City
Chinese Outbound Tourism as a Case Study
Alma Berenice Pendzialek
Urban Tourism Seminar
KU Eichstätt- Ingolstadt
13.07.13
1. Mexico City as a Urban Tourism Destination
Urban tourism is that one that takes place in
crowded spaces. Mega City (More than 20 Mio. inhabitants)
These are known as
strategic in the service sector, More 70% from the city´s GDP
strong in knowledge production, 330,000 Students in UNAM,
extremely cultural, More than 160 Museums and Galleries
innovative,
politically important Base of the executive, legislative and judicial branches
of the government.
and key as a global node.
What kind of city is Mexico?
National / Capital Heritage Cultural
“Zona Metropolitana”
16 Delegations from Mexico City
59 Municipalities from Mexico
State
1 Municipality from Hidalgo
Tourism in Mexico City
2012 Arrivals of Tourists: 12.3 Mio.
National - 10.1 Mio.
International - 2.2 Mio.
2. Mexico City for Chinese Outbound Tourists
World
83.2 Mio.
US $102 Bio.
Mexico
2011: 36.878
2012: 47.810
Sources: COTRI and Sistema Integral de Operación Migratoria (SIOM) Mexico
To Mexico City Airport:
2012: 18.113
Arrivals of Chinese tourists to Mexico 2005 - 2010
Profile
• Segments
• Perceptions of the City
3. Performing Urban Tourism by Chinese Tourists
Consumption of the city under the “Performing” Metaphor
Preparation & Performance
Preparation Public Sector: Consejo de Promoción
Turística CPTM
Chinese Website and Social Media Campaigns
Private Sector: AMSTAR DMC
Performance -- City Center
• Lunch in Mexico
City´s Chinatown.
• Walking around Bellas Artes
Museum, Zocalo,
Metropolitan Cathedral,
National Palace and
Templo Mayor.
Performance -- Museums and Shopping
• National Museum
of Antropology
• Shopping in Polanco.
• Back to the hotel
4. Challenges
• Visa
Process improvement
• Brand Awareness
MKT, Famtours, joint efforts with other Latin American destinations
• Market Intelligence Studies
Mass Tourism / Business Tourism / New Chinese Tourists
• Product Adaptation and Quality Services
Signs, information of sites in Chinese.
Trainings. Making Chinese tourists feel „Welcome“
Certified tour guides. Chinese speaking and Mexico Experts.
Thanks for your attention!
Gracias
Danke

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Chinese Urban Tourism in Mexico City - 2013

  • 1. Urban Tourism in Mexico City Chinese Outbound Tourism as a Case Study Alma Berenice Pendzialek Urban Tourism Seminar KU Eichstätt- Ingolstadt 13.07.13
  • 2. 1. Mexico City as a Urban Tourism Destination Urban tourism is that one that takes place in crowded spaces. Mega City (More than 20 Mio. inhabitants) These are known as strategic in the service sector, More 70% from the city´s GDP strong in knowledge production, 330,000 Students in UNAM, extremely cultural, More than 160 Museums and Galleries innovative, politically important Base of the executive, legislative and judicial branches of the government. and key as a global node.
  • 3. What kind of city is Mexico? National / Capital Heritage Cultural
  • 4. “Zona Metropolitana” 16 Delegations from Mexico City 59 Municipalities from Mexico State 1 Municipality from Hidalgo
  • 5. Tourism in Mexico City 2012 Arrivals of Tourists: 12.3 Mio. National - 10.1 Mio. International - 2.2 Mio.
  • 6. 2. Mexico City for Chinese Outbound Tourists World 83.2 Mio. US $102 Bio. Mexico 2011: 36.878 2012: 47.810 Sources: COTRI and Sistema Integral de Operación Migratoria (SIOM) Mexico To Mexico City Airport: 2012: 18.113 Arrivals of Chinese tourists to Mexico 2005 - 2010
  • 8. 3. Performing Urban Tourism by Chinese Tourists Consumption of the city under the “Performing” Metaphor Preparation & Performance
  • 9. Preparation Public Sector: Consejo de Promoción Turística CPTM Chinese Website and Social Media Campaigns
  • 11. Performance -- City Center • Lunch in Mexico City´s Chinatown. • Walking around Bellas Artes Museum, Zocalo, Metropolitan Cathedral, National Palace and Templo Mayor.
  • 12. Performance -- Museums and Shopping • National Museum of Antropology • Shopping in Polanco. • Back to the hotel
  • 13. 4. Challenges • Visa Process improvement • Brand Awareness MKT, Famtours, joint efforts with other Latin American destinations • Market Intelligence Studies Mass Tourism / Business Tourism / New Chinese Tourists • Product Adaptation and Quality Services Signs, information of sites in Chinese. Trainings. Making Chinese tourists feel „Welcome“ Certified tour guides. Chinese speaking and Mexico Experts.
  • 14. Thanks for your attention! Gracias Danke