This document discusses urban tourism in Mexico City, focusing on Chinese outbound tourism as a case study. It provides context about Mexico City as a major urban tourism destination, noting its large population, strong economy, cultural attractions, and political importance. It then examines tourism statistics in Mexico City, including the growing number of Chinese visitors. The document analyzes how Chinese tourists experience and "perform" urban tourism in Mexico City through preparation like online research and guided tours, and performances like visiting museums, shopping areas, and attractions. It concludes by identifying challenges for urban tourism from China, such as improving visa processes, increasing brand awareness, conducting market studies, and enhancing product adaptation and service quality for Chinese tourists.

1. Urban Tourism in Mexico City
Chinese Outbound Tourism as a Case Study
Alma Berenice Pendzialek
Urban Tourism Seminar
KU Eichstätt- Ingolstadt
13.07.13

2. 1. Mexico City as a Urban Tourism Destination
Urban tourism is that one that takes place in
crowded spaces. Mega City (More than 20 Mio. inhabitants)
These are known as
strategic in the service sector, More 70% from the city´s GDP
strong in knowledge production, 330,000 Students in UNAM,
extremely cultural, More than 160 Museums and Galleries
innovative,
politically important Base of the executive, legislative and judicial branches
of the government.
and key as a global node.

3. What kind of city is Mexico?
National / Capital Heritage Cultural

4. “Zona Metropolitana”
16 Delegations from Mexico City
59 Municipalities from Mexico
State
1 Municipality from Hidalgo

5. Tourism in Mexico City
2012 Arrivals of Tourists: 12.3 Mio.
National - 10.1 Mio.
International - 2.2 Mio.

6. 2. Mexico City for Chinese Outbound Tourists
World
83.2 Mio.
US $102 Bio.
Mexico
2011: 36.878
2012: 47.810
Sources: COTRI and Sistema Integral de Operación Migratoria (SIOM) Mexico
To Mexico City Airport:
2012: 18.113
Arrivals of Chinese tourists to Mexico 2005 - 2010

7. Profile
• Segments
• Perceptions of the City

8. 3. Performing Urban Tourism by Chinese Tourists
Consumption of the city under the “Performing” Metaphor
Preparation & Performance

9. Preparation Public Sector: Consejo de Promoción
Turística CPTM
Chinese Website and Social Media Campaigns

10. Private Sector: AMSTAR DMC

11. Performance -- City Center
• Lunch in Mexico
City´s Chinatown.
• Walking around Bellas Artes
Museum, Zocalo,
Metropolitan Cathedral,
National Palace and
Templo Mayor.

12. Performance -- Museums and Shopping
• National Museum
of Antropology
• Shopping in Polanco.
• Back to the hotel

13. 4. Challenges
• Visa
Process improvement
• Brand Awareness
MKT, Famtours, joint efforts with other Latin American destinations
• Market Intelligence Studies
Mass Tourism / Business Tourism / New Chinese Tourists
• Product Adaptation and Quality Services
Signs, information of sites in Chinese.
Trainings. Making Chinese tourists feel „Welcome“
Certified tour guides. Chinese speaking and Mexico Experts.

14. Thanks for your attention!
Gracias
Danke