Introduction of the AYR training programme.

1. Welcome to the
Are You Ready?
For Chinese International Travellers
Training Programme

2. 2
COTRI China Outbound Tourism
Research Institute is the worldwide
leading independent research institute
for analysis, consulting and quality
assessment relating to the Chinese
Outbound Tourism market.
Headquarter: Heide/Germany
China office: Beijing
Fritz-Thiedemann Ring 20
25746 Heide / Germany
Phone +49 481 85 55 523
Fax +49 481 85 55 121
E mail info@chinabound.com
Room 508, Building 2B, Gui Gu
Liang Cheng, No. 1 Nong Da Nan
Rd., Haidian District, Beijing
100084/P.R. Of China
Phone +8613820418485
E mail yuanyi@china-outbound.com
China Outbound Tourism Research Institute

3. PATA Pacific Asia Travel Association is a
not-for-profit membership association
dedicated to building responsible travel to,
from and within the Pacific Asia Region
Headquarter: Bangkok, Thailand
39 national Chapters in Asia, Americas
and Europe
www.pata.org

4. 4
Your trainers today:
Prof. Dr. Wolfgang Georg Arlt
Director of COTRI China Outbound Tourism
Research Institute
MBA, Berenice Aceves
General Manager of COTRI China Outbound
Tourism Research Institute

5. 5
Seven modules based on the corresponding
chapters 1-7 of Are You Ready? For Chinese
International Travellers
PowerPoint presentation
Group activities connected to the
content of the module
Discussion
Module 8: Group project
Module 9: Examination
Successful participants receive a personal certificate
as Certified China Outbound Tourism Quality
Host (COQ Host) and their company or organisation
is certified as China Outbound Tourism Quality
Label Candidate (COQ Candidate)
This training programme consists of nine modules

6. 6
Each module lasts about 90 minutes
General structure of Modules 1-7:
30 min. of PowerPoint lecture and
content presentation
15 min. of questions and answers to
the lecture
30 min. of group activity
15 min. of localisation, transfer,
discussion
General structure of Module 8:
90 min. Analysis project
General structure of Module 9:
30 min. Examination
60 min. Discussion, announcement
of results, conclusion of the training

7. 7
Goals of Are You Ready?
For Chinese International Travellers
Providing participants with focused
information based on scientific research and
practical experiences about the special
characteristics, needs, expectations and
behaviour of Chinese travellers
Enabling participants to adapt products and
services, to develop adequate strategies and
facilitate quality assurance
Offering participants the opportunity to start
the China Outbound Tourism Quality Label
(COQ Label) process for a sustainable and
successful engagement with the Chinese
market